Suppliers vs. Online Travel Agencies

Published by: Jupiter Research Corporation

Published: Nov. 28, 2007

Table of Contents

Online leisure travel researchers are increasingly shifting from telephone reservations to online booking.

Key Question - How have trends in online leisure travelers' booking channel usage changed in recent years?
Key Question - How do the profiles of online leisure travelers who book accommodations at online travel agencies (OTAs), accommodation provider Web sites, and accommodation telephone reservations differ?
Key Question - What is driving online leisure accommodation bookers' preference for OTAs versus accommodation provider Web sites?

Abstract

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