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Location-Based Services Are Finally Headed in the Right Direction

Published by: Yankee Group

Published: Jan. 1, 2008 - 16 Pages


Table of Contents



I. Introduction

II. Are We There Yet?

III. The First Stop: Navigation

IV. Navigating the Mobile Navigation Value Chain

The $10 Price Point Is Not Sustainable

Location Is Gravy; Content Is Still King

V. Where to Next?

Transportation

Gaming

Community

Local Search

Hospitality

Mobile Commerce

Real Estate

Mobile Marketing

VI. Conclusions and Recommendations

Recommendations for Mobile Operators

Recommendations for Portals

VII. Further Reading

Abstract

Navigation is a highly compelling first-generation location-based service, but competition will force prices down. Meanwhile, other location-enhanced applications such as social networking do not have significant revenue potential for carriers.

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