|
Published by: Richard K. Miller & Associates
Published: Mar. 1, 2008 - 180 Pages
Table of Contents
- 1 MARKET SUMMARY
- 1.1 What America Drinks
- 1.2 Beverage Spending
- 2 MARKET CHARACTERISTICS & TRENDS
- 2.1 Primary Market Drivers
- 2.2 Nonalcoholic Beverages
- 2.2.1 Consumption Demographics
- 2.2.2 Sustainability Issues
- 2.3 Alcoholic Beverages
- 2.3.1 Consumption Demographics
- 2.3.2 State-by-state Consumption
- 3 PROFILES OF KEY PLAYERS
- 3.1 Profiles of Largest Beverage Corporations
- PART I: ALCOHOLIC BEVERAGES
- 4 BEER
- 4.1 Market Assessment
- 4.2 State-by-state Consumption
- 4.3 Market Leaders
- 4.4 Demographics
- 4.5 Market Trends
- 4.6 Craft Beer
- 4.7 Imported Beer
- 4.8 On-Premise
- 4.9 Convenience Stores
- 4.10 Supermarkets and Mass Merchandisers
- 4.11 Liquor Stores
- 5 WINE
- 5.1 Market Assessment
- 5.2 State-by-state Consumption
- 5.3 Market Leaders
- 5.4 Demographics
- 5.5 Market Characteristics
- 5.5.1 On-premise Markets
- 5.6 Oneophiles
- 5.7 Wine Auctions and Investments
- 5.8 U.S. Wineries
- 5.9 International Wines
- 5.10 Champagne and Sparkling Wine
- 5.11 Exports
- 5.12 Purchasing Wine Online
- 6 DISTILLED SPIRITS
- 6.1 Market Assessment
- 6.2 State-by-state Consumption
- 6.3 Market Leaders
- 6.4 Demographics
- 6.5 Market Trends
- 6.6 Whiskey
- 6.6.1 Kentucky Bourbon and Tennessee Whiskey
- 6.6.2 Blended Whiskey
- 6.6.3 Canadian Whisky
- 6.6.4 Irish Whiskey
- 6.6.5 Scotch Whisky
- 6.7 Vodka
- 6.8 Rum
- 6.9 Tequila
- 6.10 Gin
- 6.11 Brandy and Cognac
- 6.12 Cordials
- 6.13 Other Distilled Spirits
- 6.14 Exports
- 7 ALCOPOP
- 7.1 Overview
- 7.2 Market Assessment
- 7.3 Market Leaders
- 7.4 Market Characteristics
- PART II: REFRESHMENT & NONALCOHOLIC BEVERAGES
- 8 CARBONATED SOFT DRINKS
- 8.1 Market Assessment
- 8.2 Market Leaders
- 8.3 Demographics
- 8.4 Trends and Outlook
- 9 COFFEE
- 9.1 Market Assessment
- 9.2 Regional Characteristics
- 9.3 Market Leaders
- 9.4 Demographics
- 9.5 Coffeehouses and Quick-service Outlets
- 9.6 Fair Trade Issues
- 10 TEA
- 10.1 Market Assessment
- 10.2 Market Leaders
- 10.3 Demographics
- 10.4 Ready-to-drink Tea
- 10.5 Supermarkets
- 10.6 Teahouses
- 11 BOTTLED WATER
- 11.1 Market Assessment
- 11.2 Market Leaders
- 11.3 Market Challenges
- 11.4 Flavored and Enhanced Waters
- 11.5 Premium Bottled Water
- 12 JUICE & FRUIT DRINKS
- 12.1 Market Assessment
- 12.2 Market Leaders
- 12.3 Demographics
- 12.4 Market Characteristics
- 12.5 Market Trends
- 13 MILK
- 13.1 Market Assessment
- 13.2 Market Leaders
- 13.3 Demographics
- 13.4 Market Characteristics
- 14 SPORTS DRINKS
- 14.1 Market Assessment
- 14.2 Market Leaders
- 14.3 Demographics
- 14.4 Trends and Developments
- 15 ENERGY DRINKS
- 15.1 Market Assessment
- 15.2 Market Leaders
- 15.3 Demographics
- 15.4 Market Characteristics
- 15.5 New Energy Drink Products
- 16 NUTRITIONAL & OTHER FUNCTIONAL BEVERAGES
- 16.1 Overview
- 16.2 Nutrient-fortified Beverages
- 16.3 Cosmeceutical Beverages
- PART III: MARKET SEGMENTS
- 17 RESTAURANTS & BARS
- 17.1 Market Assessment
- 17.2 Alcoholic Beverages in Restaurants
- 17.3 Wine Programs
- 17.4 Brew Pubs
- 17.5 Coffee and Tea
- 17.6 Bottled Water
- 17.7 Milk
- 18 RETAIL OUTLETS
- 18.1 Supermarkets and Mass Merchandisers
- 18.1.1 Private Label
- 18.2 Liquor Stores
- 18.3 Convenience Stores
- PART IV: MARKET ACTIVITIES
- 19 ADVERTISING & MARKETING
- 19.1 Market Assessment
- 19.2 Top Ad Spending Companies and Brands
- 19.3 Beer
- 19.4 Champagne
- 19.5 Coffee
- 19.6 Distilled Spirits
- 19.7 Milk
- 19.8 Soft Drinks
- 19.9 Wine
- 20 BEVERAGE-FOCUSED LEISURE
- 20.1 Overview
- 20.2 American Whiskey Trail
- 20.3 Beer Festivals
- 20.4 Brewery Tours
- 20.5 Museums
- 20.6 Wine Festivals and Events
- 20.7 Winery Tours
- MARKET RESOURCES
- REFERENCES
AbstractA comprehensive assessment of the $300 billion U.S. market for refreshment and alcoholic beverages, this handbook is designed for restauranteurs, supermarkets/retailers, bar/nightclub operators, liquor store owners, beverage suppliers, and reference libraries.
The 2008 Beverages Market Research Handbook presents top-line data on consumption trends, consumer spending, demographics, and market trends for all beverage segments, sourcing data from ACNielsen, American Beverage Association, Beer Marketer's Insights, Beverage Digest, Beverage Marketing Corporation, Beverage World, Brewers Association, Distilled Spirits Council of the United States, Environ, Impact, International Dairy Foods Association, International Bottled Water Association, IRI, Merrill Research, National Coffee Association, National Restaurant Association, New Strategist, Tea Association of the U.S.A., The NPD Group, Wine Institute, and Wine Market Council.
Get Full Details About This Report >>
|
|
US: 800.298.5699
Int'l: +1.240.747.3093
|
|
|
|
About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.
© MarketResearch.com 2008
|
