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Premium Company Profile: Hansen Natural Corporation

Published by: Datamonitor

Published: Feb. 11, 2008 - 38 Pages


Table of Contents


Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Business Description
History
Company Locations and Subsidiaries
Company Financials
Overview
Revenue by Division
Products and Services List
Major Products and Services
List of Products
List of Brands
Competitors and strategic business relationships
Top Competitors
List of Competitors
Suppliers and Partners
Clients
Shareholding Structure
Strategy
Company Statement
Strategy
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw Materials
Distribution and sales
Marketing
Services
Key Employees
List of Key Employees
Key Employee Biographies
Financial and Operational Overview
Financial Overview
Key Industry-specific Ratios
APPENDIX
Data Definitions
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Hansen Natural - Key Facts
Table 2: Hansen Natural - Revenue by Division, 2005-2006 ($ Mn)
Table 3: Hansen Natural - List of Products
Table 4: Hansen Natural - List of Brands
Table 5: Hansen Natural - List of Competitors
Table 6: Hansen Natural - Key Shareholders
Table 7: Hansen Natural - SWOT Analysis Summary
Table 8: Hansen Natural - Value Chain Analysis
Table 9: Hansen Natural - Key Employees
Table 10: Hansen Natural - Financial and Operational Highlights, 2002-2006 ($ Mn)
Table 11: Hansen Natural - Key Industry-specific Ratios, 2002-2006
Table 12: Hansen Natural - Data Definitions


Abstract

Introduction

Hansen focuses on creating differentiated beverages by regularly reviewing the characteristics and packaging innovativeness of its products. As part of its marketing strategy, Hansen directs its efforts on developing brand awareness and encourages trial usage through sampling both in stores and at events. It intends to accelerate profitable growth by increasing its profit margins.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Hansen Natural Corporation (Hansen) is a holding company operating its business through two wholly owned subsidiaries: Hansen Beverage Company and MLDA, formerly known as Hard e Beverage Company. Hansen Natural Corporation's products compete with liquid refreshments products of much larger competitors. The company procures raw materials through contractual agreements with independent suppliers located in the US and abroad. The company launched non-carbonated dairy based coffee drink under the Java Monster brand name in 16 ounce cans in May 2007. Hansen continues to expand its existing product lines with emphasis on energy drinks.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company's strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company's adjusted five year financial data along with key ratios and market capitalization.


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