Egypt Food and Drink Report Q1 2008 : Market Research Report

Egypt Food and Drink Report Q1 2008

Published by: Business Monitor International

Published: Feb. 4, 2008 - 63 Pages

Executive Summary

Business Environment

Regional Food & Drink Business Environment Ratings

Table: Middle East Food & Drink Business Environment Ratings - Q108

Egypt’s Food & Drink Business Environment Rating

SWOT Analysis

Mass Grocery Retail

Egypt Mass Grocery Retail Industry SWOT

Food and Drink

Egypt Food And Drink Industry SWOT

Macroeconomic Outlook

Table: Egypt - Economic Activity

Retail

Regional Overview: Convenience Retail in the Middle East

Table: Convenience Store Sales (US$bn)

Industry Forecast Scenario

Table: Mass Grocery Retail Sales by Format (US$bn)

Table: Grocery Retail Sales By Format - Historical Data and Forecasts

Industry Developments

Market Overview

Table: Structure Of Egypt's Mass Grocery Retail Market By Estimated Number of Outlets

Table: Structure Of Egypt's Mass Grocery Retail Market, Sales Value By Format (US$bn)

Table: Value Of Sales Per Outlet, 2006

Food And Drink

Regional Overview: Coffee and Doughnut Shops in the Middle East

Table: GDP Per Capita, US$

Industry Forecast Scenario

Food

Table: Egypt Food Consumption Indicators

Table: Egypt Food Sub-sector Indicators

Drink

Table: Egypt Alcoholic Drink Industry Data

Industry Developments

Food

Drink

Market Overview

Agriculture

Table: Agricultural Production Of Major Crops, 2005

Table: Egyptian Organic Agricultural Data

Food

Table: Egyptian Dairy Industry Data

Drink

Tobacco

Industry Forecast Scenario

Table: Egypt Cigarette Sales Data

Market Overview

Competitive Landscape

Key Players

Mass Grocery Retail

Table: Key Players In Egypt's Mass Grocery Retail Sector

Food and Drink

Table: Key Players In Egypt's Food And Drink Sector

Regional Company Case Studies

Drink: Aujan in the Middle East

Table: Aujan Industries - The Figures, 2006

Table: Aujan Shareholders

Table: Aujan Industries Production Facilities In Saudi Arabia

Mass Grocery Retail: Carrefour in the Middle East

Table: Carrefour’s Middle East Operations - The Figures

Table: Carrefour's Middle East Network By Market

Food: Kraft in the Middle East and Africa

Table: Kraft's Key Brands In The Middle East

Company Analysis

Food

Cairo Poultry Company (CPC)

Faragalla

Drink

Al-Ahram Beverages Co (ABC)

Mass Grocery Retail

Metro (Mansour Group)

Tobacco

Eastern Tobacco Company (ETC)

Food & Drink Ratings Appendix

Introduction: Revised Methodology

Ratings Overview

Ratings System

Indicators

Table: Limits of Potential Returns

Table: Risks to Realisation of Potential Returns

Weighting

Table: Weighting

BMI Forecast Modelling

How We Generate Our Industry Forecasts

Retail Industry

Sources

Abstract

Egypt’s food and drink and agricultural industry is continuing down its sometimes slow, sometimesdifficult path to development. Recognising the important role that agriculture plays, both as a contributorto the economy and as a major source of employment, the government has been investing in agriculturaldevelopment programmes. Another motivation behind this move to increase production is that the countryis tremendously dependent on food imports in order to feed its large and rapidly growing population. Yetthe food processing industry is also in need of government support, as this is another area in which Egypthas considerable untapped growth opportunities.

Although Egypt produces a wide variety of crops, only 3.5% of its landmass, mainly around the Niledelta, qualifies as agricultural land. Agricultural development is also held back by a number of technical,logistical and information-related obstacles. In order to realise the potential of the country's agriculturalsector, more investment is needed in the country's human resources through the education of its farmers.One of the main ways in which the government has been supporting this sector has been through landreclamation projects, which are very controversial due to the level of water usage involved. Some of theseprojects are huge in scale, with the feasibility of such projects continually questioned. Many argue thatwhat the government needs to focus on instead is teaching farmers about irrigation, crop rotation, efficientharvesting and transportation methods. Taking these criticisms on board, the government's Ministry ofTrade and Industry is now working with a series of international organisations to help inform farmers offair market prices for their crops, as well as provide them with technical information for storage andtransportation. If Egypt's farmers can be taught to adopt more efficient and sustainable farmingtechniques then the potential of the country's agricultural sector will be vastly improved.

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Egypt Food and Drink Report Q1 2008

Table of Contents

Abstract