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Kidfresh: developing healthy kid-friendly convenience foods

Published by: Datamonitor

Published: Jan. 23, 2008 - 10 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
The Kidfresh concept markets healthy and fun kids' food aimed at young families
The first Kidfresh store has been dubbed as 'Whole Foods for the junior set', capitalizing on the health and convenience trends which are driving kids food consumption
Kidfresh branding is designed specifically to appeal to kids with its colorful and 'fun' store layout and eye-catching packaging
The Kidfresh website compliments its store and packaging design, while offering local delivery
The company's food offerings adopt a novel and fun approach to healthy kids' food
The company's food offerings are designed to encourage more adventurous palates, while maintaining a healthy, but fun focus
This healthy, fun strategy has been adopted by other food companies, highlighting its universal appeal
Kidfresh stores offer cookery and other lifestyle classes that help promote its fun and healthy offerings
Freshness is also a core brand value with fresh meals prepared on site daily
Innovative food boxes are sold by age group, helping parents make healthy choices for their kids
The Kidfresh concept is growing through new local distribution outlets and it is expected to establish a national presence in the long-term
Kidfresh has secured a deal to sell Travel Packs in New York airport terminals that are specially adapted to kids' traveling needs
The founder expects the concept to roll out to other US cities
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Kidfresh offers adventurous kids' meal options
List of Figures
Figure 1: Kidfresh is marketed as being fun and healthy, while being attractive to both adults and children
Figure 2: Innocent has a range of kids' drinks that are made of healthy ingredients packaged in a fun way
Figure 3: Kidfresh organizes its children's food by age group, denoted by four different symbols


Abstract

Introduction

This report on Kidfresh forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the New York-based retailer capitalizes on the health and convenience trends which are driving kids' food consumption.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.


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