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Xerox Launches New Brand Identity Campaign

Published by: InfoTrends/CAP Ventures

Published: Jan. 9, 2008 - 4 Pages


Table of Contents


Introduction
Xerox’s New Logo
New Collateral Design
Conclusion

Abstract

Positioned as the biggest brand change in its history, Xerox is unveiling a new brand identity campaign designed to reflect its evolving business model and to communicate that Xerox is “much more than a copier company.” The campaign includes a new Xerox logo made up of a “wordmark” and a corresponding symbol. Along with the logo, Xerox has developed a new color palette and Xerox font set, which will be used in all future communications.

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