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Multi-access TV: how to create value by combining the different screens

Published by: Ovum Plc

Published: Jan. 31, 2008 - 27 Pages


Table of Contents


Ovum view
Key messages
Defining a framework for multi-access TV & video
What is multi-access TV?
Drivers for multi-access TV and video services
Today’s silos of TV services
The framework for multi-access TV
Service development
Approaches to multi-access TV
Players’ positioning
Service evolution
Key challenges
Case studies
Orange France’s Rewind TV: multi-access catch-up TV
Sky TV: wrapping content around the consumer
AT&T: a three-screen media company
Telstra’s BigPond
Nokia Video Center
Table of figures
Figure 1 TV and video service silos
Figure 2 End-user processes for video and TV services
Figure 3 Silo approach to TV services
Figure 4 Example of multi-access TV scenario: remote EPG and PVR on mobiles for an IPTV offering
Table 1 Player positioning for multi-access services
Figure 5 Overview of the multi-access TV scenario for Orange’s Rewind TV service


Abstract

Multi-access TV is in theory at least an attractive proposition. It plays to consumer preferences for more control over how, where and when they view TV services. Bundling multiple services has been shown to reduce churn and converged multi-platform services are expected to do the same. Some service providers think multi-access services could offer differentiation, which could be true in the short term at least. There are also competitive pressures driving interest in multi-access TV, involving not only telcos, but also media and Internet companies.


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