International Search

Published by: Jupiter Research Corporation

Published: Nov. 26, 2007

Table of Contents

Increasing numbers of marketers are expanding overseas and optimizing their sites for international search.

Key Question - How extensively have US companies adopted international search tactics, compared with their European counterparts?
Key Question - What are marketers' goals for their international search campaigns?
Key Question - Which types of companies have localized their search campaigns, and what are some common mistakes resulting from not localizing?

Abstract

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