The Pharmaceuticals Consumer - US : Market Research Report

The Pharmaceuticals Consumer - US

Published by: Mintel International Group Ltd.

Published: Feb. 1, 2008 - 98 Pages

SCOPE AND THEMES: What you need to know; Definition; Data for this report
Executive Summary, Part I: Market Wide Issues: Access to healthcare the primary obstacle to increased sales; Consumers losing faith in pharmaceutical companies; OTC and Rx medication increasingly competitive; Attentiveness to advertising dependent on prevalence of condition; Consumers more active in researching conditions and treatments; Selling the branded product when generics are available
Healthcare Coverage: Introduction; Access to healthcare coverage
Distrust of Pharmaceutical Companies: Consumer distrust of pharmaceutical companies; Doctors reject pharmaceutical sales tactics
Competition from OTC medication: Preferences between OTC and Rx medication; Comparison of Rx usage across illnesses in the Internet population
Competition from/Attitudes to Alternative Medicine: Figure 11: Attitudes toward alternative medicine, June 2002-May 2003, May 2004-May 2005, May 2006 to June 2007; Figure 12: Attitudes toward alternative medicine, by age, November 2007
Attentiveness to Advertising: Introduction; Why ads are watched
The Consumer’s Research Process: General health research; Researching healthcare treatments
Buying Generic vs. Brand Name: Figure 25: Attitudes to brand-name drugs, May 2006 to June 2007; Figure 26: Attitudes towards name brand and generic drugs, November 2007; Figure 27: Attitudes towards name brand and generic drugs, by race/ethnicity, November 2007
Executive Summary, Part II: Prevalence of Treatment of Specific Conditions: Use of Rx medication varies based on effectiveness of OTC treatment; Substantial opportunity exists in overweight/obesity and herpes; Potential for viral marketing apparent; Depression category leads in sales, sleep aids in ad spend; Sexual dysfunction is not gender-specific; Some suffering from allergies not aware that they have them; Psychiatric medications continue to face obstacles; A large body of sufferers is not being treated in every condition; Making men comfortable talking about depression; Where does trouble concentrating end and ADHD begin?; Bulleted check list for websites
Prevalence of Conditions and Use of Rx Treatments: Introduction; Internet population; Comparison of Rx usage across conditions; Prevalence of conditions suffered in Internet population by demographics
Sales and Advertising Spend: Sales
Sexual Dysfunction: Introduction; Treatment of sexual dysfunction; Sexual dysfunction medications; Cialis
Pollen Allergies: Introduction; Treatment of allergies; Allergy medications
Overweight and Obesity: Introduction; Xenical; Competition from gastric bypass surgery
Attitudes Towards Sleep Aids and Psychiatric Drugs: Figure 47: Attitudes towards psychiatric illnesses and drugs and sleep aids, November 2007
Depression: Introduction; Prevalence and treatment with Rx medication by demographic; Rx vs. other methods of treatment; Switching depression medication; Depression medications
Anxiety: Introduction; Treatment of general anxiety; Treatment of social anxiety; Switching anxiety medication
Adhd: Prevalence; Treatment of ADHD; ADHD medications
Sleep Disorders: Introduction; Treatment of sleep-related problems; Treatments for sleep apnea; Sleep disorder medications
Appendix: Trade Associations

Abstract

In spite of the enormous successes in the market for life-enhancing prescription medication, the industry is plagued by a wide variety of issues that prevent increased sales, ranging from mistrust of pharmaceutical companies, increasing reluctance on the part of physicians to meet with drug company representatives, lack of awareness regarding some illnesses, fear of side effects, concerns regarding effectiveness of products, lack of access to healthcare, as well as fears that pharmaceutical products may be addictive. This Mintel report focuses on methodologies for combating all of these issues via examination of consumer attitudes toward the use of pharmaceuticals in combating the following illnesses:

Depression
General anxiety
Social anxiety
ADHD
Sexual dysfunction
Insomnia
Allergies
Obesity

The report is divided in two sections, with the first dealing with market-wide issues relevant to the sales of pharmaceuticals, including distrust of pharmaceutical companies, access to medical insurance that covers pharmaceuticals, competition from OTC, generic, and alternative medication, attentiveness to D2C advertising, and the consumer’s research process. The second half of the report focuses on the prevalence, treatment, and potential sales growth for prescription medication by specific conditions.

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The Pharmaceuticals Consumer - US

Table of Contents

Abstract