Car Accessories - UK

Published by: Mintel International Group Ltd.

Published: Feb. 1, 2008 - 91 Pages

Table of Contents

Issues in the Market

Main issues

Definition

Abbreviations

Market in Brief

Car parc continues to grow

Market growth has stalled

Used cars may help growth

Two-car households growing in number

Young drivers need to be won over

Competition from outside and inside the industry

Domestic holidays buoy racks

Marketing as innovation

Growth lies in style and comfort

Targeting specific groups

Look, no hands!

Internal Market Environment

Key points

Car parc continues to grow

Figure 1: Number of cars in use (car parc) in the UK, 2001-07

Figure 2: Cars in use (car parc), 2001-07

New car registrations down

Figure 3: Trends in private, business and fleet new car registrations, 2001-07

Used car sales

Figure 4: Retail new and used car sales (units), 2001-07

Shifting patterns in car ownership

Figure 5: Number of cars owned by individual households, 1985/86-2006

Broader Market Environment

Key points

PDI to rise, but so will savings ratio

Figure 6: Total PDI, consumer expenditure and savings, 2002-12

Ageing population

Figure 7: UK population, by age group, 2002-12

Number of one-person households to rise

Figure 8: Total number of UK households and one-person households, 1991-2012

Cars preferred for holidays at home

Safety first in Europe

Don’t talk and drive

Many drivers still not buying hands-free kits

Competitive Context

Key points

Fighting for spend

OE also competes

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Forecast

Key points

Market growth has almost stalled

Figure 9: Past, current and forecast of UK retail sales of car accessories, at constant 2007 prices* and euros, 2002-12

Factors used in the forecast

Segment Performance

Key points

Convenience and styling

Figure 10: UK retail sales of convenience and styling accessories, 2002-07

Car mats

Roof bars/boxes and cycle carriers

Decoratives

Styling and other accessories

Safety/emergency accessories

Figure 11: UK retail sales of safety/emergency accessories, 2002-07

Companies and Brands

Key points

Increased competition

Figure 12: Retail distribution of the car accessories market, by outlet type, 2004 and 2006

Halfords

Motor World

A1 Motor Stores

Wilco Motor Spares

Carnoisseur

The Internet

eBay

Others

Brand Communication and Promotion

Key points

Adspend on the wane

Figure 13: Main monitored media advertising expenditure on car accessories, 2003/04-02006/7

Press and TV dominate

Figure 14: Main monitored media advertising expenditure on car accessories, by outlet type, 2004/05-2006/07

Halfords spends twice as much as rest combined

Figure 15: Advertising expenditure on car accessories, by leading suppliers, 2004/05-2006/07

Who Owns Car Accessories?

Key points

Emergency and safety

Figure 16: Ownership of car accessories for emergency/safety use, December 2007

Convenience and styling

Figure 17: Ownership of car accessories for convenience and styling, December 2007

Who’s Planning to Buy?

Emergency and safety

Figure 18: Planned purchase of car accessories for emergency/safety use (not currently owned), December 2007

Convenience and styling

Figure 19: Planned purchase of car accessories for convenience/styling (not currently owned), December 2007

Who’s Not Interested?

Emergency and safety

Figure 20: ‘Not something I’d buy’, by type of car accessory for emergency/safety use, December 2007

Convenience and styling

Figure 21: ‘Not something I’d buy’, by type of car accessory for convenience/styling, December 2007

Ownership and purchase put in context

Emergency and safety

Figure 22: Car accessories for emergency/safety use, by agreement with statement ‘already own’, ‘plan to buy’ or ‘not something I’d buy’, December 2007

Convenience and styling

Figure 23: Car accessories for styling/convenience, by agreement with statement ‘already own’, ‘plan to buy’ or ‘not something I’d buy’, December 2007

Appendix

Who owns car accessories?

Ownership of car accessories for emergency/safety use

Figure 30: Ownership of car accessories for emergency/safety use, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Ownership of car accessories for convenience and styling

Figure 31: Ownership of car accessories for convenience and styling (1), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Ownership of car accessories for convenience and styling (continued)

Figure 32: Ownership of car accessories for convenience and styling (2), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Ownership of car accessories for convenience and styling (continued)

Figure 33: Ownership of car accessories for convenience and styling (3), by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Who’s planning to buy?

Car accessories for emergency/safety, don’t own but plan to buy

Figure 34: Car accessories for emergency/safety, don’t own but plan to buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, don’t own but plan to buy

Figure 35: Car accessories for convenience/styling, don’t own but plan to buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, don’t own but plan to buy (continued)

Figure 36: Car accessories for convenience/styling, don’t own but plan to buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, don’t own but plan to buy (continued)

Figure 37: Car accessories for convenience/styling, don’t own but plan to buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Who’s not interested?

Car accessories for emergency/safety, not something I’d buy

Figure 38: Car accessories for emergency/safety, not something I’d buy, by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, not something I’d buy

Figure 39: Car accessories for convenience/styling, not something I’d buy (1), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, not something I’d buy (continued)

Figure 40: Car accessories for convenience/styling, not something I’d buy (2), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessories for convenience/styling, not something I’d buy (continued)

Figure 41: Car accessories for convenience/styling, not something I’d buy (3), by gender, age, region, socio-economic group, daily newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Attitudes to car accessories

Figure 42: Attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Further attitudes towards car accessories

Figure 43: Further attitudes towards car accessories, by gender, age, region, socio-economic group, daily and Sunday newspaper readership, household income, presence of children, Internet usage, mobile provider and TV reception, December 2007

Car accessory target opportunities

Consumer target groups

Figure 44: Consumer target groups, by gender, age, socio-economic group, region, household income, daily and Sunday newspaper readership and titles read, presence of children, Internet usage, supermarket usage, mobile provider and TV reception, December 2007

Consumer target groups (continued)

Figure 45: Consumer target groups, by gender, age, socio-economic group, region and household income, December 2007

Abstract

Worth an estimated £280 million in 2007, the car accessories market has been flat in recent years, being somewhat overshadowed by the performance of must-have gadgets such as satellite navigation systems.

Segmented into products used for safety or in case of emergency, and those that have are designed to provide convenience or styling, many categories have experienced a lacklustre performance, with purchasing decisions influenced by necessity or the replacement of worn-out items. The trend towards vehicle manufacturers including accessories as standard equipment or as optional extras in new cars also stifles market growth.

Some product categories are performing well, however, driven by lifestyle factors such as holidays, the need to power consumer electronic goods while on the go and the introduction of stiffer penalties for drivers flouting laws forbidding them from driving.

This report addresses the following issues:

• What are key issues facing the car accessories market in the UK right now?
• What is the impact on the market of cars increasingly coming equipped with accessories as standard or optional extra equipment?
• Are stiffer penalties for mobile phone use actually translating into sales of hands-free mobile phone kits?
• How can brands better engage with specific consumer groups, such as the rising number of female motorists?
• Who are the winners and losers in the channels to market?
• What are the key consumer trends that will drive the market in future?

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