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U.S. Adhesive Bandages MarketsPublished by: Frost & Sullivan Published: Feb. 8, 2008 - 58 Pages Table of Contents
AbstractThis Frost & Sullivan research service titled U.S. Adhesive Bandages Markets identifies major industry challenges, market drivers and restraints, and market and technology trends for existing and emerging participants. It also provides revenue forecasts and market analysis up to 2013. The study covers adhesive bandages and adhesive tapes segments.This analysis is available through our Medical Devices Growth Partnership Service program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Council. Market Overview Children Remain the Dominant End-user Segment Approximately 70 percent of consumer adhesive bandages sold in the United States are used on children, making parents and caretakers the primary adhesive bandage consumers. In an effort to further attract this segment, manufacturers have created products that incorporate graphics or eye-catching design such as stickers, tattoos, holograms, glitter and color-changing bandages. Older adults, athletes and post-operative patients also purchase a significant number of bandages, especially high-end adhesive bandages. The consumer market for adhesive bandages is typically seasonal with more bandages purchased and used during the warmer months when people, primarily children and athletes, are prone to injuries from outside activities. Interestingly, a significant portion of the adhesive bandage market is controlled by private label products whose manufacturers have created a niche market by developing low-priced bandages for sale in drug stores, grocery stores, and mass merchandisers. "The distinction between private labels’ control of the low-end market and national brands’ penetration of the high-end market is expected to become more obvious during the forecast period," notes the analyst of this research service. "As a result, national brand manufacturers are focusing their efforts on higher-priced, advanced lines of bandages. At this price point, brand recognition, patents and experience in product development and marketing provide an advantage over private label products." High Degree of Price Consciousness among Users of Low-end Adhesive Bandages Buyers of general use, low-end adhesive bandages are the most price conscious, often choosing the least expensive brand available. As a result, the popularity of less expensive private label brands has dramatically increased and most first aid kits include low-end bandages. Medical and occupational buyers of adhesive bandages are also price sensitive and often buy in large quantities to reduce prices. Consumers of advanced, high-end adhesive bandages are generally less price sensitive and are more willing to pay higher prices to receive additional benefits from advanced adhesive bandages. Buyers of licensed bandages are adults purchasing the products for their children. "National brands should continue to distinguish their advanced lines through targeted campaigns at both consumers and physicians," says the analyst. "Educational material in various formats such as continued medical education (CME) programs, product demonstrations, classes, conferences, and online video promotions would provide valuable product knowledge to consumers and physicians, while promoting acceptance and market penetration." Get Full Details About This Report >> |
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