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Premium Company Profile:Pernod Ricard SAPublished by: Datamonitor Published: Feb. 11, 2008 - 44 Pages Table of Contents
AbstractIntroductionPernod Ricard is focused on investing in building global brand portfolio especially in the wines and spirits market segments. The company focuses on 'premiumisation' of its brand portfolio for its key brands. As a part of the premiumisation strategy the company has decided to reshape some of its brands into contemporary designs. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights Pernod Ricard is engaged in the production and distribution of spirits and wines. It manufactures and distributes wines and spirits under more than 40 brand names. The company's products include a range of whiskies, anise drinks, liqueurs, cognacs and brandies, white spirits and rums, bitters and wines. The company owns 15 strategic brands and 30 leading local brands. The company is the second largest whiskey manufacturer in the world, offering a complete range of Scotch, Scotch malt, Irish, Bourbon, Canadian and other local whiskies. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization. Get Full Details About This Report >> |
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