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India Consumer Electronics Gaining Momentum

Published by: In-Stat

Published: Jan. 23, 2008 - 36 Pages


Table of Contents


Executive Summary
Introduction

Overview of Consumer Electronics in India

Ownership of Consumer Electronics in India

Intentions to Purchase Consumer Electronics in the Next Two Years

Respondents Who Intended to Purchase Just One Product in the Next Two Years

Time Frame to Purchase MP3 Player

Planned Expenditure on MP3 Player

Time Frame to Purchase DVD/VCD/DVR

Planned Expenditure on DVD/VCD/DVR

Time Frame to Purchase Color TV

Planned Expenditure on Color TV

Time Frame to Purchase Digital Camera

Planned Expenditure on Digital Camera

Time Frame to Purchase Desktop PC

Planned Expenditure on Desktop PC

Time Frame to Purchase Notebook PC

Planned Expenditure on Notebook PC

Time Frame to Purchase Camcorder

Planned Expenditure on Camcorder

Priority of Purchase

Annual Spending on Consumer Electronics

Effect of Finance/Loan on Purchasing Pattern

Survey Demographics

Conclusion

Methodology

Related In-Stat Reports

List of Tables

Table 1. Products Owned by the Respondents

Table 2. Products Intended to Purchase Within the Next Two Years

Table 3. Intention to Purchase Just One CE Product Within the Next Two Years

Table 4. Time Frame to Purchase MP3 Player

Table 5. Money Willing to Spend on MP3 Player

Table 6. Time Frame to Purchase MP3 DVD/VCD/DVR

Table 7. Money Willing to Spend on DVD/VCD/DVR

Table 8. Time Frame to Purchase Color TV

Table 9. Money Willing to Spend on Color TV, Mean = US$191

Table 10. Time Frame to Purchase Digital Camera

Table 11. Money Willing to Spend on Digital Camera

Table 12. Time Frame to Purchase Desktop PC

Table 13. Money Willing to Spend on Desktop PC

Table 14. Time Frame to Purchase Notebook PC

Table 15. Money Willing to Spend on Notebook PC

Table 16. Time Frame to Purchase Camcorder

Table 17. Money Willing to Spend on Camcorder

Table 18. Intentions to Purchase in the Next 12 Months

Table 19. First Priority of Purchase for Respondents

Table 20. Second Priority of Purchase for Respondents

Table 21. Third Priority of Purchase for Respondents

Table 22. Annual Spending on Consumer Electronics, Mean = US$462

Table 23. Interest in Finance/Loan Scheme

Table 24. Purchase More Products Than Planned In Case Finance Was Available

Table 25. Purchase Higher-End Products Than Planned In Case Finance Was Available

Table 26. Purchase Products Earlier Than Planned In Case Finance Was Available

Table 27. Work Status and Monthly Salary of Respondents

Table 28. Household Monthly Income of Respondents, Mean = US$396

Table 29. Gender of the Respondents

Table 30. Marital Status of Respondents

List of Figures

Figure 1. Intentions to Purchase Within the Next Two Years

Figure 2. Products Owned by the Respondents

Figure 3. Products Intended to Purchase Within the Next Two Years

Figure 4. Intention to Purchase Just One CE Product Within the Next Two Years

Figure 5. Time Frame to Purchase MP3 Player

Figure 6. Money Willing to Spend On MP3 Player, Mean = US$100

Figure 7. Time Frame to Purchase DVD/VCD/DVR

Figure 8. Money Willing to Spend on DVD/VCD/DVR, Mean = US$89

Figure 9. Time Frame to Purchase Color TV

Figure 10. Money Willing to Spend on Color TV, Mean = US$89

Figure 11. Time Frame to Purchase Digital Camera

Figure 12. Money Willing to Spend on Digital Camera, Mean = US$210

Figure 13. Time Frame to Purchase Desktop PC

Figure 14. Money Willing to Spend on Desktop PC, Mean = US$440

Figure 15. Time Frame to Purchase Notebook PC, Mean = US$819

Figure 16. Money Willing to Spend on Notebook PC, Mean = US$819

Figure 17. Time Frame to Purchase Camcorder

Figure 18. Money Willing to Spend on Camcorder, Mean = US$499

Figure 19. Intentions to Purchase in the Next 12 Months

Figure 20. Interest in Finance/Loan Scheme

Figure 21. Respondents Age, Mean = 36

Abstract

The report is based on a recent survey conducted by In-Stat, which included 1,007 respondents in seven cities. These respondents were used to gauge the current ownership of various Consumer Electronics (CE) goods and also to understand future purchases.

The report helps to evaluate the market potential of various CE goods, giving insight on the timing of purchases and the budget customers have in mind for each of these products. It also provides insight on customers’ preferences in purchasing these items.

Desktop PCs will continue to be the growth engine of CE products in India, followed by others like digital cameras, DVD/VCD/DVR, and MP3s. Easily available financing can result in faster purchases, high-end purchases, or more purchases among Indians.

As the prices of CE goods fall and they become more affordable, the market will experience significant growth.

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