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TransPromo: An Idea Whose Time Has Come

Published by: InfoTrends/CAP Ventures

Published: Jan. 7, 2008 - 7 Pages


Table of Contents


Introduction

The TransPromo Revolution

Key TransPromo Drivers

Reaching Customers

Technological Advances

The USPS Makes TransPromo Cost-Effective

Changing Market Conditions

Conclusion

Abstract

Consumers today are bombarded with thousands of promotional messages on a daily basis. Increasingly, marketers are using statements as well as other transactional documents in new and different ways to ensure that their messages are noticed. This method of advertising is referred to as transpromotional, or TransPromo, and it is creating a significant buzz. This document provides a brief overview of the transpromotional concept as well as its key drivers.

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