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Can Cable Claw Back?

Published by: Yankee Group

Published: Jan. 1, 2008


Table of Contents


I. The Ultra Competitive Pay-TV Market

DIRECTV

Verizon FiOS

II. Advanced Services Impacting ARPU

DVR

HDTV

III. Enhance Multi-Play Functionality

IV. Conclusions, Forecast and Recommendations

Recommendations for Cable Operators

V. Further Reading

Abstract

As new competitors emerge and old competitors gain new competitive advantages, what can cable do to remain relevant?

Cable’s dominance as the pay-TV provider of choice is being threatened as never before. With subscribers being lured away by low-cost triple-play service plans from IPTV providers and robust high-definition (HD) offers from satellite providers, cable has found itself with its back against the wall. What is its role in this new world of pay TV? Despite long-standing customer loyalty to their video service provider , retention cannot be taken for granted by service providers in this highly competitive market. Recognizing this challenge, Comcast announced new initiatives at CES 2008 focusing on advanced services such as Tru2way (formerly known as OCAP), allowing the opportunity for embedded cable boxes, and Fancast, a streaming and link service to content online.

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