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Heineken N.V. - SWOT Analysis

Published by: Datamonitor

Published: Feb. 11, 2008 - 34 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis


Abstract

Datamonitor's Heineken N.V. Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Heineken owns and manages one of the world’s leading portfolios of beer brands. It brews and sells more than 170 international premium, regional, local and specialty beers, including Heineken, Amstel, Cruzcampo, Tiger, Zywiec, Birra Moretti, Ochota, Murphy’s and Star. It operates in Europe, the Americas, Africa, the Middle East and Asia Pacific. It is headquartered in Amsterdam, the Netherlands and employs about 65,600 people. The company recorded revenues of E11, 829 million during the fiscal year ended December 2006, an increase of 9.6% over 2005. The operating profit of the company was E1, 805 million during fiscal year 2006, an increase of 43.9% over 2005. The net profit was E1, 345 million in fiscal year 2006, an increase of 54.8% over 2005.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available



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