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Published by: Mintel International Group Ltd.
Published: Dec. 1, 2007 - 77 Pages
Table of Contents
- SCOPE AND THEMES
- What you need to know
- Definition
- Resources used for The Consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
- EXECUTIVE SUMMARY
- The public’s hungry for sandwiches, and there’s still room at the table
- Growing fast
- What types of restaurants are we talking about here?
- Influencing which sandwich concepts make it to your menu
- Far beyond old-fashioned sandwich-board advertising
- Who orders these sandwiches, subs and wraps?
- High incomes aren’t necessarily most coveted in this industry, but present opportunity
- What convenience means in the sandwiches, subs and wraps business
- Premium is at a premium
- Looking at sandwich, sub and wrap places as more than just a sandwich
- Follow-through needed with teen girls
- Black, Hispanic, and Asian customers all lead the category
- MARKET DRIVERS
- Convenience, the industry’s biggest asset
- Lots of stores is great, but drive-thrus might be nice
- Figure 1: Number of sandwich, sub and wrap restaurant units operated by the 13 leading chains, 2004-06
- Convenience stores
- Figure 2: Number of convenience stores, 2001-06
- Serving a health-conscious audience - and how “healthy” can be a risk
- Figure 3: Attitudes regarding healthy eating, 2002-07
- Industry risk in “healthy”
- Growth of Mexican flavors for most dining sectors
- Figure 4: New Mexican cuisine menu introductions, by dining type, Q1 2006-Q3 2007
- Duking it out over day parts
- Significant growth potential
- Figure 5: U.S. population and projections, by age, 2002-12
- Continually rising gas prices will dampen motivation to dine out
- Figure 6: Impact of fluctuating gas prices on consumer expenditures, May 2007
- MARKET SIZE, FORECAST AND TRENDS
- MARKET SIZE AND FORECAST
- Total market
- Figure 7: Total U.S. retail sales and forecast of sandwiches, subs and wraps, at current and constant prices,
- 2004-09
- Standard chains
- Figure 8: U.S. retail sales and forecast of standard sandwiches, subs, and wraps, at current and constant prices,
- 2004-09
- Premium chains
- Figure 9: U.S. retail sales and forecast of premium sandwiches, subs, and wraps, at current and constant prices,
- 2004-09
- FUTURE TRENDS
- The supermarket’s potential big bite out of the sandwich market
- The influence of diverse ethnic palates
- Driven by a desire for “something different”
- Figure 10: Culinary-cultural representation of Panera Bread menu, 2007
- Major chains investigate wrapping the market
- MARKET SEGMENTATION
- Figure 11: Price range and average price of sandwich items for leading fast casual and QSR chains, Q3 2007
- Figure 12: Sales of sandwiches, subs and wraps, segmented by price level, 2004 and 2006
- SUPPLY STRUCTURE
- Standard chains
- Figure 13: System-wide sales of standard sandwiches, sub and wrap chains in the U.S., 2004 & 2006
- Unit sales add depth to the story
- Figure 14: U.S. system-wide units and sales per unit of leading standard sandwiches, sub and wrap chains,
- 2004 and 2006
- Figure 15: Average price for sandwichs, subs and wraps in QSR, Q3 2007
- Premium chains
- Figure 16: System-wide sales of premium sandwiches, sub and wrap chains in the U.S., 2004 & 2006
- Unit sales add depth to the story
- Figure 17: Store counts of premium sandwiches, sub and wrap, 2004 and 2006
- Figure 18: Average price for sandwichs, subs and wraps in fast casual, Q3 2007
- Company profiles
- Subway
- Arby’s
- Quiznos Sub
- Blimpie Subs & Salads
- Panera Bread
- Atlanta Bread Company
- Schlotzsky’s Deli
- Au Bon Pain
- Corner Bakery Cafe
- Cosi Inc
- Einstein Bros. Bagels
- Jason’s Deli
- Potbelly Sandwich Works
- ADVERTISING AND PROMOTION
- OVERVIEW
- PROMOTIONAL TACTICS
- Subway
- Arby’s
- Panera Bread Co.
- Quiznos
- Blimpie Subs and Sandwiches
- Einstein Noah Restaurant Group
- TELEVISION
- Figure 19: Arby’s television ad, 2007
- Figure 20: Arby’s television ad (2), 2007
- Figure 21: Jimmy John’s television ad, 2007
- Figure 22: Mr. Submarine television ad, 2007
- Figure 23: Quizno’s television ad, 2007
- Figure 24: Quizno’s television ad (2), 2007
- Figure 25: Subway television ad, 2007
- Figure 26: Subway television ad (2), 2007
- Figure 27: Subway television ad (3), 2007
- THE CONSUMER - WHO EATS SANDWICHES, SUBS, AND WRAPS
- Away from home buyers of sandwiches, subs and wraps
- Figure 28: Purchase incidence of sandwiches, subs, and wraps by gender, November 2007
- Figure 29: Purchase incidence of sandwiches, subs, and wraps, by age, November 2007
- Figure 30: Purchase incidence of sandwiches, subs, and wraps, by income, November 2007
- Away from home buyers of sandwiches, subs and wraps - by restaurant
- Figure 31: Where have you purchased a sandwich, sub or wrap made outside of your home in the past 30
- days?, November 2007
- Figure 32: Sandwich, sub or wrap restaurants visited in the past 30 days, by age, November 2007
- Figure 33: Sandwich, sub or wrap restaurants visited in the past 30 days, by household income, November 200746
- Frequency of visiting sandwich, sub or wrap restaurants
- Figure 34: Number of visits to sandwich, sub or wrap restaurants in the past 30 days, November 2007
- Which of these are among your favorite place to eat?
- Figure 35: Sandwich, sub or wrap restaurants visited in the past 30 days that are among your favorites,
- November 2007
- Other places of sandwich purchases in the past 30 days
- Figure 36: Other places where sandwiches, subs or wraps were bought in the past 30 days, by age, November
- 2007
- Figure 37: Other places where sandwiches, subs or wraps were bought in the past 30 days, by income,
- November 2007
- Teen incidence of visiting sandwich, sub and wrap chains
- Figure 38: Teen incidence of visiting sandwich, wrap and sub restaurants in the past 30 days, by gender, age,
- and race/ethnicity, May 2006-June 2007
- THE CONSUMER - ATTITUDES AND PREFERENCES
- Importance of sandwich restaurant location and cost
- Figure 39: Importance of restaurant location and cost, by gender, November 2007
- Figure 40: Importance of restaurant location and cost, by age, November 2007
- Figure 41: Importance of restaurant location and cost, by income, November 2007
- Attitudes about gourmet ingredients and presence of premium bakery items
- Figure 42: Attitudes about gourmet ingredients and presence of premium bakery items, by gender, November
- 2007
- More than just a sandwich place?
- Figure 43: Attributes that sandwich buyers would like to see added, November 2007
- BLACK AND HISPANIC CONSUMERS
- Figure 44: Purchase incidence of sandwiches, subs, and wraps, by race/ethnicity, November 2007
- Figure 45: Sandwich, sub or wrap restaurants visited in the past 30 days, by race/ethnicity, November 2007
- Figure 46: Other places where sandwiches, subs or wraps were bought in the past 30 days, by race/ethnicity,
- November 2007
- Figure 47: Attitudes about gourmet ingredients and presence of premium bakery items, by race/ethnicity,
- November 2007
- Figure 48: Attitudes about gourmet ingredients and presence of premium bakery items, by race/ethnicity,
- November 2007
- REGIONAL CONSUMER OBSERVATIONS
- Figure 49: Sandwich, sub or wrap restaurants visited in the past wek, by region, November 2007
- Figure 50: Sandwich, sub or wrap restaurants visited in the past 30 days, by region, November 2007
- Compared to other regions, individuals living in the Northeast are most likely to:
- Compared to other regions, individuals living in the Midwest are most likely to:
- Compared to other regions, individuals living in the South are most likely to:
- APPENDIX: MENU INSIGHTS
- Figure 51: Nutritional health claims for sandwiches, subs and wraps at fast casual and QSR, Q3 2007
- Figure 52: Most popular type of wraps and sandwiches at fast casual and QSR, Q3 2007
- APPENDIX: SIMMONS COHORT ANALYSIS
- Figure 53: Sandwich, wrap and sub restaurant patronage, by key user cohorts, May 2006-June 2007
- Figure 54: Sandwich, wrap and sub restaurant patronage, by key user cohorts, May 2006-June 2007
- APPENDIX: TRADE ASSOCIATIONS
AbstractWith more than half of all consumers purchasing a sandwich, sub or wrap away from home in the past week, the market for restaurant sandwiches, subs and wraps remains strong. The market has grown continuously from 2001 to 2007, but there is still great potential for further expansion. Portability, convenience and health perceptions have all contributed to the industry’s unique ability to adapt to shifting consumer expectations and food trends. These attributes will likely play a role in the future of sandwich, sub and wrap restaurants nationwide.
This report looks into sandwich, sub and wrap restaurants to uncover:
- What marketing strategies are currently used in the industry and which messages and tactics will be most successful in the future
- Who’s attracted to sandwiches, subs and wraps and why they choose them over other options
- How the core sandwich, sub and wrap audience can be developed beyond young adults
- What people think about sandwich, sub and wrap restaurants, including attitudes that drive them to enter or not enter the restaurants
- How grocery delis and convenience stores compete with sandwich, sub and wrap restaurants
- How the changing shape of the U.S. population will impact the industry
- Where sales have been and where they’re going for both standard and premium chains
This report builds on the analysis presented in Mintel's Sandwiches, Subs & Wraps—US, April 2005. It examines commercial dining at sandwich, sub and wrap restaurants in the US, including full-service, quick-service and delivery/carryout restaurants. The focus of this report is on large sandwich chains, but discussion of independents and small chains is presented where relevant. Unless specified otherwise, all sales figures are for system-wide sales.
This report excludes sales of frozen or ready to eat sandwiches through supermarkets, other retail channels and institutions.
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