Chilled Foods : Market Research Report

Chilled Foods

Published by: Key Note Publications Ltd

Published: Jan. 1, 2008 - 133 Pages

Executive Summary
1. Market Definition: REPORT COVERAGE; MARKET SECTORS; MARKET TRENDS; ECONOMIC TRENDS; MARKET POSITION

2. Market Size: THE TOTAL MARKET; BY MARKET SECTOR; OVERSEAS TRADE
3. Industry Background: RECENT HISTORY; NUMBER OF COMPANIES; EMPLOYMENT; REGIONAL VARIATIONS IN THE MARKETPLACE; DISTRIBUTION; HOW ROBUST IS THE MARKET?; LEGISLATION; KEY TRADE ASSOCIATIONS
4. Competitor Analysis: THE MARKETPLACE; MARKET LEADERS; OUTSIDE SUPPLIERS; MARKETING ACTIVITY
5. Brand Strategy: INTRODUCTION; COMPANIES' BRANDS
6. Strengths, Weaknesses, Opportunities and Threats: STRENGTHS; WEAKNESSES; OPPORTUNITIES; THREATS
7. Buying Behaviour: CONSUMER PENETRATION
8. Current Issues: HEALTH ISSUES; PRICE COLLUSION; CORPORATE DEVELOPMENTS
9. The Global Market: OVERVIEW
10. Forecasts: INTRODUCTION; FORECASTS 2008 TO 2012; MARKET GROWTH; FUTURE TRENDS
11. Company Profiles: Arla Foods Uk Plc; Bakkavör Ltd; Bernard Matthews Ltd; Dairy Crest Group Plc; Danone Ltd; Glanbia PLC; Greencore Group PLC; Kerry Foods Ltd; The Kerrygold Company Ltd; Kraft Foods Uk Ltd; Milk Link Holdings Ltd; Müller Dairy (uk) Ltd; Northern Foods PLC; Samworth Brothers Ltd; Unilever Plc; Uniq Plc
12. Company Financials
13. Further Sources: Associations; Publications; General Sources; Government Publications; Other Sources; Bisnode Sources

Abstract

The chilled prepared foods market in the UK has continued to increase at a healthy pace over the past 5 years (2003 to 2007), with growth well above the level of inflation. The healthy image and convenient nature of chilled foods have been the main factors driving this growth. Greater interest in the provenance of foods has also spurred demand for premium products, which has helped to increase the overall value of the market. Key Note estimates that, in 2007, the total UK chilled prepared foods market was worth £9.11bn at retail selling prices (rsp), a rise of 4.4% on 2006 and 18.7% higher than in 2003. Key Note estimates that cheese was the largest sector of the market in 2007, followed by yoghurts and chilled desserts, and ready meals.

The chilled prepared foods market has changed markedly over the past decade. While traditional dairy products, such as milk and cheese, and delicatessen meats have long been established, the major retailers and suppliers have considerably increased the range of products on offer. The higher margins offered by chilled foods has undoubtedly been a key factor in encouraging retailers and suppliers to develop the market.

The growth in living standards over the past 10 years has also helped to lift the market, with consumers prepared to spend increasing amounts of money on premium products. Suppliers and retailers have helped to drive this trend by introducing new products with new recipes. Consumers appear to be placing ever-greater importance on flavour, and supermarkets have launched brands — such as Sainsbury's Taste the Difference and Tesco's Finest ranges — (which heavily feature chilled foods) that focus on quality and taste.

The multiples have even greater dominance in the chilled foods market than in the overall grocery sector. This is because only large stores can devote the space needed to display the significant range of chilled foods now available to consumers. The market also comprises a diverse mix of companies, ranging from multinational food processors to specialist groups. Although large companies dominate the market, there is also a role for smaller companies, which, for example, might offer regional specialities, as well as niche products.

In addition, the chilled foods market contains a mix of manufacturer and retailer brands. The dairy sector has the strongest manufacturer-brand presence, with the leading groups competing for market share. Brand development has focused on exploiting the main trends shaping food markets in general — growing demand for convenience products as well as a desire to eat healthily.

Key Note forecasts that the chilled prepared foods market will continue to grow at well above the general inflation rate between 2008 and 2012. Continued interest in healthy eating will support sales, with manufacturers exploiting this trend by introducing value-added products that claim health benefits. Demand for convenience foods will also support the sale of value-added products from chilled cabinets. Furthermore, global imbalances in supply and demand will fuel inflation in the market.

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Chilled Foods

Table of Contents

Abstract