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Published by: Mintel International Group Ltd.
Published: Feb. 1, 2008 - 81 Pages
Table of Contents
- Issues in the Market
- Main issues
- Definitions
- Abbreviations
- Market in Brief
- The kids are alright
- Why don't you just switch off your television set and go out and do something less boring instead?
- Parental approval
- Fat vs. fit
- Please, Sir, can we have some more?
- Fun and games saved for the weekend
- Internal Market Environment
- Key points
- Fewer 11-15-year-olds
- Figure 1: Population, by age and gender - 11-15-year-olds, 2002-12
- School statistics
- Specialist schools on the rise
- Figure 2: Number of schools in the UK, by type of school, 2000/01-2006/07
- Non-maintained schools increasingly popular…
- Figure 3: Number of pupils in the UK, by type of school, 2000/01-2006/07
- …and attendance increases with age
- Figure 4: Pupils aged 11-15 in the UK, by type of school, 2006/07
- Extended services in schools
- Increasing numbers of after-school clubs
- Trends in children’s leisure habits
- More than nine in ten have a mobile phone
- Figure 5: Mobile phone ownership and usage, 2002-07
- Figure 6: Features mobile phones have compared with features that are used by 11-15-year-olds, 2007
- Multiple computer ownership increasingly common
- Figure 7: Computer ownership and location of use, 2002-07
- Online at school and at home
- Figure 8: Internet access, 2002-07
- The four-TV household
- Figure 9: TV penetration, 2002-07
- DVD players in most bedrooms
- Figure 10: Video/DVD player penetration, 2002-07
- Getting fit with video games?
- Figure 11: Console ownership, 2002-07
- Music on the move
- Figure 12: Ownership of audio equipment, 2002-07
- Less equipment, less active?
- Figure 13: Ownership of sports equipment, 2002-07
- Eating out trends
- Figure 14: Pizza and fast food venue visiting, 2002-07
- No problems with parents, just different ideas
- Figure 15: Trends in children’s attitudes, 2002-07
- Appreciating the important things in life
- Figure 16: Important things in life, 2002-07
- Broader Market Environment
- Key points
- UK families
- More one-person and lone-parent households
- Figure 17: GB households, by type of household and family, 1971-2006
- 2.4 children a thing of the past
- Figure 18: Dependent children, by family type - GB, 1972-2006*
- Divorce rate rises as many lose contact
- The UK labour market
- Figure 19: UK labour market, 2002-12
- Working hours
- Figure 20: Usual weekly hours of work, by gender, May-July 2007*
- Socio-economic status of parents
- Figure 21: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each socio-economic group, compared to the population as a whole, 2007
- Family income
- Figure 22: Percentage of UK adults with own children (aged 11-15, including stepchildren) in each summary family income group, compared to the population as a whole, 2007
- Childhood obesity
- Tackling childhood obesity with sport
- Competitive Context
- Key points
- Restrictions on after-school leisure
- Homework
- Paid work
- Caring responsibilities
- Strengths and Weaknesses in the Market
- Strengths
- Universal popularity
- Affluent parents
- Services in schools to be extended
- Parental approval of supervised leisure
- Children’s best interests at heart
- Weaknesses
- Strong competition
- Working parents
- Independent minds
- Industry scrutiny
- After School vs the Weekend
- Key points
- Chilling, playing, hanging around
- Figure 23: Regular activities done after school and at weekends, October/November 2007
- After-school activities by demographics
- Figure 24: Most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 25: Next most popular activities done after school, by gender, age, socio-economic group, region and household size, October/November 2007
- Boys like to play
- Older kids prefer hanging out
- ABs enjoy the widest range of after-school activities
- Weekend activities by demographics
- Figure 26: Most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 27: Next most popular activities done at the weekend, by gender, age, socio-economic group, region and household size, October/November 2007
- Girls even less likely to do sport at the weekend
- The weekend is for friends
- Combinations of after-school activities
- Figure 28: Most popular combinations of activities done after school, October/November 2007
- Figure 29: Next most popular combinations of activities done after school, October/November 2007
- The gender effect
- Introvert/extrovert
- Weekend activities influence after-school leisure
- Figure 30: Activities done after school, by most popular activites done at weekends, October/November 2007
- Figure 31: Activities done after school, by next most popular activites done at weekends, October/November 2007
- What Parents Think Their Kids Are Up To
- Key points
- What parents think their children do after school
- Figure 32: What parents think their children do after school on a weekday vs what children actually do after school on a weekday, October 2007
- What parents think their children do after school by demographics
- Figure 33: What parents think their children are most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
- Figure 34: What parents think their children are next most likely to do after school on a weekday, by gender, age, socio-economic group, region and household size, October/November 2007
- Variations by social class
- Turn that racket down
- Children’s Attitudes Towards After-school Leisure
- Key points
- After-school leisure could be more exciting
- Figure 35: Attitudes towards after-school leisure, October/November 2007
- Children’s attitudes towards after-school leisure by demographics
- Figure 36: Attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October/November 2007
- Boredom and not joining in
- Attitudes in combination
- Figure 37: Attitudes towards after-school leisure, by other attitudes towards after-school leisure, October/November 2007
- After-school activities by attitudes
- Figure 38: Activities done after school, by attitudes towards after-school leisure, October/November 2007
- Parents’ Attitudes towards After-school Leisure
- Key points
- Parents would welcome more organised activities
- Figure 39: Parental attitudes towards after-school leisure, October 2007
- Parents’ attitudes towards after-school leisure by demographics
- Figure 40: Parental attitudes towards after-school leisure, by gender, age, socio-economic group, region and household size, October 2007
- ABs favour supervised activities and paid-for clubs
- Parents’ attitudes in combination
- Figure 41: Parental attitudes towards after-school leisure, by other attitudes, October 2007
- Attitudes and activities
- Figure 42: Parental attitudes towards after-school leisure, by what parents think their children are most likely to do after school on a weekday, October 2007
- Figure 43: Parental attitudes towards after-school leisure, by what parents think their children are next most likely to do after school on a weekday, October 2007
AbstractFrom childhood obesity to yob culture, today’s children are under more scrutiny than ever, even appearing at the top of the current political agenda. As well as the publication of the government’s Children’s Plan at the end of 2007, the rollout of Extended Services in schools means that, by 2010, the school day could potentially last from 8am to 6pm. Previous Mintel reports have looked at the leisure habits of 11-15-year-olds, but what exactly do they currently do after school? Is there scope to expand after-school provision? And is this something that children and parents want?
This is Mintel’s first report to focus specifically on the after-school leisure market. It looks at the leisure habits of 11-15-year-olds, both after school and at the weekend, and what they think of after-school activities. It also questions parents of 11-15-year-olds about their children’s leisure habits and examines their attitudes regarding these habits. Given current preoccupations with childhood obesity and yob culture, this report explores the hypothesis that: “The increasing amount of time spent online, in front of the TV and playing computer games is further eroding children’s participation in active or worthwhile after-school leisure pursuits, and there remains significant scope for leisure operators to offer innovative after-school activities that will offer real incentives to children to become more active or involved.”
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