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How America Shops® - The New Male Shopper Report

Published by: WSL Strategic Retail

Published: Aug. 1, 2007 - 50 Pages


Table of Contents



ABOUT WSL STRATEGIC RETAIL

OBJECTIVES
METHODOLOGY
HOW TO USE THIS STUDY
EXECUTIVE SUMMARY

MALE SHOPPERS

1. The Shopper Mindset
2. Weekly Shopping

3. Where Men Shop

4. Favorite Retailer
5. Shopping for Leading indicated Categories

6. Men and Wellness

7. Shopping Myths vs. Realities of Mars vs. Venus

Abstract

Almost 40% of Men Feel Unwelcome in Retail Stores

Men think and shop differently than women do. To attract them you need to understand what they want most.
Younger men (18-34 years old) are a new, valuable, shopping generation that want and need your attention.

Who should buy this report?
Manufacturers and retailers to sell more products to men.

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