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Pet Industry 2008 Strategic Outlook

Published by: Dillon Media

Published: Feb. 8, 2008 - 35 Pages


Table of Contents


Executive Summary
Pet Industry Trends 2008

Pet Industry Quickfacts

Some Companies of Note

Spending by Income

Pet Food Spending

Veterinary Services Spending

Pet Services Spending

Pets, Supplies & OTC Meds Spending

Charts by Composition of Consumer Unit

Charts by Age

Sources

Recommended Reading

Appendix: Data Tables of Spending by Age, Income, Family Makeup and Region for each segment: The Entire Industry, Pet Food, Supplies, Services and Veterinary Services.

Disclaimer

*U.S. Department. of Labor, Bureau of Labor Statistics

Abstract

A 35-page market research report defining the strongest trends, growth segments and spending demographics in all major segments of the industry: pet supplies, pet food, services and veterinary services in the U.S. market.

Pet products and services market research report on industry trends, statistics, growth sectors and analysis of pet owner spending demographics by income, age and family composition.

What's Inside:
A strategic overview of all major segments of the pet industry and major companies involved. Current and emerging nationwide spending trends are analyzed. This report also looks at the evolution of the humanization trend into premium and health themes, and its impact on all segments. The aging population, childless consumers and the ascendancy of high-income baby boomers are analyzed by their pet spending habits. Charts and tables are included using data from the Labor Department, Bureau of Labor Statistics that highlight core trends in U.S. consumer spending by income, age and family composition.

Some Companies Mentioned:
PetSmart, Target, Wal-Mart, Petco, MWI Veterinary Supply, VCA Antech, Central Garden & Pet, Spectrum Brands, Mars Inc,. Proctor & Gamble, Colgate-Palmolive.

Who Buys It:
Pet companies and any business marketing to pet owners nationwide. This report is particularly useful to suppliers and retailers of premium pet products and services from food to daycare, and to companies marketing veterinary services. Businesses expanding into pet supplies for the first time benefit from the strategic industry introduction and depth of coverage.

What It's Used For:
Strategic planning, product development, marketing & advertising campaigns and business plans.

This report does not provide data by type of pet or brand market share, although the majority of spending and focus of the report is on dogs.

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