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Published by: New Strategist Publications, Inc.
Published: Dec. 1, 2007 - 81 Pages
Table of Contents
- About the Data in “Who’s Buying Information Products and Services”
- 1. Percent Reporting Expenditure and Amount Spent, Average Quarter 2004
- Household Spending Trends: 2000 to 2004
- 2. Household Spending Trends, 2000 to 2004
- Household Spending on Information Products and Services, 2004
- 3. Information Products and Services Spending, 2000 to 2004
- Household Spending on Information Products and Services by Demographic Characteristic, 2004
- 4. Information Products and Services: Average Spending by Age, 2004
- 5. Information Products and Services: Indexed Spending by Age, 2004
- 6. Information Products and Services: Total Spending by Age, 2004
- 7. Information Products and Services: Market Shares by Age, 2004
- 8. Information Products and Services: Average Spending by Income, 2004
- 9. Information Products and Services: Indexed Spending by Income, 2004
- 10. Information Products and Services: Total Spending by Income, 2004
- 11. Information Products and Services: Market Shares by Income, 2004
- 12. Information Products and Services: Average Spending
- by High-Income Consumer Units, 2004
- 13. Information Products and Services: Indexed Spending
- by High-Income Consumer Units, 2004
- 14. Information Products and Services: Total Spending
- by High-Income Consumer Units, 2004
- 15. Information Products and Services: Market Shares
- by High-Income Consumer Units, 2004
- 16. Information Products and Services: Average Spending by Household Type, 2004
- 17. Information Products and Services: Indexed Spending by Household Type, 2004
- 18. Information Products and Services: Total Spending by Household Type, 2004
- 19. Information Products and Services: Market Shares by Household Type, 2004
- 20. Information Products and Services: Average Spending
- by Race and Hispanic Origin, 2004
- 21. Information Products and Services: Indexed Spending
- by Race and Hispanic Origin, 2004
- 22. Information Products and Services: Total Spending by Race and Hispanic Origin, 2004
- 23. Information Products and Services: Market Shares by Race and Hispanic Origin, 2004
- 24. Information Products and Services: Average Spending by Region, 2004
- 25. Information Products and Services: Indexed Spending by Region, 2004
- 26. Information Products and Services: Total Spending by Region, 2004
- 27. Information Products and Services: Market Shares by Region, 2004
- 28. Information Products and Services: Average Spending by Education, 2004
- 29. Information Products and Services: Indexed Spending by Education, 2004
- 30. Information Products and Services: Total Spending by Education, 2004
- 31. Information Products and Services: Market Shares by Education, 2004
- Household Spending on Information Products and Services by Product Category, 2004
- 32. Books (except Book Clubs)
- 33. Books Purchased through Book Clubs
- 34. Cable Service and Community Antenna
- 35. Cellular Phone Service
- 36. Computers and Computer Hardware for Nonbusiness Use
- 37. Computer Information Services
- 38. Computer Software and Accessories for Nonbusiness Use
- 39. Magazines, Nonsubscription
- 40. Magazine Subscriptions
- 41. Newspapers, Nonsubscription
- 42. Newspaper Subscriptions
- 43. Phone Cards
- 44. Residential Telephone Service and Pay Phones
- 45. Telephones, Answering Machines, and Accessories
- 46. Televison Sets
- Appendix: Spending by Product and Service Ranked by Amount Spent, 2004
- Glossary
AbstractThis report presents the demographics of who buys information products and services. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend on information products and services by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing the demographics of spending at a glance. The items examined in this report fall within the categories of computers (hardware and software for nonbusiness use, etc.), reading material (books, magazines), telephones (cellular phone service, phone cards, etc.), and television.
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