Ambient Desserts - UK

Published by: Mintel International Group Ltd.

Published: Jan. 1, 2008 - 111 Pages

Table of Contents

Issues in the Market

Key themes

Definition

Market in Brief

Market struggles to find growth

Lunchboxes offer ray of hope

Premier Foods dominates sales

Adspend has been erratic

Ambient desserts are low priority

Focusing on the positive

Internal Market Environment

Key points

The obesity issue

Figure 1: Prevalence of obesity in adults, by gender, 2003 and 2010

Figure 2: Adults who are trying to slim, 2003-07

A nation divided?

Figure 3: Agreement with selected lifestyle statements, 2003-07

Packed lunches - for children

…and adults too

Eating habits

Figure 4: Agreement with selected lifestyle statements relating to eating habits, 2003-07

More evening meals are cooked from scratch

Tapping into nostalgia

Broader Market Environment

Key points

Demographics offer opportunities for growth

Figure 5: Trends and projections in UK population (‘000s), by age group, 2002-12

Households get smaller

Figure 6: Changes in UK household sizes, 2002-12

Working women

Figure 7: Working women by age of own children, 1998-2006

Figure 8: Working status by socio-economic group, 2006

5 A DAY

UK work culture promotes snacking

PDI continues to rise

Figure 9: PDI and consumer expenditure, at constant 2002 prices, 2002-12

Competitive Context

Key points

Ambient desserts face stiff competition

Figure 10: UK retail sales of desserts, 2002-07

Fruit provides another healthy option

Figure 11: UK retail sales of fresh fruit and vegetables, by value, 2001-06

Figure 12: Expenditure on fresh vegetables and fresh fruit in the last week, 2002-06

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size and Forecast

Key points

Volume in long-term decline

Figure 16: UK retail sales of ambient desserts, by volume, 2002-07

…while value holds on

Figure 17: UK retail sales of ambient desserts, by value, 2002-07

Opportunities to grow value in the future

Organics:

Functionality:

Premiumisation:

Future trends

Figure 18: Forecast of UK retail sales of ambient desserts, by value, 2007-12

Figure 19: Forecast of UK reail sales of ambient desserts, by volume, 2007-12

Figure 20: Market share changes in desserts between 2002 and 2007

Factors used in the forecast

Segment Performance

Key points

RTE takes greater share

Figure 21: UK retail sales of ambient desserts, by type, by value, 2003 -07

Figure 22: UK retail sales of ambient desserts, by type, by volume, 2003-07

Sponge puddings

RTE focus on packed lunches

Figure 23: UK retail sales of RTE desserts, by type, by volume, 2003-07

…and health

Figure 24: UK retail sales of RTE desserts, by type, by value, 2003- 07

Growth in free-from not to be taken for granted

Aunt Bessie adds interest in cartoned custard

Cans in decline

Figure 25: UK retail sales of canned milk-based desserts*, by type, by volume, 2003-07

Figure 26: UK retail sales of canned milk-based desserts*, by type, by value, 2003-07

Packet desserts in terminal decline?

Figure 27: UK retail sales of packet desserts, by type, by volume, 2003-07

Figure 28: UK retail sales of packet desserts, by type, by value, 2003-07

Market Share

Key points

Ambrosia extends lead in canned milk-based desserts

Figure 29: Manufacturers' shares in the canned milk-based desserts market, 2003-07

Premier Foods dominates packet desserts

Figure 30: Manufacturers' shares in the packet desserts market, 2003-07

…and the RTE sector

Figure 31: Manufacturers' shares in the RTE pot and carton desserts market, 2003-07

Heinz leads sales

Own labels playing catch up

Companies and Products

Premier Foods

Alpro

Del Monte

Dole

Other manufacturers

Heinz

Nestlé

Old Fashioned Foods

Simpsons

Brand Communication and Promotion

Key points

Adspend fluctuates dramatically

Figure 32: Main monitored media spend on ambient desserts, 2003-07

TV is used sparingly

Figure 33: Main monitored media advertising expenditure on ambient desserts by medium, 2003-07*

Ambrosia dominate the airwaves

Figure 34: Main monitored media expenditure on ambient desserts, by manufacturer and brand, 2003-07*

Lunchbox focus

So much more to say…

Canned Food UK

Channels to Market

Key points

Lunchbox sales boost grocers’ share

Figure 35: Value sales of ambient desserts, by type of retail outlet, 2003-07

…but also offer opportunity to other outlets

Increasing footfall is key challenge

The Consumer - An appetite for desserts

Key points

Ambient desserts not at the top of the dessert list

Figure 36: Type of dessert bought as part of a regular weekly shop, October 2007

Dessert Consumption: Attitudes and Motivations

Key points

Custard is nation’s favourite

Figure 37: Type of ambient dessert bought in the last 12 months, October 2007

Families love desserts

Figure 38: Consumer ambient dessert preferences, October 2007

Singles could buy more

ABs like jelly and custard

Ambient ambivalence

Figure 39: Attitudes towards ambient desserts, October 2007

Price

Convenience

Health v indulgence

Old-fashioned can be good

…but is not for everyone

Cross analysis

Figure 40: Top dessert preferences of by types of ambient desserts bought in the last 12 months, October 2007

Opportunities for confectionery brands?

Are chilled desserts setting the standard?

Cross analysis of attitudes to ambient desserts and preferences

More rice pudding for lunchboxes

Greater convenience

Willing to pay more?

Eye for a bargain?

Appendix

Advertising data

Abbreviations

Internal market environment

Figure 45: Consumption of yogurt and fromage frais in the last 12 months, by demographic sub-group, 2007

Figure 46: Agreement with selected lifestyle statements, by demographic sub group, 2007

Figure 47: Agreement with selected lifestyle statements, by demographic sub group, 2007

The consumer - An appetite for desserts: Detailed demographics

Figure 48: Type of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 49: Type of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 50: Type of dessert bought as part of a weekly shop, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Dessert consumption: Attitudes and motivations: Detailed demographics

Figure 51: Type of ambient dessert bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 52: Type of ambient dessert bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 53: Attitudes to ambient desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 54: Attitudes to ambient desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 55: Attitudes to ambient desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 56: Cross analysis of types of ambient desserts bought and attitudes to ambient desserts, October 2007

The consumer - Further analysis: Detailed demographics

Figure 57: Profile of repertoires by desserts eaten b demographic group, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 58: Cluster groups of ambient dessert consumers, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, October 2007

Figure 59: Cluster groups of ambient dessert consumers, by type of dessert eaten, October 2007

Figure 60: Cluster groups of ambient dessert consumers, by attitudes to desserts, October 2007

Abstract

The ambient desserts market comprises an eclectic mix of products, many of which have long featured in the nation’s store cupboards but are becoming increasingly irrelevant to healthier eating patterns and evolving dining habits.

The focus by manufacturers such as Premier Foods, Del Monte and Dole on healthier products which are ideally suited to lunchboxes has revived sales in the Ready to Eat (RTE) category. The current challenge is to increase frequency of purchase and attract a broader consumer base for category growth to be assured in the long term.

The main changes in the last two years have been the ongoing decline of many product sectors and the growth of single pot desserts - particularly those which can be used in packed lunches.

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