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Post-Launch Brand Marketing in Select Affiliate Markets

Published by: Cutting Edge Information

Published: Jan. 1, 2007 - 87 Pages


Table of Contents


Each of the brand profiles in Post-Launch Brand Marketing covers annual spending for the product's first, second and third years on the market in specific affiliate markets.


The report provides budget data in the following areas:



Promotional Mix:


Detail Aids

Samples

Speaker programs

Journal ads

Medical publications

Medical education

Patient education programs

DTC ads

Decision Support:


Market research

Competitive intelligence

Market Access:


Pricing strategy and analysis

Pharmacoeconomics

Reimbursement

Abstract

Uncover real-world brand budgets from the first three years on the market:

Explore marketing budgets for 8 brands throughout their first, second and third years of market availability. The brands are marketed in the following markets:
  • Asia/Japan (two brands)
  • Australia (one brand)
  • Canada (one brand)
  • Mexico (one brand)
  • Philippines (one brand)
  • South Africa (one brand)
  • Sri Lanka (one brand)
Each easy-to-navigate brand profile walks you through annual spending in three critical areas of product management:
  • Promotional Mix
  • Detail Aids
  • Samples
  • Speaker programs
  • Journal ads
  • Medical publications
  • Medical education
  • Patient education programs
  • DTC ads
  • Decision Support
  • Market research
  • Competitive intelligence
  • Market Access
  • Pricing strategy and analysis
  • Pharmacoeconomics
  • Reimbursement


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