Maverick China Payment Profiles: PayEase - Survival of the Funded

Published by: Maverick China Research

Published: Feb. 14, 2008 - 24 Pages

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

1.1 Continued preference for cash payments, but bank card payments rising

1.2 Credit card use remains low; debit cards widespread

1.3 Limited coverage of non-cash payment services

1.4 China UnionPay’s bank card monopoly

1.5 Quasi-online payment systems an interim solution

1.6 Two ISPs, 162 million Internet users

1.7 Two mobile operators, 530 million subscribers

1.8 Contactless smartcard use increasing but largely limited to buses and subways

1.9 Government regulations and the ""national interest""

2 PayEase - Survival of the Funded

2.1 Company Overview

2.1.1 Ownership

2.1.2 Organizational Structure

2.1.3 Management Team

2.2 Business Performance

2.2.1 Users

2.2.2 Financial Performance

2.3 Services and Channels

2.3.1 Online Payment

2.3.2 Telephone Payment

2.3.3 Mobile Payment

2.3.4 Business Model and Fee Structure

2.4 Markets and Coverage

2.5 Marketing and Branding

2.6 Partners

2.6.1 Bank Partners

2.6.2 Merchant Partners

2.6.3 Technology Partners

2.7 Competitive Analysis

2.7.1 Strengths

2.7.2 Weaknesses

2.8 Outlook

List of Figures

Figure 1: Credit cards issued in China and in the US (M)

Figure 2: Internet Users in China, 2001-2006 (M)

Figure 3: Mobile Subscribers in China, 2002-2010F (M)

Figure 4: China government groups involved in third-party payment regulation

Figure 5: PayEase Ownership Structure

Figure 6: PayEase Registered and Active Users

Figure 7: PayEase Financial data, 2003-2005 (RMB)

Figure 8: PayEase Transaction Volume Breakdown by Channel (%)

Figure 9: PayEase Telephone Payment Partner Banks

Figure 10: PayEase Direct Debit Operation Model

Figure 11: PayEase Online Payment Merchant Services and Fee Structure

Figure 12: PayEase Logo

Figure 13: PayEase Bank Partners

Figure 14: PayEase Key Merchant Partners

Abstract

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