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U.S. Market for Deli and Other Refrigerated Processed Meats

Published by: Packaged Facts

Published: Mar. 1, 2008 - 204 Pages


Table of Contents


Chapter 1 Executive Summary

  • Report Scope
  • Methodology
  • Market Size and Growth
    • U.S. Market Tops $17.6 Billion
    • Figure 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in billion $)
    • Cold Cuts Lead in Market Share and Growth
    • Table 1-1 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
    • Top Marketers and Brands by Segment
    • Sliced Lunch Meat
    • Table 1-2 IRI-Tracked Sales of Top 5 Refrigerated Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
    • Lunch Kits
    • Table 1-3 IRI-Tracked Sales of Top 5 Refrigerated Lunch Kit Marketers and Brands, 2003-2007 (in million $)
    • Non-Sliced Lunch Meat
    • Table 1-4 IRI-Tracked Sales of Top 5 Refrigerated Non-Sliced Lunch Meat Marketers and Brands, 2003-2007 (in million $)
    • Frankfurters
    • Table 1-5 IRI-Tracked Sales of Top 5 Refrigerated Frankfurter Marketers and Brands, 2003-2007 (in million $)
    • Dinner Sausage
    • Table 1-6 IRI-Tracked Sales of Top 5 Refrigerated Dinner Sausage Marketers and Brands, 2003-2007 (in million $)
    • Bacon
    • Table 1-7 IRI-Tracked Sales of Top 5 Refrigerated Bacon Marketers and Brands, 2003-2007 (in million $)
    • Breakfast Sausage
    • Table 1-8 IRI-Tracked Sales of Top 5 Refrigerated Breakfast Sausage Marketers and Brands, 2003-2007 (in million $)
    • U.S. Market to Reach $19.1 Billion
    • Figure 1-3 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)


  • Trends and Opportunities
    • Consumer Expenditures on Meat, Poultry, Fish & Eggs
    • Table 1-9 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
    • Two-Person Households Most Valuable
    • Convenience Fundamental
    • Can Nutrition and Convenience Co-exist?
    • Supermarkets Face Competition from Restaurants
    • Competition in Store

    • Private Label
    • Organic Foods Going Mainstream
    • Growth of the Green Revolution
    • Food Fears: From Mad Cow to Cloned Cow
    • Attack of the Clones
    • Global Community, Global Palate
    • Labeling Confusion


  • Product Promotion and Innovation
    • Increased Marketing Activity
    • Meat Online
    • Cross-Merchandising
    • Licensing Deals
    • Outreach Through Music
    • Youth Marketing Platforms Must Be Sensitive
    • Corporate Ethics
    • Word-of-Mouth Good … If It’s Good
    • Coupon Comeback?
    • In-Store Marketing Hot, But Retailers Restricting
    • Online Grocery Stores Growth
    • Convenience Focus Spurs Shift to Smaller Stores
    • Top Marketing Claims: Upscale, Fresh and Natural
    • Table 1-10 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
    • Top Flavor Claims: Smoked, Honey and Roasted
    • Table 1-11 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
    • Going Ethnic
    • Adding Gourmet Indulgence
    • Crossover Products
    • Snackwich
    • Health Trends Fueling Innovation


  • Consumer Usage
    • Household Penetration of Refrigerated Processed Meats
    • Table 1-12 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
    • Households with Children Show Greater Penetration
    • Table 1-13 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
    • Demographic Profiles for Selected Brands
    • Oscar Mayer and Boar’s Head Cold Cuts
    • Ball Park and Hebrew National Hot Dogs
    • Oscar Mayer and Armour Bacon
    • Jimmy Dean and Hillshire Farm Sausage


Chapter 2 Market Size and Growth

  • Report Scope
  • Refrigerated Processed Meats Defined
  • Breakfast Meats
  • Table 2-1 Recommended Refrigerator Storage Time Limits for Sausage Products
  • Table 2-2 Recommended Refrigerator Storage Time Limits for Ham Products
  • Cold Cuts
  • Frankfurters & Dinner Sausages
  • Methodology
  • Market Size and Growth
    • U.S. Market Tops $17.6 Billion
    • Figure 2-1 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in billion $)
    • Table 2-3 U.S. Retail Sales of Refrigerated Processed Meat Products,
    • 2003-2007 (in million $)
    • Cold Cuts Lead in Market Share and Growth
    • Table 2-4 U.S. Retail Sales of Refrigerated Processed Meat Products by Category, 2003-2007 (in million $)
    • Figure 2-2 Market Share of Refrigerated Processed Meat Products by Category, 2003-2007 (%)
    • Cold Cuts Category
    • Table 2-5 IRI-Tracked Sales of Cold Cuts by Segment, 2003-2007
    • (in million $)
    • Figure 2-3 IRI-Tracked Share of Cold Cuts by Segment, 2007 (%)
    • Sliced Lunch Meat Marketers and Brands
    • Table 2-6 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2003-2007 (in million $)
    • Figure 2-4 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Marketers, 2007 (%)
    • Table 2-7 IRI-Tracked Sales of Top 10 Refrigerated Sliced Lunch Meat Brands, 2003-2007 (in million $)
    • Figure 2-5 IRI-Tracked Share of Top 10 Refrigerated Sliced Lunch Meat Brands, 2007 (%)
    • Lunch Kit Marketers and Brands
    • Table 2-8 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Marketers, 2003-2007 (in million $)
    • Figure 2-6 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Marketers, 2007 (%)
    • Table 2-9 IRI-Tracked Sales of Top 10 Refrigerated Lunch Kit Brands,
    • 2003-2007 (in million $)
    • Figure 2-7 IRI-Tracked Share of Top 10 Refrigerated Lunch Kit Brands,
    • 2007 (%)
    • Non-Sliced Lunch Meat Marketers and Brands
    • Table 2-10 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2003-2007 (in million $)
    • Figure 2-8 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Marketers, 2007 (%)

    • Table 2-11 IRI-Tracked Sales of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2003-2007 (in million $)
    • Figure 2-9 IRI-Tracked Share of Top 10 Refrigerated Non-Sliced Lunch Meat Brands, 2007 (%)
    • Frankfurters & Dinner Sausages Category
    • Table 2-12 IRI-Tracked Sales of Frankfurters & Dinner Sausages by Segment, 2003-2007 (in million $)
    • Figure 2-10 IRI-Tracked Share of Frankfurters & Dinner Sausages by Segment, 2007 (%)
    • Frankfurter Marketers and Brands
    • Table 2-13 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Marketers, 2003-2007 (in million $)
    • Figure 2-11 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Marketers, 2007 (%)
    • Table 2-14 IRI-Tracked Sales of Top 10 Refrigerated Frankfurter Brands, 2003-2007 (in million $)
    • Figure 2-12 IRI-Tracked Share of Top 10 Refrigerated Frankfurter Brands, 2007 (%)
    • Dinner Sausage Marketers and Brands
    • Table 2-15 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Marketers, 2003-2007 (in million $)
    • Figure 2-13 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Marketers, 2007 (%)
    • Table 2-16 IRI-Tracked Sales of Top 10 Refrigerated Dinner Sausage Brands, 2003-2007 (in million $)
    • Figure 2-14 IRI-Tracked Share of Top 10 Refrigerated Dinner Sausage Brands, 2007 (%)


  • Breakfast Meat Category
  • Table 2-17 IRI-Tracked Sales of Breakfast Meats by Segment, 2003-2007
  • (in million $)
  • Figure 2-15 IRI-Tracked Share of Breakfast Meats by Segment, 2007 (%)
  • Bacon Marketers and Brands
  • Table 2-18 IRI-Tracked Sales of Top 10 Refrigerated Bacon Marketers, 2003-2007 (in million $)
  • Figure 2-16 IRI-Tracked Share of Top 10 Refrigerated Bacon Marketers, 2007 (%)
  • Table 2-19 IRI-Tracked Sales of Top 10 Refrigerated Bacon Brands,
  • 2003-2007 (in million $)
  • Figure 2-17 IRI-Tracked Share of Top 10 Refrigerated Bacon Brands,
  • 2007 (%)
  • Breakfast Sausage Marketers and Brands
  • Table 2-20 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Marketers, 2003-2007 (in million $)
  • Figure 2-18 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Marketers, 2007 (%)
  • Table 2-21 IRI-Tracked Sales of Top 10 Refrigerated Breakfast Sausage Brands, 2003-2007 (in million $)
  • Figure 2-19 IRI-Tracked Share of Top 10 Refrigerated Breakfast Sausage Brands, 2007 (%)



  • Market Forecast
    • U.S. Market to Reach $19.1 Billion
    • Figure 2-20 U.S. Retail Sales Forecast of Refrigerated Processed Meat Products, 2007-2012 (in billion $)


    Chapter 3 Corporate Profiles

    • Kraft Foods, Inc.
      • Overview
      • Performance
      • Figure 3-1 IRI-Tracked Sales of Kraft Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
      • Table 3-1 Kraft Product Portfolio
      • Significant Events
      • Sara Lee Corp.
        • Overview
        • Performance
        • Figure 3-2 IRI-Tracked Sales of Sara Lee Refrigerated Processed Meat Products, 2003-2007 (in billion $)
        • Product Portfolio
        • Table 3-2 Sara Lee Product Portfolio
        • Significant Events


      • ConAgra Foods, Inc.
      • Overview
      • Performance
      • Figure 3-3 IRI-Tracked Sales of ConAgra Refrigerated Processed Meat Products, 2003-2007 (in billion $)
      • Product Portfolio
      • Table 3-3 ConAgra Product Portfolio
      • Significant Events


    • Hormel Foods Corp.
      • Overview
      • Performance
      • Figure 3-4 IRI-Tracked Sales of Hormel Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
      • Table 3-4 Hormel Product Portfolio
      • Significant Events


    • Smithfield Foods
      • Overview
      • Performance
      • Figure 3-5 IRI-Tracked Sales of Smithfield Foods Refrigerated Processed Meat Products, 2003-2007 (in million $)
      • Product Portfolio
      • Table 3-5 Smithfield Foods Product Portfolio
      • Significant Events



    • Applegate Farms
      • Overview
      • Performance
      • Product Portfolio
      • Table 3-6 Applegate Farms Product Portfolio
      • Significant Events


    Chapter 4 Trends and Opportunities

    • Overview
    • Consumer Expenditures on Meat, Poultry, Fish & Eggs
    • Table 4-1 Average Annual Consumer Food Expenditures: Total vs. Meats, Poultry, Fish & Eggs, 2002-2006 ($)
    • Two-Person Households Most Valuable
    • Table 4-2 U.S. Households by Number of Members, 2002-2006
    • (in millions)
    • Table 4-3 Average U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 ($)
    • Table 4-4 Total Estimated U.S. Household Spending on Meats, Poultry, Fish & Eggs by Household Size, 2002-2006 (in billion $)
    • Consumer Price Trends: Bacon vs. Bologna
    • Figure 4-1 Average Prices for Sliced Bacon and Bologna, 1998-2007
    • Convenience Fundamental
    • Can Nutrition and Convenience Co-exist?
    • Supermarkets Face Competition from Restaurants
    • Competition in Store
    • A Look at Deli Service
    • Bringing the Deli Home
    • Table 4-5 IRI-Tracked Sales of Aidell’s Sausage Co. Refrigerated Processed Meat Products, 2003-2007 (in million $)
    • Deli Counter’s Increased Importance
    • Private Label
    • Table 4-6 IRI-Tracked Sales of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
    • Figure 4- IRI-Tracked Market Share of Private Label Refrigerated Processed Meat Products by Segment, 2003-2007 (in million $)
    • Organic Foods Going Mainstream
    • Growth of the Green Revolution
    • Food Fears: From Mad Cow to Cloned Cow
    • Attack of the Clones
    • Set a Place for Religion
    • Kosher
    • Table 4-7 Kosher vs. Treif Foods
    • Halal
    • Global Community, Global Palate
    • Rising Taste Expectations
    • Gourmet
    • Taste and Freshness

    • Veg Out
    • Flexitarians Spur Sales of Meat Substitutes
    • Packaging for Safety and Convenience
    • Labeling Confusion
    • Natural, Minimally Processed, Organic, Cured and Other Labels
    • Country of Origin
    • What About Consumers?


    Chapter 5 Product Promotion and Innovation

    • Increased Marketing Activity
    • Meat Online
    • Cross-Merchandising
    • Licensing Deals
    • Outreach Through Music
    • Youth Marketing Platforms Must Be Sensitive
    • Transparency and Corporate Ethics
    • Word-of-Mouth Good … If It’s Good
    • Coupon Comeback?
    • A Look at Retail Trends
      • In-Store Marketing Hot, But Retailers Restricting
      • Online Grocery Stores Growth
      • Blurring of Retail Channels
      • Convenience Focus Spurs Shift to Smaller Stores
      • Convenience Stores Growth
      • Dollar Stores Growth


    • New Product Innovation
      • Top Marketing Claims: Upscale, Fresh and Natural
      • Table 5-1 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Package Tags/Claims, 2003-2007
      • Top Flavor Claims: Smoked, Honey and Roasted
      • Table 5-2 Estimated Number of New Refrigerated Meat & Poultry Products Introduced, by Selected Flavor Tags/Claims, 2003-2007
      • Going Ethnic
      • Adding Gourmet Indulgence
      • Crossover Products
      • Snackwich
      • Health Trends Fueling Innovation
      • Trans Fat
      • Gluten-Free
      • Omega-3 Fatty Acids
      • Get Your Antioxidants Here
      • Cutting the Salt



    Chapter 6 Consumer Usage

    • Note on Simmons Market Research Bureau Consumer Data
    • Household Penetration of Refrigerated Processed Meats
    • Table 6-1 Household Penetration of Refrigerated Processed Meats by Category, 2004-2007 (%)
    • Households with Children Show Greater Penetration
    • Table 6-2 Penetration of Refrigerated Processed Meats by Category: All Households vs. Households with Children, 2007 (%)
    • Demographic Characteristics by Category
    • Table 6-3 Selected Demographic Use of Refrigerated Processed Meats by Category, 2007 (index)
    • Cold Cuts
      • Household Penetration of Fresh Cut vs. Packaged Cold Cuts
      • Figure 6-1 Household Penetration of Fresh Cut vs. Packaged Cold Cuts, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
      • Figure 6-2 Household Penetration of Cold Cuts by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
      • Figure 6-3 Household Penetration of Cold Cuts by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-4 Household Penetration of Cold Cuts by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-4 Demographic Profile: Oscar Mayer, 2007 (index)
      • Table 6-5 Demographic Profile: Boar’s Head, 2007 (index)


    • Frankfurters & Hot Dogs
      • Household Penetration by Type of Meat (or Vegetarian)
      • Figure 6-5 Household Penetration of Frankfurters & Hot Dogs by Type of Meat (or Vegetarian), 2004 vs. 2007 (%)
      • Household Penetration by Number of Packages Eaten
      • Figure 6-6 Household Penetration of Frankfurters & Hot Dogs by Number of Packages Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-7 Household Penetration of Frankfurters & Hot Dogs by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-6 Demographic Profile: Ball Park, 2007 (index)
      • Table 6-7 Demographic Profile: Hebrew National, 2007 (index)




    • Bacon
      • Household Penetration by Pounds Eaten
      • Figure 6-8 Household Penetration of Bacon by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-9 Household Penetration of Bacon by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-8 Demographic Profile: Oscar Mayer, 2007 (index)
      • Table 6-9 Demographic Profile: Armour, 2007 (index)


    • Sausages
      • Household Penetration of Pre-Cooked vs. Raw Sausage
      • Figure 6-10 Household Penetration of Pre-Cooked vs. Not Pre-Cooked Sausage, 2004 vs. 2007 (%)
      • Household Penetration by Type of Meat
      • Figure 6-11 Household Penetration of Sausages by Type of Meat, 2004 vs. 2007 (%)
      • Household Penetration by Sausage Form
      • Figure 6-12 Household Penetration of Sausages by Form, 2004 vs.
      • 2007 (%)
      • Household Penetration by Flavor
      • Figure 6-13 Household Penetration of Sausages by Flavor, 2004 vs. 2007 (%)
      • Household Penetration by Meal Occasion
      • Figure 6-14 Household Penetration of Sausages by Meal Occasion, 2004 vs. 2007 (%)
      • Household Penetration by Pounds Eaten
      • Figure 6-15 Household Penetration of Sausage by Pounds Eaten in Last 30 Days, 2004 vs. 2007 (%)
      • Household Penetration by Brand
      • Figure 6-16 Household Penetration of Sausages by Top 10 Brands, 2004 vs. 2007 (%)
      • Demographic Profiles for Selected Brands
      • Table 6-10 Demographic Profile: Jimmy Dean, 2007 (index)
      • Table 6-11 Demographic Profile: Hillshire Farm, 2007 (index)


    Address Appendix

    Abstract

    Packaged Facts estimates the U.S. market for refrigerated processed meats at $17.6 billion, led by cold cuts which accounted for 40% of the market in 2007, with $7.1 billion in sales on growth of three percent. This updated report on the U.S. market for refrigerated processed meat products presents an insight into the major changes and trends affecting industry growth and a comprehensive analysis of the marketer and brand performance of various refrigerated processed meat products for the 2003-2007 period, along with projections for the period 2008-2012. An expected slowdown in the U.S. economy is likely to force consumers to curb spending in the aggregate, resulting in slower growth for the RPM market. Other factors, including accelerating trends in health & wellness and consumers’ increased desire for convenience foods, should also have some effect on certain segments of the market. However, there remain opportunities for marketers to capitalize here with increased product development in healthier or organic meats and in alternative products such as lunch kits. Growth will be fueled primarily by an increase in population and secondarily by slight increases in average spending per household.

    Refrigerated processed meat products covered in this report include: breakfast meats (refrigerated bacon and refrigerated breakfast sausage/ham); cold cuts: (refrigerated sliced lunchmeat, refrigerated non-sliced lunchmeat and lunch kits); and frankfurters & dinner sausages (refrigerated dinner sausage and refrigerated frankfurters).

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