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US Online Automotive Dealer Advertising Executive Survey, 2007

Published by: Jupiter Research Corporation

Published: Nov. 16, 2007


Table of Contents


1 - Executive Summary
2 - Other - Overview of Dealer Advertising Survey Findings
3 - Case Study - Giving Dealers Power of Lead Pricing and Flow Increases Value of Online Leads
4 - Report Methodology

Abstract

The Internet continues to gain momentum among online auto dealers: A higher percentage of dealers than ever are adopting online advertising tactics, and many are increasing their online advertising budgets. Online marketers that provide their dealer customers with leads that become sales will be in the best position to capture an increased amount of these dealers' online advertising spending.

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