Bundle of Four China Reports - Alcoholic Drinks, Fast Food & Consumer Catering, Kids & Soft Drinks : Market Research Report

Bundle of Four China Reports - Alcoholic Drinks, Fast Food & Consumer Catering, Kids & Soft Drinks

Published by: Access Asia

If purchased separately the total price would be $7,030.

INTRODUCTION

Report Coverage

Executive Summary

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA’S ALCOHOLIC DRINKS MARKET

Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of Statistics

1.1 Overview

1.2 China’s Total Food & Beverage Market

1.2.1 Total Food Market: Total Value Trends

Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.2.2 Total Food Market: Urban Value Trends

Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.2.3 Total Food Market: Rural Value Trends

Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.3 China’s Alcoholic Drinks Market

1.3.1 China’s Alcoholic Drinks Market: Total Market Size

Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2000-2006

1.3.2 China’s Alcoholic Drinks Market: Total Market Retail/HoReCa Split

Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.3 China’s Alcoholic Drinks Market: Total Market Growth

Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.4 China’s Alcoholic Drinks Market: Per Capita Consumption

Table 1.7 PER CAPITA CONSUMER MARKET FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.5 China’s Alcoholic Drinks Market: Food & Alcoholic Drinks Market Significance

Table 1.8 SPIRITS SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.9 ALCOHOLIC DRINKS CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.10 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS CURRENT SALES VALUE BY PROVINCE IN CHINA, 2006

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.11 PER CAPITA SPENDING ON ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006

1.4.4 Regional Markets: Provincial Volumes

Table 1.12 ALCOHOLIC DRINKS MARKET VOLUME BY PROVINCE IN CHINA, 2000-2006

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.13 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS SALES VOLUME BY PROVINCE IN CHINA, 2006

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.14 PER CAPITA VOLUME CONSUMPTION OF ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006

1.5 Retail Sector Breakdown

1.5.1 Retail Sector Breakdown: Sector Values & Volumes

Table 1.15 THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.5.2 Retail Sector Breakdown: Sector Shares

Table 1.16 % BREAKDOWN OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.5.3 Retail Sector Breakdown: Annual Growth Rates

Table 1.17 % ANNUAL GROWTH OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.6 HoReCa Sector Breakdown

1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes

Table 1.18 THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.6.2 HoReCa Sector Breakdown: Sector Shares

Table 1.19 % BREAKDOWN OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.6.3 HoReCa Sector Breakdown: Annual Growth Rates

Table 1.20 % ANNUAL GROWTH OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.7 Total Consumer Market Sector Breakdown

1.7.1 Total Consumer Market Sector Breakdown: Sector Values & Volumes

Table 1.21 THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.7.2 Total Consumer Market Sector Breakdown: Sector Shares

Table 1.22 % BREAKDOWN OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.7.3 Total Consumer Market Sector Breakdown: Annual Growth Rates

Table 1.23 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.8 Urban & Rural Sales of Spirits in China

1.8.1 Urban & Rural Market: Total Sales

Table 1.24 THE CURRENT VALUE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY URBAN & RURAL SALES IN CHINA, 2000-2006

1.8.2 Urban & Rural Market: Growth Rates

Table 1.25 % GROWTH OF THE CURRENT VALUE TOTAL RETAIL MARKET FOR SPIRITS BY URBAN & RURAL MARKETS IN CHINA, 2000-2006

1.9 Market Shares

1.9.1 Market Shares: Leading Company Spirits Market Shares

Table 1.26 LEADING SPIRITS DISTILLERS IN CHINA BY REVENUES, 2001-2004

1.9.2 Market Shares: Leading Company Rice Wine Market Shares

Table 1.27 LEADING RICE WINE DISTILLERS IN CHINA BY REVENUES, 2001-2004

1.9.3 Market Shares: Leading Company Beer Industry Shares

Table 1.28 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

1.9.4 Market Shares: Brand Shares

Table 1.29 LEADING COMPANY BRAND SHARES OF NATIONAL RETAIL SALES IN CHINA, 1998-2004

1.9.5 Market Shares: Leading Winery Revenues

Table 1.30 CHINA’S LEADING WINERIES BY REVENUES, 2002-2004

Table 1.31 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004

1.10 Prices

1.10.1 Prices: Retail Price Indices

Table 1.32 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005

1.10.2 Prices: Average Spirits Unit Values

Table 1.33 AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006

1.10.3 Prices: Average Spirits Unit Value Growth Rates

Table 1.34 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006

1.10.4 Prices: Average Beer Unit Values

Table 1.35 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006

1.10.5 Prices: Average Beer Unit Value Growth Rates

Table 1.36 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006

1.10.6 Prices: Average Wine Unit Values

Table 1.37 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006

1.10.7 Prices: Average Wine Unit Value Growth Rates

Table 1.38 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006

1.10.8 Prices: Average Spirits Regional Unit Prices

Table 1.39 AVERAGE LOCAL CURRENCY RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006

1.10.9 Prices: Average Regional Spirits Unit Price Growth

Table 1.40 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006

1.10.10 Prices: Average Regional Beer Unit Prices

Table 1.41 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006

1.10.11 Prices: Average Regional Beer Unit Price Growth

Table 1.42 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006

1.10.12 Prices: Average Regional Wine Unit Prices

Table 1.43 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006

1.10.13 Prices: Average Regional Wine Unit Price Growth

Table 1.44 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006

1.11 Outlook

1.11.1 Outlook: Forecast Trends

1.11.2 Outlook: Total Market Size In Value Terms

Table 1.45 FORECAST TOTAL CONSUMER MARKET VALUE FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011

1.11.3 Outlook: Total Volume Market Size

Table 1.46 FORECAST TOTAL CONSUMER MARKET VOLUME FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011

1.11.4 Outlook: Sector Values & Volumes

Table 1.47 FORECAST CONSTANT 2006 VALUE & VOLUME TOTAL CONSUMER MARKET SALES OF ALCOHOLIC DRINKS BY SECTOR IN CHINA, 2007-2011

1.11.5 Outlook: Sector Breakdown

Table 1.48 FORECAST % VALUE BREAKDOWN OF TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES BY SECTOR IN CHINA, 2007-2011

1.11.6 Outlook: Sector Growth

Table 1.49 FORECAST ANNUAL % VALUE TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES GROWTH BY SECTOR IN CHINA, 2007-2011

1.12 Current Issues

1.12.1 Current Issues: Legislation

1.12.2 Current Issues: WTO Impact

1.12.3 Current Issues: Food Safety

1.12.4 Current Issues: Black Market

1.12.5 Current Issues: Organic Production

1.12.6 Current Issues: Genetically Modified (GM) Food

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Overview

2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion

2.2 Consumers

2.2.1 Consumer Profile: Broad Consumer Trends

2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile

2.2.3 Consumer Profile: Drinking Habits

2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption

2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand

2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns

2.2.7 Consumers: Alcoholic Drinks Price Point

2.2.8 Consumers: Alcoholic Drinks Packaging

2.2.9 Consumers: Alcoholic Drinks Seasonal Demand

2.3 Wholesale Distribution

2.3.1 Wholesale Distribution: Overview

2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution

2.3.3 Wholesale Distribution: State Organisations & Private Distributors

2.3.4 Wholesale Distribution: State Organisations & Private Distributors

2.3.5 Wholesale Distribution: Production Legislation

2.3.6 Wholesale Distribution: Trading Legislation

2.3.7 Wholesale Distribution: Vertical Integration

2.3.8 Wholesale Distribution: The Black Market

2.3.9 Wholesale Distribution: Sales by Distribution Channel

Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

2.3.10 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers

Table 2.2 10 LEADING SPIRITS WHOLESALERS IN CHINA, 2003

2.4 Retail Distribution

Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

3.1 White Spirits Industry

3.1.1 White Spirits Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF WHITE SPIRITS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.1.2 White Spirits Industry: Revenue & Profit

Table 3.2 WHITE SPIRITS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2004

3.1.3 White Spirits Industry: Regional Output Volume

Table 3.3 REGIONAL STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2004

3.2 Key White Spirits Manufacturers

3.2.1 Key White Spirits Manufacturers: Key Statistics

Table 3.4 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2002

Table 3.5 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2003

Table 3.6 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2004

3.2.2 Key White Spirits Manufacturers: Industry Revenue Shares

Table 3.7 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.8 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.9 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.2.3 Key White Spirits Manufacturers: Industry Profit Shares

Table 3.10 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.11 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.12 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.2.4 Key White Spirits Manufacturers: Profitability

Table 3.13 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2002

Table 3.14 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2003

Table 3.15 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2004

3.2.5 Key White Spirits Manufacturers: Revenue Per Employee

Table 3.16 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.17 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.18 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.3 Rice (Yellow) Wine Industry

3.3.1 Rice Wine Industry: Industry Manufacturers & Revenue

Table 3.19 TOTAL NUMBER OF RICE WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006

3.3.2 Rice Wine Industry: Industry Revenue & Profit

Table 3.20 RICE WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006

3.3.3 Rice Wine Industry: Regional Output Volume

Table 3.21 REGIONAL STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2004

3.4 Key Rice Wine Manufacturers

3.4.1 Key Rice Wine Manufacturers: Key Statistics

Table 3.22 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2002

Table 3.23 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2003

Table 3.24 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2004

3.4.2 Key Rice Wine Manufacturers: Industry Revenue Shares

Table 3.25 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.26 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.27 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.4.3 Key Rice Wine Manufacturers: Industry Profit Shares

Table 3.28 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.29 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.30 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.4.4 Key Rice Wine Manufacturers: Profitability

Table 3.31 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.32 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.33 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2004

3.4.5 Key Rice Wine Manufacturers: Revenue Per Employee

Table 3.34 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.35 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.36 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.5 Beer Industry

3.5.1 Beer Industry: Industry Manufacturers & Revenue

Table 3.37 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.5.2 Beer Industry: Industry Revenue & Profit

Table 3.38 BEER INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.5.3 Beer Industry: Average Price Breakdown by Process Stage

Table 3.39 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004

3.5.4 Beer Industry: Regional Brewery Numbers

Table 3.40 TOTAL NUMBER OF BREWERIES BY PROVINCE IN CHINA, 2001-2006

3.5.5 Beer Industry: Regional Employee Numbers

Table 3.41 TOTAL NUMBER OF BEER MANUFACTURING EMPLOYEES BY PROVINCE IN CHINA, 2001-2006

3.5.6 Beer Industry: Regional Revenues

Table 3.42 TOTAL BEER MANUFACTURING INDUSTRY REVENUES BY PROVINCE IN CHINA, 2001-2006

3.5.7 Beer Industry: Regional Profits

Table 3.43 TOTAL BEER MANUFACTURING INDUSTRY PROFITS BY PROVINCE IN CHINA, 2001-2006

3.5.8 Beer Industry: Regional Profitability

Table 3.44 TOTAL BEER MANUFACTURING INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2001-2006

3.5.9 Beer Industry: Regional Revenue Per Employee

Table 3.45 TOTAL BEER MANUFACTURING INDUSTRY REVENUE PER EMPLOYEE BY PROVINCE IN CHINA, 2001-2006

3.6 Key Beer Manufacturers

3.6.1 Key Beer Manufacturers: Revenues

Table 3.46 REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.2 Key Beer Manufacturers: Industry Revenue Shares

Table 3.47 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.3 Key Beer Manufacturers: Profits

Table 3.48 PROFITS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.4 Key Beer Manufacturers: Industry Profit Shares

Table 3.49 % SHARE OF INDUSTRY PROFITS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.5 Key Beer Manufacturers: Assets

Table 3.50 ASSETS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.6 Key Beer Manufacturers: Profitability

Table 3.51 PROFITABILITY OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.7 Key Beer Manufacturers: Employees

Table 3.52 EMPLOYEE NUMBERS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.8 Key Beer Manufacturers: Revenue Per Employee

Table 3.53 REVENUES PER EMPLOYEES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.9 Key Beer Manufacturers: Volume Sales

Table 3.54 VOLUME SALES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

3.6.10 Key Beer Manufacturers: Volume Industry Sales Share

Table 3.55 % SHARE OF INDUSTRY VOLUME SALES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

3.7 Grape Wine Industry

3.7.1 Grape Wine Industry: China’s Wine Regions

3.7.2 Grape Wine Industry: Industry Manufacturers & Revenue

Table 3.56 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.7.3 Grape Wine Industry: Industry Revenue & Profit

Table 3.57 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.7.4 Grape Wine Industry: Average Price Breakdown by Process Stage

Table 3.58 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004

3.7.5 Grape Wine Industry: Regional Winery Numbers

Table 3.59 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004

3.7.6 Grape Wine Industry: Regional Employee Numbers

Table 3.60 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA, 2002-2004

Table 3.61 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN CHINA, 2002-2004

3.7.7 Grape Wine Industry: Regional Revenues

Table 3.62 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004

Table 3.63 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004

3.7.8 Grape Wine Industry: Regional Profits

Table 3.64 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004

Table 3.65 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004

3.7.9 Grape Wine Industry: Regional Profitability

Table 3.66 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2002-2004

3.7.10 Grape Wine Industry: Regional Revenue Per Employee

Table 3.67 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004

3.7.11 Grape Wine Industry: Regional Profit Per Employee

Table 3.68 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004

3.8 Key Grape Wine Manufacturers

3.8.1 Key Grape Wine Manufacturers: Revenues

Table 3.69 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2002

Table 3.70 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2003

Table 3.71 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2004

3.8.2 Key Grape Wine Manufacturers: Industry Revenue Shares

Table 3.72 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.73 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.74 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.8.3 Key Grape Wine Manufacturers: Profits

Table 3.75 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.76 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.77 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.8.4 Key Grape Wine Manufacturers: Industry Profit Shares

Table 3.78 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.79 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.80 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2004

3.8.5 Key Grape Wine Manufacturers: Revenue Per Employee

Table 3.81 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.82 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.83 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.9 Fruit Wine Industry

3.9.1 Fruit Wine Industry: Industry Manufacturers & Revenue

Table 3.84 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.9.2 Fruit Wine Industry: Industry Revenue & Profit

Table 3.85 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.9.3 Fruit Wine Industry: Regional Output Volume

Table 3.86 REGIONAL STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2004

3.10 Key Fruit Wine Manufacturers

3.10.1 Key Fruit Wine Manufacturers: Key Statistics

Table 3.87 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2002

Table 3.88 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2003

Table 3.89 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2004

3.10.2 Key Fruit Wine Manufacturers: Industry Revenue Shares

Table 3.90 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.91 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.92 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.10.3 Key Fruit Wine Manufacturers: Industry Profit Shares

Table 3.93 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.94 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.95 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.10.4 Key Fruit Wine Manufacturers: Profitability

Table 3.96 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.97 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.98 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2004

3.10.5 Key Fruit Wine Manufacturers: Revenue Per Employee

Table 3.99 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.100 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.101 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.10.6 Fruit Wine: Key Trends in the Fruit Wine Market

3.10.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers

3.10.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption

3.11 Imports

3.11.1 Imports: Spirits Value & Volume

Table 3.102 IMPORT VALUE & VOLUME OF SPIRITS INTO CHINA, 2000-2006

3.11.2 Imports: Spirits Imports Significance

Table 3.103 IMPORTS AS A % OF TOTAL VOLUME SPIRITS CONSUMPTION IN CHINA, 2000-2006

3.11.3 Imports: Beer Value

Table 3.104 CHINA BEER IMPORT VALUE AND GROWTH, 2000-2006*

3.11.4 Imports: Beer Volume

Table 3.105 CHINA BEER IMPORT VOLUME AND GROWTH, 2000-2006*

3.11.5 Imports: Beer Average Unit Value

Table 3.106 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2000-2006*

3.11.6 Imports: Beer Significance

Table 3.107 CHINA BEER IMPORTS AS A % OF TOTAL BEER CONSUMPTION AND EXPENDITURE, 2000-2006*

3.11.7 Imports: Wine Value

Table 3.108 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*

3.11.8 Imports: Wine Volume

Table 3.109 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*

3.11.9 Imports: Wine Significance

Table 3.110 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA, 2000-2006*

3.12 Exports

3.12.1 Exports: Spirits Value & Volume

Table 3.111 EXPORT VALUE & VOLUME OF SPIRITS FROM CHINA, 2000-2006

3.12.2 Exports: Spirits Significance

Table 3.112 EXPORTS AS A % OF DOMESTIC SPIRITS OUTPUT IN CHINA, 2000-2006

3.12.3 Exports: Beer Value

Table 3.113 CHINA BEER EXPORT VALUE AND GROWTH, 2000-2006*

3.12.4 Exports: Beer Volume

Table 3.114 CHINA BEER EXPORT VOLUME AND GROWTH, 2000-2006*

3.12.5 Exports: Beer Average Unit Value

Table 3.115 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2000-2006*

3.12.6 Exports: Beer Significance

Table 3.116 CHINA BEER EXPORTS AS A % OF DOMESTIC OUTPUT, 2000-2006*

3.12.7 Exports: Wine Value

Table 3.117 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*

3.12.8 Exports: Wine Volume

Table 3.118 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*

3.12.9 Exports: Wine Significance

Table 3.119 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006*

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING ALCOHOLIC DRINKS COMPANY PROFILES

5.1 Anheuser-Busch

5.1.1 Anheuser-Busch: Company Details

5.1.2 Anheuser-Busch: Company Background

Table 5.1 ANHEUSER-BUSCH: BUDWEISER’S POSITION IN THE GLOBAL BEER BRAND TABLE BY VOLUME SALES, 2003

5.1.3 Anheuser-Busch: Anheuser-Busch International

5.1.4 Anheuser-Busch: China-based Activities

5.1.5 Anheuser-Busch: Financial Summary

Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2002-2005*

Table 5.3 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.4 HARBIN BEER BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.5 HENAN JINXING BREWERY GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.1.6 Anheuser-Busch: Future Strategy

5.2 Anhui Gujing Group Co., Ltd.

5.2.1 Anhui Gujing Group: Company Details

5.2.2 Anhui Gujing Group: Company Background

5.2.3 Anhui Gujing Group: Financial Results

Table 5.6 ANHUI GUJING GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.3 Asia Pacific Breweries (APB)

5.3.1 APB: Company Details

5.3.2 APB: Company Background

5.3.3 APB: Hainan

5.3.4 APB: Shanghai

5.3.5 APB: Financial Results

Table 5.7 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2002-2006*

5.3.7 APB: Future Strategy

5.4 Asahi Breweries Ltd

5.4.1 Asahi: Company Details

5.4.2 Asahi: Company Background

5.4.3 Asahi: China-based Activities

5.4.4 Asahi: Financial Summary

Table 5.8 ASAHI BREWERIES: FINANCIAL RESULTS, 2003-2005*

Table 5.9 YANTAI BEER ASAHI CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.4.5 Asahi: Future Strategy

5.5 Beijing Yanjing Brewing Group Corporation

5.5.1 Beijing Yanjing Brewing: Company Details

5.5.2 Beijing Yanjing Brewing: Company History

Table 5.10 BEIJING YANJING BREWING GROUP CORPORATION: MAJOR SHAREHOLDERS, 2004

5.5.3 Beijing Yanjing Brewing: Products and Brands

Table 5.11 BEIJING YANJING BREWING GROUP CORP: PRODUCTS AND BRANDS, 2004

5.5.4 Beijing Yanjing Brewing: Recent Developments

5.5.5 Beijing Yanjing Brewing: Financial Results

Table 5.12 BEIJING YANJING BREWING GROUP CORPORATION: SALES BY CORE PRODUCT SECTOR, 2005

Table 5.13 BEIJING YANJING BREWING GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.14 YANJING BEER GUILIN LIQUANCO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.5.6 Beijing Yanjing Brewing: Future Strategy

5.6 Carlsberg Beweries A/S

5.6.1 Carlsberg: Company Details

5.6.2 Carlsberg: Company Background

5.6.3 Carlsberg: China-based Activities

5.6.4 Carlsberg: Financial Summary

Table 5.15 CARLSBERG: FINANCIAL RESULTS, 2002-2005*

5.6.5 Carlsberg: Future Strategy

5.7 CBR Brewing Company Inc.

5.7.1 CBR Brewing: Company Details

5.7.2 CBR Brewing: Company Background

5.7.3 CBR Brewing: China-based Activities

Table 5.16 BLUE RIBBON GROUP: MAJOR SUBSIDIARIES IN CHINA, 2003

5.7.4 CBR Brewing: Breweries

5.7.5 CBR Brewing: Production

5.7.6 CBR Brewing: Marketing Operations

5.7.7 CBR Brewing: Distribution

5.7.8 CBR Brewing: Recent Developments

5.7.9 CBR Brewing: Financial Results

Table 5.17 CBR BREWING: SALES RESULTS BY OPERATIONS, 2000-2002

Table 5.18 CBR BREWING: FINANCIAL RESULTS, 1999-2002*

Table 5.19 JI’NAN NOBLE CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.7.10 CBR Brewing: Future Strategies

5.8 China Kweichow Moutai Distillery Co., Ltd.

5.8.1 China Kweichow Moutai Distillery: Company Details

5.8.2 China Kweichow Moutai Distillery: History

5.8.3 China Kweichow Moutai Distillery: Products

5.8.4 China Kweichow Moutai Distillery: Financial Results

Table 5.20 CHINA KWEICHOW MOUTAI DISTILLERY CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.9 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)

5.9.1 COFCO: Company Details

5.9.2 COFCO: Company Background

5.9.3 COFCO: Company Divisions

5.9.4 COFCO: Company Subsidiaries

5.9.5 COFCO: Wineries

5.9.6 COFCO: Recent Developments

5.9.7 COFCO: Brand Strategies

5.9.8 COFCO: Financial Results

Table 5.21 COFCO: BROAD FINANCIAL RESULTS, 2002-2005

Table 5.22 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004

5.10 China Resources Enterprises, Ltd. (CRE)

5.10.1 CRE: Company Details

5.10.2 CRE: Company Background

5.10.3 CRE: China Related Activities

Table 5.23 CHINA RESOURCES ENTERPRISES: SALES VOLUME BY BREWERY, YEAR-END 31 DEC., 2003

Table 5.24 CHINA RESOURCES ENTERPRISES: MAJOR BREWERIES ACQUIRED IN 2004

Table 5.25 CHINA RESOURCES ENTERPRISES: CR SNOW’S TOP 10 BRANDS, 2004

5.10.4 CRE: Financial Results

Table 5.26 CHINA RESOURCES ENTERPRISES: FINANCIAL RESULTS, 2002-2005*

Table 5.27 CHINA RESOURCES ENTERPRISES: MARKET SHARE FOR KEY REGIONS, 2004

5.10.5 CRE: China Resources (Shenyang) Snowflake

Table 5.28 CHINA RESOURCES (SHENYANG) SNOWFLAKE BREWERY COMPANY: FINANCIAL RESULTS, 2002-2005*

5.10.6 CRE: Sichuan Lanjian (Blue Sword) Group

Table 5.29 BLUE SWORD GROUP: DIVISIONS & SUBSIDIARIES, 2003

Table 5.30 SICHUAN LANJIAN (BLUE SWORD) GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.11 Diageo/Guinness

5.11.1 Diageo/Guinness: Company Details

5.11.2 Diageo/Guinness: Company Background

5.11.3 Diageo/Guinness: China-Related Activities

5.11.4 Diageo/Guinness: Financial Results

Table 5.31 DIAGEO: FINANCIAL RESULTS, 2003-2006*

5.12 Foster’s Brewing Group

5.12.1 Foster’s: Company Details

5.12.2 Foster’s: Company Background

5.12.3 Foster’s: China-based Activities

5.12.4 Foster’s: Financial Summary

Table 5.32 FOSTER’S BREWING GROUP: FINANCIAL RESULTS, 2003-2006*

5.13 Fujian Yanjing Huiquan Brewing (Group) Inc.

5.13.1 Fujian Yanjing Huiquan: Company Details

5.13.2 Fujian Yanjing Huiquan: Company Background

5.13.3 Fujian Yanjing Huiquan: Financial Results

Table 5.33 FUJUIAN YANJING HUIQUAN BEER GROUP INC.: FINANCIAL RESULTS, 2002-2005*

5.14 Gansu Huangtai Wine-Marketing Industry Co., Ltd.

5.14.1 Gansu Huangtai Wine-Marketing Industry: Company Details

5.14.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products

5.14.3 Gansu Huangtai Wine-Marketing Industry: Financial Results

Table 5.34 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.15 Gansu Mogao Industrial Development Co., Ltd.

5.15.1 Gansu Mogao Industrial Development: Company Details

5.15.2 Gansu Mogao Industrial Development: Company Background & Products

5.15.3 Gansu Mogao Industrial Development: Financial Results

Table 5.35 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.16 Great Wall Wine Co., Ltd.

5.16.1 Great Wall: Company Details

5.16.2 Great Wall: Company Background & Products

5.16.3 Great Wall: Financial Results

Table 5.36 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.17 Heineken NV

5.17.1 Heineken: Company Details

5.17.2 Heineken: Company Background

5.17.3 Heineken: China-Related Activities

5.17.4 Heineken: Financial Results

Table 5.37 HEINEKEN NV: FINANCIAL RESULTS, 2002-2005*

5.17.5 Heineken: Shenzhen Jinwei (Kingway) Beer Brewing Co., Ltd.

Table 5.38 SHENZHEN KINGWAY BEER CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.18 Huaxia Winery Co., Ltd.

5.18.1 Huaxia Winery: Company Details

5.18.2 Huaxia Winery: Company Background & Products

5.18.3 Huaxia Winery: Financial Results

Table 5.39 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.19 Hunan Juigui Wine Co., Ltd.

5.19.1 Hunan Juigui Wine: Company Details

5.19.2 Hunan Juigui Wine: Company Background

5.19.3 Hunan Juigui Wine: Financial Results

Table 5.40 HUNAN JUIGUI WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.20 Interbrew (InBev)

5.20.1 Interbrew: Company Details

5.20.2 Interbrew: Company Background

5.20.3 Interbrew: Bass PLC

5.20.4 Interbrew: Brauerei Beck GmbH & Company

5.20.5 Interbrew: China-based Activities

5.20.6 Interbrew: Financial Summary

Table 5.41 INTERBREW: FINANCIAL RESULTS, 2002-2005*

Table 5.42 INTERBREW: ASIA-PACIFIC FINANCIAL RESULTS, 2002-2005*

5.20.7 Interbrew: Guangzhou City Zhujiang Brewing Group Company

Table 5.43 GUANGZHOU ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.21 Kirin Brewery Company Ltd

5.21.1 Kirin Brewery Company: Company Details

5.21.2 Kirin Brewery Company: Company Background

5.21.3 Kirin Brewery Company: China-based Activities

5.21.4 Kirin Brewery Company: Financial Summary

Table 5.44 KIRIN BREWERIES: FINANCIAL RESULTS, 2002-2005*

5.22 Lion Nathan

5.22.1 Lion Nathan: Company Details

5.22.2 Lion Nathan: Company Background

5.22.3 Lion Nathan: China-based Activities

5.22.4 Lion Nathan: Financial Summary

Table 5.45 LION NATHAN: GROUP FINANCIAL RESULTS, 2002-2005*

Table 5.46 LION NATHAN: CHINA FINANCIAL RESULTS, 2002-2004*

5.23 Luzhou Laojiao Group Co., Ltd.

5.23.1 Luzhou Laojiao Group: Company Details

5.23.2 Luzhou Laojiao Group: Company Background

5.23.3 Luzhou Laojiao Group: Financial Results

Table 5.47 LUZHOU LAOJIAO GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.24 Minquan Wufeng Wine Co., Ltd.

5.24.1 Minquan Wufeng Wine: Company Details

5.24.2 Minquan Wufeng Wine: Company Background

5.24.3 Minquan Wufeng Wine: Financial Results

Table 5.48 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*

5.25 Remy Cointreau/Dynasty Wine

5.25.1 Remy Cointreau: Company Details

5.25.2 Remy Cointreau: Company Background

5.25.3 Remy Cointreau: China Operations

Table 5.49 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.25.4 Remy Cointreau: Financial Results

Table 5.50 RÉMY COINTREAU: FINANCIAL RESULTS 2004/05-2005/06*

5.26 SABMiller PLC

5.26.1 SABMiller: Company Details

5.26.2 SABMiller: Company Background

5.26.3 SABMiller: China-based Activities

5.26.4 SABMiller: Financial Summary

Table 5.51 SABMILLAR PLC: FINANCIAL RESULTS, 2003-2006*

5.27 Sapporo Breweries Ltd.

5.27.1 Sapporo Breweries: Company Details

5.27.2 Sapporo Breweries: Company Background

5.27.3 Sapporo Breweries: China-based Activities

5.27.4 Sapporo Breweries: Financial Results

Table 5.52 SAPPORO: FINANCIAL RESULTS, 2002-2005*

5.28 Scottish & Newcastle

5.28.1 Scottish & Newcastle: Company Details

5.28.2 Scottish & Newcastle: Company Background

3.28.3 Scottish & Newcastle: China-related Activities

3.28.4 Scottish & Newcastle: Chongqing Beer Co., Ltd.

Table 5.53 CHONGQING BEER CO. LTD.: FINANCIAL RESULTS, 2002-2005*

3.28.5 Scottish & Newcastle: Financial Results

Table 5.54 SCOTTISH & NEWCASTLE: FINANCIAL RESULTS, 2002-2005*

5.29 Shandong Lanling Enterprise (Group) Co., Ltd.

5.29.1 Shandong Lanling Group: Company Details

5.29.2 Shandong Lanling Group: Company Background

5.29.3 Shandong Lanling Group: Financial Results

Table 5.55 SHANDONG LANLING ENTERPRISE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.30 Shanxi Xinghuacun Fenjiu Group Co.

5.30.1 Shanxi Xinghuacun Fenjiu Group: Company Details

5.30.2 Shanxi Xinghuacun Fenjiu Group: Company Background

5.30.3 Shanxi Xinghuacun Fenjiu Group: Financial Results

Table 5.56 SHANXI XINGHUACUN FENJIU GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.31 Shaoxing Guyue Longshan Rice Wine Co., Ltd.

5.31.1 Shaoxing Guyue Longshan Rice Wine: Company Details

5.31.2 Shaoxing Guyue Longshan Rice Wine: Company Background

5.31.3 Shaoxing Guyue Longshan Rice Wine: Financial Results

Table 5.57 SHAOXING GUYUE LONGSHAN RICE WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.32 Sichuan Quanxing Co., Ltd.

5.32.1 Sichuan Quanxing: Company Details

5.32.2 Sichuan Quanxing: Company Background

5.32.3 Sichuan Quanxing: Financial Results

Table 5.58 SICHUAN QUANXING CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.33 Sichuan Tuopai Group Co., Ltd.

5.33.1 Sichuan Tuopai: Company Details

5.33.2 Sichuan Tuopai: Company Background

5.33.3 Sichuan Tuopai: Financial Results

Table 5.59 SICHUAN TUOPAI CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.34 Sichuan Yibin Wuliangye Group Co., Ltd.

5.34.1 Sichuan Yibin Wuliangye Group: Company Details

5.34.2 Sichuan Yibin Wuliangye Group: Company Background

5.34.3 Sichuan Yibin Wuliangye Group: Financial Results

Table 5.60 SICHUAN YIBIN WULIANGYE GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.35 Sino-French Joint-Venture Dynasty Co., Ltd.

5.35.1 Sino-French Joint-Venture Dynasty: Company Details

5.35.2 Sino-French Joint-Venture Dynasty: Company Background & Products

5.35.3 Sino-French Joint-Venture Dynasty: Financial Results

Table 5.61 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.36 Suntory Ltd

5.36.1 Suntory: Company Details

5.36.1 Suntory: Company Background

5.36.2 Suntory: China-based Activities

5.37 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery)

5.37.1 Tonghua Grape Wine: Company Details

5.37.2 Tonghua Grape Wine: Company Background & Products

5.37.3 Tonghua Grape Wine: Financial Results

Table 5.62 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

Table 5.63 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.38 Tsingtao Brewery Company Ltd.

5.38.1 Tsingtao Brewery: Company Details

5.38.2 Tsingtao Brewery: Company History

5.38.3 Tsingtao Brewery: Products and Brands

Table 5.64 TSINGTAO BREWERY CO. LTD.: CORE PRODUCTS & BRANDS

5.38.4 Tsingtao Brewery: Recent Developments

Table 5.65 TSINGTAO BREWERY CO. LTD.: 5 LEADING SHAREHOLDERS, 2004

5.38.5 Tsingtao Brewery: Company Structure

5.38.6 Tsingtao Brewery: Financial Results

Table 5.66 TSINGTAO BREWERY CO. LTD.: 8-YEAR FINANCIAL RESULTS SUMMARY, 1998-2005*

Table 5.67 TSINGTAO BREWERY CO. LTD.: FINANCIAL RESULTS, 2002-2005*

5.38.7 Tsingtao Brewery: Future Strategies

5.39 Yantai Changyu Group Co., Ltd.

5.39.1 Yantai Changyu Group: Company Details

5.39.2 Yantai Changyu Group: Company Background & Products

5.39.3 Yantai Changyu Group: Financial Results

Table 5.68 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*

Table 5.69 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.40 Yantai Weilong Wine Co., Ltd.

5.40.1 Yantai Weilong Wine: Company Details

5.40.2 Yantai Weilong Wine: Company Background & Products

5.40.3 Yantai Weilong Wine: Financial Results

Table 5.70 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

6 CONTACTS

6.1 Trade Organisations

6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation

6.1.2 Trade Organisations: All-China Federation of Industry & Commerce

6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association

6.2 Government Departments

6.2.1 Government Departments: State Economic and Trade Commission - State Light Industry Bureau

6.2.2 Government Departments: CNCLI International Co-operation Department

7 RELEVANT TRADE FAIRS & EXHIBITIONS

7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology Show

7.2 Spring National Sugar & Alcoholic Commodities Fair

7.3 China International Exhibition on Beverage & Brewery Processing Technology

7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

7.5 The International Exhibition for Food & Drink South China

7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China

7.7 Beverage & Beveragetec Shanghai

7.8 PFP - China Drinktec - China International Exhibition on Beverage & Brewery Processing Technology

7.9 China (Zhuhai) International Wine and Spirits Trade Fair

7.10 Beijing International Food & Wine Experience

APPENDIX A: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 1998-2005

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998-2005

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998-2005

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2002-2005

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998-2005

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 1998-2005

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998-2005

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Table A.9 GDP AND COST OF LIVING INDEX, 1998-2005

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table 1.10 GDP RANKED BY PROVINCE, 1998-2005

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998-2005

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005

A.5.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998-2005

A.6.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998-2005

A.6.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998-2005

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998-2005

A.7.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998-2005

A.7.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998-2005

A.7.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998-2005

A.7.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 1998-2005

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 1998-2005

A.8.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998-2005

A.8.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 1998-2005

A.8.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998-2005

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1999-2006*

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999-2006*

A.9.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004

A.9.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004

A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

A.10.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

APPENDIX B: RELEVANT STANDARDS & REGULATIONS

B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages

Foreword

1. Scope

2. Normative references

3. Terms and definitions

4. Basic requirements

5. Indication contents

B.2 General Standard for the Labelling of Pre-packaged Foods

Foreword

General standard for the labeling of prepackaged foods

B.3 Exporting Wine: Labelling Guidelines for China

B.4 Procedures of label audit for imported food

B.5 Measures for Administration of Alcohol Circulation

B.6 Regulation of the People’s Republic of China on the Administration of the Import and Export of Good

B.7 Provisional Regulations of the People’s Republic of China on Consumption Tax

INTRODUCTION: Report Coverage; Markets and Sectors; China’s Retail Statistics: A Cautionary Note; What Are The Problems With Chinese Retail Data?; What Does All This Mean Practically?; Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005; Abbreviations Used; Free Online Newsletter and Editorials
1 CHINA’S CATERING MARKET: 1.1 Overview; 1.2 Total Market Size
Sector Definitions: The Broad Groups; Retail Catering; Travel Catering; Institutional Catering; 1.3 Sector Trends; 1.4 Provincial Markets; 1.5 Provincial Catering Outlets; 1.6 Provincial Catering Employees; 1.7 Key Cities Compared
Beijing Overview: Beijing Market Value
Beijing Transactions
Beijing Average Transactions
Beijing Market Indicators
Beijing Market Potential: Beijing Foodservice Consumers; Beijing Supply Chain Analysis
Chongqing Overview: Chongqing Market Value
Chongqing Transactions
Chongqing Average Transactions
Chongqing Market Indicators
Chongqing Market Potential: Chongqing Foodservice Consumers; Chongqing Supply Chain Analysis
Guangzhou Overview: Guangzhou Market Value
Guangzhou Transactions
Guangzhou Average Transactions
Guangzhou Market Indicators
Special Economic Zones: Hong Kong Influence; Guangzhou Market Potential; Guangzhou Foodservice Consumers; Guangzhou Supply Chain Analysis
Shanghai Overview: Shanghai Market Value
Shanghai Transactions
Shanghai Average Transactions
Shanghai Market Indicators
Shanghai Market Potential: Shanghai Foodservice Consumers; Shanghai Supply Chain Analysis; 1.8 Market Shares; 1.9 Outlook
2 TRENDS AFFECTING THE INDUSTRY: 2.1 Legal Environment; 2.2 Changing Consumer Habits
Food Poisoning: Bad Practice: Going Green; Genetically Modified (GM) Food; Vegetarianism; 2.3 Format Trends; 2.4 Foreign Market Penetration & Influence; 2.5 Operating Issues
Salaries
Business Taxes: 2.6 Catering Marketing
McDonald’s - Beefing Up: KFC - Chickening Out; 2.7 Consumer Profiles
3 SWOT ANALYSIS: 3.1 Strengths; 3.2 Weaknesses; 3.3 Opportunities; 3.4 Threats
5 LEADING COMPANY PROFILES: 5.1 China Baisheng (Yum! Brands) Catering Group; 5.2 China Quanjude (Group) Co., Ltd.; 5.3 Chongqing Dezhuang Group; 5.4 Chongqing Qinma Catering Culture Co., Ltd.; 5.5 Chongqing Xiaotian'e Investment (Group) Co., Ltd.; 5.6 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.; 5.7 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.; 5.8 McDonald's China; 5.9 Tianjin Dicos Foods Development Co., Ltd.
6 OTHER SIGNIFICANT COMPANIES: 6.1 Beijing Xiaotudou Enterprise (Group) Co., Ltd.; 6.2 Café de Coral (CDC) Holdings Ltd.; 6.3 California Beef Noodle King; 6.4 California Fried Chicken; 6.5 Dairy Queen; 6.6 Delifrance Asia/Vie de France (Beijing); 6.7 Domino’s Pizza; 6.8 Donglaishun; 6.9 Doujiang Dawang; 6.10 Fairwood Holdings Ltd; 6.11 Gino’s Pasta-Cappuccino Cafe; 6.12 Häagen-Dazs/Diageo; 6.13 Hard Rock Café International Inc.; 6.14 Hawaii Express Inc.; 6.15 Henry J. Beans; 6.16 Hooter’s of America Inc.; 6.17 Jack’s Place; 6.18 Kenny Rogers Roasters; 6.19 Lan Kwai Fong Restaurant Group; 6.20 Malan Noodle Fastfood; 6.21 Melrose Pizza Café; 6.22 Mister Donut/Duskin Company; 6.23 Moon Shanghai; 6.24 MOS Food Services; 6.25 Ni Wo Ta; 6.26 Pizza Italia; 6.27 Planet Shanghai; 6.28 Popeye’s Chicken & Biscuits; 6.29 Seaport Catering Group Co., Ltd.; 6.30 Shanghai Dah Chong Cooked Food Chain Store; 6.31 Shanghai Renjia Group; 6.32 Shijiazhuang’s Xinyanchun Group; 6.33 Shlotzsky’s; 6.34 Starbucks; 6.35 Subway; 6.36 Sumo Sushi; 6.37 TCBY Systems Inc.; 6.38 TGI Friday’s; 6.39 Tieban Steak Restaurants; 6.40 Tony Roma’s; 6.41 Xiao Ting Catering Management (Shanghai) Co., Ltd.; 6.42 Xinya Group Company Ltd; 6.43 Zhen Ding Chicken
7 CONTACTS: 7.1 Trade Organisations
8 RELEVANT TRADE FAIRS & EXHIBITIONS: 8.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou); 8.2 Tianjin Exhibition on Food Machinery & Packing; 8.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food; 8.4 Food Ingredients & Food Ingredients Asia; 8.5 Agro-Foodtech; 8.6 SIAL China; 8.7 International Fast-food Products Exhibition; 8.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show; 8.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics; 8.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment; 8.11 International Exhibition For Food & Drink South China; 8.12 International Exhibition For Hotel & Bakery South China; 8.13 International Quick Frozen Food Exhibition; 8.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show; 8.15Food China; 8.16 International Food, Packaging, Print, Plastic Products Exhibition; 8.17 Zhejiang Food & Drink Summer Sales Show; 8.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show; 8.19 Shanghai International Food Machine & Package Machine Expo; 8.20 China International Fair For Food, Food Processing & Packaging; 8.21 Shanghai International Supermarket Expo; 8.22 Shanghai International Food Expo; 8.23 Packtech & Foodtech; 8.24 Liaoning Food Show; 8.25 Food & Hotel China; 8.26 Food & Hotel South China; 8.27 Chengdu International Food , Food Processing & Packaging Show; 8.29 International Food Show; 8.30 Interfood Shanghai; 8.31 International Food Processing & Packaging Machinery Exhibition; 8.32 China Food Industry Exhibition; 8.33 China International Franchise Exhibition & Conference; 8.34 International Franchise Conference & Exhibition; 8.35 International Franchise Exhibition & Symposium; 8.36 China International for Hotel & Restaurant Facilities, Equipment & Services, Food & Beverages (Hotel China)
1 MARKET BACKGROUND: A.1 Fast Facts; A.2 Regions of China; Map A.1 CHINA: PROVINCES AND MUNICIPALITIES; A.3 Demographics; A.3.1 Demographics: Total Population; Table A.1 TOTAL POPULATION, 2000-2006; A.3.2 Demographics: Population by Location; Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006; A.3.3 Demographics: Population Breakdown by Location; Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006; A.3.4 Demographics: Population by Province; Table A.4 POPULATION BY PROVINCE, 2000-2006; A.3.5 Demographics: Population Density by Province; Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006; A.3.6 Demographics: Population Concentration; Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006; A.3.7 Demographics: Population by Gender; Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006; A.3.8 Demographics: Population by Age Group; Table A.7 POPULATION BY AGE GROUP, 2000-2006; Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006; A.4 Consumer Attitudes; A.4.1 Consumer Attitudes: Overview; A.4.2 Consumer Attitudes: Response to Political Change; A.4.2 Consumer Attitudes: Response to Economic Change; A.4.3 Consumer Attitudes: Changes in Lifestyle; Livelihood; Individual loans; Housing; Possessions; Travel; Entertainment; Health and Fitness; Purchasing Influences; Taboos; A.5 Consumer Wealth; A.5.1 Consumer Wealth: GDP and Cost of Living; Dealing with WTO; China’s New Middle Class; Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015; Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015; Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015; Confident Shoppers; Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006; A.5.2 Consumer Wealth: Provincial Differences in GDP; Table A.13 GDP BY PROVINCE, 2000-2006; A.5.3 Consumer Wealth: GDP Growth by Province; Table A.14 GDP GROWTH BY PROVINCE, 2000-2006; A.5.4 Consumer Wealth: GDP Per Capita by Province; Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006; A.5.5 Consumer Wealth: Concentration of Wealth by Province; Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006; A.5.6 Consumer Wealth: The Major Cities; Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006; A.6 Households; A.6.1 Households: Overview of Household Conditions; A.6.2 Households: Total Households by Size; Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006; A.6.3 Households: Total households by Urban/Rural Split; Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006; A.6.4 Households: Income Earners Per Household; Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006; A.7 Employment; A.7.1 Employment: Number of Workers by Sector; Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006; A.7.2 Employment: Growth by Sector; Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006; A.7.3 Employment: Number of Workers by Gender; Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006; A.7.3 Employment: Number of Workers by Habitation; Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006; A.7.4 Employment: Urban Unemployment; Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006; A.8 Consumer Income; A.8.1 Consumer Income: Average Incomes by Sector; Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006; A.8.2 Consumer Income: Growth by Sector; Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006; A.8.3 Consumer Income: Average Incomes by Region; Table A.27 AVERAGE INCOMES BY REGION, 2000-2006; A.8.4 Consumer Income: Growth by Region; Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006; A.9 Consumer Market; A.9.1 Consumer Market: Spending Trends; Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*; A.9.2 Consumer Market: Per Capita Consumer Expenditure; Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*; A.9.3 Consumer Market: Retail Sales and Consumer Spending; Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006; A.9.4 Consumer Market: Urban Income and Spending Compared; Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006; A.10 Exchange Rates; A.10.1 Exchange Rates: China; Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006; A.10.2 Exchange Rates: Hong Kong; Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

INTRODUCTION

Report Coverage

Other Relevant Reports from Access Asia

Abbreviations Used

Free Online Newsletter and Editorials

1 NEW CENTURY, NEW COUNTRY, NEW GENERATION

1.1 Overview

1.2 Chinese Children: How Many Are There?

1.2.1 Chinese Children: How Many Are There?: Child Population By Age Group

Table 1.1 CHINA’S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000-2006

Table 1.2 % BREAKDOWN OF CHINA’S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000-2006

1.2.2 Chinese Children: How Many Are There?: The One Child Policy

1.2.3 Chinese Children: How Many Are There?: The Changing Roles Of Children, Families & Society

2 THE PRE-SCHOOL YEARS (0-4)

2.1 Pre-school Population

2.1.1 Pre-school Child Population Trends

Figure 2.1: China’s Birth Rates, 2000-2007

Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006

2.2 Baby Food Market

2.2.1 The Baby Food Market: The Total Market

Figure 2.2: China’s Baby Food Market, 2000-2006

2.2.2 The Baby Food Market: The Sectors

Figure 2.3: China’s Baby Food Sectors, 2000/2006

2.2.3 The Baby Food Market: The Issues

2.2.4 The Baby Food Market: The Future

Figure 2.4: Future Baby Food Market, 2007-2011

2.3 Nappies & Creams

2.3.1 Nappies & Creams: The Nappies Market

Table 2.2 TOTAL RETAIL MARKET VALUE FOR NAPPIES & DIAPERS IN CHINA, 2000-2006

2.3.2 Nappies & Creams: Infant Toiletries

Table 2.3 BABY CARE TOILETRIES RETAIL MARKET VALUE BY SECTOR IN CHINA, 2000-2006

2.4 Early Toys

Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

2.5 Kindergartens

Table 2.5 STATISTICS ON KINDERGARTENS IN CHINA, 1997-2005

2.6 Working Mums

2.6.1 Working Mums: Childcare Provision

Table 2.6 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER’S WORK STATUS, 2002

2.6.2 Working Mums: Number of Working Mothers

Table 2.7 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006

2.6.3 Working Mums: Maternity Leave

2.7 Sharing the Parental Responsibility

2.7.1 The Parents

2.7.2 The Ayi

2.8 The Key Points

3 SCHOOL STARTERS (5-9)

3.1 Primary School Begins

3.1.1 Primary School Begins: Population Trends

Table 3.1 AGES 5-9 POPULATION TRENDS IN CHINA, 2000-2006

3.1.2 Primary School Begins: The Schools

The Law of Compulsory Education

Table 3.2 CHINA’S POPULATION BY LEVEL OF EDUCATION, 2002

Primary school

Homework

Figure 3.1: Primary School Enrollment, 2000-2006

Table 3.3 STATISTICS ON PRIMARY SCHOOLS IN CHINA, 2000-2006

3.2 Starting to Read

Table 3.4 SALES OF PRIMARY SCHOOL TEXTBOOKS, 2000-2006

3.3 The Start of Media and Brand Exposure

3.3.1 The Start of Media and Brand Exposure: Toy Brands - Barbie Wawa Vs Yue-Sai Wawa

3.3.2 The Start of Media and Brand Exposure: Cartoons - Hai’er Brothers

3.3.3 The Start of Media and Brand Exposure: Books - Cartoon Animation Tie-ins

3.3.4 The Start of Media and Brand Exposure: Films - Talking Vegetables and Cyberheroes

3.3.5 The Start of Media and Brand Exposure: Chinese Culture - Reinventing The Old

3.4 The Games Children Play

Table 3.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

3.5 Fickle Feeders

3.5.1 Fickle Feeders: The Average Diet

Figure 3.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006

Figure 3.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006

3.5.2 Fickle Feeders: Breakfast Cereals

Figure 3.4: China’s Breakfast Cereal Market, 2000-2006

Figure 3.5: Future Breakfast Cereal Market, 2007-2011

3.5.2 Fickle Feeders: Instant Noodles

Figure 3.6: China’s Instant Noodles Market, 2000-2006

Figure 3.7: China’s Instant Noodles Shares, 2005

Figure 3.8: Future Instant Noodles Market, 2007-2011

3.5.3 Fickle Feeders: Soft Drinks

Figure 3.9: China’s Soft Drinks Retail Market, 2000-2006

Figure 3.10: China’s Soft Drinks Sectoral Volume Growth, 2000-2006

Figure 3.11: China’s Soft Drinks Sector Values, 2000/2006

Fruit Juices & Nectars

Table 3.6 LEADING JUICES/NECTARS RETAIL MARKET SHARES IN CHINA, 2000/2006

Carbonated Soft Drinks

Table 3.7 LEADING CSD RETAIL MARKET SHARES IN CHINA, 2000/2006

Figure 3.12: Future Soft Drinks Market, 2007-2011

3.5.4 Fickle Feeders: Ice Cream

Figure 3.13: China’s Ice Cream Retail Market, 2000-2006

Figure 3.14: Future Ice Cream Market, 2007-2011

3.5.5 Fickle Feeders: Dairy Products

Table 3.8 DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2000/2006

Table 3.9 LEADING NATIONAL DAIRY MARKET COMPANY SHARES BY SALES REVENUE, 2001-2005

Table 3.10 FORECAST DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2007/2011

3.5.6 Fickle Feeders: Fruit & Vegetables

Figure 3.15: China’s Vegetable Market, 2000-2006

Figure 3.16: Future Vegetable Market, 2007-2011

Figure 3.17: China’s Fruit Market, 2000-2006

Figure 3.18: Future Fruit Market, 2007-2011

3.5.7 Fickle Feeders: Meat

Figure 3.19: China’s Meat Market, 2000-2006

Figure 3.20: Future Meat Market, 2007-2011

3.5.8 Fickle Feeders: Candy

Figure 3.21: China’s Confectionery Market, 2000-2006

Figure 3.22: Confectionery Sectors, 2000/2006

Figure 3.23: Future Confectionery Market, 2007-2011

3.5.9 Fickle Feeders: Snacks

Figure 3.24: China’s Snack Market, 2000-2006

Figure 3.25: Snack Sectors, 2000/2006

Figure 3.26: Future Snack Market, 2007-2011

3.6 The Cram For Exams

3.6.1 The Cram For Exams: The Fear of Failure

3.6.2 The Cram For Exams: Dictation, Not Explanation

3.6.3 The Cram For Exams: Supplementing School

3.6.4 The Cram For Exams: A Lack of Creative Thinking

3.7 The Cost of Education

3.7.1 The Cost of Education: Institutional Funding

Table 3.11 EDUCATIONAL FUNDING BY SOURCE, 1996/2005

3.7.2 The Cost of Education: Family Funding

Figure 3.27: Average Household Spending on Education Per Child by Level of Education

3.8 Fat Little Emperors

3.9 The Key Points

4 THE PRE-TEENS (10-14)

4.1 Choosing A Middle School

4.1.1 Choosing A Middle School: The Pressure Begins

4.1.2 Choosing A Middle School: Why The Pressure?

4.1.3 Choosing A Middle School: Easing the Pressure

4.1.4 Choosing A Middle School: Points Win Places

4.1.4 Choosing A Middle School: The Middle School Population

Table 4.1 AGES 10-14 POPULATION TRENDS IN CHINA, 2000-2006

Table 4.2 EDUCATIONAL TRANSITIONS: %OF STUDENTS ADVANCING TO NEXT EDUCATIONAL LEVEL, 1990/1995/2000/2004

4.1.5 Choosing A Middle School: Middle School Stats

Table 4.3 STATISTICS ON MIDDLE SCHOOLS IN CHINA, 2000-2006

4.1.6 Choosing A Middle School: Secondary Education Funding

Table 4.4 TOTAL VALUE OF EDUCATION FUNDING BY INVESTMENT TYPE, 2000-2006

4.1.7 Choosing A Middle School: Middle School Texts

Table 4.5 SALES OF MIDDLE SCHOOL TEXTBOOKS, 2000-2006

4.2 Pop, Pulp & Power Rangers (How the Media is Shaping Generation-Zhang)

4.2.1 Overview: Economic Class & Social Status

4.2.2 Mandopop: Saccharine Sweet Dreams

4.2.3 TV Song Contests: Teenage Dreams

4.2.4 A Feeling of Self Worth: Does Media Happiness Make For Happy Children?

4.2.5 The Alternative: Expressing China’s Rougher Edges

4.2.6 Manga: Fetish or Fashion

4.2.7 The Internet Generation: Blogocracy and the Shaping of Young Opinions

4.3 Getting A Fashion Sense

4.3.1 Kid’s Clothes: From Function to Fashion

Table 4.6 RETAIL VALUE OF CHILDREN’S APPAREL SALES BY AGE-GROUP IN CHINA, 2000-2006

Table 4.7 FORECAST RETAIL VALUE OF CHILDREN’S APPAREL SALES BY AGE-GROUP IN CHINA, 2007-2011

4.3.2 Nagging For Nike: Sports Star And Peer Pressure

Overview

Table 4.8 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006

The Key Sports And Their Tie-ins

The Key Foreign Personalities

The Key Local Personalities

Wushu For The Olympics

New Sports

Sports Involvement With Kids

The Key Brands

Figure 4.1: China’s Leading Sportswear Brands, 2004

4.4 Techno-savvy Children

4.4.1 Safe Surfers: China’s Net-nanny & Children’s Websites

How Many Minor Surfers?

Figure 4.2: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2005

4.4.2 Thumb Kungfu: Video Games & Virtual Lives

4.4.3 Text Me!: Kids With Phones

4.4.4 TV Nation: Sofa Surfers

Table 4.9 URBAN HOUSEHOLD OWNERSHIP OF ENTERTAINMENT EQUIPMENT, 2000-2005

Figure 4.3: Total Audio/Video Media Output In China, 2005

Figure 4.4: Children’s Audio/Video Media Output In China, 2005

Figure 4.5: Children’s Audio/Video Media Output % of Total Output In China, 2005

4.5 Fast-food Fetish

4.5.1 The Rise of Fast Food and The Change in the Chinese Diet

How Big Is China’s Family-sized Bucket?

Table 4.10 TOTAL VALUE OF CONSUMER CATERING IN CHINA, 2000-2006

Kentucky Fried McZhang

Mr. Hot Pot

4.5.2 Scary Food

Food Poisoning: Bad Practice

Going Green

Genetically Modified (GM) Food

Vegetarianism

4.5.3 The Emperor’s New Body Shape

4.6 Sport & Leisure

4.6.1 Saturday Night At The Movies

Table 4.11 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2003

4.6.2 Helter Skelter: The China Theme Park Experience

4.6.3 Hooray for the Holidays!

4.6.4 Life of Leisure: How China’s Children Kill Time

4.6.5 The Young Pioneers

4.6.6 From Toys to Gadgets

Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

4.6.7 The Beijing Olympics Generation

4.7 Pocket Money

4.8 The Parent-child Relationship

4.8.1 The Family Relationship

4.8.2 Influence On The Adult World

4.8.3 The Parental Cost

4.10 Future Concerns

4.11 The Key Points

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2000-2006

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2000-2006

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table A.13 GDP BY PROVINCE, 2000-2006

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2000-2006

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2000-2006

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

Report Coverage
Executive Summary
Other Access Asia Reports of Possible Interest
Glossary
Free Monthly Online Newsletter and Editorials
1 CHINA'S SOFT DRINKS MARKET: 1.1 Overview; 1.3 China's Soft Drinks Market; 1.4 Regional Markets; 1.5 Sector Breakdown; 1.6 Urban & Rural Sales of Soft Drinks in China; 1.7 Market Shares; 1.8 Prices; 1.9 Outlook; 1.10 Current Issues
2 MARKETING & DISTRIBUTION: 2.1 Advertising Trends; 2.2 Consumers of Soft Drinks; 2.3 Distribution of Soft Drinks; 2.4 Retailing Soft Drinks
3 SOURCES OF SUPPLY: 3.1 Soft Drinks Industry Overview; 3.2 Key Soft Drinks Manufacturers; 3.3 Carbonated Soft Drinks (CSD) Industry; 3.4 Key CSD Manufacturers; 3.5 Mineral Water Industry; 3.6 Key Mineral Water Manufacturers; 3.7 Fruit & Vegetable Juice Industry; 3.8 Key Fruit & Vegetable Juice Manufacturers

Bundle of Four China Reports - Alcoholic Drinks, Fast Food & Consumer Catering, Kids & Soft Drinks

Table of Contents