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Biscuits in the United States

Published by: Datamonitor

Published: Feb. 1, 2008 - 32 Pages


Table of Contents


EXECUTIVE SUMMARY
CHAPTER 1 Market Overview
1.1 Market Definition
1.2 Research Highlights
1.3 Market Analysis
CHAPTER 2 Market Value
CHAPTER 3 Market Volume
CHAPTER 4 Market Segmentation I
CHAPTER 5 Market Segmentation II
CHAPTER 6 Market Share
CHAPTER 7 Five Forces Analysis
7.1 Summary
7.2 Buyer Power
7.3 Supplier Power
7.4 New Entrants
7.5 Substitutes
7.6 Rivalry
CHAPTER 8 Leading Companies
8.1 Altria Group, Inc.
8.2 Kellogg Company
8.3 Parmalat Finanziaria S.p.A.
CHAPTER 9 Distribution
CHAPTER 10 Market Forecasts
10.1 Market Value Forecast
10.2 Market Volume Forecast
CHAPTER 11 Macroeconomic Indicators
CHAPTER 12 Appendix
12.1 Methodology
12.2 Industry Associations
12.3 Related Datamonitor Research
LIST OF TABLES
Table 1: United States Biscuits Market Value: $ million, 2003-2007
Table 2: United States Biscuits Market Volume: Kg million, 2003-2007
Table 3: United States Biscuits Market Segmentation I: % Share, by Value, 2007
Table 4: United States Biscuits Market Segmentation II: % Share, by Value, 2007
Table 5: United States Biscuits Market Share: % Share, by Value, 2007
Table 6: Key Facts: Altria Group, Inc.
Table 7: Key Financials: Altria Group, Inc.
Table 8: Key Facts: Kellogg Company
Table 9: Key Financials: Kellogg Company
Table 10: Key Facts: Parmalat Finanziaria S.P.A.
Table 11: United States Biscuits Distribution: % Share, by Value, 2007
Table 12: United States Biscuits Market Value Forecast: $ million, 2007-2012
Table 13: United States Biscuits Market Volume Forecast: Kg million, 2007-2012
Table 14: United States Size of Population (million) , 2003-2007
Table 15: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
Table 16: United States Inflation, 2003-2007


Abstract

Datamonitor's Biscuits in the United States industry profile is an essential resource for top-level data and analysis covering the biscuits industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope
  • Contains an executive summary and data on value, volume and/or segmentation
  • Provides textual analysis of the industry’s recent performance and future prospects
  • Incorporates in-depth five forces competitive environment analysis and scorecards
  • Includes a five-year forecast of the industry
  • The leading companies are profiled with supporting key financial metrics
  • Supported by the key macroeconomic and demographic data affecting the market
Highlights
  • Detailed information is included on market size, measured by both value and volume
  • Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape
  • Market shares are covered by manufacturer and/or brand
  • Also features market breakdown by distribution channel
Why you should buy this report
  • Spot future trends and developments
  • Inform your business decisions
  • Add weight to presentations and marketing materials
  • Save time carrying out entry-level research
Market Definition

The cookies (sweet biscuits) market consists of American cookies, assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.


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