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European TV and Sports Rights 2008

Published by: SportBusiness Group Ltd.

Published: Mar. 1, 2008 - 531 Pages



Table of Contents



European overviews

Sports rights trends

Optimism

Caution

Strategy rethink

Holy grail of new technology

EBU fights it corner

Commission steps back leaving confusion

EBU learns to adapt

EBU: Major sports rights deals

Funding acquisitions

How EBU kept private TV at bay

Sub-licensing rules

Eurosport’s changing role

Ownership history

Eurosport: Key data

Rights buying

Eurosport: Major rights contracts

Channel development

Ownership of Eurosport channels

Separate windows

A-Z of countries

Belgium

Key points

Key country data

Part I: TV Context

Introduction

Channel penetration of TV homes

Free-TV, Flanders

Public-service broadcasting

VRT channel costs

Commercial broadcasters

Audience shares (Flanders)

Sporza controversy

Free-TV, Wallonia

Audience shares (Wallonia)

Public-service broadcasting

Commercial broadcasters

TV advertising revenue, 2003

Advertising

Cable, satellite, digital terrestrial

Cable

Satellite

Digital-terrestrial

Premium pay-TV

Pay-TV homes, 2003

Flanders

Wallonia

ADSL TV, Internet

Channels and their sport

Flemish channels

Channels and their sport

Walloon channels

Listed events

Listed events

Part II: Major sports rights

Football

How Belgium bid for football rights

Cycling

Other sports A-Z

Czech Republic

Key points
Key country data

Part I: TV Context

Introduction

TV audience share

TV advertising share

CTV1/2: Hours of sport

Economy and advertising

Terrestrial channels

Czech Television
TV Nova

Ownership of Czech TV channels

Channels and their sport

TV Prima

Pay TV

Pay-TV homes, 2004

DTH Satellite

Cable TV

Cable and satellite channels with sport

Other platforms

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Denmark - see Scandinavia

Finland - see Scandinavia

France

Key points

Key country data

Part I: TV Context

Introduction

TV audience shares

Penetration of TV homes 2004

Sports hours, by channel 2004

Sports hours, by sport 2004

Spending on sport 2004

Economy and advertising

Terrestrial advertising shares

Free-to-air TV

Ownership of French broadcasters

France Télévisions

Ownership of French broadcasters

TF1

M6

Pay TV

Canal Plus subscribers, 2004

TPS subscribers, 2004

DTH subscribers, 2004

Cable subscribers, 2004

Direct-to-home satellite

Channels and their sport

Pay-per-view on CanalSatellite and TPS

Other satellite/cable channels with sport

Cable TV

Other platforms

Digital-terrestrial TV

TV ADSL and broadband internet

3G Telephony

Major market developments

Listed events

Part II: Major sports rights

Football

French Ligue 1 bidders

Other sports A-Z

Germany

Key points

Key country data

Part I: TV Context

Introduction

TV audience shares

TV penetration

Economy and advertising

TV advertising share

Free TV

ARD and ZDF

RTL

Sat.1

Other ‘free’ channels with sport

Ownership of German TV channels

Pay TV

Pay-TV subscribers, 2004

Premiere subscribers and operations

Cable TV

Other platforms

Digital-terrestrial TV

Listed events

TV: Recovering from Kirch

Part II: Major sports rights

Football

Other sports A-Z

Greece

Key points

Key country data

Part I: TV Context

Introduction

Free-to-air television

Public-service broadcasting

TV audience shares

TV penetration

Commercial broadcasting

Antenna TV

Mega

Alpha Television

Star Channel

Alter

Other channels

Pay TV

NetMed ownership

NetMed pay-TV subscribers

Cable TV

Other platforms

Digital-terrestrial TV

Mobile telephony

Advertising

Share of TV advertising

Channels and their sport

Sport as % of TV airtime

Broadcasters and their sport

Rise and fall of Alpha Digital

Part II: Major sports rights

Football

Top club TV deals

First division TV rights fees per season

Other sports A-Z

Greek A1 Basketball League TV values

Hungary

Key points

Key country data

Part I: TV Context

Introduction

TV audience share

TV penetration

Terrestrial TV

Public-service broadcasting: MTV

Commercial TV: RTL Klub and TV2

Ownership of Hungarian TV

Other channels

Pay sports channels

Multi-channel TV

Multi-channel homes, 2004

Cable TV

Satellite TV

Microwave

Digital-terrestrial TV

Channels and their sport

Channels and their sport

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Ireland

Key points

Key country data

Part I: TV Context

Introduction

TV audience shares

Economy and advertising

TV advertising revenue

Key broadcasters

RTÉ

RTÉ channel revenues and sports costs

TV3

Penetration of TV homes

Setanta

Channels and their sport

Eurosport

Cable and satellite pay-TV

Pay-TV, digital TV homes, 2004

Other platforms

Digital-terrestrial TV

Market developments

RTE and sports rights

Listed events

Football deal changed

How Irish FA changed deals

Part II: Major sports rights

Football

Gaelic Sports

Other sports A-Z

Italy

Key points

Key country data

Part I: TV Context

Introduction

Terrestrial TV

Terrestrial penetration

TV audience shares

Rai

Mediaset

Terrestrial channel ownership

Is Rai-Mediaset cartel ending?

La7

SportItalia

Pay-TV

Pay-TV homes

Sky Italia

Sky Italia channel packages

Pay-per-view

Other platforms

Digital-terrestrial TV

Digital terrestrial penetration

Broadband internet

3G mobile

Italian football mobile phone rights, 2004-05

Channels and their sport

Terrestrial

Channels and their sport

Pay-TV

Other sports channels

Advertising

TV advertising revenue

Listed events

Listed events

Major developments in marketplace

Pay-TV merger

Media legislation

New pay-TV battle

Rai and the EBU

Club sales of TV rights

Serie A TV rights fees, 2001-02 to 2004-05

Part II: Major sports rights

Football

Serie A digital terrestrial fees

Other sports A-Z

Netherlands

Key points

Key country data

Part I: TV Context

Introduction

TV terrestrial (public-service)

Ownership of main TV channels

Penetration of TV homes

NOS budget, 2005 to 2007

TV audience share

TV commercial (cable/satellite)

RTL

SBS

Talpa

TV Advertising

TV ad revenue

Premium pay-TV

Sportkanaal

Pay-per-view

Cable TV

Cable TV homes, September 2004

DTH satellite TV

Other platforms

Digital-terrestrial TV

ADSL, pay-TV and Versatel

Channels and their sport

Terrestrial

Sports TV coverage, 2004

Broadcasters and their sport

Pay-TV

Major developments in marketplace

Eredivisie gambles with TV-rights sale

Return to joint-selling

Failure of Dutch sports channel

Listed events

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Norway - see Scandinavia

Poland

Key points

Key country data

Part I: TV Context

Introduction

TV audience share

Economy and advertising

Terrestrial channels

Telewizja Polska (TVP)

Penetration and ownership of terrestrial TV

Telewizja Polsat

TV4

TVN

Pay-TV

Pay-TV homes, 2004

DTH satellite

Cyfra Plus

Polsat Cyfrowy

Cable TV

Other platforms

Digital-terrestrial TV

Broadband

Market developments

Changing ownerships

Sports rights market

Broadcasters and their sports

Changes to broadcasting law

Part II: Major sports rights

Football

Other sports A-Z

Portugal

Key points

Key country data

Part I: TV Context

Introduction

Channel ownership

Free-to-air TV

RTP

Audience share

Channel penetration

SIC

TVI

Premium channels

Sport TV

Sport TV subs

Pay-TV

TV Cabo subscribers, 1999-2004

Cable TV

Satellite TV

Digital-terrestrial TV

Advertising

Advertising market

Free-to-air TV ad spend

Channels and their sport

Broadcasters and their sport

Listed events

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Russia

Key points

Key country data

Part I: TV Context

Introduction

TV homes penetration

Economy and advertising

TV advertising share, 2004

Free-to-air TV

ORT

TV audience shares

RTR

TV audience shares

NTV

Terrestrial channels ownership

CTC

TV Centr

Ren TV

7TV

Broadcasters and their sport

Cable and satellite TV

DTH satellite

Cable TV

Other platforms

Digital-terrestrial TV

Russia cont…

TV ADSL

TV rights trends

Part II: Major sports rights

Football

Other sports A-Z

Scandinavia

Key regional data

Part I: TV Context

Introduction

Major TV changes

Basic-tier television channels, Denmark and Finland

Basic-tier television channels, Norway and Sweden

Sports rights competition

Public-service income, expenditure, audience share

Cable TV

Leading cable operators

Major pan-Scandinavian media groups

Pan-Scandinavian TV groups

Modern Times

Pan-Scandinavian Viasat subscribers

Modern Times basic Nordic channels

SBS

Canal Plus Nordic subscribers

SBS basic Nordic channels

Telenor

Canal Digital subscribers

Bonnier

Channels and their sport

Modern Times and Viasat

SBS and Canal Plus

Telenor and Canal Digital

Part II: Major pan-regional sports rights

Football

2006 World Cup rights

2002 World Cup rights and coverage

Other sports A-Z

Denmark

Key points

Key regional data

Part I: TV Context

Introduction

Channel ownership

Penetration of TV homes

Free-to-air channels

Danmarks Radio

Public service broadcaster data

TV audience share, 2000-2004

TV2

Cable and satellite channels

TV3 and 3+

TvDanmark and Kanal 5

Dk4 and 4sport

Premium sports channels

Cable and satellite platforms

Pay-TV subscribers

Other pay-TV platforms

Broadband

Digital-terrestrial

Advertising

Channels and their sport

Channels and their sport

Listed events

Part II: Major sports rights

Football

Handball

Other sports A-Z

Finland

Key points

Key regional data

Part I: TV Context

Introduction

TV channel ownership

Terrestrial TV

YLE

YLE financials

MTV3

Channel penetration

Audience share, 2001-2004

Nelonen

Pay-TV

Cable TV

Pay-TV subscribers

Satellite TV

Urheilukanava

Digital-terrestrial TV

Advertising

Channels and their sports

Channels and their sport

Part II: Major sports rights

Ice Hockey

Motorsports

Winter Sports

Other sports A-Z

Norway

Key points

Key regional data

Part I: TV Context

Introduction

TV audience share

Penetration TV homes

TV channel ownership

Terrestrial channels

NRK

NRK financials, 2003-04

TV2

TVNorge

Cable and satellite channels

TV3 and ZTV

Cable and satellite homes

Premium sports channels

TV Platforms

Cable TV

Satellite TV

Digital terrestrial

Channels and their sports

Channels and their sport

Part II: Major sports rights

Football

Winter Sports

Other sports A-Z

Sweden

Key points

Key regional data

Part I: TV Context

Introduction

TV audience share

TV penetration

TV channel ownership

Free-to-air TV

SVT

SVT financials, 2003-04

TV4

Channel penetration

Cable and satellite channels

Basic-tier channels

TV3 and ZTV

Kanal 5

SportExpressen

Premium sports channels

Pay-TV

Cable TV

Multi-channel TV homes

Satellite TV

Other platforms

Digital-terrestrial

Broadband

Advertising

Channels and their sports

Channels and their sport

Listed events

Part II: Major sports rights

Football

Ice Hockey

Other sports A-Z

Slovakia

Key points

Key country data

Part I: TV Context

Introduction

TV audience share

TV penetration

Slovak TV ownership

Free to air channels

Slovak TV

Channels and their sports

TV Markiza

TV Joj

Cable and satellite TV

Pay-TV subscribers, 2004

Galaxie Sport

Other platforms

Digital-terrestrial TV

Broadband

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Spain

Key points

Key country data

Part I: TV Context

Introduction

TV audience share

Terrestrial television

Public-service

Terrestrial penetration of TV homes

Commercial broadcasters

Telecinco

Antena 3

Terrestrial channels ownership

Free-to-air Canal Plus

Terrestrial ownership

Regional TV (Forta)

Premium channels

Canal Plus premium subscribers

Pay-TV

Pay-TV subscribers

Sogecable homes: the changing picture

Digital satellite

Digital satellite subscribers, pre and post merger

Sogecable pay-TV packages

Sogecable financial

Audiovisual Sport financials

Cable TV

Pay-TV ownership

Spanish cable TV subscribers

Other platforms

Pay-TV on ADSL

Pay-per-view

Pay-per-view buys

Pay-per-view revenue

Digital-terrestrial

Broadband internet and 3G

Advertising

Share of gross TV advertising

Spain cont…

Channels and their sport

Terrestrial

RTVE sports content

Channels and their sport

Pay-television - premium

Pay-television - basic-tier

TV sports rights issues

Satellite merger

Battle for football rights

RTVE restricted sports budget

Listed events

Listed events, 2005-06

Listed events, 2004-05

Part II: Major sports rights

Football

Primera Liga TV deals, 2003-04

Other sports A-Z

Sweden - see Scandinavia

Turkey

Key points

Key country data

Part I: TV Context

Introduction

Turkey’s top media companies

Free-to-air TV

Public-service broadcasting

Audience share

Private channels

Show TV

Channel penetration of TV homes

ATV

Star TV

TGRT

Other channels

Pay-TV

Satellite TV

Pay-TV subscribers

Cable TV

Digital-terrestrial television

Advertising

Media groups share of total ad revenue

2004 TV ad market

Regulation

Listed events

Listed events

Channels and their sport

Channels and their sport

Part II: Major sports rights

Football

Other sports A-Z

UK

Key points

Key country data

Part I: TV Context

Introduction

Terrestrial channel ownership

TV audience share table

Changing legal context

New act and regulator

BBC review

Government green paper

Terrestrial TV channels

BBC

Sport hours per week

ITV

Channel 4

Five

Pay-TV, digital TV

British Sky Broadcasting

Sky Sports programming

UK pay-TV and multi-channel homes

Cable TV

Other platforms

Digital television

Programming and advertising

Programming

Terrestrial sport cost per hour

Advertising

Advertising share

Channels and their sport

Channels and their sport

Listed events

Part II: Major sports rights

Football

Other sports A-Z

Abstract

It details the major rights acquisitions in 20 European countries and places sports rights in the context of the structure and key developments of each country’s television market.

It consists of just under 500 pages of detailed information on sports-rights deals, past and present, and on the market in which they take place.

It contains the key information on free-to-air and pay-television channels; channel penetration, ratings and subscriptions; channel sports portfolios and the legislation that affects television growth and sports deals; and an outline of the some of the key developments in the marketplace.

The report also looks at trends in sports-rights deals across Europe, at how rights deals - their values and structures - are likely to change.

The report has been carried out with the high-quality quantitative and qualitative research associated with the TV Sports Markets newsletter. It is based in part on interviews with hundreds of key participants, other “reliable sources” and analysts.

The report covers 20 European countries. They are:
  • The top five markets:
    France, Germany, Italy, Spain,UK
  • The Nordic countries:
    Denmark, Finland, Norway and Sweden, plus an extra chapter on the regional nature of TV and sport in Scandinavia
  • Plus the following 11 countries:
    Belgium, Czech Republic, Greece, Hungary, Ireland, Netherlands, Poland, Portugal, Russia, Slovakia and Turkey


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