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Spain Food and Drink Report Q1 2008

Published by: Business Monitor International

Published: Feb. 20, 2008 - 74 Pages


Table of Contents


Executive Summary
Business Environment
Table: Western Europe Food & Drink Business Environment Ratings - Q108
Spain’s Food & Drink Business Environment Rating
SWOT Analysis
Mass Grocery Retail
Spain Mass Grocery Retail Industry SWOT
Food and Drink
Spain Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Spain - Economic Activity
Retail
Regional Overview: The ‘Greening’ Of MGR In Western Europe
Table: MGR Eco-Friendly Strategies In Western Europe
Industry Forecast Scenario
Table: Spain Mass Grocery Retail Sales By Format (US$b 21
Table: Grocery Retail Sales by Format - Historical Data and Forecasts
Industry Developments
Market Overview
Table: Structure Of Spain's Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Spain's Mass Grocery Retail Market By Value (US$mn)
Table: Annual Average Sales Per Outlet By Format (US$mn)
Food And Drink
Regional Overview: Confectionery in Western Europe
Table: 2006 Western Europe Market Share (%)
Table: Western Europe Confectionery Market Share By Category (%), 2005
Industry Forecast Scenario
Food
Table: Spain Food Sub-sector Indicators
Table: Spain Food Consumption Indicators
Drink
Table: Alcoholic Drinks Indicators
Industry Developments
Agriculture
Food
Drink
Market Overview
Agriculture
Table: Spain Organic Agricultural Data
Table: Spain Dairy Industry Data
Table: Spain Agricultural Sub-Sector Production
Food
Drink
Tobacco
Spain Food & Drink Report Q1 2008
Industry Forecast Scenario
Table: Tobacco Indicators
Industry Developments
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Table: Key Players in Spain's Mass Grocery Retail Sector - 2006
Table: Key Players in Spain's Mass Grocery Retail Sector - 2006 (continued)
Food and Drink
Table: Key Players in Spain's Food & Drink Sector - 2006
Regional Company Case Studies
Drink: The Coca-Cola Company in Western Europe
Table: Unit Case Volume Growth (%)
Table: Revenue And Income For EU (US$mn)
Drink: Diageo In Western Europe
Table: Diageo's Strongest Brands and Future Strategy for Western Europe
Mass Grocery Retail: Ahold In Western Europe
Table: Ahold Financial Results, 2003-2006 (EURmn)
Company Analysis
Mass Grocery Retail
Auchan
Carrefour
Caprabo
Food
Grupo Ebro Puleva
Grupo Leche Pascual Alimentación
Campofrio Alimentación SA
Drink
Heineken España SA
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits of Potential Returns
Table: Risks to Realisation of Potential Returns
Weighting
Table: Weighting
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Abstract

Sales of private label food and drink products have risen dramatically over the last 15 years and BMIexpects this trend to continue with renewed vigour as consumers become increasingly price savvy as theSpanish economy cools down. Spain’s retailers are currently bracing themselves for a drop in consumerspending on the back of a house price slump, rising unemployment and rocketing inflation. Howeverthese threats to consumer confidence create the ideal retail environment for private label products and thediscount sector which specialises in them as discussed in BMI’s newly-published Q108 Spain Food &Drink Report.

The market share of private label products in Spain has increased from around 8% in 1993 to 35% todayand this upward trend shows no signs of abating. This dramatic rise has come about partly thanks to therise of the discount sector and also to a dramatic improvement in the quality of private label products.Spanish cuisine is often centred around fresh and simple ingredients and for these type of products thebenefits of branded products are often much less apparent than for more heavily processed food types. InDecember 2007, French retail giant Carrefour announced that it is looking to increase the market share ofits private label products in an effort to capitalise on this trend and benefit from the higher margins thatprivate label products offer.

Discount stores are perhaps the spiritual home of private label products however the discount sector inSpain is relatively unsaturated and is currently dominated by one company - Carrefour and its Diabranded stores. Carrefour is easily the biggest player in this sector of the retail market and in July spentEUR200mn (US$276mn) to acquire Tengelmann's Plus discount stores in Spain. This move expandsCarrefour’s discount operations in Spain to around 3000 stores, making it far and away the biggestdiscount operator. German discounter Lidl operates around 350 stores in the country and rival discounteroperates Aldi around 140, having only entered the market in 2001. However both these companies arecontinuing to expand rapidly and with the countries current economic problems playing into the hands ofdiscounters BMI predicts this retail format to grow strongly. However private label products are now sowell established that no retailer can afford to neglect them. In 2008 BMI expects other retailers to followCarrefour’s lead and place more and more emphasis on their private label offerings.


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