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Saudi Arabia Food and Drink Report Q1 2008

Published by: Business Monitor International

Published: Feb. 20, 2008 - 65 Pages


Table of Contents


Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: Middle East Food & Drink Business Environment Ratings - Q108
Saudi Arabia’s Food & Drink Business Environment Rating
SWOT Analysis
Mass Grocery Retail
Saudi Arabia Mass Grocery Retail Industry SWOT
Food and Drink
Saudi Arabia Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Economic Activity
Retail
Regional Overview: Convenience Retail in the Middle East
Table: Convenience stores (US$bn)
Industry Forecast Scenario
Table: Saudi Arabia Mass Grocery Retail Sales by Format (US$bn) - Historical Data & Forecasts
Table: Grocery Retail Sales By Format - Historical Data and Forecasts
Industry Developments
Market Overview
Table: Structure Of Saudi Arabia's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Saudi Arabia Mass Grocery Retail Sales Value By Format (US$bn)
Table: Value Of Sales Per Outlet, 2006 Estimates
Food And Drink
Regional Overview: Coffee and Doughnut Shops in the Middle East
Table: GDP Per Capita, US$
Industry Forecast Scenario
Food
Table: Saudi Arabia Food Consumption Indicators
Table: Saudi Arabia Food, Drink & Tobacco Trade Balance (US$mn)
Table: Saudi Arabia Food Sub-sector Indicators
Drink
Table: Saudi Arabia Beverage Sales Indicators (US$mn)
Industry Developments
Food
Drink
Market Overview
Agriculture
Table: Saudi Arabia's Major Agricultural Products, 2005
Table: Saudi Arabia Agricultural Production Statistics
Table: Saudi Arabia Organic Agricultural Data, 2005
Food
Drink
Tobacco
Saudi Arabia Food & Drink Q1 2008
Industry Forecast Scenario
Table: Tobacco indicators
Industry Developments
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Table: Key Players In Saudi Arabia's Mass Grocery Retail Sector, 2006
Food and Drink
Table: Key Players In Saudi Arabia's Food And Drink Sector, 2006
Regional Company Case Studies
Drink: Aujan in the Middle East
Table: Aujan Industries - The Figures, 2006
Table: Aujan Shareholders
Table: Aujan Industries Production Facilities In Saudi Arabia
Mass Grocery Retail: Carrefour in the Middle East
Table: Carrefour’s Middle East Operations - The Figures
Table: Carrefour's Middle East Network By Market
Food: Kraft in the Middle East and Africa
Table: Kraft's Key Brands In The Middle East
Company Profiles
Mass Grocery Retail
Savola Group - Al Azazia Panda
A K Al Muhaidib and Sons Group - Giant Stores
Food
Al Safi-Danone
Drink
Aujan
Masafi
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits of Potential Returns
Table: Risks to Realisation of Potential Returns
Weighting
Table: Weighting
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Abstract

Saudi Arabian food and drink companies continued to flex their regional muscle, as discussed in BMI’srecently published Saudi Arabia Food & Drink Report for Q108. In September, locally-based beveragecompany Aujan confirmed that it will be building two beverage factories in Iran to take advantage of thecountry’s strong forecast growth. While most international investors have shied away from investing inIran, Aujan has decided that the country’s large, young population, and recent economic growth warrantthis level of investment. The company will invest US$100mn in two factories, a beverage filling plant andan aluminum can factory close to the capital city Tehran. It also announced that it has plans to investUS$30mn in expanding its production facilities in Dubai and the modernisation of its Dammanproduction facilities. According to the company, it is also considering investing in similar projects in Iraqand North Africa, as the company embarks on something of a regional expansion spree. Aujanmanufactures, markets and distributes its soft drink and confectionery portfolio throughout Saudi Arabiaand in neighbouring countries including Jordan, Yemen, Oman, Bahrain, Kuwait, the United ArabEmirates, Qatar and many other countries further afield. With a long history and established reputation,Aujan is well-positioned to capitalised on the growing consumer demand in many of the region’semerging markets.

The country is also known for the quality of its dairy products, with Saudi Arabian dairy products popularacross the Gulf and wider Arab world. The country's dairy industry has developed rapidly in recent years,as higher incomes, increasing use of white goods, growing consumer interest in healthy eating and thecontinued emergence of major domestic manufacturers have seen the sector transform itself from a minorsmall-scale industry into a major economic contributor in little over a decade. Production has grown tothe extent that Saudi Arabia is almost self-sufficient in dairy products, with this sector accounting for themajority of its exports to other Gulf Cooperation Council (GCC) countries.

A major beneficiary and driver of this growth has been Al Marai, the largest dairy foods company in theMiddle East and the market leader in Saudi Arabia. The company has a 40% share of the Saudi dairymarket and a 30% share in the wider Gulf region. In October the company posted more strong financialresults, with third-quarter profits up by 52% year-on-year, beating analysts expectations and making thisthe company's sixth consecutive record quarter. These impressive results reflect how the company hasbenefited from the rising demand for dairy products across the region, which is largely the result ofcontinuing economic development. The outlook for the Saudi economy is quite positive, as it willcontinue to be propelled by government and consumer spending, and we see a pick-up in 2008, with realGDP growth expanding by 4.2%, followed by 3.9% in 2009. With record-high oil prices fuellingeconomic growth, consumer confidence is growing, although a recent surge in inflation rates has beenfelt. However, despite this recent inflation surge, the overall outlook for the Saudi Arabian food and drinksector remains positive.


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