|
Published by: Mintel International Group Ltd.
Published: Feb. 1, 2008 - 63 Pages
Table of Contents
- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market in Brief
- Overtaking sea and tunnel
- Older, richer, sitting comfortably
- ‘You’ve seen the movie now drive on the set’
- Car wash
- Aping aviation
- The price of freedom
- Innovate or stall
- Internal Market Environment
- Key points
- Overseas expansion
- Still flying high
- Figure 1: Domestic versus overseas holidays, 2002-12
- Quick getaways
- Figure 2: Percentage of adults booking UK and overseas holidays, 2002-07
- Two’s company
- Destinations
- Figure 3: Outbound holiday visits, by region visited, 2003-07
- Part of the in-crowd
- Figure 4: Inclusive holidays versus independent holidays, by volume, 2003-07
- Home from home; car from car
- Car ownership
- Figure 5: Breakdown of car ownership amongst UK licence or provisional licence holders, by gender, age and socio-economic group, September 2007
- Broader Market Environment
- Key points
- Centre of the narrowing travel road
- Figure 6: Trends in personal disposable income and consumer expenditure, 2002-12
- On the road or la strada?
- Figure 7: UK spending priorities for year ahead, 2005-08
- Driving Miss Daisy
- Figure 8: Trends in the age structure of the UK population, by gender, 2002-12
- Silver wheelers
- Figure 9: Forecast adult population trends, by lifestage, 2002-12
- Figure 10: Forecast adult population trends, by socio-economic group, 2002-12
- Affordable road movies
- Figure 11: Annual average exchange rates for Sterling against the euro and US Dollar, 2002-06
- Fuelling the eco fire
- Competitive Context
- Key points
- Catching up with ferries
- Rail rises…but in a different market
- Figure 12: Main methods of travel used for last, or last but one holiday abroad, 2003-07
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points:
- Figure 13: Forecast of Volume of car hire trips abroad by British residents, 2003-12
- Growth drivers
- Factors used in the forecast
- Companies and Products
- Car hire companies
- Alamo
- Avis Europe plc
- Budget
- Enterprise Rent-a-Car
- Europcar (UK) Ltd
- Figure 14: Key Europcar financials, 2004-07
- Hertz Europe (Ltd)
- National
- Sixt Kenning Ltd
- Car hire brokers
- Auto Europe
- easyCar
- Price-comparison sites
- Carrentals
- Travelsupermarket
- Distribution
- Key points:
- Figure 15: Main methods of booking the last holiday abroad of those who hired a car (self-hire), 2003-08
- HOLIDAY CAR HIRE USAGE
- Key points
- Figure 16: Car hire usage, October 2007
- Treat the rich
- Drive the Dream
- Slowing down and loading up
- The Fast and the Curious
- Cutting costs, not corners
- HOLIDAY CAR HIRE HABITS
- Key points
- Figure 17: Details of previous car hire abroad, October 2007
- Previous hire habits by demographics
- Key car markets
- Wheels deals and Lovers Lanes
- Backseat education
- The Family Way
- Riding In Cars With Boys (Or Girls)
- APPENDIX - HOLIDAY CAR HIRE USAGE
- Figure 18: Car hire usage, by gender, age, socio-economic group, marital status, lifestage, presence of
- children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN category,
- media usage, supermarket usage, household size, car ownership, detailed lifestage groups, age/socioeconomic
- group and terminal education age, October 2007
- APPENDIX - HOLIDAY CAR HIRE HABITS
- Figure 19: Details of previous car hire by gender, age, socio-economic group, marital status, lifestage,
- presence of children, Mintel’s Special Groups, working status, household income, tenure, region, ACORN
- category, media usage, supermarket usage, household size and car ownership, October 2007
- APPENDIX - ATTITUDES TOWARDS HOLIDAY CAR HIRE
- Figure 20: Most popular attitudes towards holiday car hire, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, household income, tenure,
- region, ACORN category, media usage, supermarket usage, household size, car ownership, detailed
- lifestage groups, age/socio-economic group and terminal education age, October 2007
- APPENDIX - HOLIDAY CAR HIRE TARGETING OPPORTUNITIES
- Figure 21: Car hire target groups by gender, age, socio-economic group, marital status, lifestage, presence
- of children, Mintel’s Special Groups, working status, household income, tenure, region, media usage and
- supermarket usage, October 2007
- APPENDIX: RESEARCH METHODOLOGY
AbstractA growth in independent, self-packaged fly-drive holidays and a proliferation of car hire brokers and comparison sites have driven down prices, causing the market to grow by around 10% per annum in volume. Despite this, many consumers still have doubts about this product’s value for money.
In general though, the freedom and flexibility of car hire is found to appeal strongly to Mintel’s consumers. In future, Mintel expects greater market segmentation, polarised along no-frills mass-market and premium lines. Through multidestinational, touring holidays, operators will seek to reposition car hire less as a commodity and more an integral part of the holiday experience. However, slower green travel options will pose a threat, requiring hybrid vehicles and multimodal partnerships.
This report defines the threats that operators face within the sector and from other travel options in general. The characteristics of the core market are examined in detail, highlighting current and future opportunities that may be maximised through careful targeting.
Main issues:
- What are the market and emotional drivers behind holiday car hire?
- What brand distinction exists?
- What are companies doing to differentiate themselves?
- What threat does the ‘return of the train’ pose?
- How can non-driving demographics be converted?
- What can tourist boards/car hire companies/operators do in terms of navigation, touring itineraries, routes, marketing and branding to get tourists on the road and enjoying
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
