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Global Market Review of Vodka - Forecasts to 2013Published by: just-drinks Published: Feb. 1, 2008 - 74 Pages Table of Contents
Abstract‘In 2006, vodka was once again the largest growth category of any major international spirits sector. Total global consumption was up in 2006 by 1.6%, or some 8m cases, to top 513.5m cases, according to The IWSR’s estimates.’just-drinks’ latest edition of the vodka report forecasts the major worldwide market for vodka by volume, providing data trends from 2002 to 2013. Covering all the major vodka markets worldwide, including the Americas, Western Europe, Asia, and Central and Eastern Europe, the report includes a number of comments from key executives in the industry, highlights developments in the market, and the forces driving change. Market trends, such as the rise in popularity of flavoured vodka, and the advancement of premium and super-premium segments are discussed, plus we take a look at vodka’s position in the travel retail market. We also profile major producers and their brands, namely Smirnoff, Cîroc, Absolut, Grey Goose, Eristoff, Nemiroff, Russian Standard, Stolichnaya, Wyborowa, Finlandia and Skyy. Chapter 1: Introduction - A brief historical overview with a focus on production methods, the scale of the overall market and industry structure. Chapter 2: Marketing trends - In this chapter we explore some of the new trends in the market. The evolution of the premium and ultra-premium vodka sector referred to, and, with much of the growth in the vodka category being driven by flavours, we take a look developments in the flavoured vodka market. We also include comments from Stolichnaya Brand Organisation president, Ian Jamieson, V&S Absolut Spirits’ president Ketil Eriksen and Diageo Global Innovation director Syl Saller. Chapter 3: The Americas - The US, Brazilian, Mexican and Canadian markets are covered in this chapter. The buoyant vodka market in each region is discussed and commentary is supported by a number of interviews with key members of major producers. Market shares for the leading companies in each region are provided, along with sales forecasts to 2013. Chapter 4: Western Europe - We take a look at a number of markets, including Spain, Scandinavia, Turkey and Greece and provide information on companies and brands, the state of the markets, and new trends. Market share for the leading brands in the UK, France and Germany is also offered, along with historical data from 2002, and forecasts to 2013 for total vodka sales by volume. Chapter 5: Central and Eastern Europe - This extensive chapter focuses on the Polish, Balkan, Baltic and CIS markets. Forecasts to 2013 show vodka sales in Poland and the Russian Federation, plus market share data demonstrates the leading vodka importers to the Russian Federation and the leading vodka brands in Poland. Chapter 6: Asia - With overall vodka sales in the Asia Pacific region rising by 22.1% CAGR between 2002 and 2006 to reach 2.9m cases, this is a market to watch. We provide forecasts to 2013 for total vodka sales in India, Australia, China and New Zealand, and commentary on the growth of the vodka sector in China and India. Interviews with executives from V&S Absolut Spirits, Stolichnaya Brand Group and Maxxium are also included. Chapter 7: Vodka’s rising profile in travel retail - Vodka is the second-largest category in global travel retail with total sales of 2.43m nine-litre cases in 2006, according to The IWSR estimates, however, vodka is still comparatively under-represented in travel retail compared to domestic markets. Executives such as Global Travel Retail managing director at Pernod Ricard, Ian Williams, and Bacardi Global Travel Retail managing director Maurice Doyle, touch upon issues such as the confiscation of liquids, aerosols and gels at transit points, and economic development fueling travel retail sales. Chapter 8: Producer Profiles - This final chapter provides profiles of the major manufacturers and includes data showing leading market share for Smirnoff, Absolut, Stolichnaya, Wyborowa and Finlandia. Profiles discuss the company’s latest movements such as marketing campaigns, sales, products and mergers and acquisitions. Get Full Details About This Report >> |
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