Supplement Business Report : Market Research Report

Supplement Business Report

Published by: Nutrition Business Journal

Published: Sep. 7, 2007

1. EXECUTIVE SUMMARY: 1.1. NBJ’S SUPPLEMENT BUSINESS REPORT 2007: THE NUTRITION INDUSTRY PATIENT; 1.2. ACKNOWLEDGEMENTS
2. SUPPLEMENT OVERVIEW: 2.1. NUTRITION INDUSTRY & SUPPLEMENT DATA OVERVIEW; 2.2. REGULATORY SNAPSHOT; 2.3. CONSUMER USAGE OF SUPPLEMENTS; 2.4. GROWTH TRENDS IN SUPPLEMENT SALES BY PRODUCT CATEGORY; 2.5. SALES CHANNEL TRENDS, 1997-2006; 2.6. NBJ’S TOP SUPPLEMENT COMPANIES IN 2006; 2.7. TOP SUPPLEMENTS, 2000-2006; 2.8. CONDITION-SPECIFIC ANALYSIS; 2.9. M&A IN THE SUPPLEMENT INDUSTRY
3. VITAMINS: 3.1. VITAMINS DATA OVERVIEW; 3.2. VITAMIN TRENDS; 3.3. VITAMIN SUBCATEGORY SALES; 3.4. VITAMIN SALES BY CHANNEL; 3.5. SUPPLY SNAPSHOT: VITAMIN CAPACITY SHIFTS TO CHINA; VITAMIN E SUPPLIES PILE UP; 3.6. VITAMIN CONSUMER ANALYSIS; 3.7. CONDITIONS: VITAMIN BRANDS IN MASS BANKING ON CONDITIONS; 3.8. VITAMIN MARKET SHARES AND TOP COMPANIES; 3.9. SELECTED COMPANY PROFILES
4. HERBS & BOTANICALS: 4.1. HERBAL OVERVIEW & DATA SUMMARY; 4.2. TOP COMPANIES IN HERBAL & BOTANICAL SUPPLEMENTS; 4.3. HERBS AND WEIGHT LOSS; 4.4. HERBAL PRODUCT PROFILES; 4.5. SUPPLY SNAPSHOT: BOTANICAL INGREDIENT SUPPLIERS SEE REBOUND; 4.6. COMPANY PROFILES; 4.7. EUROPEAN VIEW: LESSONS FROM ABROAD
5. SPORTS SUPPLEMENTS: 5.1. SPORTS SUPPLEMENTS DATA OVERVIEW; 5.2. SPORTS NUTRITION SUPPLEMENT CHANNEL DATA; 5.3. SPORTS NUTRITION SUPPLEMENT CONSUMER DATA; 5.4. SPORTS SUPPLEMENT PRODUCTS; 5.5. SPORTS SUPPLEMENT COMPANIES; 5.6. SCIENCE: EAS LEAVES A GAP IN SCIENCE LEADERSHIP; 5.7. MARKETING: OCTAGON AND PREMIER MANAGEMENT DEFINE TERMS OF ENDORSEMENT
6. MINERALS: 6.1. MINERALS DATA OVERVIEW 2006; 6.2. CONSUMER USE OF MINERALS IN 2006; 6.3. TOP MINERAL COMPANIES; 6.4. OVERVIEW OF INDIVIDUAL MINERAL CATEGORIES
7. MEAL SUPPLEMENTS: 7.1. MEAL SUPPLEMENT DATA OVERVIEW; 7.2. CONSUMER MEAL SUPPLEMENT USE; 7.3. TOP MEAL SUPPLEMENT COMPANIES
8. SPECIALTY SUPPLEMENTS: 8.1. SPECIALTY SUPPLEMENT DATA OVERVIEW; 8.2. SELECTED SPECIALTY SUPPLEMENT CATEGORIES; 8.3. CHANNEL ANALYSIS; 8.4. SPECIALTY SUPPLEMENTS IN FUNCTIONAL FOODS; 8.5. CONSUMER USE OF SPECIALTY SUPPLEMENTS; 8.6. SPECIALTY SUPPLEMENT COMPANIES
9. CONDITION SPECIFIC MARKETS: 9.1. OVERVIEW OF CONDITION-SPECIFIC DATA AND MARKETING; 9.2. HEART HEALTH; 9.3. MENOPAUSE SUPPORT; 9.4. GASTROINTESTINAL HEALTH; 9.5. DIABETES MARKET; 9.6. IMMUNE HEALTH MARKET; 9.7. SPORTS/ENERGY & WEIGHT-LOSS MARKET; 9.8. MENTAL ACUITY MARKET; 9.9. INSOMNIA HEALTH MARKET; 9.10. MOOD HEALTH MARKET; 9.11. JOINT HEALTH MARKET; 9.12. SEXUAL HEALTH MARKET; 9.13. BONE HEALTH MARKET; 9.14. ANTI-CANCER MARKET; 9.15. OTHER CONDITION-SPECIFIC MARKETS; 9.16. SPECIAL ANALYSIS: UNDERSTANDING SUPPLEMENTS ROLE IN U.S. HEALTHCARE COSTS & POTENTIAL; SAVINGS
10. CONSUMER TRENDS & SPENDING: 10.1. CONSUMER USE OVERVIEW; 10.2. CONSUMER MARKETING: NUTRITION INDUSTRY WEIGHS OPTIONS IN DEALING WITH NEGATIVE MEDIA; 10.3. CONSUMER MARKETING FOR INGREDIENT SUPPLIERS: A STRONG SELLING POINT; 10.4. Q&A WITH CONSUMER EXPERTS
11. RETAIL SALES CHANNELS: 11.1. RETAIL DATA OVERVIEW; 11.2. DISTRIBUTORS; 11.3. RETAILER PROFILES; 11.4. SUPPLEMENT MANUFACTURERS OFFER PERSPECTIVE ON CHANNELS; 11.5. CONSUMER MOVEMENT IN RETAIL: MASS EXODUS EXPLAINED
12. PRACTITIONER CHANNEL: 12.1. OVERVIEW; 12.2. PRACTITIONER SUPPLEMENT MARKET; 12.3. COMPANY PROFILES; 12.4. MARKETING THE MEDICAL ANGLE; 12.5. CAM RESEARCH
13. MULTILEVEL MARKETING: 13.1. MARKET & DATA TRENDS; 13.2. PROFILES & PERSPECTIVES OF SELECTED MLMS; 13.3. FUTURE TRENDS IN DIRECT MARKETING
14. MAIL ORDER & DRTV: 14.1. MAIL ORDER & DIRECT RESPONSE MARKET
15. E-COMMERCE: 15.1. E-COMMERCE MARKET
16. RAW MATERIAL SUPPLY: 16.1. NUTRITION INDUSTRY RAW MATERIAL & INGREDIENT SUPPLY: 2006 SNAPSHOT; 16.2. SUPPLEMENT INDUSTRY RAW MATERIAL & INGREDIENT SUPPLY IN 2006; 16.3. VITAMINS; 16.4. MINERALS; 16.5. HERBS & BOTANICALS; 16.6. SPORTS NUTRITION SUPPLEMENTS; 16.7. MEAL SUPPLEMENTS; 16.8. SPECIALTY SUPPLEMENTS; 16.9. SUPPLIER TRENDS; 16.10. SUPPLIER PROFILES
17. GLOBAL MARKETS: 17.1. 2006 GLOBAL MARKET ESTIMATES; 17.2. NATIONAL SUPPLY FEATURE: CHINA
18. SCIENCE & RESEARCH: 18.1. MARKETING AND SCIENCE IN THE NUTRITION INDUSTRY
19. DIRECTORY OF SUPPLEMENT COMPANIES
TABLE OF FIGURES: FIGURE 1-1 U.S. NUTRITION INDUSTRY REVENUES, 2006 ($MIL, CONSUMER SALES); FIGURE 1-2 U.S. NUTRITION INDUSTRY BY PRODUCT, 2005-2006 ($MIL) AND GROWTH; FIGURE 1-3 U.S. SUPPLEMENT VS. TOTAL NUTRITION INDUSTRY ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 1-4 U.S. NUTRITION INDUSTRY BY PRODUCT, 2005-2006 AND GROWTH FORECAST; FIGURE 1-5 U.S. SUPPLEMENT SALES BY CHANNEL IN 2005-2006 ($MIL, CONSUMER SALES); FIGURE 1-6 U.S. CONSUMER USAGE OF SUPPLEMENTS, 2005; FIGURE 2-1 NUTRITION INDUSTRY SALES BY PRODUCT, 2006; FIGURE 2-2 U.S. NUTRITION INDUSTRY BY PRODUCT, 1997-2006 ($MIL, CONSUMER SALES); FIGURE 2-3 U.S. NUTRITION INDUSTRY BY PRODUCT GROWTH, 1999-2006 & ‘07-’10 GROWTH FORECAST*; FIGURE 2-4 US SUPPLEMENT SALES BY PRODUCT, 2006; FIGURE 2-5 U.S. NUTRITION INDUSTRY REVENUES, 2006 ($MIL, CONSUMER SALES); FIGURE 2-6 U.S. NUTRITION INDUSTRY REVENUES, 2005 ($MIL, CONSUMER SALES); FIGURE 2-7 U.S. NUTRITION INDUSTRY REVENUES, 2004 ($MIL, CONSUMER SALES); FIGURE 2-8 U.S. NUTRITION INDUSTRY REVENUES, 2003 ($MIL, CONSUMER SALES); FIGURE 2-9 U.S. NUTRITION INDUSTRY REVENUES, 2002 ($MIL, CONSUMER SALES); FIGURE 2-10 U.S. NUTRITION INDUSTRY REVENUES, 2001 ($MIL, CONSUMER SALES); FIGURE 2-11 U.S. NUTRITION INDUSTRY SALES BY CHANNEL: 1999-2006; FIGURE 2-12 U.S. NUTRITION INDUSTRY SALES GROWTH BY CHANNEL: 2000-2006 & ‘07-’10 GROWTH FORECAST; FIGURE 2-13 GROWTH IN SUPPLEMENT AND NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2006; FIGURE 2-14 GROWTH IN SUPPLEMENT AND NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2005; FIGURE 2-15 GROWTH IN SUPPLEMENT AND NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2004; FIGURE 2-16 GROWTH IN SUPPLEMENT AND NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2003; FIGURE 2-17 GROWTH IN SUPPLEMENT AND NUTRITION INDUSTRY PRODUCT SALES, ALL CHANNELS, 2002; FIGURE 2-18 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2006; FIGURE 2-19 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2005; FIGURE 2-20 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2004; FIGURE 2-21 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2003; FIGURE 2-22 GROWTH IN NUTRITION INDUSTRY SALES BY CHANNEL, 2002; FIGURE 2-23 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2006; FIGURE 2-24 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2005; FIGURE 2-25 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2004; FIGURE 2-26 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2003; FIGURE 2-27 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2002; FIGURE 2-28 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2001; FIGURE 2-29 GROWTH IN SUPPLEMENT SALES BY CHANNEL, 2000; FIGURE 2-30 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FOOD & DRUGSTORES, 2006 (52 WEEKS END 12/31/2006); FIGURE 2-31 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FOOD & DRUGSTORES, 2005 (52 WEEKS END 1/1/2006); FIGURE 2-32 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FOOD & DRUGSTORES, 2004 (52 WEEKS END 1/2/2005); FIGURE 2-33 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FOOD & DRUGSTORES, 2003 (52 WEEKS END 1/4/2004); FIGURE 2-34 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FDM STORES, 2002 (52 WEEKS TO 1/5/2003); FIGURE 2-35 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FDM STORES, 2001 (52 WEEKS TO 12/30/2001); FIGURE 2-36 GROWTH IN SUPPLEMENT SALES: IRI DATA ON FDM STORES, 2000 (52 WEEKS TO 12/10/2000); FIGURE 2-37 MASS MARKET VITAMIN E SALES; 4-WEEK PERIODS: 12-3 TO 01-06; FIGURE 2-38 SUPERNATURAL VITAMIN E SALES; 4-WEEK PERIODS: 12-03 TO 02-06; FIGURE 2-39 ANNUAL CHANGE IN VITAMIN E SALES; 4-WEEK PERIODS: 6-03 TO 2-06; MASS MARKET (LOWER LINE) VS. SUPERNATURAL; FIGURE 2-40 MASS MARKET VITAMIN C SALES; 4-WEEK PERIODS: 12-03 TO 01-06; FIGURE 2-41 FDM VITAMIN C SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 2-42 MASS MARKET ECHINACEA SALES; 4-WEEK PERIODS: 12-03 TO 01-06; FIGURE 2-43 FDM ECHINACEA SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 2-44 FDM COUGH SYRUP SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 2-45 FDM VITAMIN A&D SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 2-46 FDM GLUCOSAMINE SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 2-47 U.S. SUPPLEMENT VS. TOTAL NUTRITION INDUSTRY ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 2-48 U.S. SUPPLEMENT VS. NATURAL/ORGANIC FOODS ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 2-49 U.S. SUPPLEMENT VS. FUNCTIONAL FOODS ANNUAL SALES GROWTH RATES, 1990-201370; FIGURE 2-50 U.S. VITAMIN VS. TOTAL SUPPLEMENTS ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 2-51 U.S. HERBS VS. TOTAL SUPPLEMENTS ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 2-52 U.S. MINERALS VS. TOTAL SUPPLEMENT ANNUAL SALES GROWTH RATES, 1990-2013; FIGURE 2-53 U.S. SPORTS SUPPLEMENT VS. TOTAL SUPPLEMENT SALES ANNUAL GROWTH RATES, 1990-2013; FIGURE 2-54 U.S. MEAL REPLACEMENT VS. TOTAL SUPPLEMENTS SALES ANNUAL GROWTH RATES, 1990-2013; FIGURE 2-55 U.S. SPECIALTY SUPPLEMENT VS. TOTAL SUPPLEMENTS SALES ANNUAL GROWTH RATES, 1990-2013; FIGURE 2-56 ANNUAL U.S. CONSUMER SALES OF SUPPLEMENTS, 2007-2013 IN $MIL; FIGURE 2-57 NBJ GROWTH FORECAST IN SUPPLEMENT SALES: ANNUAL AVERAGE, 2007-2013 CAGR; FIGURE 2-58 NBJ SUPPLEMENT SALES GROWTH RATE FORECASTS BY PRODUCT CATEGORY, 2007-2013; FIGURE 2-59 NBJ SUPPLEMENT SALES GROWTH FORECASTS BY PRODUCT CATEGORY, 2007-2013 ($MIL); FIGURE 2-60 LIST OF ‘HOT SUPPLEMENTS’ WITH POTENTIAL TO DRIVE GROWTH; FIGURE 2-61 U.S. SUPPLEMENT SALES BY DELIVERY FORM IN 2005; FIGURE 2-62 U.S. CONSUMER USAGE OF SUPPLEMENTS, 2006; FIGURE 2-63 U.S. CONSUMER SUPPLEMENT USAGE $ MARKET SHARE: 1999-2006; FIGURE 2-64 U.S.SUPPLEMENTS USERS & NON-USERS 1999-2006; FIGURE 2-65 U.S. ADULT POPULATION BY CONSUMER SUPPLEMENT USAGE TYPE: 1999-2006; FIGURE 2-66 U.S CONSUMER SUPPLEMENT USE: 2000-2006: % OF ADULT POPULATION; FIGURE 2-67 U.S. SUPPLEMENTS BY PRODUCT, 1999-2006 ($MIL, CONSUMER SALES); FIGURE 2-68 U.S. SUPPLEMENT SALES BY PRODUCT % OF TOTAL: 1989-1996; FIGURE 2-69 U.S. SUPPLEMENT SALES BY PRODUCT % OF TOTAL: 1997-2006; FIGURE 2-70 U.S. VITAMIN SALES & GROWTH: 1997-2006; FIGURE 2-71 U.S. HERBS & BOTANICALS SALES & GROWTH: 1997-2006; FIGURE 2-72 U.S. SPORTS NUTRITION SUPPLEMENTS SALES & GROWTH: 1997-2006; FIGURE 2-73 U.S. MINERALS SALES & GROWTH: 1997-2006; FIGURE 2-74 U.S. MEAL SUPPLEMENT SALES & GROWTH: 1997-2006; FIGURE 2-75 U.S. SPECIALTY/OTHER SUPPLEMENT SALES & GROWTH: 1997-2006; FIGURE 2-76 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 2-77 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL 1997-2006; FIGURE 2-78 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 2-79 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, ALL RETAIL (CIRCLE) VS. ALL DIRECT (TRIANGLE), 1995-2006; FIGURE 2-80 SUPPLEMENT SALES BY RETAIL CATEGORY, 2006; FIGURE 2-81 U.S. SUPPLEMENT SALES GROWTH BY CHANNEL, 2006; FIGURE 2-82 U.S. SUPPLEMENT SALES GROWTH RATES, MASS MARKET (CIRCLE) VS. NATURAL FOOD/SPECIALTY RETAIL (SQUARE) IN 1998-2006; FIGURE 2-83 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, MASS MARKET STORES (CIRCLE) VS. ALL SUPPLEMENTS (TRIANGLE), 1998-2006; FIGURE 2-84 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, NF/SPECIALTY STORES (CIRCLE) VS. ALL SUPPLEMENTS (TRIANGLE) 1998-2006; FIGURE 2-85 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, MAIL ORDER & DRTV (DIAMOND) VS. ALL SUPPLEMENTS (TRIANGLE) 1998-2006; FIGURE 2-86 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, MULTI-LEVEL MARKETING (CIRCLE) VS. ALL SUPPLEMENTS (TRIANGLE), 1998-2006; FIGURE 2-87 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, PRACTITIONERS (CIRCLE) VS. ALL SUPPLEMENTS (TRIANGLE), 1998-2006; FIGURE 2-88 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, INTERNET (CIRCLE) VS. ALL SUPPLEMENTS (TRIANGLE), 1998-2005; FIGURE 2-89 SPINSSCAN CONVENTIONAL: TOP 10 SUPPLEMENT & HERB BRANDS IN MASS MARKET, 52 WEEKS ENDING 07/14/07; FIGURE 2-90 SPINSSCAN NATURAL: TOP 10 SUPPLEMENT & HERB BRANDS IN NATURAL SUPERMARKETS, 52 WEEKS ENDING 07/14/07; FIGURE 2-91 SPINSSCAN CONVENTIONAL: TOP 50 SUPPLEMENT BRANDS IN MASS MARKET IN 2006 (TABLE I); FIGURE 2-92 SPINSSCAN CONVENTIONAL: TOP 50 SUPPLEMENT BRANDS IN MASS MARKET IN 2006 (TABLE II); FIGURE 2-93 SPINSSCAN NATURAL: TOP 50 SUPPLEMENT BRANDS IN NATURAL SUPERMARKETS IN 2006 (TABLE I); FIGURE 2-94SPINSSCAN NATURAL: TOP 50 SUPPLEMENT BRANDS IN NATURAL SUPERMARKETS IN 2006 (TABLE II); FIGURE 2-95 NBJ'S TOP 50 SUPPLEMENT COMPANIES IN 2006 (TABLE I, RANKED BY 2006 SUPPLEMENT SALES); FIGURE 2-96 NBJ'S TOP SUPPLEMENT COMPANIES IN 2006 (NON-RETAIL OR DIRECT, RANKED BY 2006 NET SUPPLEMENT SALES) TABLE I; FIGURE 2-97 NBJ'S TOP SUPPLEMENT COMPANIES IN 2006 (NON-RETAIL OR DIRECT, RANKED BY 2006 NET SUPPLEMENT SALES) TABLE II; FIGURE 2-98 TOP 45 US SUPPLEMENT IN SALES IN 2006 (WITH 2000-2006 CONSUMER SALES IN $MIL); FIGURE 2-99 U.S. CONDITION SPECIFIC SUPPLEMENT MARKETS 2005-2006; FIGURE 2-100 NOTABLE U.S. SUPPLEMENT INDUSTRY MERGERS & ACQUISITIONS: 1998-PRESENT; FIGURE 3-1 U.S. VITAMINS SALES, 1997-2006 ($MIL); FIGURE 3-2 U.S. VITAMIN CONSUMER SALES BY PRODUCT, 1997-2006 ($MIL); FIGURE 3-3 GROWTH IN VITAMIN SALES, ALL CHANNELS, 2005 (WHITE) & 2006 (GREY); FIGURE 3-4 VITAMIN SALES GROWTH BY CHANNEL, 2005 (GREY) & 2006 (WHITE); FIGURE 3-5 U.S. VITAMINS SALES, 1997-2006 ($MIL, CONSUMER SALES); FIGURE 3-6 U.S. VITAMINS SALES, GROWTH RATES, 1997-2006; FIGURE 3-7 U.S. VITAMIN SALES FORECAST, 2007-2013 ($MIL); FIGURE 3-8 U.S. VITAMIN SALES ANNUAL GROWTH RATES, 1997-2013; FIGURE 3-9 U.S. SUPPLEMENTS: ALL VITAMIN SALES, 1997-2006 IN $MIL; FIGURE 3-10 MASS MARKET VITAMIN E SALES; 4-WEEK PERIODS: 12-3 TO 01-06; FIGURE 3-11 SUPERNATURAL VITAMIN E SALES; 4-WEEK PERIODS: 12-03 TO 02-06; FIGURE 3-12 ANNUAL CHANGE IN VITAMIN E SALES; 4-WEEK PERIODS: 6-03 TO 2-06; MASS MARKET (LOWER LINE) VS. SUPERNATURAL; FIGURE 3-13 FDM VITAMIN A&D SALES; 4-WEEK PERIODS: 2004 VS. 2005; FIGURE 3-14 U.S. SUPPLEMENT SALES BY DELIVERY FORM IN 2005; FIGURE 3-15 U.S. SUPPLEMENT (CIRCLE) VS. FUNCTIONAL FOODS (TRIANGLE) VS. VITAMINS (SQUARE) FROM 1990-2013; FIGURE 3-16 U.S. SUPPLEMENTS: MULTIVITAMIN SALES AND GROWTH, 1995-2006 IN $MIL; FIGURE 3-17 U.S. MULTIVITAMIN SALES BY CHANNEL, 2006 ($MIL); FIGURE 3-18 U.S. MULTIVITAMIN SALES BY CHANNEL, 2005 ($MIL); FIGURE 3-19 U.S. MULTIVITAMIN SALES BY CHANNEL, 2004 ($MIL); FIGURE 3-20 SPINS: MULTIVITAMIN SALES, MAINSTREAM FOOD/DRUG/MASS (EXCLUDING WALMART). TIME PERIOD: JUNE 2004-JULY 2006; FIGURE 3-21 SPINS: MULTIVITAMIN SALES, NATURAL SUPERMARKETS. TIME PERIOD: JUNE 2004-JULY 2006; FIGURE 3-22 CHILDREN’S MULTIVITAMIN SALES, U.S., 1999-2004 ($MIL); FIGURE 3-23 U.S. SUPPLEMENTS: VITAMIN C SALES, 1995-2006 IN $MIL; FIGURE 3-24 U.S. SUPPLEMENTS: VITAMIN E SALES, 1995-2006 IN $MIL; FIGURE 3-25 U.S. VITAMIN E SALES BY CHANNEL, 2006 ($MIL); FIGURE 3-26 U.S. VITAMIN E SALES BY CHANNEL, 2005 ($MIL); FIGURE 3-27 U.S. VITAMIN E SALES BY CHANNEL, 2004 ($MIL); 3-28 U.S. VITAMINS E SALES AND GROWTH, 1997-2006 ($MIL); FIGURE 3-29 U.S. SUPPLEMENTS: B VITAMIN SALES, 1995-2006 IN $MIL; FIGURE 3-30 U.S. B VITAMIN SALES BY CHANNEL, 2006 ($MIL); FIGURE 3-31 U.S. B VITAMIN SALES BY CHANNEL, 2005 ($MIL); FIGURE 3-32 U.S. B VITAMIN SALES BY CHANNEL, 2004 ($MIL); FIGURE 3-33 U.S. SUPPLEMENTS: VITAMIN A / BETA CAROTENE SALES, 1995-2006 IN $MIL; FIGURE 3-34 U.S. VITAMIN A/BETA CAROTENE SALES BY CHANNEL, 2006 ($MIL); FIGURE 3-35 U.S. VITAMIN A/BETA CAROTENE SALES BY CHANNEL, 2005 ($MIL); FIGURE 3-36 U.S. VITAMIN A/BETA CAROTENE SALES BY CHANNEL, 2004 ($MIL); FIGURE 3-37 TOP U.S. ANTIOXIDANT SALES IN 2000-2006; FIGURE 3-38 U.S. OTHER VITAMIN SALES BY CHANNEL, 2006 ($MIL); FIGURE 3-39 U.S. OTHER VITAMIN SALES BY CHANNEL, 2005 ($MIL); FIGURE 3-40 U.S. VITAMIN SALES, SINGLE VS. MULTIS, 2006 ($MIL); FIGURE 3-41 U.S. VITAMIN SALES, SINGLE VS. MULTIS IN NATURAL RETAIL, 2006 ($MIL); FIGURE 3-42 U.S. VITAMIN SALES, SINGLE VS. MULTIS IN MASS MARKET CHANNEL, 2006 ($MIL); FIGURE 3-43 U.S. VITAMIN SALES, SINGLE VS. MULTIS IN DIRECT/OTHER CHANNEL, 2006 ($MIL); FIGURE 3-44 EXAMPLES OF CHILDRENS’ VITAMIN/MULTIVITAMIN PRODUCTS; FIGURE 3-45 1997-2006 U.S. VITAMIN CONSUMER SALES BY CHANNEL ($MIL AND %):; FIGURE 3-46 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES YEAR-TO-DATE ENDING JUN 17, 2007; FIGURE 3-47 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS ENDING DEC 31, 2006; FIGURE 3-48 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS ENDING JAN 1, 2006; FIGURE 3-49 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS TO 01/02/2005; FIGURE 3-50 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/5/2003 & 1/4/2004; FIGURE 3-51 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS TO 01/06/2002; FIGURE 3-52 GROWTH IN VITAMIN SALES: IRI DATA ON FDM STORES 52 WEEKS TO 12/10/2000; FIGURE 3-53 U.S. VITAMIN CONSUMER SALES IN MASS MARKET CHANNEL, YEAR-TO-DATE ENDING JUN 17, 2007; FIGURE 3-54 U.S. VITAMIN CONSUMER SALES IN MASS MARKET CHANNEL, 52 WEEKS ENDING DEC 31, 2006; FIGURE 3-55 U.S. VITAMIN CONSUMER SALES IN MASS MARKET CHANNEL, 52 WEEKS ENDING JAN 1, 2006; FIGURE 3-56 U.S. VITAMIN CONSUMER SALES IN MASS MARKET CHANNEL, 2003 & 2004; FIGURE 3-57 PRICING TRENDS OF VITAMINS IN THE MASS MARKET 2000-2004; FIGURE 3-58 SPINSSCAN NATURAL: VITAMIN CONSUMER SALES, 52 WEEKS ENDING DECEMBER 30, 2006; FIGURE 3-59 U.S CONSUMER VITAMINS USE, 2006; FIGURE 3-60 VITAMIN USE: U.S ADULT VITAMIN CONSUMERS BY MARKET SHARE, 1999-2006; FIGURE 3-61 VITAMIN USE: U.S CONSUMER TYPE VITAMIN BY NUMBER OF USERS, 1999-2006 (IN MIL); FIGURE 3-62 U.S CONSUMER VITAMIN USE: 1999-2006: % OF ADULT POPULATION; FIGURE 3-63 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY VITAMIN USER; FIGURE 3-64 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: VITAMINS; FIGURE 3-65 SPINS: TOP VITAMIN BRANDS, 2005: MAINSTEAM FOOD/DRUG/MASS (EXCLUDING WALMART); FIGURE 3-66 SPINS: TOP VITAMIN BRANDS, 2005: NATURAL PRODUCTS SUPERMARKETS >$2MM.; FIGURE 3-67 NICHOLAS HALL’S INSIGHT: TOP VITAMIN E COMPANIES/BRANDS IN 2006; FIGURE 3-68 U.S. RETAIL SHARES OF VITAMIN E, 1999-2003; FIGURE 3-69 U.S ALL RETAIL SHARES OF VITAMIN C, 1999-2003; FIGURE 3-70 U.S. ALL RETAIL SHARES OF VITAMIN B, 1999-2003; FIGURE 3-71 U.S. ALL RETAIL SHARES OF MULTI-VITAMINS, 1999-2006; FIGURE 3-72 TOP WHOLESALE VITAMIN COMPANIES, 1999 ($MIL.); FIGURE 4-1 U.S. HERBS & BOTANICALS SALES, 1997-2006 ($MIL); FIGURE 4-2 U.S. HERBS & BOTANICALS SALES FORECAST, 2007-2013 ($MIL); FIGURE 4-3 US HERB & BOTANICAL SALES & ANNUAL GROWTH, 1994-2006; FIGURE 4-4 US TOTAL SUPPLEMENT SALES & ANNUAL GROWTH, 1994-2006; FIGURE 4-5 U.S. HERBS & BOTANICALS AND TOTAL SUPPLEMENT SALES GROWTH RATES, 1995-2006; FIGURE 4-6 HERBS & BOTANICALS CONTRIBUTION TO GROWTH, 1997-2006; FIGURE 4-7 U.S. HERBAL & BOTANICAL SALES, SINGLE VS. COMBINATION, 2006 ($MIL); FIGURE 4-8 U.S. CONSUMER SALES OF EPHEDRA HERBAL FORMULAS, 2003-2006 ($MIL); FIGURE 4-9 TOP SELLING U.S. HERBS & BOTANICALS RANKED BY 2006 CONSUMER SALES ($MIL) 2001-2006; FIGURE 4-10 U.S. HERBAL & BOTANICAL CONSUMER SALES BY CHANNEL, 2006 ($MIL); FIGURE 4-11 U.S. HERBAL & BOTANICAL CONSUMER SALES BY CHANNEL 2002-2006 ($MIL); FIGURE 4-12 TOP 75 U.S. SINGLE HERBAL & BOTANICAL SUPPLEMENTS & SALES BY CHANNEL ($MIL); 2004 -2006, RANKED BY 2006 SALES (TABLE I); FIGURE 4-13 TOP 75 U.S. SINGLE HERBAL & BOTANICAL SUPPLEMENTS & SALES BY CHANNEL ($MIL); 2004 -2006, RANKED BY 2006 SALES (TABLE II); FIGURE 4-14 2000 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS TO 12/10/2000; FIGURE 4-15 2001 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS TO 12/30/2001; FIGURE 4-16 2003 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/4/2004; FIGURE 4-17 2004 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/2/2005; FIGURE 4-18 2005 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/1/2006; FIGURE 4-19 2006 GROWTH IN HERB SALES: IRI DATA ON FDM STORES 52 WEEKS FDMX ENDING DEC 31, 2006; FIGURE 4-20 2007 GROWTH IN HERB SALES: IRI DATA ON FDM STORES YEAR-TO-DATE ENDING JUN 17, 2007; FIGURE 4-21 IRI: SELECTED HERBAL SUPPLEMENT SALES IN 2006. TOTAL U.S.- F/D/MX; (SUPERMARKETS, DRUGSTORES, AND MASS MERCHANDISE OUTLETS (EXCLUDING WAL-MART).; FIGURE 4-22 SPINS: TOP HERBAL SUPPLEMENT BRANDS, 2005: NATURAL PRODUCTS SUPERMARKETS >$2MM; FIGURE 4-23 U.S CONSUMER HERBS/BOTANICALS USE 2006; FIGURE 4-24 HERBS/BOTANICALS USE: U.S CONSUMER TYPE HERBS/BOTANICALS MARKETSHARE, 2000-2006; FIGURE 4-25 HERBS/BOTANICALS USE: U.S CONSUMER TYPE HERBS/BOTANICALS BY NUMBER OF USERS, 2000-2006; FIGURE 4-26 U.S CONSUMER HERBAL USE: 1999-2006: % OF ADULT POPULATION; FIGURE 4-27 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: HERBAL & BOTANICAL SUPPLEMENTS; FIGURE 4-28 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY HERBAL/BOTANICAL SUPPLEMENT USER (TABLE I); FIGURE 4-29 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY HERBAL/BOTANICAL SUPPLEMENT USER (TABLE II); FIGURE 4-30 BOTANICALS GROW IN ACCEPTANCE. SHOPPERS’ RATING OF THE STATEMENT: “HERBAL PRODUCTS ARE GENERALLY SAFE AND RARELY CAUSE NEGATIVE SIDE EFFECTS”; FIGURE 4-31 NBJ'S TOP HERB/BOTANICAL COMPANIES (WHOLESALE, $MIL). RANKED BY 2006 HERBAL; SUPPLEMENT SALES, TABLE I; FIGURE 4-32 NBJ'S TOP HERB/BOTANICAL COMPANIES (WHOLESALE, $MIL). RANKED BY 2006 HERBAL SUPPLEMENT SALES, TABLE II; FIGURE 4-33 EFFECT OF EPHEDRA: U.S HERBAL & BOTANICAL SALES 2003 - 2006 ($MIL); FIGURE 4-34 U.S SINGLE-CATEGORY MAHUANG / EPHEDRA SALES BY CHANNEL 2003 - 2006 ($MIL)259; FIGURE 4-35 U.S NONI JUICE SUPPLEMENT SALES BY CHANNEL 2003 - 2006 ($M); FIGURE 4-36 U.S MANGOSTEEN SUPPLEMENT SALES 2003 - 2006 ($M); FIGURE 4-37 U.S KAVA KAVA SUPPLEMENT SALES BY CHANNEL 2003 - 2006 ($M); FIGURE 4-38 U.S AYURVEDIC HERB SALES BY CHANNEL 2003 - 2006 ($MIL); FIGURE 4-39 U.S MACA SUPPLEMENT SALES BY CHANNEL 2003 - 2006 ($M); FIGURE 4-40 U.S HORNY GOAT WEED SUPPLEMENT SALES BY CHANNEL 2003 - 2006 ($M); FIGURE 4-41 TOP U.S. SEXUAL HEALTH SUPPLEMENTS: 1999-2006; FIGURE 4-42 U.S BLACK COHOSH SUPPLEMENT SALES BY CHANNEL 2003 - 2006 ($M); FIGURE 4-43 BOTANICALS - REGULATORY DEVELOPMENTS ACROSS THE WORLD; FIGURE 5-1 US SPORTS SUPPLEMENT MARKET V. TOTAL SUPPLEMENT MARKET, 1994-2006; FIGURE 5-2 U.S. SPORTS SUPP CONSUMER SALES BY PRODUCT, 1997-2006 ($MIL); FIGURE 5-3 US SPORTS SUPPLEMENT GROWTH, 1998-2006; FIGURE 5-4 US SPORTS SUPPLEMENT SALES & ANNUAL GROWTH, 1994-2006; FIGURE 5-5 TOTAL US SUPPLEMENT SALES & ANNUAL GROWTH, 1994-2006; FIGURE 5-6 US SUPPLEMENT GROWTH VS. SPORT SUPPLEMENT GROWTH, 1994-2006; FIGURE 5-7 U.S. SPORTS SUPPLEMENTS SALES FORECAST, 2007-2010 ($MIL); FIGURE 5-8 U.S. SPORTS SUPPLEMENT SALES ANNUAL GROWTH RATES, 1995-2013; FIGURE 5-9 GROWTH IN U.S. SPORTS SUPPLEMENT SALES, ALL CHANNELS, 2005 (WHITE) & 2006 (GREY); FIGURE 5-10 U.S. SPORTS SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL 2006 ($MILLION); FIGURE 5-11 U.S. SPORTS SUPPLEMENT SALES & GROWTH BY CHANNEL: 2001-2006; FIGURE 5-12 U.S. SPORTS SUPPLEMENT SALES GROWTH BY CHANNEL, 2005 (WHITE) & 2006 (GREY); FIGURE 5-13 U.S CONSUMER SPORTS SUPPLEMENT USE SUMMARY, 2006; FIGURE 5-14 SPORTS SUPPLEMENTS USE: U.S CONSUMER TYPE MARKET SHARE, 2000-2006; FIGURE 5-15 SPORTS SUPP USE: U.S CONSUMER TYPE BY NUMBER OF USERS, 1999-2006; FIGURE 5-16 U.S CONSUMER SPORTS SUPPLEMENT USE: 1999-2006: % OF ADULT POPULATION; FIGURE 5-17 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: SPORT NUTRITION SUPPLEMENTS; FIGURE 5-18 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY SPORTS NUTRITION SUPPLEMENT USER; FIGURE 5-19 U.S. SUPPLEMENTS: SPORTS POWDERS/FORMULAS SALES, 1997-2006 IN $MIL; FIGURE 5-20 U.S. SUPPLEMENTS: SPORTS PERFORMANCE PILLS SALES, 1997-2006 IN $MIL; FIGURE 5-21 U.S. SUPPLEMENTS: PREPARED DRINKS (SPORTS FORMULAS) SALES, 1997-2006 IN $MIL331; FIGURE 5-22 U.S. SPORTS NUTRITION SUPPLEMENTS: % OF TOTAL, 1997-2013; FIGURE 5-23 U.S. SPORTS SUPPLEMENT SALES & GROWTH, 1998-2006; FIGURE 5-24 U.S. SPORTS SUPPLEMENT SALES FORECAST, 2007-2013; FIGURE 5-25 U.S. SPORTS NUTRITION & WEIGHT LOSS MARKET SALES, 1997-2006; FIGURE 5-26 U.S. SPORTS NUTRITION & WEIGHT LOSS MARKET SALES, 2007-2013; FIGURE 5-27 U.S. SPORTS PERFORMANCE PILLS VS. TOTAL SNWL SALES ANNUAL GROWTH RATES, 1998-2013; FIGURE 5-28 NBJ’S TOP COMPANIES IN SPORTS NUTRITION SUPPLEMENTS IN 2006 (WHOLESALE, $MIL), TABLE I; FIGURE 5-29 NBJ’S TOP COMPANIES IN SPORTS NUTRITION SUPPLEMENTS IN 2006 (WHOLESALE, $MIL), TABLE II; FIGURE 6-1 US MINERALS MARKET V. TOTAL SUPPLEMENT MARKET, 1997-2006; FIGURE 6-2 US MINERALS SALES & ANNUAL GROWTH, 1997-2006; FIGURE 6-3 US SUPPLEMENT SALES & ANNUAL GROWTH, 1997-2006; FIGURE 6-4 US SUPPLEMENT GROWTH VS. MINERAL GROWTH, 1998-2006; FIGURE 6-5 U.S. MINERAL CONSUMER SALES BY PRODUCT, 1997-2006 ($MIL); FIGURE 6-6 U.S. MINERALS SALES FORECAST, 2007-2013 ($MIL); FIGURE 6-7 U.S. MINERAL SALES ANNUAL GROWTH RATES, 1998-2013; FIGURE 6-8 GROWTH IN U.S. MINERAL SALES, ALL CHANNELS, 2005 (WHITE) & 2006 (GREY); FIGURE 6-9 U.S. MINERAL SALES GROWTH BY CHANNEL, 2005 (GREY) & 2006 (BLUE); FIGURE 6-10 IRI: MINERAL SUPPLEMENT SALES IN 2007. TOTAL U.S.- FDMX (SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS EXCLUDING WAL-MART).; FIGURE 6-11 IRI: MINERAL SUPPLEMENT SALES IN 2006. TOTAL U.S.- FDMX (SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS EXCLUDING WAL-MART).; FIGURE 6-12 GROWTH IN MINERAL SALES: IRI DATA ON FDM STORES 52 WEEKS ENDING 12/31/2006; FIGURE 6-13 GROWTH IN MINERAL SALES: IRI DATA ON FDM STORES 52 WEEKS ENDING 1/1/2006; FIGURE 6-14 GROWTH IN MINERAL SALES: IRI DATA ON FDM STORES 52 WEEKS ENDING 1/2/2005; FIGURE 6-15 GROWTH IN MINERAL SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/5/2003 & 1/5/2004; FIGURE 6-16 GROWTH IN MINERAL SALES: IRI DATA ON FDM STORES 52 WEEKS TO 1/6/2002; FIGURE 6-17 GROWTH IN MINERALS SALES: IRI DATA ON FDM STORES 52 WEEKS TO 12/10/2000; FIGURE 6-18 GROWTH IN INDIVIDUAL MINERALS SALES: ALL CHANNELS, 2006; FIGURE 6-19 GROWTH IN INDIVIDUAL MINERALS SALES: ALL CHANNELS, 2005; FIGURE 6-20 GROWTH IN INDIVIDUAL MINERALS SALES: ALL CHANNELS, 2004; FIGURE 6-21 GROWTH IN INDIVIDUAL MINERALS SALES: ALL CHANNELS, 2003; FIGURE 6-22 SPINS: MINERAL SUPPLEMENT SALES IN 2006. NATURAL AND CONVENTIONAL CHANNELS.; FIGURE 6-23 SPINS: MINERAL SUPPLEMENT SALES IN 2005. NATURAL AND CONVENTIONAL CHANNELS.; FIGURE 6-24 U.S. MINERAL SALES & GROWTH BY CHANNEL: 2000-2006; FIGURE 6-25 MINERAL SALES CHANNELS: 2006; FIGURE 6-26 U.S. MINERAL CONSUMER SALES: PRODUCT/CHANNEL MATRIX, 2002 ($MIL); FIGURE 6-27 U.S. MINERAL CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2003; ($MIL); FIGURE 6-28 U.S. MINERAL CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2004; ($MIL); FIGURE 6-29 U.S. MINERAL CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2005; ($MIL); FIGURE 6-30 U.S. MINERAL CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2006; ($MIL); FIGURE 6-31 PRICING TRENDS OF MINERALS IN THE MASS MARKET 2000-2004; FIGURE 6-32 U.S CONSUMER MINERALS USE, 2006; FIGURE 6-33 MINERALS USE: U.S CONSUMER TYPE MARKET SHARE, 2000-2006; FIGURE 6-34 MINERALS USE: U.S CONSUMER TYPE BY NUMBER OF USERS, 2000-2006; FIGURE 6-35 U.S CONSUMER MINERALS USE: 1999-2006: % OF ADULT POPULATION; FIGURE 6-36 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: MINERALS; FIGURE 6-37 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY MINERAL SUPPLEMENT USER (TABLE I); FIGURE 6-38 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY MINERAL SUPPLEMENT USER (TABLE II); FIGURE 6-39 NBJ’S TOP 2006 MINERAL COMPANIES (WHOLESALE, $MIL), TABLE I; FIGURE 6-40 NBJ’S TOP 2006 MINERAL COMPANIES (WHOLESALE, $MIL) TABLE II; FIGURE 6-41 US MINERALS SALES BY INDIVIDUAL MINERAL, 2006; FIGURE 6-42 US MINERALS SALES BY INDIVIDUAL MINERAL, 2005; FIGURE 6-43 US MINERALS SALES BY INDIVIDUAL MINERAL, 2004; FIGURE 6-44 U.S. SUPPLEMENTS: CALCIUM SALES, 1997-2006 IN $MIL; FIGURE 6-45 U.S. CALCIUM SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-46 U.S. CALCIUM SALES BY CHANNEL, 2005 ($MIL); FIGURE 6-47 U.S. CALCIUM SALES BY CHANNEL, 2004 ($MIL); FIGURE 6-48 SPINSSCAN CONVENTIONAL: TOP MINERAL SUPPLEMENT BRANDS IN 2005. MAINSTEAM FOOD/DRUG/MASS (EXCLUDING WAL-MART).; FIGURE 6-49 U.S. ALL RETAIL SHARES OF CALCIUM, 1999-2006; FIGURE 6-50 U.S. SUPPLEMENTS: IRON SALES, 1997-2006 IN $MIL; FIGURE 6-51 U.S. IRON SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-52 U.S. SUPPLEMENTS: MAGNESIUM SALES, 1997-2006 IN $MIL; FIGURE 6-53 U.S. MAGNESIUM SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-54 U.S. MAGNESIUM SALES BY CHANNEL, 2005 ($MIL); FIGURE 6-55 U.S. MAGNESIUM SALES BY CHANNEL, 2004 ($MIL); FIGURE 6-56 U.S. SUPPLEMENTS: CHROMIUM SALES, 1997-2006 IN $MIL; FIGURE 6-57 U.S. CHROMIUM SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-58 U.S. CHROMIUM SALES BY CHANNEL, 2005 ($MIL); FIGURE 6-59 U.S. CHROMIUM SALES BY CHANNEL, 2004 ($MIL); FIGURE 6-60 U.S. SUPPLEMENTS: ZINC SALES, 1997-2006 IN $MIL; FIGURE 6-61 U.S. ZINC SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-62 U.S. ZINC SALES BY CHANNEL, 2005 ($MIL); FIGURE 6-63 U.S. ZINC SALES BY CHANNEL, 2004 ($MIL); FIGURE 6-64 U.S. SUPPLEMENTS: POTASSIUM SALES, 1997-2006 IN $MIL; FIGURE 6-65 U.S. POTASSIUM SALES BY CHANNEL, 2006 ($MIL); FIGURE 6-66 U.S. SUPPLEMENTS: SELENIUM SALES, 1997-2006 IN $MIL; FIGURE 6-67 U.S. SELENIUM SALES BY CHANNEL, 2006 ($MIL); FIGURE 7-1 U.S. MEAL SUPPLEMENT SALES, 1997-2006 ($MIL); FIGURE 7-2 US MEAL REPLACEMENT SUPPLEMENT SALES & ANNUAL GROWTH, 1997-2006; FIGURE 7-3 US SUPPLEMENT SALES & ANNUAL GROWTH, 1997-2006; FIGURE 7-4 US SUPPLEMENT GROWTH VS. MEAL REPLACEMENT SUPPLEMENT GROWTH, 1998-2006; FIGURE 7-5 U.S. MEAL REPLACEMENT SUPPLEMENT SALES FORECAST, 2007-2013 ($MIL); FIGURE 7-6 U.S. LIQUID MEAL REPLACEMENT SALES ANNUAL GROWTH RATES, 1997-2013; FIGURE 7-7 U.S. MEAL REPLACEMENT SUPPLEMENT SALES GROWTH BY CHANNEL, 2005 (GREY) & 2006 (BLUE); FIGURE 7-8 U.S. MEAL REPLACEMENT SUPPLEMENTS CONSUMER SALES BY CHANNEL, 2006 ($MIL); FIGURE 7-9 U.S. MEAL REPLACEMENT SUPPLEMENTS CONSUMER SALES & GROWTH BY CHANNEL, 2002- 2006 ($MIL); FIGURE 7-10 IRI: TOP WEIGHT CONTROL SUPPLEMENT (LIQUID/POWDER) SALES. CALENDAR YEAR TO DATE ENDING JUN 17, 2007; FIGURE 7-11 IRI: TOP WEIGHT CONTROL SUPPLEMENT BRANDS. 52 WEEKS ENDING 8/13/2006.; FIGURE 7-12 2001 & 2002 IRI DATA ON U.S. MEAL SUPPLEMENT CONSUMER SALES IN MASS MARKET BY COMPANY ($MIL); FIGURE 7-13 SPINS: MEAL REPLACEMENT SALES IN 2006: NATURAL AND CONVENTIONAL CHANNELS. 52 WEEKS ENDING DECEMBER 30, 2006.; FIGURE 7-14 SPINSSCAN CONVENTIONAL: MEAL SUPPLEMENT SALES IN 2005. MAINSTEAM FOOD/DRUG/MASS (EXCLUDING WAL-MART).; FIGURE 7-15 U.S CONSUMER MEAL SUPPLEMENTS USE, 2006; FIGURE 7-16 MEAL REPLACEMENT USE: U.S CONSUMER TYPE MARKET SHARE, 1999-2006; FIGURE 7-17 MEAL REPLACEMENT USE: U.S CONSUMER TYPE BY NUMBER OF USERS, 2000-2006; FIGURE 7-18 U.S CONSUMER MEAL SUPPLEMENTS USE: 2000-2006: % OF ADULT POPULATION; FIGURE 7-19 NBJ’S LIQUID MEAL REPLACEMENT SALES, 2002-2006 (CONSUMER VALUE, $MIL):; FIGURE 7-20 NBJ’S TOP COMPANIES IN LIQUID MEAL REPLACEMENTS, 2006 (WHOLESALE, $MIL):; FIGURE 7-21 TOP MEAL REPLACEMENT SUPPLEMENT COMPANIES IN NATURAL HEALTH FOOD RETAIL CHANNEL, 2006; FIGURE 7-22 TOP MEAL REPLACEMENT SUPPLEMENT COMPANIES IN RETAIL / MASS MARKET CHANNEL, 2006; FIGURE 7-23 TOP MEAL REPLACEMENT SUPPLEMENT COMPANIES IN DIRECT CHANNELS, 2006; FIGURE 8-1 US SPECIALTY SUPPLEMENT V. TOTAL SUPPLEMENT SALES & GROWTH, 1997-2006; FIGURE 8-2 U.S. SPECIALTY SUPPLEMENTS MARKET BY PRODUCT 1997-2006; FIGURE 8-3 SPECIALTY SUPPLEMENT GROWTH AND PERCENTAGE OF TOTAL IN 2006; FIGURE 8-4 US SPECIALTY SUPPLEMENT SALES & ANNUAL GROWTH, 1994-2006; FIGURE 8-5 US TOTAL SUPPLEMENT SALES & ANNUAL GROWTH, 1994-2006; FIGURE 8-6 US SUPPLEMENT GROWTH VS. SPECIALTY SUPPLEMENT GROWTH, 1994-2006; FIGURE 8-7 U.S. SPECIALTY SUPPLEMENT & TOTAL SUPPLEMENT SALES & GROWTH FORECAST, 2006-2013; FIGURE 8-8 U.S. SPECIALTY SUPPLEMENT GROWTH RATE, 1995-2013; FIGURE 8-9 U.S. SPECIALTY SUPPLEMENTS: GLUCOSAMINE/CHONDROITIN SALES, 1994-2006 IN $M; FIGURE 8-10 U.S. GLUCOSAMINE SUPPLEMENTS SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL).... 432; FIGURE 8-11 U.S. GLUCOSAMINE/CHONDRIOTIN SALES BY COMPANY 2004 ($MIL CONSUMER); FIGURE 8-12 U.S. SPECIALTY SUPPLEMENTS: FISH/ANIMAL OILS SALES, 1994-2006 IN $M; FIGURE 8-13 U.S. FISH OIL SUPPLEMENTS SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-14 FISH OIL SALES BY BRAND (SPINS DATA); FIGURE 8-15 U.S. SPECIALTY SUPPLEMENTS: PLANT OIL SALES, 1994-2006 IN $MIL; FIGURE 8-16 U.S. PLANT OIL SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-17 U.S. SPECIALTY SUPPLEMENTS: COQ10 SALES, 1994-2006 IN $M; FIGURE 8-18 U.S. COQ10 SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-19 U.S. SPECIALTY SUPPLEMENTS: PROBIOTICS SALES, 1994-2006 IN $M; FIGURE 8-20 U.S. PROBIOTIC SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-21 U.S. SPECIALTY SUPPLEMENTS: DIGESTIVE ENZYME SALES, 1994-2006 IN $MIL; FIGURE 8-22 U.S. DIGESTIVE ENZYME SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL)462; FIGURE 8-23 U.S. SPECIALTY SUPPLEMENTS: HOMEOPATHIC SALES, 1994-2006 IN $M; FIGURE 8-24 U.S. HOMEOPATHIC REMEDY SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-25 U.S. HOMEOPATHIC SALES, 2000; FIGURE 8-26 U.S. SPECIALTY SUPPLEMENTS: SAME SALES, 1998-2006 IN $M; FIGURE 8-27 U.S. SAME SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-28 U.S. SPECIALTY SUPPLEMENTS: MSM SALES, 1997-2006 IN $M; FIGURE 8-29 U.S. MSM SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-30 U.S. SPECIALTY SUPPLEMENTS: BEE PRODUCTS SALES, 1994-2006 IN $M; FIGURE 8-31 U.S. BEE PRODUCT SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-32 U.S. SPECIALTY SUPPLEMENTS: MELATONIN SALES, 1994-2006 IN $M; FIGURE 8-33 U.S. MELATONIN SUPPLEMENT SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-34 U.S. SPECIALTY SUPPLEMENTS: 5-HTP SALES, 1995-2006 IN $M; FIGURE 8-35 U.S. 5-HTP SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-36 U.S. SPECIALTY SUPPLEMENTS: GELATIN SALES, 1994-2006 IN $M; FIGURE 8-37 U.S. GELATIN SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-38 U.S. SPECIALTY SUPPLEMENTS: DHEA SALES, 1994-2006 IN $M; FIGURE 8-39 U.S. DHEA SALES BY DISTRIBUTION CHANNEL, 2006 ($MIL); FIGURE 8-40 U.S. SPECIALTY SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL 2006 ($MILLION); FIGURE 8-41 U.S. SPECIALTY SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL, 2002-2006 ($MILLION); FIGURE 8-42 U.S. SPECIALTY CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2006 ($M); FIGURE 8-43 U.S. SPECIALTY CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2005 ($M); FIGURE 8-44 U.S. SPECIALTY CONSUMER SALES: PRODUCT/CHANNEL MATRIX SALES & GROWTH, 2004 ($M); FIGURE 8-45 IRI: TOP SPECIALTY SUPPLEMENT SALES IN 2007 (YEAR-TO-DATE ENDING JUN 17, 2007). TOTAL U.S.- FDMX (SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS EXCLUDING WAL-MART); FIGURE 8-46 IRI: TOP SPECIALTY SUPPLEMENT SALES IN 2006. TOTAL U.S.- FDMX (SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS EXCLUDING WAL-MART).; FIGURE 8-47 IRI: SPECIALTY SUPPLEMENT SALES IN 2005. TOTAL U.S.- FDMX (SUPERMARKETS, DRUGSTORES AND MASS MERCHANDISERS EXCLUDING WAL-MART).; FIGURE 8-48 IRI DATA ON SPECIALTY SUPPLEMENT PRICES; FDM (FOOD, DRUG, MASS MERCHANDISER, EXCLUDING WALL MART), 2004; FIGURE 8-49 SPINS: SPECIALTY SUPPLEMENT SALES IN 2006: NATURAL AND CONVENTIONAL CHANNELS; FIGURE 8-50 SPINS: SPECIALTY SUPPLEMENT SALES IN 2005: NATURAL AND CONVENTIONAL CHANNELS; FIGURE 8-51 SPINSSCAN CONVENTIONAL: SPECIALTY SUPPLEMENT SALES IN 2005. MAINSTEAM FOOD/DRUG/MASS (EXCLUDING WAL-MART).; FIGURE 8-52 SPINS: TOP SPECIALTY SUPPLEMENT BRANDS, 2005: NATURAL PRODUCTS SUPERMARKETS >$2MM; FIGURE 8-53 U.S CONSUMER SPECIALTY SUPPLEMENT USE IN 2006; FIGURE 8-54 SPECIALTY SUPPLEMENTS USE: U.S. CONSUMER MARKET SHARE, 2000-2006; FIGURE 8-55 SPECIALTY SUPPLEMENTS USE: U.S CONSUMER POPULATION, 2000-2006; FIGURE 8-56 U.S CONSUMER SPECIALTY SUPPLEMENT USE: 1999-2006: % OF ADULT POPULATION; FIGURE 8-57 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: SPECIALTY SUPPLEMENTS; FIGURE 8-58 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY SPECIALTY SUPPLEMENT USER (TABLE I); FIGURE 8-59 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY SPECIALTY SUPPLEMENT USER (TABLE II); FIGURE 8-60 NBJ'S TOP SPECIALTY SUPPLEMENT COMPANIES IN 2006 (WHOLESALE, $MIL), TABLE I; FIGURE 8-61 NBJ'S TOP SPECIALTY SUPPLEMENT COMPANIES IN 2006 (WHOLESALE, $MIL), TABLE II; FIGURE 8-62 WHOLESALE SPECIALTY SUPPLEMENT SALES ($MIL) BY COMPANY, 1999; FIGURE 9-1 SALES OF SUPPLEMENTS, RX AND OTC IN 2006; FIGURE 9-2 U.S. CONDITION SPECIFIC SUPPLEMENT MARKETS 2003-2006; FIGURE 9-3 SALES OF SUPPLEMENTS, OTC AND RX ($MIL), 1999-2006; FIGURE 9-4 SALES GROWTH OF SUPPLEMENTS, OTC AND RX ($MIL), 2000-2006; FIGURE 9-5 U.S. HEALTH CARE EXPENDITURES, 2000-2006; FIGURE 9-6 U.S. CONDITION SPECIFIC OTC MARKETS : 2002-2006 ($MIL); FIGURE 9-7 SALES OF SUPPLEMENTS, OTC AND RX BY CONDITION IN 2006 ($MIL); FIGURE 9-8 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY CONDITION SPECIFIC SUPPLEMENT USER (TABLE I); FIGURE 9-9 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: PROFILE OF DAILY CONDITION SPECIFIC SUPPLEMENT USER (TABLE II); FIGURE 9-10 U.S. CARDIOVASCULAR DISEASE COSTS; FIGURE 9-11 PSYLLIUM FIBER AND FISH OILS: THE TOP SUPPLEMENTS ASSOCIATED WITH HEART HEALTH CONDITIONS; FIGURE 9-12 U.S. CARDIOVASCULAR DISEASE SUFFERER INFORMATION; FIGURE 9-13 U.S. CONSUMER SALES FOR HEART HEALTH 1999-2006; FIGURE 9-14 TOP U.S. HEART HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-15 U.S. HEART HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-16 U.S. CONSUMER SALES FOR MENOPAUSE HEALTH 1999-2005; FIGURE 9-17 TOP U.S. MENOPAUSE HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-18 U.S. MENOPAUSE SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-19 SURVIVING THE SYMPTOMS: HOT FLASHES; FIGURE 9-20 U.S. CONSUMER SALES FOR GASTROINTESTINAL HEALTH 2000-2006; FIGURE 9-21 U.S. GUT HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-22 TOP U.S. GASTROINTESTINAL HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-23 U.S. CONSUMER SALES FOR DIABETES 2000-2006; FIGURE 9-24 TOP U.S. DIABETES HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-25 U.S. DIABETES STATISTICS; FIGURE 9-26 U.S. DIABETES HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-27 DIABETES: HELP IN A BOTTLE; FIGURE 9-28 U.S. CONSUMER SALES FOR IMMUNE HEALTH MARKET 2000-2006; FIGURE 9-29 U.S. COLD/FLU IMMUNE HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006572; FIGURE 9-30 TOP U.S. IMMUNE HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-31 U.S. CONSUMER SALES FOR SEWL MARKET 2000-2006; FIGURE 9-32 TOP U.S. SEWL SUPPLEMENTS: 1999-2006; FIGURE 9-33 U.S. SEWL SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-34 TOP U.S. MENTAL ACUITY SUPPLEMENTS: 1999-2006; FIGURE 9-35 U.S. MENTAL ACUITY SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-36 U.S. CONSUMER SALES FOR INSOMNIA 2000-2006; FIGURE 9-37 TOP U.S. INSOMNIA HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-38 U.S. SLEEP/INSOMNIA SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-39 U.S. CONSUMER SALES FOR MOOD HEALTH 2000-2006; FIGURE 9-40 TOP U.S. MOOD HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-41 U.S. MOOD HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-42 BOTANICAL MOOD BOOSTERS; FIGURE 9-43 U.S. JOINT HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-44 TOP U.S. JOINT HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-45 U.S. CONSUMER SALES FOR JOINT HEALTH 2000-2006; FIGURE 9-46 SEXUAL HEALTH: SUPPLEMENTS, OTC & RX; FIGURE 9-47 TOP U.S. SEXUAL HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-48 U.S. SEXUAL HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-49 TOP U.S. BONE HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-50 U.S. BONE HEALTH SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-51 U.S. CONSUMER SALES FOR ANTI-CANCER 1999-2006; FIGURE 9-52 TOP U.S. ANTI-CANCER HEALTH SUPPLEMENTS: 1999-2006; FIGURE 9-53 U.S. ANTI-CANCER SUPPLEMENT SALES & ANNUAL GROWTH, 1999-2006; FIGURE 9-54 NBJ ESTIMATE OF COST SAVINGS AS A RESULT OF SUPPLEMENT USE IN 2005; FIGURE 10-1 U.S. CONSUMER USAGE OF SUPPLEMENTS, 2006; FIGURE 10-2 US SUPPLEMENT USAGE, 2006; FIGURE 10-3 U.S. SUPPLEMENT SPENDING BY CONSUMER TYPE: 1999-2006; FIGURE 10-4 U.S. ADULT POPULATION BY CONSUMER SUPPLEMENT USAGE TYPE: 1999-2006; FIGURE 10-5 U.S CONSUMER SUPPLEMENT USE: 1999-2006: % OF ADULT POPULATION; FIGURE 10-6 CONSUMER SATISFACTION WITH HABA PRODUCTS; FIGURE 10-7 MOTIVATIONS: EVENTS CAUSING TRIAL OF NATURAL, ORGANIC AND/OR HEALTH PRODUCTS; FIGURE 10-8 MOST IMPORTANT REASONS FOR CONSUMING SUPPLEMENTS (1-5 RANKING); FIGURE 10-9 PENETRATION OF NATURAL, ORGANIC AND HEALTH PRODUCTS; FIGURE 10-10 PERCENT OF HOUSEHOLD FOOD/HOUSEHOLD ITEMS SPENT ON NATURAL, ORGANIC AND HEALTH PRODUCTS, 2006; FIGURE 10-11 GROWTH IN CONSUMER GROUP SUPPLEMENT SALES: 2005 (WHITE) & 2006 (GREY); FIGURE 10-12 US SUPPLEMENT USERS: CONSUMER GROUP POPULATION: 1999-2006; FIGURE 10-13 GROWTH IN CONSUMER GROUP SALES 1999-2006; FIGURE 10-14 US SUPPLEMENT USERS & GROWTH, 1999-2006; FIGURE 10-15 US SUPPLEMENT NON-USERS & GROWTH, 1999-2006; FIGURE 10-16 U.S. CONSUMER USAGE OF SUPPLEMENTS 2001: HARRIS INTERACTIVE/DSEA POLL .. 684; FIGURE 10-17 U.S. CONSUMER USAGE OF VITAMINS & MINERALS: U.S. VS. EUROPE: 2000; FIGURE 10-18 U.S. CONSUMER USAGE OF HERBS: U.S. VS. EUROPE: 2000; FIGURE 10-19 VITAMINS CONSUMERS WANT TO USE AND HOW THEY GET THEM; FIGURE 10-20 NBJ’S “ENLIGHTENED” CONSUMER SURVEY: 2005 USAGE PATTERNS; FIGURE 10-21 NBJ’S “ENLIGHTENED” CONSUMER SURVEY: 2005 USAGE PATTERNS; FIGURE 10-22 WORLDWIDE CONSUMER USAGE OF SUPPLEMENTS IN 2001; FIGURE 11-1 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 11-2 NUMBER OF RETAIL OUTLETS, 2006; FIGURE 11-3 U.S. NATURAL HEALTH FOOD RETAIL CHANNEL SUPPLEMENT SALES BY SUPPLEMENT TYPE, 2000-2006; FIGURE 11-4 U.S. MASS MARKET SUPPLEMENT SALES BY SUPPLEMENT TYPE, 2000-2006; FIGURE 11-5 U.S. SUPPLEMENT SALES GROWTH RATES, MASS MARKET (SQUARE) VS. NATURAL FOOD/SPECIALTY RETAIL (CIRCLE) IN 1995-2006; FIGURE 11-6 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 1995-2000; FIGURE 11-7 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 2001-2006; FIGURE 11-8 NUTRITION PRODUCT SALES AND SUPPLEMENT SALES BY RETAIL CATEGORY, 2006; FIGURE 11-9 SPINS: SUPPLEMENT SALES IN 2006: NATURAL AND CONVENTIONAL CHANNELS. 52 WEEKS ENDING DECEMBER 30, 2006; FIGURE 11-10 SUPPLEMENT SALES ($M) BY MASS MARKET CHANNEL, 2001-2006; FIGURE 11-11 SUPPLEMENT SALES IN THE MASS MARKET, 2006; FIGURE 11-12 SUPPLEMENT SALES IN THE MASS MARKET, 2005; FIGURE 11-13 SUPPLEMENT SALES IN THE MASS MARKET, 2004; FIGURE 11-14 SUPPLEMENT SALES IN THE MASS MARKET, 2003; FIGURE 11-15 SUPPLEMENT SALES IN THE MASS MARKET, 2002; FIGURE 11-16 2007'S TOP 75 NORTH AMERICAN FOOD RETAILERS, TABLE I; FIGURE 11-17 2007'S TOP 75 NORTH AMERICAN FOOD RETAILERS, TABLE II; FIGURE 11-18 TOP 50 U.S. SUPERMARKETS IN 2005 (TABLE I); FIGURE 11-19 TOP 50 U.S. SUPERMARKETS IN 2005 (TABLE II); FIGURE 11-20 TOP 50 U.S. SUPERMARKETS IN 2004; FIGURE 11-21 TOP 50 U.S. SUPERMARKETS IN 2003; FIGURE 11-22 WHOLE FOODS & WILD OATS ANNUAL SALES ($MIL): 1998-2006; FIGURE 11-23 REVENUE GROWTH RATES - WHOLE FOODS (SQUARE), WILD OATS (DIAMOND): 1997-2006; FIGURE 11-24 NATURAL FOOD/SPECIALTY RETAIL CHANNEL NUTRITION SALES, 2001-2006 ($MIL) 772; FIGURE 11-25 NATURAL FOOD/SPECIALTY RETAIL CHANNEL SUPPLEMENT SALES, 2002-2006 ($MIL)773; FIGURE 11-26 U.S. CLUB STORE FIRMS, # OF STORES AND $B RETAIL SALES: 1999-2003; FIGURE 11-27 PRIMARY SOURCE FOR SUPPLEMENTS AND AVERAGE MONTHLY SPENDING PER CONSUMER, 2006; FIGURE 12-1 2006 U.S. NUTRITION INDUSTRY REVENUES ($MIL, CONSUMER SALES); FIGURE 12-2 2006 U.S. NUTRITION INDUSTRY SALES IN DIRECT CHANNEL ($MIL, CONSUMER SALES)806; FIGURE 12-3 U.S. SUPPLEMENT SALES IN RETAIL VS. DIRECT CHANNELS, 1994-2006 ($MIL); FIGURE 12-4 % OF TOTAL: DIRECT VS. RETAIL SALES OF U.S. SUPPLEMENTS, 1994-2006 ($MIL); FIGURE 12-5 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, ALL RETAIL (CIRCLE) VS. ALL; DIRECT (TRIANGLE), 1995-2006; FIGURE 12-6 U.S. SUPPLEMENT SALES GROWTH IN RETAIL VS. DIRECT CHANNELS, 1995-2006 ($MIL); FIGURE 12-7 U.S. NUTRITION INDUSTRY SALES ($MIL) BY SALES CHANNEL, 2004-2006; FIGURE 12-8 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 12-9 U.S. SUPPLEMENT SALES GROWTH RATES PRACTITIONER CHANNEL VS. TOTAL SUPPLEMENTS IN 1996-2006; FIGURE 12-10 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 1995-2000; FIGURE 12-11 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 2001-2006; FIGURE 12-12 NUTRITION INDUSTRY PRACTITIONER CHANNEL SALES BY PRODUCT, 2006; FIGURE 12-13 U.S. SUPPLEMENT SALES BY PRACTITIONERS, 2000 - 2006; FIGURE 12-14 PRACTITIONER CHANNEL SUPPLEMENT SALES BY PRODUCT, 2006; FIGURE 12-15 2006 PRACTITIONER SERVICES REVENUES AND SUPPLEMENT SALES; FIGURE 12-16 2005 CAM SERVICES REVENUES AND SUPPLEMENT SALES; FIGURE 12-17 2004 CAM SERVICES REVENUES AND SUPPLEMENT SALES; FIGURE 12-18 PRACTITIONER POPULATION, 1997-2006; FIGURE 12-19 SUPPLEMENT SALES BY PRACTITIONER TYPE, 2006; FIGURE 12-20 U.S. NUTRITION INDUSTRY SALES BY PRACTITIONER CHANNEL FIRMS, 1990-2006 ($MIL); FIGURE 12-21 PRACTITIONER SUPPLEMENT SALES ($MIL), 1997-2001; FIGURE 12-22 PRACTITIONER SUPPLEMENT SALES ($MIL), 2002-2006; FIGURE 12-23 PRACTITIONER SUPPLEMENT SALES GROWTH ($MIL), 1998-2006; FIGURE 12-24 NBJ'S TOP SUPPLEMENT COMPANIES RANKED BY U.S. PRACTITIONER SALES IN 2006 844; FIGURE 12-25 CAM USAGE: NHIS STUDY, 2002; FIGURE 13-1 2006 U.S. NUTRITION INDUSTRY REVENUES ($MIL, CONSUMER SALES); FIGURE 13-2 2006 U.S. NUTRITION INDUSTRY SALES BY DIRECT CHANNEL ($MIL, CONSUMER SALES)882; FIGURE 13-3 2005 U.S. SUPPLEMENT SALES IN RETAIL VS. DIRECT CHANNELS, 1994-2006 ($MIL)... 883; FIGURE 13-4 % OF TOTAL: DIRECT VS. RETAIL SALES OF U.S. SUPPLEMENTS, 1994-2006 ($MIL); FIGURE 13-5 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, ALL RETAIL (CIRCLE) VS. ALL; DIRECT (TRIANGLE), 1995-2006; FIGURE 13-6 U.S. SUPPLEMENT SALES GROWTH RATES MLM (SQUARE) VS. TOTAL SUPPLEMENTS; (DIAMOND) IN 1995-2006; FIGURE 13-7 U.S. SUPPLEMENT SALES GROWTH IN RETAIL VS. DIRECT CHANNELS, 1995-2006 ($MIL); FIGURE 13-8 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 13-9 U.S. NUTRITION INDUSTRY SALES BY MLM FIRMS, 1995-2013 ($MIL); FIGURE 13-10 U.S. NUTRITION INDUSTRY PRODUCT SALES BREAKDOWN BY MLM CHANNEL, 2006 889; FIGURE 13-11 U.S. SUPPLEMENT SALES BY MLM FIRMS, 2000 - 2005; FIGURE 13-12 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 1995-2000; FIGURE 13-13 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 2001-2006; FIGURE 13-14 PUBLIC COMPANY REVENUES; FIGURE 13-15 EMPLOYMENT VS. MLM GROWTH, 1996-2005; FIGURE 13-16 NBJ'S TOP SUPPLEMENT COMPANIES IN 2006 (NON-RETAIL OR DIRECT, RANKED BY 2006 NET SUPPLEMENT SALES) TABLE I; FIGURE 13-17 NBJ'S TOP SUPPLEMENT COMPANIES IN 2006 (NON-RETAIL OR DIRECT, RANKED BY 2006 NET SUPPLEMENT SALES) TABLE II; FIGURE 13-18 NBJ DIRECT SURVEY 2007: DIRECT COMPANIES RATE GROWTH DRIVERS; FIGURE 13-19 NBJ’S TOP MLM COMPANIES, 2006 (RANKED BY U.S. SUPPLEMENT SALES IN MLM CHANNEL); FIGURE 14-1 2006 U.S. NUTRITION INDUSTRY REVENUES ($MIL, CONSUMER SALES); FIGURE 14-2 2006 U.S. NUTRITION INDUSTRY SALES BY DIRECT CHANNEL ($MIL, CONSUMER SALES)941; FIGURE 14-3 U.S. SUPPLEMENT SALES IN RETAIL VS. DIRECT CHANNELS, 1994-2006 ($MIL); FIGURE 14-4 % OF TOTAL: DIRECT VS. RETAIL SALES OF U.S. SUPPLEMENTS, 1994-2006 ($MIL); FIGURE 14-5 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, ALL RETAIL (CIRCLE) VS. ALL; DIRECT (TRIANGLE), 1995-2006; FIGURE 14-6 U.S. SUPPLEMENT SALES GROWTH IN RETAIL VS. DIRECT CHANNELS, 1995-2006 ($MIL); FIGURE 14-7 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 14-8 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 1995-2000; FIGURE 14-9 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 2001-2006; FIGURE 14-10 NUTRITION MAIL ORDER/DRTV SALES BY PRODUCT, 2006; FIGURE 14-11 U.S. SUPPLEMENT SALES BY MAIL ORDER / DRTV, 2000 - 2006; FIGURE 14-12 U.S. NUTRITION INDUSTRY SALES BY MAIL ORDER/DRTV FIRMS, 1994-2013 ($MIL) 949; FIGURE 14-13 MAIL ORDER/DRTV SUPPLEMENT SALES BY PRODUCT, 2006; FIGURE 14-14 NBJ’S TOP U.S. MAIL ORDER SUPPLEMENT SALES COMPANIES IN 2006; FIGURE 14-15 NBJ’S TOP U.S. TELEMARKETING SUPPLEMENT SALES COMPANIES IN 2006; FIGURE 14-16 NBJ’S TOP U.S. DRTV SUPPLEMENT SALES COMPANIES IN 2006; FIGURE 15-1 2006 U.S. NUTRITION INDUSTRY REVENUES ($MIL, CONSUMER SALES); FIGURE 15-2 2006 U.S. NUTRITION INDUSTRY SALES BY DIRECT CHANNEL ($MIL, CONSUMER SALES)957; FIGURE 15-3U.S. SUPPLEMENT SALES IN RETAIL VS. DIRECT CHANNELS, 1994-2006 ($MIL); FIGURE 15-4 % OF TOTAL: DIRECT VS. RETAIL SALES OF U.S. SUPPLEMENTS, 1994-2006 ($MIL); FIGURE 15-5 U.S. SUPPLEMENT SALES GROWTH RATES BY CHANNEL, ALL RETAIL (CIRCLE) VS. ALL; DIRECT (TRIANGLE), 1995-2006; FIGURE 15-6 U.S. SUPPLEMENT SALES GROWTH IN RETAIL VS. DIRECT CHANNELS, 1995-2006 ($MIL); FIGURE 15-7 DISTRIBUTION OF US SUPPLEMENT SALES, 2006; FIGURE 15-8U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 1995-2000; FIGURE 15-9 U.S. SUPPLEMENT SALES ($MIL) BY SALES CHANNEL, 2001-2006; FIGURE 15-10 INTERNET SUPPLEMENT SALES BY PRODUCT, 2006; FIGURE 15-11 INTERNET SUPPLEMENT SALES BY PRODUCT, 2001; FIGURE 15-12 U.S. SUPPLEMENT SALES BY INTERNET FIRMS, 2000 - 2006; FIGURE 15-13 NUTRITION INTERNET SALES BY PRODUCT, 2006; FIGURE 15-14 U.S. TOTAL NUTRITION INDUSTRY SALES BY INTERNET FIRMS, 1997-2013 ($MIL); FIGURE 15-15 U.S. SUPPLEMENT PRICES: INTERNET CHANNEL, 1999 - 2002; FIGURE 15-16 US SPORTS NUTRITION SUPPLEMENT SALES ON THE INTERNET CHANNEL, 2000-2006 ($MIL); FIGURE 15-17 INTERNET: SUPPLEMENT SALES GROWTH IN 1998-2006; FIGURE 15-18 ALL CHANNELS: SUPPLEMENT SALES GROWTH IN 1998-2006; FIGURE 15-19 NBJ’S TOP US SUPPLEMENT COMPANIES IN INTERNET CHANNEL, 2006 ($MIL); FIGURE 16-1 U.S. NUTRITION INDUSTRY: CONSUMER & SUPPLY SALES: 2006; FIGURE 16-2 INGREDIENT SUPPLIER GROWTH RATES IN 2005; FIGURE 16-3 INGREDIENT SUPPLIER GROWTH RATES IN 2005: LARGER COMPANIES >$10 MILLION; FIGURE 16-4 INGREDIENT SUPPLIER GROWTH FORECAST FOR 2006; FIGURE 16-5 INGREDIENT SUPPLIER GROWTH FORECAST FOR 2006: LARGER COMPANIES >$10 MILLION; FIGURE 16-6 US RAW INGREDIENT SUPPLEMENT SALES & ANNUAL GROWTH, 1995-2006; FIGURE 16-7 RAW MATERIAL SALES TO MANUFACTURERS: SUPPLEMENTS 1995-2006 (MILLION); FIGURE 16-8 NUTRITION INDUSTRY VALUE CHAIN: SUPPLEMENTS 2006 DETAIL BY SUPPLEMENT; CATEGORY BY YEAR ($MILLION); FIGURE 16-9 NUTRITION INDUSTRY VALUE CHAIN: SUPPLEMENTS 1995-2006 DETAIL BY SUPPLEMENT; CATEGORY BY YEAR ($MILLION); FIGURE 16-10 RAW MATERIAL SALES GROWTH TO MANUFACTURERS: SUPPLEMENTS 1996-2006; FIGURE 16-11 U.S. SUPPLEMENT RAW SUPPLY TO WHOLESALE MANUFACTURING INDEX, 1995-2006; FIGURE 16-12 U.S. SUPPLEMENT RAW SUPPLY INDICES, 1995-2006; FIGURE 16-13 U.S. SUPPLEMENT WHOLESALE MANUFACTURING SALES TO CONSUMER SALES SUPPLY; INDEX, 1995-2006; FIGURE 16-14 NBJ’S LEADING U.S. SUPPLEMENT & FUNCTIONAL FOOD SUPPLY COMPANIES IN 2005, TABLE I; FIGURE 16-15 NBJ’S LEADING U.S. SUPPLEMENT & FUNCTIONAL FOOD SUPPLY COMPANIES IN 2005, TABLE II; FIGURE 16-16 U.S. VITAMIN SUPPLEMENT SUPPLY CHAIN SALES, 1997-2006; FIGURE 16-17 U.S. VITAMIN SUPPLEMENT RAW MATERIAL & SUPPLY SALES, 1995-2000; FIGURE 16-18 U.S. VITAMIN SUPPLEMENT RAW MATERIAL & SUPPLY SALES, 2000-2006; FIGURE 16-19 U.S. MINERAL SUPPLEMENT SUPPLY CHAIN SALES, 1995-2006; FIGURE 16-20 U.S. MINERAL SUPPLEMENT RAW MATERIAL & SUPPLY SALES, 1996-2006; FIGURE 16-21 U.S. HERB SUPPLEMENT SUPPLY CHAIN SALES & ANALYSIS, 1995-2006; FIGURE 16-22 TOP U.S. HERB & BOTANICAL SUPPLEMENT RAW MATERIAL & SUPPLY SALES, 2000-2006 ($MIL); FIGURE 16-23 U.S. SPORTS NUTRITION SUPPLEMENT SUPPLY CHAIN SALES & ANALYSIS, 1997-2006; FIGURE 16-24 U.S. SNWL VALUE CHAIN, 2006 IN $MIL; FIGURE 16-25 U.S. MEAL SUPPLEMENT SUPPLY CHAIN SALES & ANALYSIS, 1995-2006; FIGURE 16-26 U.S. SPECIALTY SUPPLEMENT SUPPLY CHAIN SALES & ANALYSIS, 1995-2006; FIGURE 16-27 U.S. SPECIALTY SUPPLEMENT RAW MATERIAL SALES, 1997-2006; FIGURE 16-28 SELECTED SOURCEONE PRODUCTS; FIGURE 17-1 THE GLOBAL NUTRITION INDUSTRY ($MIL), 1995-2013; FIGURE 17-2 GLOBAL NUTRITION INDUSTRY, 2005-2006 ($MIL); FIGURE 17-3 US VS. GLOBAL NUTRITION INDUSTRY, 2006 ($MIL); FIGURE 17-4 GLOBAL NUTRITION INDUSTRY BY REGION, 2005-2006 ($MIL); FIGURE 18-1 EFFECTIVENESS OF MARKETING TOOLS; FIGURE 18-2 ALLOCATION OF MARKETING EXPENDITURES; FIGURE 18-3 KEY ISSUES IN NUTRITION INDUSTRY MARKETING, TABLE I; FIGURE 18-4KEY ISSUES IN NUTRITION INDUSTRY MARKETING, TABLE II; FIGURE 18-5 ALLOCATION OF SCIENTIFIC RESEARCH EXPENDITURES; FIGURE 18-6 HOW NUTRITION COMPANIES CONDUCT RESEARCH; FIGURE 18-7 2006 WISH LIST FOR NUTRITION INDUSTRY MARKETERS, TABLE I; FIGURE 18-8 2006 WISH LIST FOR NUTRITION INDUSTRY MARKETERS, TABLE II

Abstract

Based on over 11 years of research, NBJ’s new 1130 page Supplement Business Report provides a complete analysis of the $22.5-billion U.S. Dietary Supplement Industry...an essential tool for business planning, an invaluable reference and a vital benchmark for your firm or business plan.

Size your market: Detailed sales quantification and growth forecasts in vitamins, minerals, herbs, specialty supplements, meal replacement, and sports nutrition & weight loss supplements.

Gauge your distribution: Analysis and forecasts of sales by channel (mass market, natural food, specialty retail, multilevel marketing, mail order, practitioner and internet) in each product category.

Analyze your niche: Analysis of sales and competitors throughout the supply chain from raw material to retail, including markups and margins at each level. Plus consumer trends & spending patterns.
Benchmark your firm: Complete list of top firms and their market shares in each supplement category from 2003-present. More than 550 data charts and over 160 supplement company profiles.

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Supplement Business Report

Table of Contents

Abstract