Affiliate Marketing in Europe

Published by: Jupiter Research Corporation

Published: Nov. 30, 2007

Table of Contents

As direct marketers continue to face challenges in their use of paid search and e-mail marketing, many are turning to affiliate marketing as a supplementary source of low-cost, low-risk direct response inventory.

Key Question - How many online marketers use affiliate marketing tactics and what has driven their popularity in Europe?
Key Question - What percentage of their online budget do marketers dedicate to affiliate marketing?
Key Question - How can marketers integrate their affiliate marketing and search marketing campaigns?

Abstract

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