Women's Accessories - UK

Published by: Mintel International Group Ltd.

Published: Feb. 1, 2008 - 79 Pages

Table of Contents

Issues in the Market

Main themes

- Womenswear Retailing - UK, Retail Intelligence, July 2006

Market in Brief

Growth continues

Own-label steers market

Handbags drive sales

Out in all weathers

Green for go

The year ahead

Bright future

Internal Market Environment

Key points

Fashion

The ‘It-bag’

Democratic designer

Posh accessories

Value retailers

Figure 1: Sales via clothing specialists and value clothing specialists (excluding VAT), at current prices, 2002-07

Broader Market Environment

Key points

Upwardly mobile population

Figure 2: Forecast adult population trends, by socio-economic group, 2002-12

PDI and consumer expenditure

Figure 3: PDI and consumer expenditure, at constant 2002 prices, 2002-12

Female demographics

Figure 4: Percentage change in the age structure, by age group, female population - UK, 2002-07 and 2007-12

Working women

Figure 5: Working population - women, in millions, 2002-12

Holidays

Figure 6: Holiday bookings - UK and overseas, 2002-07

Competitive Context

Key points

Other female markets

Figure 7: Comparisons with other female markets, 2002-07

Figure 8: Summary of market strategies in other female markets, 2006/07

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Forecast

Key points

Continuing growth

Figure 9: Retail sales of women’s accessories, UK, at current and constant 2002 prices, 2002-08

Fashion fuels sales

Total womenswear

Figure 10: UK retail sales of all womenswear, at current and constant 2002 prices, 2002-07

Forecast

Figure 11: Retail sales of women’s accessories, UK, at current and constant 2007 prices, 2007-12

Market to reach £1 billion

Segment forecast

Figure 12: Retail sales of hats, scarves/shawls and gloves - UK, 2002-12

Figure 13: Retail sales of handbags and belts - UK, at current and constant prices, 2002-12

Factors used in the forecast

Market Share

Key points

Figure 14: UK retail sales of women’s accessories (excluding handbags) - branded vs own-label, 2003-07

Own-label leads

Bags of choice

Figure 15: UK retail sales of handbags - premium vs branded vs own-label, 2007

The future

Segment Performance

Key points

Figure 16: Womens accessories, by segment performance, November 2007

Hats

Figure 17: Retail sales of hats - UK, at current and 2002 prices, 2002-07

Hats heading the right way

A hat for all seasons

Scarves and shawls

Figure 18: Retail sales of scarves and shawls - UK, 2002-07

A chill breeze for scarves

A scarf is not just for winter

Gloves

Figure 19: Retail sales of gloves - UK, 2002-07

A glove renaissance

Summer glove

Young glove

Handbags

Figure 20: Retail sales of handbags - UK, 2002-07

Handbag sales soar

WAGs sell bags

Belts

Figure 21: Retail sales of belts - UK, 2002-07

Belt market tightens

Green belt

Companies and Products

Key points

Fragmented market

Burberry

Dents

Fiorelli

Kangol

Radley (previously Tula Group)

Jane Shilton

Acompany plc

Retailer own-labels

Accessorize

Tie Rack Retail Group

M&S

Other brands

Brand Communication and Promotion

Figure 22: Main monitored media advertising expenditure on accessories - major brands, 2003-07

Accessories stay below the line

Who is spending

Figure 23: Top six spenders - accessory-specific advertising, 2007

Channels to Market

Key points

Happy shopping

Figure 24: Sales of women’s accessories, by outlet type, 2002-07

Department stores

Specialist multiples and accessory specialists

Clothing retailers

Grocery multiples

The Internet

The Consumer - What They Buy

Key points

Figure 25: What accessories they bought in the last 12 months, November 2007

Year-round appeal

Losing the accessory habit

Figure 26: What accessories they bought in the last 12 months, by gender, age and socio-economic groups, November 2007

Handbags bag top spot

Bags for the Baby Boomers

The Consumer - What They Think of Seasonal Accessories

Figure 27: What they think of seasonal accessories, November 2007

A practical approach

Fun vs function

Figure 28: What they think of seasonal accessories bought in the last 12 months, by age and socio-economic group, November 2007

Set or match?

Club 45-64 holidays

Bags of success

Bag that spending

Figure 29: Total expenditure on handbags bought in the last 12 months, 2003-07

Hey bag spenders!

Accessories for the young

Mind the age gap

Appendix

Advertising data

Abbreviations

Explanations

Female demographics

Figure 36: Age structure of the female population - UK, 2002-12

What they buy - Detailed consumer demographics

Figure 37: What accessories they bought in the last 12 months, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarkets used, November 2007

Figure 38: What accessories they bought in the last 12 months, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarkets used, November 2007

What they think of seasonal accessories - Detailed consumer demographics

Figure 39: What they think of seasonal accessories bought in the last 12 months, by Mintel’s Special Groups, region, ACORN categories, technology users, newspapers used, commercial TV viewing and supermarkets used, November 2007

What they think of shopping - Detailed consumer demographic

Figure 40: What they think of shopping bought in the last 12 months, by Mintel Special Groups, region, ACORN categories, technology users, daily newspapers, commercial TV viewing and supermarkets used, november 2007

Further consumer analysis

Figure 41: Typologies, by statements, November 2007

Cluster demographics

Figure 42: Typologies, by age and socio-economic group, November 2007

Figure 43: Typologies, by ACORN categories, commercial TV viewing, region, newspapers read and supermarkets used, November 2007

Figure 44: Total expenditure on handbags over the past 12 months, by age and socio-economic group, 2007

Other accessories

Figure 45: Total expenditure on gloves, belts and other accessories over the past 12 months - women, by age and socio-economic group, 2007

Figure 46: What they think of shopping bought in the last 12 months, by age and socio-economic group, November 2007

Figure 47: What they think of seasonal accessories bought in the last 12 months, by age and socio-economic group, November 2007

Figure 48: What accessories they bought in the last 12 months, by age and socio-economic group, November 2007

Abstract

Over the past two years, market value has grown strongly, largely due to the phenomenal success of handbags. Celebrities and designers have been the major influences in defining handbags as objects of desire.

Accessories have been the means to democratise luxury brands, providing a relatively low-priced entry point to designer brands. Nowhere is this more evident than in handbags. However, if consumers cannot afford a Fendi bag, they will find a ‘Fendi-inspired’ bag on the high street. Retailers are quick to translate the catwalk looks and own-brand accessories have sold extremely well as a result.

‘Selective extravagance’ - the art of spending the bare minimum on some accessories while splashing out on one expensive item (perhaps a designer bag) is something many consumers swear by. This way they get the best of both worlds.

Constraints to growth have been the seasonal nature of some accessories (notably scarves and gloves) and emerging deflationary pressures from cheap imports and fierce competition.

Every report of Mintel’s Market Intelligence series provides a thorough analysis of the market, looking at:

• Market Drivers
• Market Size and Trends
• Market Segmentation
• The Supply Structure
• Advertising and Promotion
• Distribution
• The Consumer
• The Future
• Forecast

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