Global Net TV Advertising Forecasts

Published by: Informa Media and Telecom

Published: Mar. 1, 2008 - 70 Pages

Table of Contents

SUMMARY

Global Net TV Advertising Forecasts Summary

Forecasts

Global net TV advertising forecasts

Global net TV advertising forecasts per TV household

Global net pay TV advertising forecasts

Pay TV ad prospects

Global net pay TV advertising as a % of net total TV advertising

Global net pay TV advertising forecasts per pay TV household

FORECASTS

Global net TV advertising forecasts

TV households (000)

Net total TV advertising forecasts (US$ million)

Net total TV advertising per TV household (US$)

Pay TV households (000)

Pay TV penetration (%)

Net pay TV advertising summary (US$ million)

Net pay TV advertising as a % of total advertising

Pay TV advertising per pay TV household (US$)

COUNTRY FORECASTS

Argentina

Australia

Austria

Belgium

Brazil

Canada

Chile

China

Colombia

Czech Republic

Denmark

Finland

France

Germany

Greece

Hong Kong

Hungary

India

Indonesia

Ireland

Israel

Italy

COUNTRY FORECASTS

Japan

Korea

Malaysia

Mexico

Netherlands

New Zealand

Norway

Philippines

Poland

Portugal

Romania

Russia

Singapore

Spain

Sweden

Switzerland

Taiwan

Thailand

Turkey

United Kingdom

USA

Venezuela

Abstract

• Track trends and pinpoint opportunities with reliable forecasts for this sector
• Find out how online advertising is impacting traditional broadcast advertising spend
• Study revenue distributions between terrestrial TV and pay TV
• Discover what effect new strategies employed by established players are having
• Learn how the advertising market is varying from one country to the next

• Global net TV advertising
• TV households
• Net total TV advertising
• Net total TV advertising per TV household
• Pay TV households
• Pay TV penetration
• Net pay TV advertising summary
• Net pay TV advertising as a % of total advertising
• Pay TV advertising per pay TV household

• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• Chile
• China
• Columbia
• Czech Republic
• Denmark
• Finland
• France
• Germany
• Greece
• Hong Kong
• Hungary
• India
• Indonesia
• Ireland
• Israel
• Italy
• Japan
• Korea
• Malaysia
• Mexico
• Netherlands
• New Zealand
• Norway
• Philippines
• Poland
• Portugal
• Romania
• Russia
• Singapore
• Spain
• Sweden
• Switzerland
• Taiwan
• Thailand
• Turkey
• UK
• US
• Venezuela

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