Quadruple Play Offerings and Their Uptake: 2007-2011: Game Plan for Success : Market Research Report

Quadruple Play Offerings and Their Uptake: 2007-2011: Game Plan for Success

Published: Feb. 1, 2008 - 59 Pages

Introduction and Methodology: Conclusions; The double, triple play - just what is a Quadruple play; Potential Quad Play combinations; Conditions for Quad play to emerge; Analyzing the effects of Quadruple play; Forecasts; Global Quad play homes and revenues; North America; South America; Western Europe; Eastern Europe; Asia Pacific; Pointers, Hurdles and rules of thumb for Quad play; Seamless versus Pragmatic Quad play; What do the existing Quadruple plays tell us; Billing, Service integration, Support, Helpdesks; Two very different Quad plays; Rogers of Canada; PCCW in Hong Kong; A closer look at some other territories; France; The UK; Value Chain for Quadruple play components; Place-shifting, DVRs, devices and the walled garden
DIAGRAMS AND TABLES: International Landline and Wireless Subscribes; Landline and Wireless Services Revenue; Operator Quad play pricing and churn; Evolution to Quadruple Play; Country Analysis for Quad play; Forecasts; Quad Play Homes in 2011; Regional Quad Play Homes breakdown by 2011; Global service revenues for Quad play by 2011; North American Quad Play Homes; North American Annual Quad play Service revenue 2011; North American other accumulated churn savings 2011; South America Quad Play Homes; South America Annual Quad Play Revenue in 2011; South American other accumulated churn savings 2011 37 Western European Quad Play Homes to 2011; Western European Quad Play Homes by 2011; Western European Quad Play Service Revenues 2011; Western European other accumulated churn savings 2011; Eastern European Quad Play Homes to 2011; Asia Pacific Quad Play Homes to 2011; Asia Pacific Quad Play Homes by 2011; Asia Pacific Quad Play Service Revenues 2011; Asia Pacific other accumulated churn savings 2011; The simple PCCW Quad Play vision outlined 5 years ago; The Quad Play Value Chain

Abstract

This report has been a real labor of love and taken far longer than we expected when we took it on. Looking back it’s pretty clear why. Quad play is exceptionally complicated, it relies on the convergence of at least two separate sub-cultures, around each of the networks that are being used for the Quad play - wired and wireless. There are also complex hybrids, for instance using Digital Terrestrial TV with VoD as the TV, or sing Satellite DTH technology, while using conventional DSL or WiMAX as the two way fixed service, and cellular for the mobility. For each network there are a different set of suppliers with their own way of thinking, and a different set of economic problems. Each market has developed different regionally, and consumers expect different things and operators are capable of different things.

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Quadruple Play Offerings and Their Uptake: 2007-2011: Game Plan for Success

Table of Contents

Abstract