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Hotel Chocolat: establishing a market presence with super-premium chocolate

Published by: Datamonitor

Published: Jan. 23, 2008 - 9 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Hotel Chocolat's rapid expansion had led its competitors to take note
Hotel Chocolat has grown to exceed 20 UK stores in under three years
Expanding its online presence has also played a key part in Hotel Chocolat's growth
An intensive competitive rivalry has begun with UK chocolate retailer Thorntons
Thorntons sabotaging of Hotel Chocolat's chocolates exposed the tension between the two rivals
Hotel Chocolat markets a super-premium image with genuinely high quality chocolates and unique sourcing policies
Company marketing focuses on the sensory appeal of quality chocolate
The chocolate slab and the introduction of pure, single source bars reflect Hotel Chocolat's high quality and innovative approach
The company seeks to capitalize on the health trend by marketing the low sugar, high cocoa content of its products
The Chocolate Tasting Club provides an empowering forum for customers who can vote for favorite chocolates and suggest new products
Hotel Chocolat aspires to be an ethical business, capitalizing on growing consumer interest in how their food is sourced
Plantation ownership provides Hotel Chocolat with a novel point of difference
The company promotes self-help programs at its plantations
The company rejects Fair Trade accreditation in favor of controlling its own ethical sourcing
It plans to exploit interest in eco-tourism through a hotel and factory tour at its St Lucia site
APPENDIX
Case study series
Methodology
Secondary sources
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Figures
Figure 1: Hotel Chocolat promotes itself as a premium chocolate retailer, selling indulgent products on its website and through retail stores


Abstract

Introduction

This report on Hotel Chocolat forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It assesses how Hotel Chocolat has achieved its rapid rise in the UK chocolate retail market and what it is doing to maintain consumer interest in the brand.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market.


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