2007 Digital Camera End-User Survey Analysis: United States

Published by: InfoTrends/CAP Ventures

Published: Feb. 14, 2008 - 77 Pages

Table of Contents

Executive Summary

Key Highlights

Introduction

Methodology

Sources of Skew

Banner Point Definitions

Terminology

General Terms

Types of Adopters

Types of Photographers

Survey Findings

Respondent Demographics

Age

Gender

Household Income

Marital Status

Presence of Children

Type of Internet Connection

Personal Approach to Technology

Photographer Type

Technology Ownership

General Camera Ownership and Use

Digital Camera Ownership and Use

First, Replacement, or Additional Digital Camera?

Length of Ownership

Reasons for Purchasing Replacement/Additional Cameras

Number of Digital Cameras in Use

Frequency of Use

Photo Subjects

Capturing, Printing, Saving, and Sharing Volumes

Activities Performed with Digital Photos

Photo Transfer and Storage Activities

Digital Camera Purchasing Statistics

Purchasing Location

Purchase Price

Factors that Influenced Camera Selection and Purchasing Decision

Type of Camera

Brand Preference

Digital Camera Features and Accessories

Optical Zoom

Resolution

Special Features

Accessories and Software

Digital Camera Accessories

Photo Software

Complaints about Current Camera

Photo Printing

Average Number of Photos Printed

Photo Printing Habits

Photo Printing Locations

Digital Technology vs. Film Technology

Future Purchasing Expectations

Primary Reasons for Planning to Purchase a New Camera

Price Consumers are Willing to Pay

Type of Camera

Preferred Brand(s)

Preferred Special Features

Preferred Color

Preferred Purchasing Location(s)

Digital Photo Frames

Non-Digital Camera Owners

Type of Photographer

Future DC Purchasing Plans

Reasons for Lack of Interest in Purchasing a Digital Camera

Looking Forward

Conclusion

List of Tables and Figures

Table 1: Banner Point Definitions (Demographics Banner, Part 1)

Table 2: Banner Point Definitions (Demographics Banner, Part 2)

Table 3: Banner Definitions (Digital Camera Banner)

Figure 1: Which of the following categories includes your age?

Figure 2: Age of Digital Camera Owners, 2004-2007

Figure 3: What is your gender?

Figure 4: Mean Annual Household Income Comparison, 2003-2007

Figure 5: What is your marital status?

Figure 6: What are the ages of the children under 21 living in your household?

Figure 7: What type of Internet connection do you have at home?

Figure 8: Which of the following best describes your personal approach to new technology?

(2004-2007)

Figure 9: Personal Approach to New Technologies by Age

Figure 10: Which of the following best describes the primary user as a photographer? (2005-2007)

Figure 11: Which of the following devices do you have in your home? (2006 vs. 2007; Tier 1)

Figure 12: Which of the following devices do you have in your home? (2006 vs. 2007; Tier 2)

Figure 13: Which of the following type(s) of camera(s) do you own? (2005-2007)

Figure 14: Which type of camera do you personally use most often? (2005-2007)

Figure 15: Which of the following best describes the newest digital camera in your household?

Figure 16: How long have you owned your current digital camera?

Figure 17: How long did you own your old digital camera before buying a replacement?

Figure 18: How long did you own your digital camera before buying an additional one?

Figure 19: Why did you buy a replacement camera? (Tier 1)

Figure 20: Why did you buy a replacement camera? (Tier 2)

Figure 21: Why did you purchase an additional camera? (Tier 1)

Figure 22: Why did you purchase an additional camera? (Tier 2)

Figure 23: How many digital cameras (excluding camera phones or digital camcorders) are

currently used in your household? (2006 vs. 2007)

Figure 24: How often do you use your digital camera?

Figure 25: Percentage of Frequent DC Users (Segmented by Age)

Figure 26: Which THREE subjects do you take pictures of most often?

Figure 27: Approximately how many digital camera photos do you take, save, share, and print each

month? (2005-2007)

2007 Digital Camera End-User Survey Analysis: United States February 2008

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Figure 28: On average, how many digital camera photos do you take each month? (Segmented by

Demographics)

Figure 29: Which of the following activities do you conduct with the digital camera photos you

capture for personal use?

Figure 30: Which of the following activities do you conduct while SHARING your digital camera

photos for personal use?

Figure 31: In which of the following ways do you VIEW your digital camera photos for personal use?

Figure 32: Which of the following EDITING activities do you conduct with the digital camera photos

that you capture for personal use?

Figure 33: Which of the following photo-related projects do you CREATE using your digital camera

photos for personal use?

Figure 34: How do you transfer your photos to your PC?

Figure 35: How are you saving your images if you do not transfer them to your PC?

Figure 36: In which of the following ways are you storing the photos that you capture with your

digital camera?

Figure 37: In which of the following ways are you planning to store your digital photos for the

long term (beyond one year)?

Figure 38: Approximately how many photos do you have stored on your PC and/or other storage

devices? (Tier 1)

Figure 39: Approximately how many photos do you have stored on your PC and/or other storage

devices? (Tier 2)

Figure 40: How often do you view the photos that are saved and stored?

Figure 41: When was the last time you created a backup of your digital photos?

Figure 42: Where did you purchase your digital camera?

Figure 43: Where did you purchase your digital camera? (Segmented by Gender)

Figure 44: Where did you purchase your digital camera? (Segmented by Buyer Type)

Figure 45: Where did you purchase your digital camera? (Segmented by Photographer and Adopter

Type)

Figure 46: Approximately how much did you pay for your digital camera? (Segmented by

Demographics)

Figure 47: Which of the following features had the strongest influence on your camera selection?

(Tier 1)

Figure 48: Which of the following features had the strongest influence on your camera selection?

(Tier 2)

Figure 49: Which of the following sources of information most influenced your digital camera

purchasing decision? (Tier 1)

Figure 50: Which of the following sources of information most influenced your digital camera

purchasing decision? (Tier 2)

Figure 51: Which of the following factors other than features influenced your DC purchasing

decision?

Figure 52: Which of the following best describes your household’s newest digital camera?

Figure 53: Incidence of DSLR Purchases by Adopter and Photographer Type

Figure 54: What is the brand of your digital camera? (2006 vs. 2007)

Figure 55: What is the brand of your digital camera? (Top 5 Segmented by Gender)

Figure 56: What is the brand of your digital camera? (Segmented by Photographer and Adopter

Types)

Figure 57: What is the brand of your digital camera? (Segmented by Income)

Figure 58: What level of optical zoom does your digital camera feature?

Figure 59: How many megapixels does your digital camera feature?

Figure 60: Which of the following special features does your newest digital camera have?

Figure 61: Which of the following accessories did you purchase for use with your newest digital

camera?

Figure 62: Which of the following photo software package(s) do you use for photo editing? (Tier 1)

Figure 63: Which of the following photo software package(s) do you use for photo editing? (Tier 2)

Figure 64: Which of the following photo software package(s) do you use for organizing your

photos? (Tier 1)

Figure 65: Which of the following photo software package(s) do you use for organizing your

photos? (Tier 2)

2007 Digital Camera End-User Survey Analysis: United States February 2008

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Figure 66: Which of the following photo software package(s) do you use for printing your photos

at home? (Tier 1)

Figure 67: Which of the following photo software package(s) do you use for printing your photos

at home? (Tier 2)

Figure 68: Which software package do you use MOST OFTEN? (Tier 1)

Figure 69: Which software package do you use MOST OFTEN? (Tier 2)

Figure 70: Where did you get this photo software package from?

Figure 71: Percentage of Respondents who Purchased their Photo Software by Demographics

Figure 72: In which of the following areas is your current digital camera inadequate for your needs?

(Tier 1)

Figure 73: In which of the following areas is your current digital camera inadequate for your needs?

(Tier 2)

Figure 74: Approximately how many digital photos does your household print every three months?

Figure 75: Which of the following best describes your digital photo printing habits?

Figure 76: In which of the following locations do you print digital photos?

Figure 77: Approximately how many digital photos did you print using each method over the past 3

months?

Figure 78: How has your use of film (including roll film and single-use cameras) changed since you

acquired your digital camera?

Figure 79: Why do you sometimes use a film camera instead of a digital camera?

Figure 80: How soon do you expect to purchase another digital camera for your household?

Figure 81: What are your top three reasons for planning to purchase a new digital camera? (Tier 1)

Figure 82: What are your top three reasons for planning to purchase a new digital camera? (Tier 2)

Figure 83: Approximately how much would you be willing to spend on your next digital camera?

(Segmented by Demographics)

Figure 84: Approximately how much would you be willing to spend on your next digital camera?

(Segmented by Income)

Figure 85: Which type of camera do you expect to purchase within the next 12 months?

Figure 86: Which of the following brand(s) would you consider when purchasing your new digital

camera?

Figure 87: What special features would you want your newest digital camera to have? (Tier 1)

Figure 88: What special features would you want your newest digital camera to have? (Tier 2)

Figure 89: What color camera (body) would you consider buying? (Segmented by Age)

Figure 90: From which of the following location(s) might you purchase your next digital camera?

Figure 91: How many digital photo frames do you own?

Figure 92: Where are your digital photo frames located?

Figure 93: Which of the following best describes you as a photographer?

Figure 94: How soon do you think you will purchase a digital camera?

Figure 95: Why are you not interested in purchasing a digital camera?

Figure 96: Over the next 2 years, how do you expect your involvement in the following activities to

change? (Tier 1)

Figure 97: Over the next 2 years, how do you expect your involvement in the following activities to

change? (Tier 2)

Figure 98: How interested would you be in a connected imaging ecosystem? (Segmented by Age)

Figure 99: How interested would you be in a connected imaging ecosystem? (Segmented by

Adopter Type)

Abstract

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