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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2008 - 83 Pages
Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Consumer research methodology
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Sales growth and challenges
- Gender and salon sales
- Economic stressors and supplier reactions
- Trends in the market
- Salon products usage
- Attitudes towards salon products
- Ethnic differences
- Market Size and Forecast
- Figure 1: Total retail sales of products through salons and barber shops, at current prices, 2002-12
- Figure 2: Total retail sales of products through salons and barber shops, at constant prices, 2002-12
- Competitive Context
- The double-edged sword of diversion
- Figure 3: Sales of diverted hair care brands, 2002-07
- Small players entering market daily
- Competition from specialty stores
- Segment Performance
- Overview
- Figure 4: Sales of salon products, by segment, 2005 and 2007
- Shampoo/Conditioner
- Figure 5: Sales of shampoo/conditioner, at current prices, 2002-12
- Figure 6: Sales of shampoo/conditioner, at constant prices, 2002-12
- Styling Products
- Figure 7: Sales of styling products, at current prices, 2002-12
- Figure 8: Sales of styling products, at constant prices, 2002-12
- Skincare Products
- Figure 9: Sales of salon skincare products, at current prices, 2002-12
- Figure 10: Sales of salon skincare products, at constant prices, 2002-12
- Retail Channels
- Figure 11: Sales of salon products, by channel, 2005 and 2007
- Beauty Salons
- Figure 12: Sales of salon products through beauty salons, at current prices, 2002-12
- Figure 13: Sales of salon products through beauty salons, at constant prices, 2002-12
- Barber Shops
- Figure 14: Sales of salon products through barber shops, at current prices, 2002-12
- Figure 15: Sales of salon products through barber shops, at constant prices, 2002-12
- Market Drivers
- Demographics
- Women
- Figure 16: Use of beauty products, by gender, May 2006-June 2007
- Figure 17: Female population, by age, 2003-13
- Black women
- Figure 18: Women aged 15-64, by race/ethnicity, 2002 and 2007
- Baby Boomers
- Figure 19: Median income, by age of head of household for population over age 15, 2006
- Economy
- Figure 20: Change in aggregate consumer expenditure, by category, 2002-03 and 2003-04
- Figure 21: Consumer confidence levels and change in annual average gas prices, 1999-2007*
- Number of salons/spas and number of professional services
- Leading Companies
- Vertical integration in response to distribution issues
- Individual company activity
- Alberto-Culver Company
- The Art of Shaving
- Colomer USA
- Conair Corporation
- DAVEXLABS LLC
- The Estée Lauder Companies Inc.
- Farouk Systems Group
- John Paul Mitchell Systems (JPMS)
- Kao Professional Salon Services GmbH (KPSS)
- L’Oréal USA
- Murad, Inc.
- Nioxin Research Laboratories Inc.
- Ole Henriksen
- Procter & Gamble/Wella
- Shiseido Co., Ltd./Zotos International
- Toni&Guy USA/TIGI Linea
- Brand Qualities
- Innovations and Innovators
- Men’s lines for skin and hair
- Anti-aging migrates from skin to hair
- Luxury ingredients such as caviar and gold
- Antioxidants, omega 3, and co-enzyme Q10
- Vegan and sustainable products and environmentally friendly packaging
- Brand Communication
- Overall market
- Partnering with movies and theater
- Celebrity calls attention
- Upscale events and sampling for men
- Few consumer ads
- Older models more relatable for Boomers
- Television
- Figure 22: Nexxus television clip, 2007
- Figure 23: Tigi television clip, 2007
- Figure 24: Paul Mitchell television clip, 2007
- Usage
- Key points
- Salon hair and skincare brands used
- Where hair and skin products are purchased
- Skincare products
- Figure 25: Where skincare products are purchased, and purchased most often, December 2007
- Hair care products
- Figure 26: Where hair care products are purchased, and purchased most often, December 2007
- Products purchased at salons
- Figure 27: Products purchased at salon, by type, December 2007
- Types of skincare products purchased from salons
- Figure 28: Skincare products purchased at salons, by type of product, December 2007
- Brands of skincare products purchased from salons
- Figure 29: Skincare brands bought from a salon, December 2007
- Brands of hair care products purchased from salons
- Figure 30: Hair care brands bought from a salon, by gender, December 2007
- Figure 31: Hair care brands bought from a salon, by age, December 2007
- Frequency of Use
- Key points
- Share of products purchased at a salon
- Hair care products
- Figure 32: Share of shampoo, conditioner and hair styling products purchased in salon, by gender, December 2007
- Skincare products
- Figure 33: Share of skincare products purchased in salon, December 2007
- Attitudes and Motivations
- Key points
- Driving diversion
- Reasons for purchasing products from a salon
- Figure 34: Reasons for purchasing products from a salon, December 2007
- Figure 35: Reasons for purchasing products from a salon, by gender, December 2007
- Figure 36: Reasons for purchasing products from a salon, by household income, December 2007
- Opinions regarding salon brands sold through other outlets
- Figure 37: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, December 2007
- Race and Ethnicity
- Key points
- Where skin and hair care products are purchased
- Skincare products
- Figure 38: Where skincare products are purchased most often, by race/ethnicity, December 2007
- Hair care products
- Figure 39: Where hair care products are purchased most often, by race/ethnicity, December 2007
- Figure 40: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by race/ethnicity, December 2007
- CLUSTER ANALYSIS
- Skincare-er
- Drug store shopper
- Supermarket shopper
- Cluster distribution and demographics
- Figure 41: Salon products clusters, December 2007
- Figure 42: Salon products clusters, by gender, December 2007
- Figure 43: Salon products clusters, by age, December 2007
- Figure 44: Salon products clusters, by income, December 2007
- CUSTOM CONSUMER GROUPS
- Impact of children on married adults’ salon purchases
- Figure 45: Products purchased and reason for purchasing from a salon—married respondents, by presence of children, December 2007
- How age affects males’ skincare purchases
- Figure 46: Where skincare products are purchased most often, by gender and age, December 2007
- Appendix: Additional Consumer Tables
- Figure 47: Products purchased at salons, by type, by gender, December 2007
- Figure 48: Products purchased at salons, by type, by age, December 2007
- Figure 49: Products purchased at salons, by type, by household income, December 2007
- Figure 50: Products purchased at salons, by type, by presence of children, December 2007
- Figure 51: Hair care brands bought from a salon, by presence of children, December 2007
- Figure 52: Hair care brands bought from a salon, by household income, December 2007
- Figure 53: Share of shampoo purchased in salon, by age, December 2007
- Figure 54: Reasons for purchasing products from a salon, by age, December 2007
- Figure 55: Reasons for purchasing products from a salon, by presence of children in household, December 2007
- Figure 56: Opinions regarding salon brands sold through beauty supply stores and mass merchandisers/drug stores, by age, December 2007
- Figure 57: Where skincare products are also purchased, by race/ethnicity, December 2007
- Figure 58: Where hair care products are also purchased, by race/ethnicity, December 2007
- Appendix: Trade Associations
AbstractMintel’s report on salon products uses primary and secondary research to discuss challenges facing the market, and opportunities to meet changing market conditions. Mintel’s analysis of government and industry data and exclusive consumer research provides insight into the challenges and opportunities facing manufacturers, distributors, and salon/spa operators in the salon products market.
Insights include:
- Who are the main consumers of salon products and how are changing demographics affecting growth?
- Why do consumers purchase products from salons and how can this direct marketing for men and younger adults?
- Why are retail and specialty stores growing sales at the expense of salons?
- What innovations and product trends have grown the market and what trends are directing future growth?
- What are the advantages and disadvantages of salon brands expanding in retail channels such as FDM?
- What are the most popular brands purchased at salons and what attributes do these brands share?
- How has vertical integration by a major manufacturer affected supply and distribution of products?
The salon products market, as defined by Mintel for this report, includes any product sold through a salon to consumers. This consists mainly of hair care and skin care products. Other products covered include brushes, hair accessories, and nail polish.
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