Bicycles - UK

Published by: Mintel International Group Ltd.

Published: Jan. 1, 2008 - 77 Pages

Table of Contents

Issues in the Market

Main issues

Definition

Abbreviations

Market in Brief

The bicycle - a versatile means to an end

Fear and loathing?

The silver lining

Rise of the Super-Independent Bike Dealers

The future

Internal Market Environment

Key points:

Bicycles as transport

Room to improve

Figure 1: Frequency of bicycle use, 2000-06

A trip too far

Figure 2: Average trip length (all modes), by purpose of trip, 1997-2006

The car is king

Figure 3: Trips per person per year, by purpose and main mode, 2006

The fear factor

Figure 4: Number of road traffic accident fatalities, 1993-2006

Crime

Figure 5: Theft of bicycles, England and Wales, 1981-2006/07

Help from the top

Cutting congestion

The Bikeability scheme

Access all areas

Sustrans success

More to come

This bike’s for hire

Use your phone to get OYBike

Vive la Vélib!

YHA and Budgie Transport

The sport of cycling

A thriving market

Figure 6: Most popular participation and spectator sports, 2006

British Cycling membership booms

Figure 7: British Cycling membership numbers, 1993-2006*

Team GB goes for gold

Broader Market Environment

Key points:

Credit crunch may benefit second-hand market

Figure 8: Trends in personal disposable income and consumer expenditure, 2002-12

Closing the age gap

Figure 9: Trends in the age structure of the UK population, by gender, 2002-12

The healthy government

Figure 10: Incidence of being overweight or obese among men and women, by age group, 1999 and 2003

The green government

IKEA tells staff - ‘on yer bike!’

Weather or not to cycle

Competitive Context

Key points:

Competing for spend

Figure 11: Consumer expenditure on selected leisure goods and activities, 2002-07

Competing as mode of transport

Figure 12: Average trips per person per year in the UK, by mode of transport, 2004 and 2006

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Size, Segmentation and Forecast

Key points:

Participation doesn’t equate to sales

Figure 13: Forecast of UK volume and value of bicycle sales, at current and constant 2007 prices, 2002-12

Figure 14: Spend on bicycles in the last 12 months, 2007

Consumer confusion

Areas of growth

The future

Factors used in the forecast

Segment Performance

Figure 15: Sales of bicycles, by market segment, 2002-06

Figure 16: Sales of bicycles, by market segment, 2006

Companies and Brands

Key points:

Avocet Sports (formerly Concept Cycling)

Brompton Bicycle

Giant (UK)

Halfords

Moore Large & Co

Pashley

Professional Cycle Manufacturing Ltd

Raleigh Cycle Ltd

Saracen Bikes

Tandem Group Ltd

Trek Bicycle Corporation Ltd

Universal Cycles Ltd

Distribution

Key points:

Retail landscape changing

Figure 17: Bicycle sales (volume), by distribution channel, 2002-07

Rise of the Super-IBDs

Bikehut standalone stores launched

Raleigh ruffles feathers

Retail listings

Cycle Surgery

Decathlon

Edinburgh Bicycle Co-operative

Evans Cycles

JJB

Specialized

Wiggle

Others

Online

Brand Communication and Promotion

Key points:

A helping hand

Trade and government initiatives

Bike Hub

Bike Week

Bikeability

Bike For All

Go-Ride

Biking beacons

Freewheeling through London

Internal brand and product marketing

Cycling media

Getting online with cycling

Evans teams with cycling.tv

The strain on the train

Trade shows

A sporting chance

London’s Tour de Force

A confirmed success

Tour of Britain

World Championships and World Cups

The Bicycle-Owning Consumer

Key points:

A question of ownership

Figure 18: Bicycle ownership, by type of bicycle, October 2007

Out of sight, out of mind

Where there’s a wheel there’s a way

Underexposed

A bike for all seasons or a reality check needed?

Figure 19: Bicycle ownership, by type of bicycle, October 2007

Profiling

Mountain bikes

Conventional adult bicycles

Non-cyclists

Lapsed cyclists

Bicycle ownership - detailed demographics

Figure 20: Bicycle ownership, by demographics, October 2007

Figure 21: Lapsed cyclists and non-cyclists, by demographics, October 2007

Abstract

These are exciting times for Britain’s cycling community. July 2007 saw London and Kent host the high-profile Grand Départ of the sport’s most prestigious event, the Tour de France, and Britain has emerged as a force in world cycling, with male and female cyclists picking up a host of World Championship medals across all disciplines and age groups.

Meanwhile, in December 2007, the charity Sustrans won £50 million in lottery funding to develop its Connect2 network following a public vote linked to a TV show on ITV. Looking ahead, the World Track Championships are due to be held in Manchester in March 2008, while the London 2012 Olympic Games, a key goal for the British cycling team, is just four years away.

However, there remains a strong public perception that cycling, at least on the road, is simply too dangerous. Despite benefiting from the encouragement and investment of government and advocacy groups, the market for bicycles is suffering at the hands of low levels of sporting participation in the UK in general, and this poses a massive barrier to increasing not only market sales but general levels of cycling in the UK.

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