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Who's Buying Entertainment, 4th edition

Published by: New Strategist Publications, Inc.

Published: Dec. 1, 2007 - 103 Pages


Table of Contents


About the Data in “Who’s Buying Entertainment”

1. Percent Reporting Expenditure and Amount Spent, Average Quarter 2004

Household Spending Trends: 2000 to 2004

2. Household Spending Trends, 2000 to 2004

Household Spending on Entertainment, 2004

3. Entertainment Spending, 2000 to 2004

Household Spending on Entertainment by Demographic Characteristic, 2004

4. Entertainment: Average Spending by Age, 2004

5. Entertainment: Indexed Spending by Age, 2004

6. Entertainment: Total Spending by Age, 2004

7. Entertainment: Market Shares by Age, 2004

8. Entertainment: Average Spending by Income, 2004

9. Entertainment: Indexed Spending by Income, 2004

10. Entertainment: Total Spending by Income, 2004

11. Entertainment: Market Shares by Income, 2004

12. Entertainment: Average Spending by High-Income Consumer Units, 2004

13. Entertainment: Indexed Spending by High-Income Consumer Units, 2004

14. Entertainment: Total Spending by High-Income Consumer Units, 2004

15. Entertainment: Market Shares by High-Income Consumer Units, 2004

16. Entertainment: Average Spending by Household Type, 2004

17. Entertainment: Indexed Spending by Household Type, 2004

18. Entertainment: Total Spending by Household Type, 2004

19. Entertainment: Market Shares by Household Type, 2004

20. Entertainment: Average Spending by Race and Hispanic Origin, 2004

21. Entertainment: Indexed Spending by Race and Hispanic Origin, 2004

22. Entertainment: Total Spending by Race and Hispanic Origin, 2004

23. Entertainment: Market Shares by Race and Hispanic Origin, 2004

24. Entertainment: Average Spending by Region, 2004

25. Entertainment: Indexed Spending by Region, 2004

26. Entertainment: Total Spending by Region, 2004

27. Entertainment: Market Shares by Region, 2004

28. Entertainment: Average Spending by Education, 2004

29. Entertainment: Indexed Spending by Education, 2004

30. Entertainment: Total Spending by Education, 2004

31. Entertainment: Market Shares by Education, 2004

Household Spending on Entertainment by Product Category, 2004

32. Admission to Sports Events

33. Athletic Gear, Game Tables, and Exercise Equipment

34. Bicycles

35. Cable Service and Community Antenna

36. CD, Tape, Record, and Video Mail Order Clubs

37. CDs, Audio Tapes, and Records

38. Club Memberships (Social, Recreational, Civic)

39. Fees for Participant Sports

40. Fees for Recreational Lessons

41. Film

42. Film Processing .66

43. Movie, Theater, Opera, and Ballet Tickets

44. Musical Instruments and Accessories

45. Photographic Equipment

46. Photographer’s Fees

47. Recreational Vehicles, Motorized

48. Sound Components, Equipment, and Accessories

49. Television Sets ...80

50. Toys, Games, Hobbies, and Tricycles

51. VCRs and Video Disc Players

52. Videocassettes, Tapes, and Discs

53. Videogame Hardware and Software

54. Videotape, Disc, and Film Rental

Appendix: Spending by Product and Service, Ranked by Amount Spent, 2004

Glossary

Abstract

This report presents the demographics of who buys entertainment. Based on unpublished data collected by the Bureau of Labor Statistics’ Consumer Expenditure Survey, the report examines how much Americans spend on entertainment by the demographics that count—age, income, high-income households, household type, region of residence, race and Hispanic origin, and education. To round out the spending picture, it also presents “who-are-the-best-customers” analyses of the data, showing the demographics of spending at a glance. The items examined in this report fall within the categories of fees and admissions (movie tickets, social club memberships, etc.); television, radio, and sound equipment; and other entertainment products and services (recreational vehicles, sports equipment, photographic supplies, etc.).

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