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How America Shops® 2006 mega trends report - "Swiftly Spinning the Retail Planet"Published by: WSL Strategic Retail Published: Feb. 6, 2006 - 131 Pages Table of Contents
AbstractA new shopping decade has begun.Recurrent shocks to our societ and social economic security have shoppers permanently on edge, hanging on in a world that is spinning out of control. What they can control is where they shop. Success in the new decade starts with making shoppers feel safe, secure and confident that they are spending wisely. This is the Decade of Never Normal. A new shopping vernacular changes everything. Convenience is no longer about the store on the corner. Service is no longer about a body in the store. Value is no longer about the lowest price every day. (It is about low prices, but not everyday.) If you don’t understand the new definitions you will lose. The days of build it and they will come are over. After years of shopping everywhere, people have settled on the retail set that feels right for them - the one that best reflects their income and their mindset. (No temptation please.) Retailers can no longer count on increasing traffic into the store. It is now about driving traffic into every aisle to sell more to those who are regularly there. The new decade is about the transaction, not the traffic. Knowing your shopper has just become easier. Income now defines retail choices. Lower income shoppers are sticking to channels where they can afford to buy lots without overspending. Upper income shoppers will spend money to save money. It’s that simple - as long as you know. Which side of the income divide are you on? Agility is a must. If the Wal-Mart mega ship can redefine strategy in just months, if Zara “knocks off ” designer fashions in just weeks, if Apple reinvents its iPod in nano-seconds, then you cannot take years to create a new product, months to update a marketing plan or weeks to seize an opportunity. Agility and flexibility are essential to winning. Get Full Details About This Report >> |
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