NBJ's Healthy Foods Report 2007 : Market Research Report

NBJ's Healthy Foods Report 2007

Published by: Nutrition Business Journal

Published: Aug. 1, 2007 - 723 Pages

1. EXECUTIVE SUMMARY: 1.2. ACKNOWLEGEMENTS; 1.3. RELEVANT TERMS
2. MARKET OVERVIEW: 2.1. HEALTHY FOODS; 2.2. TOTAL RETAIL FOOD INDUSTRY; 2.3. DISTRIBUTION CHANNELS; 2.4. HEALTHY FOODS DATA SUMMARY; 2.5. FUNCTIONAL FOODS; 2.6. NATURAL & ORGANIC FOODS; 2.7. LESSER EVIL & LOW CARB FOODS; 2.7. MARKET STANDARD FOODS; 2.8. NUTRITION INDUSTRY OVERVIEW
3. MAJOR CORPORATIONS AND HEALTHY FOODS
4. CONSUMERS & HEALTHY FOODS
5. FINANCE & INVESTMENT
6. FOOD & HEALTH MARKETING
7. RAW MATERIALS & INGREDIENT SUPPLY
8. LOW CARB: AN HISTORICAL PERSPECTIVE
9. REGULATORY ISSUES & SOCIAL MARKET DRIVERS: 9.1. REGULATORY ISSUES SURFACE IN HEALTHY FOODS; 9.2. SUSTAINABILITY
10. GLOBAL MARKETS: FUNCTIONAL FOODS
11. PRODUCT CATEGORIES: 11.1. DAIRY; 11.2. BREADS & GRAINS; 11.3. BEVERAGES; 11.4. SNACK FOODS; 11.5. PACKAGED & PREPARED FOODS; 11.6. CONDIMENTS; 11.7. FRUITS & VEGETABLES; 11.8. MEAT, FISH & POULTRY
12. DIRECTORY OF FUNCTIONAL FOOD & BEVERAGE COMPANIES AND BRANDS
TABLE OF FIGURES: FIGURE 1-1 TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2006; FIGURE 1-2 U.S. RETAIL FOOD INDUSTRY SALES; FIGURE 1-3 U.S. HEALTHY FOOD SALES & % OF TOTAL RETAIL FOOD SALES: 1995-2006; FIGURE 1-4 U.S. TOTAL FOOD INDUSTRY SALES GROWTH BY NBJ FOOD TYPE, 1998-2010E; FIGURE 2-1 GROWTH OF HEALTHY FOODS: PERCENTAGE OF ALL FOODS IN THE US, 1997-2006; FIGURE 2-2 U.S. HEALTHY FOODS SALES GROWTH, 1998-2010E; FIGURE 2-3 NBJ HEALTHY FOODS DEFINITIONS; FIGURE 2-4 TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2006; FIGURE 2-5 TWO EXAMPLES OF FOODS CUTTING ACROSS FUNCTIONAL, NATURAL/ORGANIC, LESSER EVIL & MARKET STANDARD CATEGORIES; FIGURE 2-6 U.S. FOOD INDUSTRY SALES ANALYSIS, 2006; FIGURE 2-7 U.S. FOOD INDUSTRY SALES PENETRATION ANALYSIS, 2006; FIGURE 2-8 U.S. FOOD INDUSTRY SALES % OF TOTAL ANALYSIS, 2006; FIGURE 2-9 U.S. FOOD INDUSTRY SALES GROWTH ANALYSIS, 2006; FIGURE 2-10FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS ($MIL); FIGURE 2-11 FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES GROWTH; FIGURE 2-12 U.S. RETAIL FOOD INDUSTRY SALES: 1995-2006; FIGURE 2-13 U.S. RETAIL FOOD INDUSTRY SALES GROWTH: 1995-2010E; FIGURE 2-14 U.S. RETAIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-15 U.S. RETAIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-16 TOP 25 U.S. FOOD INDUSTRY COMPANIES IN 2005; FIGURE 2-17TOP 26-50 U.S. FOOD INDUSTRY COMPANIES IN 2005; FIGURE 2-18 TOP 51-75 U.S. FOOD INDUSTRY COMPANIES IN 2005; FIGURE 2-19 TOP 76-100 U.S. FOOD INDUSTRY COMPANIES IN 2005; FIGURE 2-20 U.S. TOTAL RETAIL FOOD INDUSTRY SALES: 1999-2006 (IN $MIL); FIGURE 2-21 FORECAST U.S. RETAIL FOOD INDUSTRY SALES: 2007E-2010E ($MIL); FIGURE 2-22 U.S. RETAIL FOOD INDUSTRY SALES GROWTH: 1999-2006; FIGURE 2-23 U.S. RETAIL FOOD INDUSTRY SALES GROWTH: 2007E-2010E; FIGURE 2-24 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 2006; FIGURE 2-25 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 1997; FIGURE 2-26 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 2010 ESTIMATE; FIGURE 2-27 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2006; FIGURE 2-28 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 1997; FIGURE 2-29 U.S. TOTAL RETAIL FOOD INDUSTRY SALES BY NBJ FOOD TYPE, 2010 ESTIMATE; FIGURE 2-30 U.S. TOTAL RETAIL FOOD INDUSTRY SALES GROWTH BY NBJ FOOD TYPE, 1998-2010E; FIGURE 2-31 U.S. HEALTHY FOOD INDUSTRY SALES & GROWTH: 1997-2010E; FIGURE 2-32 U.S. HEALTHY FOOD SALES AS A PERCENTAGE OF TOTAL RETAIL FOOD SALES, 2006; FIGURE 2-33 U.S. HEALTHY FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-34 U.S. HEALTHY FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-35 PENETRATION RATE OF U.S. HEALTHY FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES 1997-2010E; FIGURE 2-36 GROWTH IN U.S. HEALTHY FOOD CATEGORIES: 2006; FIGURE 2-37 U.S. HEALTHY FOOD PRODUCT SALES BY PRODUCT, 2006; FIGURE 2-38 U.S. HEALTHY FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-39 U.S. HEALTHY FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-40 U.S. HEALTHY FOOD CATEGORY GROWTH SUMMARY; FIGURE 2-41 U.S. TOTAL HEALTHY FOOD SALES: 1997-2006 (IN $MIL); FIGURE 2-42 U.S. TOTAL HEALTHY FOOD SALES: 2007-2010 ESTIMATES (IN $MIL); FIGURE 2-43 U.S. TOTAL HEALTHY FOOD SALES GROWTH: 1997-2010E; FIGURE 2-44 U.S. TOTAL HEALTHY FOOD SALES: 1997-2006 ($MIL); FIGURE 2-45 U.S. TOTAL HEALTHY FOOD SALES: 2006-2010E ($MIL); FIGURE 2-46 U.S. TOTAL HEALTHY FOOD % OF TOTAL: 1997-2006; FIGURE 2-47 U.S. TOTAL HEALTHY FOOD % OF TOTAL: 2006-2010E; FIGURE 2-48 GROWTH IN U.S. HEALTHY FOOD CATEGORIES: 2007E-2010E CAGR; FIGURE 2-49 ADDED $MIL SALES IN U.S. HEALTHY FOOD CATEGORIES: 2007E-2010E; FIGURE 2-50 PENETRATION RATE RANKING OF U.S. HEALTHY FOOD SALES AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2006 ($MIL); FIGURE 2-51 TOP U.S. HEALTHY FOOD SUBCATEGORIES RANKED BY 2005 SALES: 1999-2006 ($MIL); FIGURE 2-52 TOP U.S. HEALTHY FOOD SUBCATEGORIES RANKED BY 2006 SALES: 2006-2010; FIGURE 2-53 TOP U.S. HEALTHY FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2006 SALES: 2000-2006; FIGURE 2-54 TOP U.S. HEALTHY FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2006 SALES: 2006-2010E; FIGURE 2-55 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: 1998-2010E; FIGURE 2-56 U.S. FUNCTIONAL FOODS SALES ($MIL) AND GROWTH IN 2006; FIGURE 2-57 U.S. FUNCTIONAL FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2006; FIGURE 2-58 U.S. FUNCTIONAL FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 2006-2010E; FIGURE 2-59 U.S. CONDITION SPECIFIC FUNCTIONAL FOOD SALES, 2006; FIGURE 2-60 U.S. FUNCTIONAL FOODS BY PRINCIPLE INGREDIENT (CONSUMER SALES IN $MIL); FIGURE 2-61 TOP U.S. FUNCTIONAL FOOD COMPANIES IN 2006; FIGURE 2-62 SELECTED RECENT HEALTHY FOODS PRODUCT INTRODUCTIONS; FIGURE 2-63 SUPERFRUITS: WORLDWIDE STOCK-KEEPING-UNIT (SKU) INTRODUCTIONS IN 2006; FIGURE 2-64 U.S. FUNCTIONAL FOOD SALES BY CHANNEL, 2006; FIGURE 2-65 U.S. FUNCTIONAL PRODUCT SALES BY CHANNEL, 2006; FIGURE 2-66 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE NATURAL/SPECIALTY RETAIL CHANNEL, 2006; FIGURE 2-67 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE MASS MARKET CHANNEL, 2006 107; FIGURE 2-68 U.S. FUNCTIONAL PRODUCT SALES BY MASS MARKET STORE TYPE, 2006; FIGURE 2-69 U.S. FUNCTIONAL FOOD PRODUCT SALES IN THE CONVENIENCE STORE RETAIL CHANNEL, 2006; FIGURE 2-70 U.S. FUNCTIONAL FOOD PRODUCT SALES IN DIRECT CHANNELS, 2005; FIGURE 2-71 PENETRATION RATE OF U.S. FUNCTIONAL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES 1997-2010E; FIGURE 2-72 U.S. TOTAL FUNCTIONAL FOOD SALES: 1997-2010; FIGURE 2-73 U.S. TOTAL FUNCTIONAL FOOD SALES GROWTH: 1998-2010; FIGURE 2-74 GROWTH IN U.S. FUNCTIONAL FOOD CATEGORIES IN 2006; FIGURE 2-75 PENETRATION RATE RANKING OF U.S. FUNCTIONAL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2006; FIGURE 2-76 U.S. TOTAL FUNCTIONAL FOOD SALES: 1997-2006 ($MIL); FIGURE 2-77 U.S. TOTAL FUNCTIONAL FOOD SALES: 2006-2010E ($MIL); FIGURE 2-78 GROWTH IN U.S. FUNCTIONAL FOOD CATEGORIES: 2007-2010E CAGR; FIGURE 2-79 ADDED $MIL SALES IN U.S. FUNCTIONAL FOOD CATEGORIES: 2007-2010E; FIGURE 2-80 U.S. TOTAL FUNCTIONAL FOOD % OF TOTAL: 1997-2010; FIGURE 2-81 TOP U.S. FUNCTIONAL FOOD SUB CATEGORIES RANKED BY 2006 SALES: 1999-2006; FIGURE 2-82 TOP U.S. FUNCTIONAL FOOD SUB CATEGORIES RANKED BY 2006 SALES: 2007-2010E; FIGURE 2-83 TOP U.S. FUNCTIONAL FOOD SUB CATEGORIES SALES GROWTH RANKED BY 2006 SALES: 1999-2006; FIGURE 2-84 TOP U.S. FUNCTIONAL FOOD SUBCATEGORIES SALES GROWTH RANKED BY 2005 SALES: 2006-2010; FIGURE 2-85 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2006; FIGURE 2-86 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-87 U.S. FUNCTIONAL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-88 U.S. FUNCTIONAL FOOD CATEGORY GROWTH SUMMARY; FIGURE 2-89 US CONSUMER SALES OF NATURAL AND ORGANIC FOODS ($MIL), 1997-2006; FIGURE 2-90 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES: 1997-2010E ($MIL); FIGURE 2-91 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES GROWTH: 1997-2010E; FIGURE 2-92 U.S. NATURAL & ORGANIC FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-93 U.S. NATURAL & ORGANIC FOOD CATEGORY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-94 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES, SALES >$100 MILLION; FIGURE 2-95 NBJ'S TOP NATURAL & ORGANIC FOOD MANUFACTURERS IN 2005, RANKED BY WHOLESALE NATURAL & ORGANIC FOOD SALES; FIGURE 2-96U.S. TOTAL NATURAL & ORGANIC FOOD SALES: 1997-2010; FIGURE 2-97 U.S. TOTAL NATURAL & ORGANIC FOOD SALES GROWTH: 1997-2010; FIGURE 2-98 U.S. TOTAL NATURAL & ORGANIC FOOD % OF TOTAL: 1997-2010; FIGURE 2-99 U.S. TOTAL NATURAL & ORGANIC FOOD SALES: 1997-2006 ($MIL); FIGURE 2-100 U.S. TOTAL NATURAL & ORGANIC FOOD SALES: 2006-2010E ($MIL); FIGURE 2-101 ORGANIC FOOD CHANNEL DISTRIBUTION, 2006; FIGURE 2-102 DISTRIBUTION OF US ORGANIC FOOD SALES, SHARES & DOLLARS 1999-2006; FIGURE 2-103 U.S. ORGANIC FOOD SALES GROWTH RATES, MASS MARKET (CIRCLE) VS. NATURAL FOOD/SPECIALTY RETAIL (DIAMOND) IN 1998-2006; FIGURE 2-104 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS: NATURAL FOODS CHANNEL (NHF) VS. MASS MARKET SALES, 1997-2006 IN $MIL; FIGURE 2-105 TOTAL FOODS AND ORGANIC FOODS CONSUMER SALES AND PENETRATION, 1997-2006; FIGURE 2-106 PENETRATION RATE OF U.S ORGANIC FOODS AS A PERCENTAGE OF TOTAL U.S. FOOD SALES, 1997-2010E; FIGURE 2-107 ANNUAL U.S. CONSUMER SALES GROWTH OF ORGANIC FOODS (ROUND) VS. FUNCTIONAL FOODS (DIAMOND), 1998-2006; FIGURE 2-108 U.S. NATURAL & ORGANIC FOODS (DIAMOND) VS. SUPPLEMENT (CIRCLE) SALES ANNUAL GROWTH RATES, 1998-2006; FIGURE 2-109 ANNUAL U.S. CONSUMER SALES OF ORGANIC FOODS (SOLID BLACK BAR) VS. DIETARY SUPPLEMENT SALES, 1997-2006 IN $MIL; FIGURE 2-110 U.S. ORGANIC FOODS SALES GROWTH RATES (SQUARE) VS. SUPPLEMENT SALES GROWTH RATES (DIAMOND) FROM 1998-2006; FIGURE 2-111 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES, TABLE I: 1999-2004 ($MIL, CONSUMER SALES, RANKED BY 2006 N&O FOODS SALES); FIGURE 2-112 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES, TABLE II: 2004-2010E ($MIL, CONSUMER SALES, RANKED BY 2006 N&O FOODS SALES); FIGURE 2-113 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES GROWTH: 1999-2006; FIGURE 2-114 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES GROWTH: 2007-2010 ESTIMATE; FIGURE 2-115 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 1997; FIGURE 2-116 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2006; FIGURE 2-117 U.S. NATURAL & ORGANIC FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-118 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS (LEFT) AND ORGANIC FOODS ONLY (RIGHT), 1997-2010E IN $MIL; FIGURE 2-119 ANNUAL U.S. CONSUMER SALES OF NATURAL & ORGANIC FOODS, 1997-2010E ($MIL); FIGURE 2-120 U.S. ORGANIC FOODS, NATURAL FOODS AND NATURAL & ORGANIC FOODS SALES GROWTH RATES, 1997-2010E; FIGURE 2-121 NATURAL FOODS VS. ORGANIC FOODS, 1997-2010 ($MIL, CONSUMER SALES); FIGURE 2-122 NATURAL VS. ORGANIC FOODS AND ORGANIC PENETRATION BY CATEGORY IN 2006; FIGURE 2-123 THE EVOLVING PENETRATION OF ORGANIC FOODS OF NATURAL & ORGANIC FOOD SALES BY PRODUCT CATEGORY IN 1997 AND 2006; FIGURE 2-124 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2006; FIGURE 2-125 U.S. LESSER EVIL FOOD RETAIL SALES BY SUB CATEGORIES: 2005; FIGURE 2-126 U.S. LESSER EVIL FOOD INDUSTRY SALES: 1997-2010E ($MIL); FIGURE 2-127 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH: 1997-2010E; FIGURE 2-128 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-129 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-130 U.S. TOTAL LESSER EVIL FOOD SALES: 1997-2010; FIGURE 2-131 U.S. TOTAL LESSER EVIL FOOD SALES GROWTH: 1998-2010; FIGURE 2-132 U.S. TOTAL LESSER EVIL FOOD % OF TOTAL: 1997-2010; FIGURE 2-133 U.S. TOTAL LESSER EVIL FOOD SALES: 1997-2006; FIGURE 2-134 U.S. TOTAL LESSER EVIL FOOD SALES: 2006-2010E; FIGURE 2-135 LESSER EVIL SELECTION 2001-2005: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 2-136 LESSER EVIL SELECTION 2001-2005, SALES GROWTH: FOOD SALES DATA TRENDS; FROM ACNIELSEN LABELTRENDS; FIGURE 2-137 TOP 25 U.S. LOW CARB FOOD COMPANIES RANKED BY 2003 WHOLESALE SALES; FIGURE 2-138 PENETRATION RATE RANKING OF U.S. LESSER EVIL FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2006; FIGURE 2-139 U.S. LESSER EVIL FOOD INDUSTRY SALES (IN $MIL, RANKED BY 2006 SALES): 1998-2006; FIGURE 2-140 U.S. LESSER EVIL FOOD INDUSTRY SALES: (IN $MIL, RANKED BY 2006 SALES) 2007E-2010; FIGURE 2-141 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH: 1998-2006; FIGURE 2-142 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH: 2007E-2010; FIGURE 2-143 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 1997; FIGURE 2-144 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2006; FIGURE 2-145 U.S. LESSER EVIL FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORY, 2010E; FIGURE 2-146 U.S. LESSER EVIL FOOD INDUSTRY SALES BY SUB CATEGORIES CATEGORY: 2005; FIGURE 2-147 U.S. LESSER EVIL FOOD RETAIL SALES BY SUB CATEGORY: 2005, % OF TOTAL; FIGURE 2-148 U.S. LESSER EVIL FOOD INDUSTRY SALES BY SUB CATEGORIES: 2005 ($MIL); FIGURE 2-149 U.S. MARKET STANDARD FOOD INDUSTRY SALES: 1997-2010E ($MIL); FIGURE 2-150 U.S. MARKET STANDARD FOOD INDUSTRY GROWTH: 1997-2010E; FIGURE 2-151 U.S. MARKET STANDARD FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998- 2010E; FIGURE 2-152 U.S. LESSER EVIL FOOD INDUSTRY SALES GROWTH BY PRODUCT SUBCATEGORY, 1998-2010E; FIGURE 2-153 PENETRATION RATE RANKING OF U.S. MARKET STANDARD FOOD AS A PERCENTAGE OF TOTAL U.S. FOOD SALES BY PRODUCT: 2006; FIGURE 2-154 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 1997; FIGURE 2-155 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 2006; FIGURE 2-156 U.S. MARKET STANDARD FOOD INDUSTRY SALES BY 8 MAJOR FOOD CATEGORIES, 2010 ESTIMATE; FIGURE 2-157 U U.S. TOTAL MARKET STANDARD FOOD SALES: 1997-2010E (CONSUMER SALES IN $MIL); FIGURE 2-158 U.S. TOTAL MARKET STANDARD FOOD SALES GROWTH: 1998-2010E; FIGURE 2-159 U.S. TOTAL MARKET STANDARD FOOD SALES: 1997-2006 ($MIL); FIGURE 2-160 U.S. TOTAL MARKET STANDARD FOOD SALES: 2006-2010E ($MIL); FIGURE 2-161 U.S. MARKET STANDARD FOODS SALES, % OF TOTAL: 1997-2010; FIGURE 2-162 U.S. MARKET STANDARD FOOD INDUSTRY SALES: 1999-2006 ($MIL); FIGURE 2-163 U.S. MARKET STANDARD FOOD INDUSTRY SALES FORECAST: 2007-2010 ($MIL); FIGURE 2-164 U.S. MARKET STANDARD FOOD INDUSTRY SALES GROWTH: 1999-2006; FIGURE 2-165 U.S. MARKET STANDARD FOOD INDUSTRY SALES GROWTH: 2007-2010 ESTIMATE; FIGURE 2-166 U.S. NUTRITION INDUSTRY PRODUCTS & CHANNELS SALES MATRIX, 2006 ($MIL, CONSUMER SALES); FIGURE 2-167 U.S. NUTRITION PRODUCTS & CHANNELS GROWTH MATRIX, 2006; FIGURE 2-168 U.S. NUTRITION INDUSTRY SALES BY PRODUCT, 1997-2006 ($MIL, CONSUMER SALES); FIGURE 2-169 U.S. NUTRITION INDUSTRY SALES GROWTH BY PRODUCT, 1998-2006; FIGURE 2-170 US NUTRITION INDUSTRY GROWTH BY SALES CHANNEL, 1997-2006 ($MIL, CONSUMER SALES); FIGURE 3-1 TOP U.S. FUNCTIONAL FOOD COMPANIES IN 2006; FIGURE 4-1U.S. CONSUMER FUNCTIONAL FOOD USE SUMMARY, 2005; FIGURE4-2 U.S. FUNCTIONAL FOOD USE: U.S. CONSUMER TYPE AND MARKET SHARE, 1999-2005; FIGURE4-3 U.S. FUNCTIONAL FOOD USE BY NUMBER OF USERS, 1999-2005 (MILLIONS OF AMERICAN ADULTS); FIGURE 4-4 U.S. FUNCTIONAL FOOD USE: U.S. CONSUMER TYPE AND SALES BY TYPE, 1999-2005; FIGURE 4-5 U.S. FUNCTIONAL FOOD USER POPULATION % OF TOTAL, 1999-2005; FIGURE 4-6 U.S. CONSUMER FUNCTIONAL FOOD USE SUMMARY, 2010 ESTIMATE; FIGURE 4-7 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: NATURAL & ORGANIC FOODS; FIGURE 4-8 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: FUNCTIONAL FOODS; FIGURE 4-9 NBJ’S ‘ENLIGHTENED’ CONSUMER SURVEY: 2005 USAGE PATTERNS: LESSER EVIL FOODS; FIGURE 5-1 PROMINENT TRANSACTIONS IN THE NUTRITION INDUSTRY, 2005-2007: NATURAL & ORGANIC AND FUNCTIONAL FOODS; FIGURE 6-1 ALLOCATION OF MARKETING EXPENDITURES. PERCENTAGE OF TOTAL MARKETING RESOURCES, INCLUDING INTERNAL PERSONNEL COSTS, IS ALLOCATED TO THE FOLLOWING FUNCTIONS:; FIGURE 6-2 U.S. CONDITION SPECIFIC FUNCTIONAL FOOD SALES, 2006; FIGURE 6-3 U.S. CONDITION SPECIFIC SALES BY PRODUCT CATEGORY: HEART, DIABETES, GUT, JOINT, BONE, MENOPAUSE, IMMUNE SUPPORT: 2006; FIGURE 6-4 U.S. HEART HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2006; FIGURE 6-5 U.S. DIABETES HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2006; FIGURE 6-6 U.S. SPORTS, ENERGY & WEIGHT-LOSS HEALTH CONDITION SPECIFIC FUNCTIONAL FOOD SALES BY PRODUCT, 2006; FIGURE 7-1 RAW MATERIAL SALES TO MANUFACTURERS, 1996-2005 ($MIL); FIGURE 7-2 NBJ’S TOP U.S. SUPPLEMENT AND FUNCTIONAL FOOD RAW MATERIAL & INGREDIENT (RMIS) SUPPLIERS (TABLE I); FIGURE 7-3 NBJ’S TOP U.S. SUPPLEMENT AND FUNCTIONAL FOOD RAW MATERIAL & INGREDIENT (RMIS) SUPPLIERS (TABLE II); FIGURE 7-4 2006 U.S. FUNCTIONAL FOOD SALES BY KEY INGREDIENT ($MIL):; FIGURE 7-5 U.S. FUNCTIONAL INGREDIENT SUPPLY: 2005 & 2006 (PART 1); FIGURE 7-6 U.S. FUNCTIONAL INGREDIENT SUPPLY: 2005 & 2006 (PART 2); FIGURE 7-7 RMIS SURVEY RESPONDENTS RATE TODAY’S CHALLENGES; FIGURE 7-8 RMIS SURVEY RESPONDENTS RATE FACTORS CONTRIBUTING GROWTH IN 2007-2008; FIGURE 7-9 PLANT STEROLS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES ($MIL) AND GROWTH; FIGURE 7-10 U.S. FUNCTIONAL INGREDIENT SUPPLY: DAIRY 2006; FIGURE 7-11 OMEGAS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 7-12 U.S. FUNCTIONAL INGREDIENT SUPPLY: CONDIMENTS 2006; FIGURE 7-13 U.S. FUNCTIONAL INGREDIENT SUPPLY: PACKAGED/PREPARED FOOD 2006; FIGURE 7-14 PROTEINS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 7-15 U.S. FUNCTIONAL INGREDIENT SUPPLY: SNACK FOOD 2006; FIGURE 7-16 U.S. FUNCTIONAL INGREDIENT SUPPLY: BEVERAGES 2006; FIGURE 7-17 VITAMINS & MINERALS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 7-18 CALCIUM: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 7-19 CHINESE VITAMINS EXPORT VOLUME AND VALUE, 2001-2005; FIGURE 7-20 CHINESE VITAMIN E PRODUCTION & EXPORT VOLUME; FIGURE 7-21 U.S. VITAMIN SUPPLY: 2005; FIGURE 7-22 FIBER: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS (IN $); FIGURE 7-23 U.S. FUNCTIONAL INGREDIENT SUPPLY: BREADS & GRAINS 2006; FIGURE 8-1 U.S. LESSER EVIL FOOD INDUSTRY SALES BY SUB CATEGORIES CATEGORY: 2005; FIGURE 8-2 U.S. LOW CARB PRODUCT BY MAJOR FOOD CATEGORY, 2003; FIGURE 8-3 TOP COMPANIES IN LOW-CARB FOODS (WHOLESALE $M), 2002, 2003 & 2003 GROWTH; FIGURE 8-4 U.S. LOW CARB PRODUCT BY MAJOR FOOD CATEGORY INCLUDING MEAT, FISH & POULTRY SALES, 2003; FIGURE 8-5 LOW CARBS: FOOD SALES DATA TRENDS FROM ACNIELSEN LABELTRENDS: SALES ($MIL) AND GROWTH; FIGURE 8-6 US TOTAL LOW CARB SALES & ANNUAL GROWTH, 1997-2013; FIGURE 8-7 U.S. LOW CARB BARS & MEAL SUPPS VS. LOW CARB FOODS, 2003; FIGURE 9-1 PROPOSED LANGUAGE FOR QUALIFIED HEALTH CLAIMS; FIGURE 10-1 GLOBAL FUNCTIONAL FOOD & GROWTH: 1995-2007E; FIGURE 10-2 FUNCTIONAL FOOD SALES BY REGION (IN $MIL); FIGURE 10-3 FUNCTIONAL FOOD SALES BY REGION (IN $MIL): EUROPE; FIGURE 10-4 FUNCTIONAL FOOD SALES BY REGION (IN $MIL): AUSTRALIA / NEW ZEALAND; FIGURE 10-5 JAPANESE FUNCTIONAL FOOD / BEVERAGE CONSUMER MARKET (IN $BIL); FIGURE 10-6 JAPANESE FUNCTIONAL FOOD MARKET SHARE BY DISTRIBUTION CHANNEL; FIGURE 10-7 HEALTH CONDITIONS IN JAPANESE FUNCTIONAL FOOD / BEVERAGE MARKET; FIGURE 10-8 TOP 20 BRANDS OF FUNCTIONAL FOODS/BEVERAGES IN 2005 (COMPANY SALES); FIGURE 10-9 THE JAPANESE FOSHU CONSUMER MARKET; FIGURE 10-10 2005 TOP 10 FOSHU BRANDS (COMPANY SALES); FIGURE 10-11 THE JAPANESE FOSHU CONSUMER MARKET BY CHANNEL; FIGURE 10-12 THE JAPANESE FOSHU CONSUMER MARKET BY HEALTH CONDITION; FIGURE 10-13 SHIFT IN SALES OF FOSHU BY TARGET CATEGORY (IN $MIL); FIGURE 10-14 THE JAPANESE FOSHU CONSUMER MARKET BY HEALTH CONDITIONS (IN $MIL); FIGURE 10-15 NUTRITION INDUSTRY SALES IN JAPAN (CONSUMER, $BIL); FIGURE 10-16 FUNCTIONAL FOOD SALES BY REGION (IN $MIL): CANADA; FIGURE 11-1 U.S. FUNCTIONAL DAIRY SALES: 1997-2010E ($MIL); FIGURE 11-2 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: 1997-2010E; FIGURE 11-3 U.S. TOTAL DAIRY OF TOTAL RETAIL FOOD SALES, 2006; FIGURE 11-4 U.S. HEALTHY DAIRY SALES AS A PERCENTAGE OF TOTAL DAIRY FOOD SALES, 2006; FIGURE 11-5 U.S. HEALTHY DAIRY SALES, 1997-2010E; FIGURE 11-6 U.S. HEALTHY DAIRY SALES GROWTH: 1997-2010E; FIGURE 11-7 U.S. FUNCTIONAL DAIRY SALES BY CHANNEL, 2006; FIGURE 11-8 PENETRATION RATE OF U.S. FUNCTIONAL DAIRY AS A PERCENTAGE OF TOTAL U.S. DAIRY SALES, 1997-2010 ESTIMATE; FIGURE 11-9 U.S. REFRIGERATED MILK SUBCATEGORY SHARES: 2003; FIGURE 11-10 U.S. FUNCTIONAL DAIRY PRODUCT SALES ($MIL) BY CHANNEL, 2006; FIGURE 11-11 U.S. FUNCTIONAL DAIRY PRODUCT SALES ($MIL) BY MASS MARKET CHANNEL, 2006; FIGURE 11-12 U.S. DAIRY PRODUCTS LISTING; FIGURE 11-13 NBJ’S TOP 20 U.S. FUNCTIONAL DAIRY PRODUCTS, 2006; FIGURE 11-14 U.S. FUNCTIONAL DAIRY SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-15 U.S. FUNCTIONAL DAIRY SALES BY SUBCATEGORY: 2007-2010; FIGURE 11-16 U.S. HEALTHY DAIRY SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-17 U.S. HEALTHY DAIRY SALES BY SUBCATEGORY: 2007-2010 ESTIMATE; FIGURE 11-18 U.S. FUNCTIONAL DAIRY VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-2010E; FIGURE 11-19 U.S. FUNCTIONAL DAIRY 4-YR INCREMENTAL SALES GAIN; FIGURE 11-20 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 2006 ($MIL); FIGURE 11-21 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 1997($MIL); FIGURE 11-22 U.S. TOTAL DAIRY SALES BY NBJ FOOD TYPE, 2010 ($MIL); FIGURE 11-23 U.S. TOTAL DAIRY SALES: 1997-2010 ($MIL); FIGURE 11-24 U.S. TOTAL DAIRY SALES GROWTH: 1998-2010; FIGURE 11-25 U.S. TOTAL DAIRY SALES: 1997-2010E; FIGURE 11-26 U.S. DAIRY SALES GROWTH BY NBJ FOOD TYPE: 1997-2010E; FIGURE 11-27 U.S. TOTAL DAIRY SALES % OF TOTAL: 1997-2010; FIGURE 11-28 U.S. FUNCTIONAL DAIRY SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-29 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED DAIRY SALES: 2006 ($MIL, CONSUMER SALES); FIGURE 11-30 U.S. FUNCTIONAL FOOD INDUSTRY SALES: BREADS & GRAINS: 1997-2010E ($MIL); FIGURE 11-31 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: BREADS & GRAINS, 1998-2010E; FIGURE 11-32 U.S. TOTAL BREADS & GRAINS SALES: 1997-2010 ($MIL); FIGURE 11-33 U.S. TOTAL BREADS & GRAINS SALES GROWTH, 1998-2010E; FIGURE 11-34 U.S. BREADS & GRAINS PRODUCTS LISTING; FIGURE 11-35 PENETRATION RATE OF U.S. FUNCTIONAL BREADS & GRAINS AS A PERCENTAGE OF TOTAL U.S. BREADS & GRAINS SALES 1997- 2010; FIGURE 11-36 U.S. FUNCTIONAL BREADS & GRAINS SALES BY CHANNEL, 2006; FIGURE 11-37 NBJ’S TOP U.S. FUNCTIONAL BREADS & GRAINS PRODUCTS, 2006; FIGURE 11-38 U.S. HEALTHY BREADS & GRAINS SALES: 1997-2010 ($MIL); FIGURE 11-39 U.S. HEALTHY BREADS & GRAINS SALES GROWTH, 1998-2010E; FIGURE 11-40 U.S. FUNCTIONAL BREADS & GRAINS PRODUCT SALES BY CHANNEL, 2006; FIGURE 11-41 U.S. HEALTHY BREADS & GRAINS SALES AS A PERCENTAGE OF TOTAL BREADS & GRAINS FOOD SALES, 2006; FIGURE 11-42 U.S. FUNCTIONAL BREAD & GRAIN PRODUCT SALES BY MASS MARKET CHANNEL, 2006 ($MIL); FIGURE 11-43 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-44 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBCATEGORY: 2007-2010E ... 538; FIGURE 11-45 U.S. FUNCTIONAL BREADS & GRAINS VS TOTAL FUNCTIONAL FOOD VS. TOTAL; RETAIL FOOD SALES GROWTH: 1998- 2010; FIGURE 11-46 U.S. FUNCTIONAL BREADS & GRAINS 5-YR INCREMENTAL SALES GAIN ($M); FIGURE 11-47 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 2006 ($MIL); FIGURE 11-48 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 1997 ($MIL); FIGURE 11-49 U.S. TOTAL BREADS & GRAINS SALES BY NBJ FOOD TYPE, 2010E ($MIL); FIGURE 11-50 U.S. TOTAL BREADS & GRAINS SALES: 1997-2010 ($MIL); FIGURE 11-51 U.S. TOTAL BREADS & GRAINS SALES GROWTH: 1998-2010; FIGURE 11-52 U.S. TOTAL BREADS & GRAINS SALES: 1997-2010; FIGURE 11-53 U.S. BREADS & GRAINS SALES GROWTH BY NBJ FOOD TYPE: 1997-2010E; FIGURE 11-54 U.S. TOTAL BREADS & GRAINS SALES % OF TOTAL: 1997-2010; FIGURE 11-55 U.S. FUNCTIONAL BREADS & GRAINS SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-56 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED BREADS & GRAINS SALES: 2006 ($M, CONSUMER SALES); FIGURE 11-57 U.S. FUNCTIONAL BEVERAGE SALES: 1997-2010E ($MIL); FIGURE 11-58 U.S. FUNCTIONAL BEVERAGE SALES GROWTH, 1998-2010E; FIGURE 11-59 U.S. TOTAL BEVERAGES SALES: 1997-2010 ($MIL); FIGURE 11-60 U.S. TOTAL BEVERAGE SALES GROWTH, 1998-2010E; FIGURE 11-61 U.S. BEVERAGE PRODUCTS LISTING; FIGURE 11-62 PENETRATION RATE OF U.S. FUNCTIONAL BEVERAGES AS A PERCENTAGE OF TOTAL U.S. BEVERAGES SALES 1997-2010E; FIGURE 11-63 U.S. VOLUME, SHARE AND GROWTH BY NON-ALCOHOLIC SEGMENT (FIRST 3 QUARTERS OF 2006); FIGURE 11-64US SPORTS & ENERGY DRINKS 2004-2005 (CONSUMER $MIL AND SHARES); FIGURE 11-65 ENERGY DRINKS 2004-2005 (CONSUMER $MIL); FIGURE 11-66 NBJ’S TOP 20 U.S. FUNCTIONAL BEVERAGE PRODUCTS, 2006, TABLE I; FIGURE 11-67 NBJ’S TOP 20 U.S. FUNCTIONAL BEVERAGE BRANDS, 2006, TABLE II; FIGURE 11-68 US POWDERED FLUID/ ELECTROLYTE REPLACEMENT DRINKS; FIGURE 11-69 U.S. BOTTLED WATER MARKET, PRODUCER REVENUES, 2000 - 2006:; FIGURE 11-70 U.S. LEADING BOTTLED WATER BRANDS:; FIGURE 11-71LEADING RTD TEA BRANDS, ESTIMATED WHOLESALE DOLLAR SALES, 2000 - 2005, IN $MIL; FIGURE 11-72 THE $2.5-BILLION U.S. TEA MARKET IN 2004; FIGURE 11-73 U.S. HEALTHY BEVERAGE SALES AS A PERCENTAGE OF TOTAL BEVERAGE SALES, 2006; FIGURE 11-74 U.S. HEALTHY BEVERAGES SALES: 1997-2010E ($MIL); FIGURE 11-75 U.S. HEALTHY BEVERAGES SALES GROWTH, 1998-2010E; FIGURE 11-76 U.S. FUNCTIONAL BEVERAGE SALES BY CHANNEL, 2006; FIGURE 11-77 U.S. FUNCTIONAL BEVERAGE PRODUCT SALES ($MIL) BY CHANNEL, 2006; FIGURE 11-78 U.S. FUNCTIONAL BEVERAGE PRODUCT SALES BY MASS MARKET CHANNEL, 2006; FIGURE 11-79 U.S. FUNCTIONAL BEVERAGES SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-80 U.S. FUNCTIONAL BEVERAGES SALES BY SUBCATEGORY: 2007-2010; FIGURE 11-81 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 1997 ($MIL); FIGURE 11-82 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 2006 ($MIL); FIGURE 11-83 U.S. TOTAL BEVERAGES SALES BY NBJ FOOD TYPE, 2010 ($MIL); FIGURE 11-84 U.S. FUNCTIONAL BEVERAGES 4-YR INCREMENTAL SALES GAIN ($MIL); FIGURE 11-85 U.S. FUNCTIONAL BEVERAGES VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998 - 2010E; FIGURE 11-86 U.S. TOTAL BEVERAGES SALES ($M): 1997-2006; FIGURE 11-87 U.S. TOTAL BEVERAGES SALES ($M): 2007E-2010E; FIGURE 11-88 U U.S. TOTAL BEVERAGES SALES GROWTH: 1998-2006; FIGURE 11-89 U.S. TOTAL BEVERAGES SALES GROWTH: 2007E-2010E; FIGURE 11-90 U.S. BEVERAGES SALES GROWTH BY NBJ FOOD TYPE: 1997- 2010E; FIGURE 11-91 U.S. TOTAL BEVERAGES SALES % OF TOTAL: 1997-2006; FIGURE 11-92 U.S. TOTAL BEVERAGES SALES % OF TOTAL: 2007E-2010E; FIGURE 11-93 U.S. TOTAL BEVERAGES SALES: 1997-2010E; FIGURE 11-94 U.S. FUNCTIONAL BEVERAGE SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-95 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY FUNCTIONAL AND MANUFACTURER FORTIFIED BEVERAGES SALES: 2005 ($M, CONSUMER SALES); FIGURE 11-96 U.S. FUNCTIONAL FOOD INDUSTRY SALES: SNACK FOODS: 1997-2010E ($MIL); FIGURE 11-97 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: SNACK FOODS, 1998-2010E; FIGURE 11-98 U.S. HEALTHY SNACK FOOD SALES: 1997-2010; FIGURE 11-99 U.S. HEALTHY SNACK FOOD SALES GROWTH: 1997-2010; FIGURE 11-100 PENETRATION RATE OF U.S. FUNCTIONAL SNACK FOODS AS A PERCENTAGE OF TOTAL U.S. SNACK FOOD SALES 1997- 2010; FIGURE 11-101 U.S. TOTAL SNACK FOOD SALES: 1997-2010; FIGURE 11-102 U.S. HEALTHY SNACK FOOD SALES AS A PERCENTAGE OF TOTAL SNACK FOOD SALES, 2006; FIGURE 11-103 CONFECTIONS BY CATEGORY & SEGMENT IN 2006:; FIGURE 11-104 CONFECTIONERY SALES & MARKET PENETRATION BY CATEGORY 2004-2006:; FIGURE 11-105 NEW CONFECTIONERY INTRODUCTIONS & MARKET PENETRATION; FIGURE 11-106 U.S. FUNCTIONAL SNACK FOODS SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-107 U.S. FUNCTIONAL SNACK FOODS SALES BY SUBCATEGORY: 2007-2010; FIGURE 11-108 ACNIELSEN LABELTRENDS: U.S. TOTAL COOKIES, CRACKERS, SALTY SNACKS MASS MARKET SALES; FIGURE 11-109 NBJ’S TOP U.S. FUNCTIONAL SNACK FOOD PRODUCTS, 2006; FIGURE 11-110 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 2006; FIGURE 11-111 U.S. SNACK PRODUCTS LISTING; FIGURE 11-112 US WHOLESALE BAR TYPES ($MIL); FIGURE 11-113 U.S. NUTRITION BAR SALES BY TYPE, 2005; FIGURE 11-114U.S. BAR COMPARISON, 2000-2005; FIGURE 11-115 WHOLESALE NUTRITION BAR COMPANY LEADERS; FIGURE 11-116 U.S. FUNCTIONAL SNACK FOODS 4-YR INCREMENTAL SALES GAIN; FIGURE 11-117 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 1997; FIGURE 11-118 U.S. TOTAL SNACK FOOD SALES BY NBJ FOOD TYPE, 2010; FIGURE 11-119 U.S. TOTAL SNACK FOOD SALES: 1997-2006 ($MIL); FIGURE 11-120 U.S. TOTAL SNACK FOOD SALES ($MIL): 2007E-2010E; FIGURE 11-121 U.S. NUTRITION BAR SALES & GROWTH: 1997-2010; FIGURE 11-122 U.S. FUNCTIONAL SNACK FOOD SALES BY CHANNEL, 2006; FIGURE 11-123 U.S. FUNCTIONAL SNACK PRODUCT SALES BY CHANNEL, 2006; FIGURE 11-124 U.S. FUNCTIONAL SNACK PRODUCT SALES BY MASS MARKET CHANNEL, 2006; FIGURE 11-125 U.S. FUNCTIONAL SNACK FOODS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998 - 2010; FIGURE 11-126 U.S. SNACK FOOD SALES GROWTH BY NBJ FOOD TYPE: 1997- 2010; FIGURE 11-127 U.S. TOTAL SNACK FOOD SALES % OF TOTAL: 1997-2006; FIGURE 11-128 U.S. TOTAL SNACK FOOD SALES % OF TOTAL: 2007E-2010E; FIGURE 11-129 U.S. FUNCTIONAL SNACK FOOD SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-130 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY; FUNCTIONAL AND MANUFACTURER FORTIFIED SNACK SALES: 2006 ($M, CONSUMER SALES); FIGURE 11-131 U.S. TOTAL SNACK FOOD SALES GROWTH: 1998-2006; FIGURE 11-132 U.S. TOTAL SNACK FOOD SALES GROWTH: 2007E-2010E; FIGURE 11-133 U.S. TOTAL SNACK FOOD SALES: 1997-2010; FIGURE 11-134 U.S. FUNCTIONAL FOOD INDUSTRY SALES: PACKAGED & PREPARED FOODS: 1997-2010E ($MIL); FIGURE 11-135 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: PACKAGED & PREPARED FOODS, 1998-2010E; FIGURE 11-136 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 2006; FIGURE 11-137 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-138 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS SALES BY SUBCATEGORY: 2007-2010 ESTIMATE; FIGURE 11-139 PENETRATION RATE OF U.S. FUNCTIONAL PACKAGED & PREPARED FOODS AS A PERCENTAGE OF TOTAL U.S. PACKAGED & PREPARED FOOD SALES 1997-2010E; FIGURE 11-140 AMY’S KITCHEN: SELECTED NEW PRODUCTS; FIGURE 11-141 U.S. HEALTHY PACKAGED & PREPARED SALES AS A PERCENTAGE OF TOTAL PACKAGED & PREPARED SALES, 2006; FIGURE 11-142 U.S. HEALTHY PACKAGED & PREPARED FOODS SALES & GROWTH: 1997-2010; FIGURE 11-143 NBJ’S TOP U.S. FUNCTIONAL PACKAGED/PREPARED FOOD PRODUCTS, 2006; FIGURE 11-144 U.S. FUNCTIONAL PACKAGED & PREPARED FOOD SALES BY CHANNEL, 2006; FIGURE 11-145 U.S. FUNCTIONAL PACKAGED & PREPARED PRODUCT SALES BY CHANNEL, 2006; FIGURE 11-146 U.S. FUNCTIONAL PACKAGED & PREPARED PRODUCT SALES BY MASS MARKET CHANNEL, 2006; FIGURE 11-147 U.S. FUNCTIONAL PACKAGED & PREPARED FOODS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL FOOD SALES GROWTH: 1998-2010; FIGURE 11-148 U.S. PACKAGED/ PREPARED FOOD PRODUCTS LISTING; FIGURE 11-149 U.S. FUNCTIONAL PACKAGED/PREPARED FOODS 4-YR INCREMENTAL SALES GAIN; FIGURE 11-150 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 1997; FIGURE 11-151 U.S. TOTAL PACKAGED & PREPARED FOOD SALES BY NBJ FOOD TYPE, 2010; FIGURE 11-152 U.S. TOTAL PACKAGED / PREPARED FOOD SALES: 1997-2006 ($MIL); FIGURE 11-153 U.S. TOTAL PACKAGED / PREPARED FOOD SALES ($MIL): 2007E-2010E; FIGURE 11-154 U.S. TOTAL PACKAGED / PREPARED FOOD SALES GROWTH: 1998-2006; FIGURE 11-155 U.S. TOTAL PACKAGED / PREPARED FOOD SALES GROWTH: 2007E-2010E; FIGURE 11-156 U.S. TOTAL PACKAGED & PREPARED FOOD SALES: 1997- 2010; FIGURE 11-157 U.S. PACKAGED & PREPARED FOOD SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 11-158 U.S. TOTAL PACKAGED & PREPARED FOOD SALES % OF TOTAL: 1997-2006; FIGURE 11-159 U.S. TOTAL PACKAGED & PREPARED FOOD SALES % OF TOTAL: 2007E-2010E; FIGURE 11-160 U.S. FUNCTIONAL PACKAGED / PREPARED FOOD SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-161 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY; FUNCTIONAL AND MANUFACTURER FORTIFIED PACKAGED & PREPARED SALES: 2006 ($M, CONSUMER SALES); FIGURE 11-162 U.S. FUNCTIONAL FOOD INDUSTRY SALES: CONDIMENTS: 1997-2010E ($MIL) 678; FIGURE 11-163 U.S. FUNCTIONAL FOOD INDUSTRY SALES GROWTH: CONDIMENTS, 1998-2010E; FIGURE 11-164 U.S. TOTAL CONDIMENT SALES: 1997-2010; FIGURE 11-165 U.S. HEALTHY CONDIMENT SALES & GROWTH: 1997-2010; FIGURE 11-166 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 2006; FIGURE 11-167 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 1997; FIGURE 11-168 NBJ’S TOP 20 U.S. FUNCTIONAL CONDIMENT PRODUCTS, 2006; FIGURE 11-169 PENETRATION RATE OF U.S. FUNCTIONAL CONDIMENTS AS A PERCENTAGE OF TOTAL U.S. CONDIMENT SALES 1997-2010; FIGURE 11-170 U.S. CONDIMENT SALES BY CHANNEL, 2006; FIGURE 11-171 U.S. FUNCTIONAL CONDIMENT PRODUCT SALES BY CHANNEL, 2006; FIGURE 11-172 U.S. FUNCTIONAL CONDIMENT PRODUCT SALES BY MASS MARKET CHANNEL, 2006; FIGURE 11-173 U.S. HEALTHY CONDIMENT SALES AS A PERCENTAGE OF TOTAL PACKAGED & PREPARED SALES, 2006; FIGURE 11-174 U.S. FUNCTIONAL CONDIMENT SALES BY SUBCATEGORY: 1997-2006; FIGURE 11-175 U.S. FUNCTIONAL CONDIMENT SALES BY SUBCATEGORY: 2007-2010 ESTIMATE; FIGURE 11-176 U.S. FUNCTIONAL CONDIMENTS VS TOTAL FUNCTIONAL FOOD VS. TOTAL RETAIL; FOOD SALES GROWTH: 1998-2010; FIGURE 11-177 U.S. CONDIMENT PRODUCTS LISTING; FIGURE 11-178 U.S. FUNCTIONAL CONDIMENT 5-YR INCREMENTAL SALES GAIN; FIGURE 11-179 U.S. TOTAL CONDIMENT SALES BY NBJ FOOD TYPE, 2010; FIGURE 11-180 U.S. TOTAL CONDIMENT SALES: 1997-2006 ($MIL); FIGURE 11-181 U.S. TOTAL CONDIMENT SALES ($MIL): 2007E-2010E; FIGURE 11-182 U.S. TOTAL CONDIMENT SALES GROWTH: 1998-2006; FIGURE 11-183 U.S. TOTAL CONDIMENT SALES GROWTH: 2007E-2010E; FIGURE 11-184 U.S. TOTAL CONDIMENT SALES, % OF TOTAL: 1997-2006; FIGURE 11-185 U.S. TOTAL CONDIMENT SALES, % OF TOTAL: 2007E-2010E; FIGURE 11-186 U.S. TOTAL CONDIMENT SALES: 1997-2010E; FIGURE 11-187 U.S. CONDIMENT SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 11-188 U.S. FUNCTIONAL CONDIMENT SALES BY SUBSTANTIALLY, FORTIFIED, INHERENTLY FUNCTIONAL & PERFORMANCE FUNCTIONAL FOODS ($MIL, CONSUMER SALES); FIGURE 11-189 U.S. FUNCTIONAL, ENRICHED, ENRICHED & FUNCTIONAL, INHERENTLY; FUNCTIONAL AND MANUFACTURER FORTIFIED CONDIMENTS SALES: 2006 ($M, CONSUMER SALES); FIGURE 11-190 TOTAL U.S. FRUIT & VEGETABLE SALES: 1997-2010E ($MIL); FIGURE 11-191 U.S. FRUIT & VEGETABLE SALES GROWTH, 1998-2010E; FIGURE 11-192 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 2006; FIGURE 11-193 SELECTED ORGANIC FRESH PRODUCE BRANDS; FIGURE 11-194 U.S. FRUIT & VEGETABLE PRODUCTS LISTING; FIGURE 11-195 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 1997; FIGURE 11-196 U.S. TOTAL FRUIT & VEGETABLE SALES BY NBJ FOOD TYPE, 2010; FIGURE 11-197 U.S. TOTAL FRUIT & VEGETABLE SALES: 1997-2006 ($MIL); FIGURE 11-198 U.S. TOTAL FRUIT & VEGETABLE SALES ($MIL): 2007E-2010E; FIGURE 11-199 U.S. TOTAL FRUIT & VEGETABLE SALES GROWTH: 1998-2006; FIGURE 11-200 U.S. TOTAL FRUIT & VEGETABLE SALES GROWTH: 2007E-2010E; FIGURE 11-201 U.S. TOTAL FRUIT & VEGETABLE SALES: 1997-2010; FIGURE 11-202 U.S. FRUIT & VEGETABLE SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 11-203 U.S. FRUIT & VEGETABLE SALES % OF TOTAL: 1997-2006; FIGURE 11-204 U.S. FRUIT & VEGETABLE SALES % OF TOTAL: 2007E-2010E; FIGURE 11-205 TOTAL U.S. MEAT, FISH & POULTRY SALES: 1997-2010E ($MIL); FIGURE 11-206 U.S. MEAT, FISH & POULTRY SALES GROWTH, 1998-2010E; FIGURE 11-207 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 2006; FIGURE 11-208 U.S. HEALTHY MEAT, FISH & POULTRY SALES AS A PERCENTAGE OF TOTAL; PACKAGED & PREPARED SALES, 2006; FIGURE 11-209 U.S. HEALTHY MEAT, FISH & POULTRY SALES & GROWTH: 1997- 2010; FIGURE 11-210 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 1997; FIGURE 11-211 U.S. TOTAL MEAT, FISH & POULTRY SALES BY NBJ FOOD TYPE, 2010; FIGURE 11-212 U.S. TOTAL MEAT, FISH & POULTRY SALES: 1997-2006 ($MIL); FIGURE 11-213 U.S. TOTAL MEAT, FISH & POULTRY SALES ($MIL): 2007E-2010E; FIGURE 11-214 U.S. TOTAL MEAT, FISH & POULTRY SALES GROWTH: 1998-2006; FIGURE 11-215 U.S. TOTAL MEAT, FISH & POULTRY SALES GROWTH: 2007E-2010E; FIGURE 11-216 U.S. TOTAL MEAT, FISH & POULTRY SALES: 1997-2010 ($M); FIGURE 11-217 U.S. MEAT, FISH & POULTRY SALES GROWTH BY NBJ FOOD TYPE: 1997-2010; FIGURE 11-218 U.S. TOTAL MEAT, FISH & POULTRY SALES: % OF TOTAL 1997-2006; FIGURE 11-219 U.S. TOTAL MEAT, FISH & POULTRY SALES % OF TOTAL: 2007E-2010E

Abstract

NBJ's Healthy Food Report 2007 provides comprehensive data on the $120-billion U.S. Healthy Foods Market (up $10 Billion over the 2006 report). Based on over twelve years of primary research by NBJ and all reliable secondary sources, the Healthy Foods Report provides a comprehensive review and quantification of the U.S. and global markets for healthy foods and beverages.

In addition to providing information about sales channels, activities of major corporations and ingredient supply, sections in the report are devoted to the three main segments in healthy foods:

Functional foods
Natural & organic foods
Lesser evil foods

NBJ's Healthy Foods Report 2007 is designed for business planners, market evaluators, investors, product developers, ingredient suppliers and others requiring an accurate snapshot of the business of healthy foods.

The report provides market quantification in over 250 tables and graphs, perspective on a decade of the healthy food movement, an updated forecast to 2010 and the most comprehensive reference document to date on functional foods.

Size your market: Market breakdowns and growth forecasts by the three major healthy food types and 8 major categories (and a number of specific sub-categories): Dairy, Breads & Grains, Beverages, Snack Foods, Packaged & Prepared Foods, Condiments, Fruits & Vegetables, and Meat, Fish & Poultry

Assess the competition: Food company profiles, growth brands, trends and strategies are presented and discussed throughout the report. Annual rankings of the top functional food and top natural & organic food manufacturers are also listed. In addition, the appendix includes more than 300 brands and products listed in NBJ’s functional food brand list that includes brand, company, category and sales estimates for most brands over $5 million in consumer sales.

New analysis: Data sets on raw material & ingredient supply are provided to assess sales values at the consumer, wholesale and specialty ingredient level. The evolution of the ‘post-low-carb era’ is discussed as companies and suppliers re-focus their product and brand development strategies. Condition-specific market analysis is also presented as functional foods increasingly target concerns such as heart health, digestive health, energy levels, etc.

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NBJ's Healthy Foods Report 2007

Table of Contents

Abstract