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Fish & Fish Products

Published by: Key Note Publications Ltd

Published: Jan. 1, 2008 - 96 Pages


Table of Contents


Executive Summary

1. Market Definition

REPORT COVERAGE

MARKET SECTORS

Fresh and Chilled Seafood

Frozen Seafood

Canned and Other Seafood

MARKET TRENDS

Health

Convenience

Environmental Concerns

Pricing Pressure

Wider Sourcing

Premium Products

ECONOMIC TRENDS

Gross Domestic Product

Table 1: UK Gross Domestic Product at Current and Annual Chain-Linked Prices (£m), 2002-2006

Household Disposable Income

Table 2: UK Household Disposable Income Per Capita (£), 2002-2006

Inflation

Table 3: UK Rate of Inflation (%), 2002-2006

Unemployment

Table 4: Actual Number of Unemployed Persons in the UK (million), 2002-2006

Population

Table 5: UK Resident Population Estimates by Sex (000), Mid-Years 2002-2006

MARKET POSITION

The UK

Table 6: UK Household Expenditure on Fish and Fish Products, Meat and Meat Products and Total Food at Current Prices (£m at rsp), 2003-2007

Table 7: Share of UK Household Expenditure on Food Taken by Fish and Fish Products and Meat and Meat Products (%), 2003-2007

Overseas

2. Market Size

THE TOTAL MARKET

By Volume

Table 8: Per Capita Consumption of Fish and Fish Products in the UK (grams per week), 2001/2002-2005/2006

Figure 1: Per Capita Consumption of Fish and Fish Products in the UK (grams per week), 2001/2002-2005/2006

By Value

Table 9: UK Household Expenditure on Fish and Fish Products at Current Prices (£m at rsp), 2003-2007

Figure 2: UK Household Expenditure on Fish and Fish Products at Current Prices (£m at rsp), 2003-2007

Table 10: UK Expenditure on Fish and Fish Products by Sector by Value at Current Prices (£m at rsp and %), 2003-2007

Figure 3: UK Expenditure on Fish and Fish Products by Sector by Value at Current Prices (£m at rsp), 2003-2007

By Market Sector

Fresh and Chilled Seafood

Table 11: The UK Fresh and Chilled Seafood Sector by Value at Current Prices (£m at rsp and %), 2003-2007

Frozen Seafood

Table 12: The UK Frozen Seafood Sector by Value at Current Prices (£m at rsp and %), 2003-2007

Canned and Other Seafood

Table 13: The UK Canned and Other Seafood Sector by Value at Current Prices (£m at rsp and %), 2003-2007

OVERSEAS TRADE

Table 14: UK Balance of Trade in Fish by Volume and by Value (000 tonnes and £m), 2002-2006

3. Industry Background

RECENT HISTORY

NUMBER OF COMPANIES

Fishing and Fish Farms

Table 15: Number of UK VAT-Based Enterprises Engaged in Fishing and in the Operation of Hatcheries and Fish Farms by Turnover Sizeband (£000, number and %), 2007

Fish Processing and Preserving

Table 16: Number of UK VAT-Based Enterprises Engaged in the Processing and Preserving of Fish by Turnover Sizeband (£000, number and %), 2007

Employment

Table 17: Number of UK VAT-Based Enterprises Engaged in the Processing and Preserving of Fish by Employment Sizeband (number and %), 2007

REGIONAL VARIATIONS IN THE MARKETPLACE

DISTRIBUTION

Table 18: UK Retail Sales of Fresh and Frozen Fish by Type of Outlet by Value (%), 2006

Figure 4: UK Retail Sales of Fresh and Frozen Fish by Type of Outlet by Value (%), 2006

HOW ROBUST IS THE MARKET?

LEGISLATION

KEY TRADE ASSOCIATIONS

British Marine Finfish Association

Frozen at Sea Fillets Association

Grimsby Fish Merchants' Association

National Federation of Fish Friers

National Federation of Fishermen's Organisations

Scottish Fishermen's Federation

Scottish Salmon Producers Association

Scottish White Fish Producers Association

Sea Fish Industry Authority

Seafood Scotland

Shellfish Association of Great Britain

4. Competitor Analysis

THE MARKETPLACE

MAJOR PLAYERS

Dawnfresh Seafoods Ltd

Company Structure

Current and Future Developments

Financial Results

Findus Ltd

Company Structure

Current and Future Developments

Financial Results

HJ Heinz Company Ltd

Company Structure

Current and Future Developments

Financial Results

Icelandic Group UK Ltd

Company Structure

Current and Future Developments

Financial Results

John West

Company Structure

Current and Future Developments

Financial Results

Lyons Seafoods Ltd

Company Structure

Current and Future Developments

Financial Results

Permira Funds

Company Structure

Current and Future Developments

Financial Results

Princes Ltd

Company Structure

Current and Future Developments

Financial Results

Seamark PLC

Company Structure

Current and Future Developments

Financial Results

Uniq PLC

Company Structure

Current and Future Developments

Financial Results

Young's Seafood Ltd

Company Structure

Current and Future Developments

Financial Results

OTHER COMPANIES

Moray Seafoods Ltd

Northern Foods PLC

Shetland Catch Ltd

OUTSIDE SUPPLIERS

MARKETING ACTIVITY

Main Media Advertising Expenditure

Table 19: Main Media Advertising Expenditure on Fresh and Frozen Fish (£000), Year Ending September 2007

Table 20: Main Media Advertising Expenditure on Canned Fish (£000), Year Ending September 2007

5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

6. Buying Behaviour

CONSUMER PENETRATION

Fishmongers

Table 21: Penetration of Consumers Shopping at Fishmongers When Buying Food and Drink (% of adults), 2007

Frozen Fish Fingers

Table 22: Penetration of Consumers Using Frozen Fish Fingers in the Household (% of main shoppers), 2007

7. Current Issues

HEALTH CONCERNS

Consumers Still Not Eating Enough Fish, But Consumption is Rising

Omega-3 Claims are Misleading, Says Which?

ENVIRONMENTAL ISSUES

Seafood Company Marine Harvest Under Pressure

Fish Could Vanish From British Waters Within 20 Years

New Product Development

8. The Global Market

Market Size

Europe

Table 23: Per Capita Consumption of Seafood in the EU (kilograms per year), 1989, 2005 and 2030

9. Forecasts

INTRODUCTION

The Economy

Table 24: Economic Forecasts (000, % and million), 2007-2011

FORECASTS 2008 TO 2012

Table 25: Forecast Total UK Household Expenditure on Fish and Fish Products at Current Prices (£m at rsp), 2008-2012

Market growth

Figure 5: Growth in Total UK Household Expenditure on Fish and Fish Products at Current Prices (£m at rsp), 2003-2012

FUTURE TRENDS

Demographics

Table 26: Forecast UK Resident Population by Sex (000), Mid-Years 2007-2011

Market Segmentation and Technological Developments

Merger and Acquisition Activity/Globalisation

10. Company Profiles

Dawnfresh Seafoods Ltd

Findus Ltd

Hj heinz Company Ltd

Icelandic Group Uk Ltd

Lyons Seafoods Ltd

Princes Ltd

Seamark Plc

Uniq Plc

Young's Seafood Ltd

11. Further Sources

Associations

Publications

General Sources

Government Publications

Bisnode Sources

Abstract

The UK market for fish and fish products increased in value by 35.5% at current prices between 2003 and 2007, from just under £2.4bn at retail selling prices (rsp) in 2003, to an estimated £3.25bn at rsp in 2007. Factors such as health, the growing range of convenience products and added-value products helped to drive sales. Per capita volume consumption rose by 7% between 2001/2002 and 2005/2006, with most of this increase occurring in 2005/2006, according to the Sea Fisheries Statistics 2006 from the Marine and Fisheries Agency. Particularly strong growth was seen in the areas of prepared fish and fresh fish, but per capita consumption of frozen fish appears to have slumped.

In addition, the value of the market has been driven by the relatively high rate of inflation in the sector. The cost of fish is becoming more expensive as global demand rises and as supplies of many species dwindle due to overfishing. In the chilled-fish sector, growth has come from added-value and breaded products, while in the frozen sector, it has come from natural and battered products. Sales have grown less quickly in the canned-fish sector, increasing by 6.5% in 2007.

In 2006, there were approximately 1,300 retail fishmongers (including mobile fish vans and market stalls) in the UK, however, around 89% of the value of fish sales was accounted for by supermarkets. The UK's remaining independent fishmongers appear certain to continue to decline in number, given the increasing demand for convenient pre-packed fish and the continued expansion of the major grocery multiples. Fish is also consumed in restaurants and from fish-and-chip shops, in take-away form. Only a small proportion of the catch is used to make fish oils and animal feeds.

The market for fish and fish products is dominated by large companies such as Young's Seafood Ltd, Icelandic Group UK Ltd and HJ Heinz Company Ltd, while two companies dominating the sales of canned fish are John West and Princes Ltd. Private-equity group Permira Funds bought Unilever's frozen food interests, including its fish products, in August 2006.

Key Note expects the market for fish and fish products to continue to grow at well above the general rate of inflation between 2008 and 2012. Continued interest in healthy eating will support sales, with manufacturers exploiting this trend by introducing value-added products that proclaim health benefits. Demand for convenience foods will also support the sale of value-added fish products from supermarkets' chilled cabinets. Furthermore, global imbalances in supply and demand will fuel inflation in the sector, and these positive effects should more than offset discounting and `buy one, get one free' offers in areas such as fish fingers, frozen ready meals and some canned products.

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