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How America Shops® Retailer Report - JC Penney Shopper

Published by: WSL Strategic Retail

Published: Apr. 1, 2007 - 58 Pages


Table of Contents



ABOUT WSL STRATEGIC RETAIL

OBJECTIVES

METHODOLOGY

HOW TO USE THIS STUDY

EXECUTIVE SUMMARY

THE CVS’ SHOPPERS

1. The Shopper Mindset

2. Attitudes Toward Shopping

3. Who are the Heaviest Shoppers

4. Weekly Shopping Trends

5. Quarterly Shopping Trends

6. Shopping Frequency by Channel

7. Spending on Leading Indicator Categories

8. Where CVS Shoppers Buy "Most Often"

9. Favorite Retailer

APPENDIX

Demographics

Questionnaire

Abstract

To help you better understand shoppers at the most important chains in the US we took a deep dive into the How America Shops® Mega Trends data to produce How America Shops® Special Retailer Reports for
  • Wal-Mart
  • Target
  • CVS
  • Walgreens
  • JC Penney
These reports dissect the macro shopping data in the How America Shops® 2006 Mega Trends survey to provide you with an intimate portrait of regular shoppers of each of these chains.

Why these 5 retailers? In this fast consolidating retail world, these 5 chains reveal much about the new shopper dynamics and what’s going on in the wider retail world. You will learn how individual shoppers shop in this new “Never Normal” decade and how you can (must) market to them specifically to drive another trip, add to their market basket and build their loyalty.

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