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Bundle of Four China Reports - Alcoholic Drinks, Fast Food & Consumer Catering, Kids & Soft Drinks

Published by: Access Asia

If purchased separately the total price would be $7,030.

Table of Contents


INTRODUCTION

Report Coverage

Executive Summary

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA’S ALCOHOLIC DRINKS MARKET

Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of Statistics

1.1 Overview

1.2 China’s Total Food & Beverage Market

1.2.1 Total Food Market: Total Value Trends

Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.2.2 Total Food Market: Urban Value Trends

Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.2.3 Total Food Market: Rural Value Trends

Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*

1.3 China’s Alcoholic Drinks Market

1.3.1 China’s Alcoholic Drinks Market: Total Market Size

Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2000-2006

1.3.2 China’s Alcoholic Drinks Market: Total Market Retail/HoReCa Split

Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.3 China’s Alcoholic Drinks Market: Total Market Growth

Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.4 China’s Alcoholic Drinks Market: Per Capita Consumption

Table 1.7 PER CAPITA CONSUMER MARKET FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

1.3.5 China’s Alcoholic Drinks Market: Food & Alcoholic Drinks Market Significance

Table 1.8 SPIRITS SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.9 ALCOHOLIC DRINKS CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.10 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS CURRENT SALES VALUE BY PROVINCE IN CHINA, 2006

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.11 PER CAPITA SPENDING ON ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006

1.4.4 Regional Markets: Provincial Volumes

Table 1.12 ALCOHOLIC DRINKS MARKET VOLUME BY PROVINCE IN CHINA, 2000-2006

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.13 % BREAKDOWN & PERIOD GROWTH OF ALCOHOLIC DRINKS SALES VOLUME BY PROVINCE IN CHINA, 2006

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.14 PER CAPITA VOLUME CONSUMPTION OF ALCOHOLIC DRINKS BY PROVINCE IN CHINA, 2000-2006

1.5 Retail Sector Breakdown

1.5.1 Retail Sector Breakdown: Sector Values & Volumes

Table 1.15 THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.5.2 Retail Sector Breakdown: Sector Shares

Table 1.16 % BREAKDOWN OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.5.3 Retail Sector Breakdown: Annual Growth Rates

Table 1.17 % ANNUAL GROWTH OF THE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.6 HoReCa Sector Breakdown

1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes

Table 1.18 THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.6.2 HoReCa Sector Breakdown: Sector Shares

Table 1.19 % BREAKDOWN OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.6.3 HoReCa Sector Breakdown: Annual Growth Rates

Table 1.20 % ANNUAL GROWTH OF THE TOTAL HORECA MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.7 Total Consumer Market Sector Breakdown

1.7.1 Total Consumer Market Sector Breakdown: Sector Values & Volumes

Table 1.21 THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.7.2 Total Consumer Market Sector Breakdown: Sector Shares

Table 1.22 % BREAKDOWN OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & VALUE TERMS IN CHINA, 2000-2006

1.7.3 Total Consumer Market Sector Breakdown: Annual Growth Rates

Table 1.23 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET FOR ALCOHOLIC DRINKS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006

1.8 Urban & Rural Sales of Spirits in China

1.8.1 Urban & Rural Market: Total Sales

Table 1.24 THE CURRENT VALUE TOTAL RETAIL MARKET FOR ALCOHOLIC DRINKS BY URBAN & RURAL SALES IN CHINA, 2000-2006

1.8.2 Urban & Rural Market: Growth Rates

Table 1.25 % GROWTH OF THE CURRENT VALUE TOTAL RETAIL MARKET FOR SPIRITS BY URBAN & RURAL MARKETS IN CHINA, 2000-2006

1.9 Market Shares

1.9.1 Market Shares: Leading Company Spirits Market Shares

Table 1.26 LEADING SPIRITS DISTILLERS IN CHINA BY REVENUES, 2001-2004

1.9.2 Market Shares: Leading Company Rice Wine Market Shares

Table 1.27 LEADING RICE WINE DISTILLERS IN CHINA BY REVENUES, 2001-2004

1.9.3 Market Shares: Leading Company Beer Industry Shares

Table 1.28 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

1.9.4 Market Shares: Brand Shares

Table 1.29 LEADING COMPANY BRAND SHARES OF NATIONAL RETAIL SALES IN CHINA, 1998-2004

1.9.5 Market Shares: Leading Winery Revenues

Table 1.30 CHINA’S LEADING WINERIES BY REVENUES, 2002-2004

Table 1.31 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004

1.10 Prices

1.10.1 Prices: Retail Price Indices

Table 1.32 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005

1.10.2 Prices: Average Spirits Unit Values

Table 1.33 AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006

1.10.3 Prices: Average Spirits Unit Value Growth Rates

Table 1.34 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF SPIRITS BY SECTOR IN CHINA, 2000-2006

1.10.4 Prices: Average Beer Unit Values

Table 1.35 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006

1.10.5 Prices: Average Beer Unit Value Growth Rates

Table 1.36 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2000-2006

1.10.6 Prices: Average Wine Unit Values

Table 1.37 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006

1.10.7 Prices: Average Wine Unit Value Growth Rates

Table 1.38 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006

1.10.8 Prices: Average Spirits Regional Unit Prices

Table 1.39 AVERAGE LOCAL CURRENCY RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006

1.10.9 Prices: Average Regional Spirits Unit Price Growth

Table 1.40 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF SPIRITS BY PROVINCE IN CHINA, 2000-2006

1.10.10 Prices: Average Regional Beer Unit Prices

Table 1.41 AVERAGE LOCAL CURRENCY RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006

1.10.11 Prices: Average Regional Beer Unit Price Growth

Table 1.42 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF BEER BY PROVINCE IN CHINA, 2000-2006

1.10.12 Prices: Average Regional Wine Unit Prices

Table 1.43 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006

1.10.13 Prices: Average Regional Wine Unit Price Growth

Table 1.44 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006

1.11 Outlook

1.11.1 Outlook: Forecast Trends

1.11.2 Outlook: Total Market Size In Value Terms

Table 1.45 FORECAST TOTAL CONSUMER MARKET VALUE FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011

1.11.3 Outlook: Total Volume Market Size

Table 1.46 FORECAST TOTAL CONSUMER MARKET VOLUME FOR ALCOHOLIC DRINKS IN CHINA, 2007-2011

1.11.4 Outlook: Sector Values & Volumes

Table 1.47 FORECAST CONSTANT 2006 VALUE & VOLUME TOTAL CONSUMER MARKET SALES OF ALCOHOLIC DRINKS BY SECTOR IN CHINA, 2007-2011

1.11.5 Outlook: Sector Breakdown

Table 1.48 FORECAST % VALUE BREAKDOWN OF TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES BY SECTOR IN CHINA, 2007-2011

1.11.6 Outlook: Sector Growth

Table 1.49 FORECAST ANNUAL % VALUE TOTAL CONSUMER ALCOHOLIC DRINKS MARKET SALES GROWTH BY SECTOR IN CHINA, 2007-2011

1.12 Current Issues

1.12.1 Current Issues: Legislation

1.12.2 Current Issues: WTO Impact

1.12.3 Current Issues: Food Safety

1.12.4 Current Issues: Black Market

1.12.5 Current Issues: Organic Production

1.12.6 Current Issues: Genetically Modified (GM) Food

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Overview

2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion

2.2 Consumers

2.2.1 Consumer Profile: Broad Consumer Trends

2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile

2.2.3 Consumer Profile: Drinking Habits

2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption

2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand

2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns

2.2.7 Consumers: Alcoholic Drinks Price Point

2.2.8 Consumers: Alcoholic Drinks Packaging

2.2.9 Consumers: Alcoholic Drinks Seasonal Demand

2.3 Wholesale Distribution

2.3.1 Wholesale Distribution: Overview

2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution

2.3.3 Wholesale Distribution: State Organisations & Private Distributors

2.3.4 Wholesale Distribution: State Organisations & Private Distributors

2.3.5 Wholesale Distribution: Production Legislation

2.3.6 Wholesale Distribution: Trading Legislation

2.3.7 Wholesale Distribution: Vertical Integration

2.3.8 Wholesale Distribution: The Black Market

2.3.9 Wholesale Distribution: Sales by Distribution Channel

Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR ALCOHOLIC DRINKS IN CHINA, 2000-2006

2.3.10 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers

Table 2.2 10 LEADING SPIRITS WHOLESALERS IN CHINA, 2003

2.4 Retail Distribution

Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

3.1 White Spirits Industry

3.1.1 White Spirits Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF WHITE SPIRITS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.1.2 White Spirits Industry: Revenue & Profit

Table 3.2 WHITE SPIRITS INDUSTRY REVENUE & PROFIT COMPARED, 1995-2004

3.1.3 White Spirits Industry: Regional Output Volume

Table 3.3 REGIONAL STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2004

3.2 Key White Spirits Manufacturers

3.2.1 Key White Spirits Manufacturers: Key Statistics

Table 3.4 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2002

Table 3.5 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2003

Table 3.6 SUMMARY STATISTICS OF CHINA’S LEADING WHITE SPIRITS MANUFACTURERS, 2004

3.2.2 Key White Spirits Manufacturers: Industry Revenue Shares

Table 3.7 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.8 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.9 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.2.3 Key White Spirits Manufacturers: Industry Profit Shares

Table 3.10 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.11 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.12 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.2.4 Key White Spirits Manufacturers: Profitability

Table 3.13 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2002

Table 3.14 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2003

Table 3.15 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ PROFITABILITY, 2004

3.2.5 Key White Spirits Manufacturers: Revenue Per Employee

Table 3.16 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.17 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.18 CHINA’S LEADING WHITE SPIRITS MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.3 Rice (Yellow) Wine Industry

3.3.1 Rice Wine Industry: Industry Manufacturers & Revenue

Table 3.19 TOTAL NUMBER OF RICE WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006

3.3.2 Rice Wine Industry: Industry Revenue & Profit

Table 3.20 RICE WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006

3.3.3 Rice Wine Industry: Regional Output Volume

Table 3.21 REGIONAL STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2004

3.4 Key Rice Wine Manufacturers

3.4.1 Key Rice Wine Manufacturers: Key Statistics

Table 3.22 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2002

Table 3.23 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2003

Table 3.24 SUMMARY STATISTICS OF CHINA’S LEADING RICE WINE MANUFACTURERS, 2004

3.4.2 Key Rice Wine Manufacturers: Industry Revenue Shares

Table 3.25 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.26 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.27 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.4.3 Key Rice Wine Manufacturers: Industry Profit Shares

Table 3.28 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.29 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.30 CHINA’S LEADING RICE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.4.4 Key Rice Wine Manufacturers: Profitability

Table 3.31 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.32 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.33 CHINA’S LEADING RICE WINE MANUFACTURERS’ PROFITABILITY, 2004

3.4.5 Key Rice Wine Manufacturers: Revenue Per Employee

Table 3.34 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.35 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.36 CHINA’S LEADING RICE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.5 Beer Industry

3.5.1 Beer Industry: Industry Manufacturers & Revenue

Table 3.37 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.5.2 Beer Industry: Industry Revenue & Profit

Table 3.38 BEER INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.5.3 Beer Industry: Average Price Breakdown by Process Stage

Table 3.39 BREAKDOWN OF AVERAGE BEER PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004

3.5.4 Beer Industry: Regional Brewery Numbers

Table 3.40 TOTAL NUMBER OF BREWERIES BY PROVINCE IN CHINA, 2001-2006

3.5.5 Beer Industry: Regional Employee Numbers

Table 3.41 TOTAL NUMBER OF BEER MANUFACTURING EMPLOYEES BY PROVINCE IN CHINA, 2001-2006

3.5.6 Beer Industry: Regional Revenues

Table 3.42 TOTAL BEER MANUFACTURING INDUSTRY REVENUES BY PROVINCE IN CHINA, 2001-2006

3.5.7 Beer Industry: Regional Profits

Table 3.43 TOTAL BEER MANUFACTURING INDUSTRY PROFITS BY PROVINCE IN CHINA, 2001-2006

3.5.8 Beer Industry: Regional Profitability

Table 3.44 TOTAL BEER MANUFACTURING INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2001-2006

3.5.9 Beer Industry: Regional Revenue Per Employee

Table 3.45 TOTAL BEER MANUFACTURING INDUSTRY REVENUE PER EMPLOYEE BY PROVINCE IN CHINA, 2001-2006

3.6 Key Beer Manufacturers

3.6.1 Key Beer Manufacturers: Revenues

Table 3.46 REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.2 Key Beer Manufacturers: Industry Revenue Shares

Table 3.47 % SHARE OF INDUSTRY REVENUES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.3 Key Beer Manufacturers: Profits

Table 3.48 PROFITS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.4 Key Beer Manufacturers: Industry Profit Shares

Table 3.49 % SHARE OF INDUSTRY PROFITS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.5 Key Beer Manufacturers: Assets

Table 3.50 ASSETS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.6 Key Beer Manufacturers: Profitability

Table 3.51 PROFITABILITY OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.7 Key Beer Manufacturers: Employees

Table 3.52 EMPLOYEE NUMBERS OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.8 Key Beer Manufacturers: Revenue Per Employee

Table 3.53 REVENUES PER EMPLOYEES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2005

3.6.9 Key Beer Manufacturers: Volume Sales

Table 3.54 VOLUME SALES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

3.6.10 Key Beer Manufacturers: Volume Industry Sales Share

Table 3.55 % SHARE OF INDUSTRY VOLUME SALES OF CHINA’S LEADING BEER MANUFACTURERS, 2001-2004

3.7 Grape Wine Industry

3.7.1 Grape Wine Industry: China’s Wine Regions

3.7.2 Grape Wine Industry: Industry Manufacturers & Revenue

Table 3.56 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.7.3 Grape Wine Industry: Industry Revenue & Profit

Table 3.57 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.7.4 Grape Wine Industry: Average Price Breakdown by Process Stage

Table 3.58 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004

3.7.5 Grape Wine Industry: Regional Winery Numbers

Table 3.59 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004

3.7.6 Grape Wine Industry: Regional Employee Numbers

Table 3.60 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA, 2002-2004

Table 3.61 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN CHINA, 2002-2004

3.7.7 Grape Wine Industry: Regional Revenues

Table 3.62 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004

Table 3.63 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004

3.7.8 Grape Wine Industry: Regional Profits

Table 3.64 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004

Table 3.65 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004

3.7.9 Grape Wine Industry: Regional Profitability

Table 3.66 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2002-2004

3.7.10 Grape Wine Industry: Regional Revenue Per Employee

Table 3.67 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004

3.7.11 Grape Wine Industry: Regional Profit Per Employee

Table 3.68 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004

3.8 Key Grape Wine Manufacturers

3.8.1 Key Grape Wine Manufacturers: Revenues

Table 3.69 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2002

Table 3.70 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2003

Table 3.71 SUMMARY STATISTICS OF CHINA’S 10 LEADING GRAPE WINE MANUFACTURERS, 2004

3.8.2 Key Grape Wine Manufacturers: Industry Revenue Shares

Table 3.72 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.73 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.74 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.8.3 Key Grape Wine Manufacturers: Profits

Table 3.75 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.76 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.77 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.8.4 Key Grape Wine Manufacturers: Industry Profit Shares

Table 3.78 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.79 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.80 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ PROFITABILITY, 2004

3.8.5 Key Grape Wine Manufacturers: Revenue Per Employee

Table 3.81 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.82 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.83 CHINA’S LEADING GRAPE WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.9 Fruit Wine Industry

3.9.1 Fruit Wine Industry: Industry Manufacturers & Revenue

Table 3.84 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*

3.9.2 Fruit Wine Industry: Industry Revenue & Profit

Table 3.85 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*

3.9.3 Fruit Wine Industry: Regional Output Volume

Table 3.86 REGIONAL STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2004

3.10 Key Fruit Wine Manufacturers

3.10.1 Key Fruit Wine Manufacturers: Key Statistics

Table 3.87 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2002

Table 3.88 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2003

Table 3.89 SUMMARY STATISTICS OF CHINA’S LEADING FRUIT WINE MANUFACTURERS, 2004

3.10.2 Key Fruit Wine Manufacturers: Industry Revenue Shares

Table 3.90 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2002

Table 3.91 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2003

Table 3.92 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY REVENUES, 2004

3.10.3 Key Fruit Wine Manufacturers: Industry Profit Shares

Table 3.93 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2002

Table 3.94 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2003

Table 3.95 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ % SHARE OF INDUSTRY PROFITS, 2004

3.10.4 Key Fruit Wine Manufacturers: Profitability

Table 3.96 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2002

Table 3.97 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2003

Table 3.98 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ PROFITABILITY, 2004

3.10.5 Key Fruit Wine Manufacturers: Revenue Per Employee

Table 3.99 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.100 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2003

Table 3.101 CHINA’S LEADING FRUIT WINE MANUFACTURERS’ AVERAGE REVENUES PER EMPLOYEE, 2004

3.10.6 Fruit Wine: Key Trends in the Fruit Wine Market

3.10.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers

3.10.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption

3.11 Imports

3.11.1 Imports: Spirits Value & Volume

Table 3.102 IMPORT VALUE & VOLUME OF SPIRITS INTO CHINA, 2000-2006

3.11.2 Imports: Spirits Imports Significance

Table 3.103 IMPORTS AS A % OF TOTAL VOLUME SPIRITS CONSUMPTION IN CHINA, 2000-2006

3.11.3 Imports: Beer Value

Table 3.104 CHINA BEER IMPORT VALUE AND GROWTH, 2000-2006*

3.11.4 Imports: Beer Volume

Table 3.105 CHINA BEER IMPORT VOLUME AND GROWTH, 2000-2006*

3.11.5 Imports: Beer Average Unit Value

Table 3.106 CHINA BEER IMPORT AVERAGE UNIT VALUES, 2000-2006*

3.11.6 Imports: Beer Significance

Table 3.107 CHINA BEER IMPORTS AS A % OF TOTAL BEER CONSUMPTION AND EXPENDITURE, 2000-2006*

3.11.7 Imports: Wine Value

Table 3.108 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*

3.11.8 Imports: Wine Volume

Table 3.109 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*

3.11.9 Imports: Wine Significance

Table 3.110 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA, 2000-2006*

3.12 Exports

3.12.1 Exports: Spirits Value & Volume

Table 3.111 EXPORT VALUE & VOLUME OF SPIRITS FROM CHINA, 2000-2006

3.12.2 Exports: Spirits Significance

Table 3.112 EXPORTS AS A % OF DOMESTIC SPIRITS OUTPUT IN CHINA, 2000-2006

3.12.3 Exports: Beer Value

Table 3.113 CHINA BEER EXPORT VALUE AND GROWTH, 2000-2006*

3.12.4 Exports: Beer Volume

Table 3.114 CHINA BEER EXPORT VOLUME AND GROWTH, 2000-2006*

3.12.5 Exports: Beer Average Unit Value

Table 3.115 CHINA BEER EXPORT AVERAGE UNIT VALUES, 2000-2006*

3.12.6 Exports: Beer Significance

Table 3.116 CHINA BEER EXPORTS AS A % OF DOMESTIC OUTPUT, 2000-2006*

3.12.7 Exports: Wine Value

Table 3.117 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*

3.12.8 Exports: Wine Volume

Table 3.118 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*

3.12.9 Exports: Wine Significance

Table 3.119 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006*

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING ALCOHOLIC DRINKS COMPANY PROFILES

5.1 Anheuser-Busch

5.1.1 Anheuser-Busch: Company Details

5.1.2 Anheuser-Busch: Company Background

Table 5.1 ANHEUSER-BUSCH: BUDWEISER’S POSITION IN THE GLOBAL BEER BRAND TABLE BY VOLUME SALES, 2003

5.1.3 Anheuser-Busch: Anheuser-Busch International

5.1.4 Anheuser-Busch: China-based Activities

5.1.5 Anheuser-Busch: Financial Summary

Table 5.2 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2002-2005*

Table 5.3 BUDWEISER (WUHAN) INTERNATIONAL BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.4 HARBIN BEER BREWING CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.5 HENAN JINXING BREWERY GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.1.6 Anheuser-Busch: Future Strategy

5.2 Anhui Gujing Group Co., Ltd.

5.2.1 Anhui Gujing Group: Company Details

5.2.2 Anhui Gujing Group: Company Background

5.2.3 Anhui Gujing Group: Financial Results

Table 5.6 ANHUI GUJING GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.3 Asia Pacific Breweries (APB)

5.3.1 APB: Company Details

5.3.2 APB: Company Background

5.3.3 APB: Hainan

5.3.4 APB: Shanghai

5.3.5 APB: Financial Results

Table 5.7 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2002-2006*

5.3.7 APB: Future Strategy

5.4 Asahi Breweries Ltd

5.4.1 Asahi: Company Details

5.4.2 Asahi: Company Background

5.4.3 Asahi: China-based Activities

5.4.4 Asahi: Financial Summary

Table 5.8 ASAHI BREWERIES: FINANCIAL RESULTS, 2003-2005*

Table 5.9 YANTAI BEER ASAHI CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.4.5 Asahi: Future Strategy

5.5 Beijing Yanjing Brewing Group Corporation

5.5.1 Beijing Yanjing Brewing: Company Details

5.5.2 Beijing Yanjing Brewing: Company History

Table 5.10 BEIJING YANJING BREWING GROUP CORPORATION: MAJOR SHAREHOLDERS, 2004

5.5.3 Beijing Yanjing Brewing: Products and Brands

Table 5.11 BEIJING YANJING BREWING GROUP CORP: PRODUCTS AND BRANDS, 2004

5.5.4 Beijing Yanjing Brewing: Recent Developments

5.5.5 Beijing Yanjing Brewing: Financial Results

Table 5.12 BEIJING YANJING BREWING GROUP CORPORATION: SALES BY CORE PRODUCT SECTOR, 2005

Table 5.13 BEIJING YANJING BREWING GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

Table 5.14 YANJING BEER GUILIN LIQUANCO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.5.6 Beijing Yanjing Brewing: Future Strategy

5.6 Carlsberg Beweries A/S

5.6.1 Carlsberg: Company Details

5.6.2 Carlsberg: Company Background

5.6.3 Carlsberg: China-based Activities

5.6.4 Carlsberg: Financial Summary

Table 5.15 CARLSBERG: FINANCIAL RESULTS, 2002-2005*

5.6.5 Carlsberg: Future Strategy

5.7 CBR Brewing Company Inc.

5.7.1 CBR Brewing: Company Details

5.7.2 CBR Brewing: Company Background

5.7.3 CBR Brewing: China-based Activities

Table 5.16 BLUE RIBBON GROUP: MAJOR SUBSIDIARIES IN CHINA, 2003

5.7.4 CBR Brewing: Breweries

5.7.5 CBR Brewing: Production

5.7.6 CBR Brewing: Marketing Operations

5.7.7 CBR Brewing: Distribution

5.7.8 CBR Brewing: Recent Developments

5.7.9 CBR Brewing: Financial Results

Table 5.17 CBR BREWING: SALES RESULTS BY OPERATIONS, 2000-2002

Table 5.18 CBR BREWING: FINANCIAL RESULTS, 1999-2002*

Table 5.19 JI’NAN NOBLE CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.7.10 CBR Brewing: Future Strategies

5.8 China Kweichow Moutai Distillery Co., Ltd.

5.8.1 China Kweichow Moutai Distillery: Company Details

5.8.2 China Kweichow Moutai Distillery: History

5.8.3 China Kweichow Moutai Distillery: Products

5.8.4 China Kweichow Moutai Distillery: Financial Results

Table 5.20 CHINA KWEICHOW MOUTAI DISTILLERY CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.9 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)

5.9.1 COFCO: Company Details

5.9.2 COFCO: Company Background

5.9.3 COFCO: Company Divisions

5.9.4 COFCO: Company Subsidiaries

5.9.5 COFCO: Wineries

5.9.6 COFCO: Recent Developments

5.9.7 COFCO: Brand Strategies

5.9.8 COFCO: Financial Results

Table 5.21 COFCO: BROAD FINANCIAL RESULTS, 2002-2005

Table 5.22 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004

5.10 China Resources Enterprises, Ltd. (CRE)

5.10.1 CRE: Company Details

5.10.2 CRE: Company Background

5.10.3 CRE: China Related Activities

Table 5.23 CHINA RESOURCES ENTERPRISES: SALES VOLUME BY BREWERY, YEAR-END 31 DEC., 2003

Table 5.24 CHINA RESOURCES ENTERPRISES: MAJOR BREWERIES ACQUIRED IN 2004

Table 5.25 CHINA RESOURCES ENTERPRISES: CR SNOW’S TOP 10 BRANDS, 2004

5.10.4 CRE: Financial Results

Table 5.26 CHINA RESOURCES ENTERPRISES: FINANCIAL RESULTS, 2002-2005*

Table 5.27 CHINA RESOURCES ENTERPRISES: MARKET SHARE FOR KEY REGIONS, 2004

5.10.5 CRE: China Resources (Shenyang) Snowflake

Table 5.28 CHINA RESOURCES (SHENYANG) SNOWFLAKE BREWERY COMPANY: FINANCIAL RESULTS, 2002-2005*

5.10.6 CRE: Sichuan Lanjian (Blue Sword) Group

Table 5.29 BLUE SWORD GROUP: DIVISIONS & SUBSIDIARIES, 2003

Table 5.30 SICHUAN LANJIAN (BLUE SWORD) GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.11 Diageo/Guinness

5.11.1 Diageo/Guinness: Company Details

5.11.2 Diageo/Guinness: Company Background

5.11.3 Diageo/Guinness: China-Related Activities

5.11.4 Diageo/Guinness: Financial Results

Table 5.31 DIAGEO: FINANCIAL RESULTS, 2003-2006*

5.12 Foster’s Brewing Group

5.12.1 Foster’s: Company Details

5.12.2 Foster’s: Company Background

5.12.3 Foster’s: China-based Activities

5.12.4 Foster’s: Financial Summary

Table 5.32 FOSTER’S BREWING GROUP: FINANCIAL RESULTS, 2003-2006*

5.13 Fujian Yanjing Huiquan Brewing (Group) Inc.

5.13.1 Fujian Yanjing Huiquan: Company Details

5.13.2 Fujian Yanjing Huiquan: Company Background

5.13.3 Fujian Yanjing Huiquan: Financial Results

Table 5.33 FUJUIAN YANJING HUIQUAN BEER GROUP INC.: FINANCIAL RESULTS, 2002-2005*

5.14 Gansu Huangtai Wine-Marketing Industry Co., Ltd.

5.14.1 Gansu Huangtai Wine-Marketing Industry: Company Details

5.14.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products

5.14.3 Gansu Huangtai Wine-Marketing Industry: Financial Results

Table 5.34 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.15 Gansu Mogao Industrial Development Co., Ltd.

5.15.1 Gansu Mogao Industrial Development: Company Details

5.15.2 Gansu Mogao Industrial Development: Company Background & Products

5.15.3 Gansu Mogao Industrial Development: Financial Results

Table 5.35 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.16 Great Wall Wine Co., Ltd.

5.16.1 Great Wall: Company Details

5.16.2 Great Wall: Company Background & Products

5.16.3 Great Wall: Financial Results

Table 5.36 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.17 Heineken NV

5.17.1 Heineken: Company Details

5.17.2 Heineken: Company Background

5.17.3 Heineken: China-Related Activities

5.17.4 Heineken: Financial Results

Table 5.37 HEINEKEN NV: FINANCIAL RESULTS, 2002-2005*

5.17.5 Heineken: Shenzhen Jinwei (Kingway) Beer Brewing Co., Ltd.

Table 5.38 SHENZHEN KINGWAY BEER CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.18 Huaxia Winery Co., Ltd.

5.18.1 Huaxia Winery: Company Details

5.18.2 Huaxia Winery: Company Background & Products

5.18.3 Huaxia Winery: Financial Results

Table 5.39 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.19 Hunan Juigui Wine Co., Ltd.

5.19.1 Hunan Juigui Wine: Company Details

5.19.2 Hunan Juigui Wine: Company Background

5.19.3 Hunan Juigui Wine: Financial Results

Table 5.40 HUNAN JUIGUI WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.20 Interbrew (InBev)

5.20.1 Interbrew: Company Details

5.20.2 Interbrew: Company Background

5.20.3 Interbrew: Bass PLC

5.20.4 Interbrew: Brauerei Beck GmbH & Company

5.20.5 Interbrew: China-based Activities

5.20.6 Interbrew: Financial Summary

Table 5.41 INTERBREW: FINANCIAL RESULTS, 2002-2005*

Table 5.42 INTERBREW: ASIA-PACIFIC FINANCIAL RESULTS, 2002-2005*

5.20.7 Interbrew: Guangzhou City Zhujiang Brewing Group Company

Table 5.43 GUANGZHOU ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS, 2002-2005*

5.21 Kirin Brewery Company Ltd

5.21.1 Kirin Brewery Company: Company Details

5.21.2 Kirin Brewery Company: Company Background

5.21.3 Kirin Brewery Company: China-based Activities

5.21.4 Kirin Brewery Company: Financial Summary

Table 5.44 KIRIN BREWERIES: FINANCIAL RESULTS, 2002-2005*

5.22 Lion Nathan

5.22.1 Lion Nathan: Company Details

5.22.2 Lion Nathan: Company Background

5.22.3 Lion Nathan: China-based Activities

5.22.4 Lion Nathan: Financial Summary

Table 5.45 LION NATHAN: GROUP FINANCIAL RESULTS, 2002-2005*

Table 5.46 LION NATHAN: CHINA FINANCIAL RESULTS, 2002-2004*

5.23 Luzhou Laojiao Group Co., Ltd.

5.23.1 Luzhou Laojiao Group: Company Details

5.23.2 Luzhou Laojiao Group: Company Background

5.23.3 Luzhou Laojiao Group: Financial Results

Table 5.47 LUZHOU LAOJIAO GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.24 Minquan Wufeng Wine Co., Ltd.

5.24.1 Minquan Wufeng Wine: Company Details

5.24.2 Minquan Wufeng Wine: Company Background

5.24.3 Minquan Wufeng Wine: Financial Results

Table 5.48 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*

5.25 Remy Cointreau/Dynasty Wine

5.25.1 Remy Cointreau: Company Details

5.25.2 Remy Cointreau: Company Background

5.25.3 Remy Cointreau: China Operations

Table 5.49 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.25.4 Remy Cointreau: Financial Results

Table 5.50 RÉMY COINTREAU: FINANCIAL RESULTS 2004/05-2005/06*

5.26 SABMiller PLC

5.26.1 SABMiller: Company Details

5.26.2 SABMiller: Company Background

5.26.3 SABMiller: China-based Activities

5.26.4 SABMiller: Financial Summary

Table 5.51 SABMILLAR PLC: FINANCIAL RESULTS, 2003-2006*

5.27 Sapporo Breweries Ltd.

5.27.1 Sapporo Breweries: Company Details

5.27.2 Sapporo Breweries: Company Background

5.27.3 Sapporo Breweries: China-based Activities

5.27.4 Sapporo Breweries: Financial Results

Table 5.52 SAPPORO: FINANCIAL RESULTS, 2002-2005*

5.28 Scottish & Newcastle

5.28.1 Scottish & Newcastle: Company Details

5.28.2 Scottish & Newcastle: Company Background

3.28.3 Scottish & Newcastle: China-related Activities

3.28.4 Scottish & Newcastle: Chongqing Beer Co., Ltd.

Table 5.53 CHONGQING BEER CO. LTD.: FINANCIAL RESULTS, 2002-2005*

3.28.5 Scottish & Newcastle: Financial Results

Table 5.54 SCOTTISH & NEWCASTLE: FINANCIAL RESULTS, 2002-2005*

5.29 Shandong Lanling Enterprise (Group) Co., Ltd.

5.29.1 Shandong Lanling Group: Company Details

5.29.2 Shandong Lanling Group: Company Background

5.29.3 Shandong Lanling Group: Financial Results

Table 5.55 SHANDONG LANLING ENTERPRISE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.30 Shanxi Xinghuacun Fenjiu Group Co.

5.30.1 Shanxi Xinghuacun Fenjiu Group: Company Details

5.30.2 Shanxi Xinghuacun Fenjiu Group: Company Background

5.30.3 Shanxi Xinghuacun Fenjiu Group: Financial Results

Table 5.56 SHANXI XINGHUACUN FENJIU GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.31 Shaoxing Guyue Longshan Rice Wine Co., Ltd.

5.31.1 Shaoxing Guyue Longshan Rice Wine: Company Details

5.31.2 Shaoxing Guyue Longshan Rice Wine: Company Background

5.31.3 Shaoxing Guyue Longshan Rice Wine: Financial Results

Table 5.57 SHAOXING GUYUE LONGSHAN RICE WINE CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.32 Sichuan Quanxing Co., Ltd.

5.32.1 Sichuan Quanxing: Company Details

5.32.2 Sichuan Quanxing: Company Background

5.32.3 Sichuan Quanxing: Financial Results

Table 5.58 SICHUAN QUANXING CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.33 Sichuan Tuopai Group Co., Ltd.

5.33.1 Sichuan Tuopai: Company Details

5.33.2 Sichuan Tuopai: Company Background

5.33.3 Sichuan Tuopai: Financial Results

Table 5.59 SICHUAN TUOPAI CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.34 Sichuan Yibin Wuliangye Group Co., Ltd.

5.34.1 Sichuan Yibin Wuliangye Group: Company Details

5.34.2 Sichuan Yibin Wuliangye Group: Company Background

5.34.3 Sichuan Yibin Wuliangye Group: Financial Results

Table 5.60 SICHUAN YIBIN WULIANGYE GROUP CO., LTD.: FINANCIAL RESULTS, 2003-2005*

5.35 Sino-French Joint-Venture Dynasty Co., Ltd.

5.35.1 Sino-French Joint-Venture Dynasty: Company Details

5.35.2 Sino-French Joint-Venture Dynasty: Company Background & Products

5.35.3 Sino-French Joint-Venture Dynasty: Financial Results

Table 5.61 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.36 Suntory Ltd

5.36.1 Suntory: Company Details

5.36.1 Suntory: Company Background

5.36.2 Suntory: China-based Activities

5.37 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery)

5.37.1 Tonghua Grape Wine: Company Details

5.37.2 Tonghua Grape Wine: Company Background & Products

5.37.3 Tonghua Grape Wine: Financial Results

Table 5.62 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*

Table 5.63 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.38 Tsingtao Brewery Company Ltd.

5.38.1 Tsingtao Brewery: Company Details

5.38.2 Tsingtao Brewery: Company History

5.38.3 Tsingtao Brewery: Products and Brands

Table 5.64 TSINGTAO BREWERY CO. LTD.: CORE PRODUCTS & BRANDS

5.38.4 Tsingtao Brewery: Recent Developments

Table 5.65 TSINGTAO BREWERY CO. LTD.: 5 LEADING SHAREHOLDERS, 2004

5.38.5 Tsingtao Brewery: Company Structure

5.38.6 Tsingtao Brewery: Financial Results

Table 5.66 TSINGTAO BREWERY CO. LTD.: 8-YEAR FINANCIAL RESULTS SUMMARY, 1998-2005*

Table 5.67 TSINGTAO BREWERY CO. LTD.: FINANCIAL RESULTS, 2002-2005*

5.38.7 Tsingtao Brewery: Future Strategies

5.39 Yantai Changyu Group Co., Ltd.

5.39.1 Yantai Changyu Group: Company Details

5.39.2 Yantai Changyu Group: Company Background & Products

5.39.3 Yantai Changyu Group: Financial Results

Table 5.68 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*

Table 5.69 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

5.40 Yantai Weilong Wine Co., Ltd.

5.40.1 Yantai Weilong Wine: Company Details

5.40.2 Yantai Weilong Wine: Company Background & Products

5.40.3 Yantai Weilong Wine: Financial Results

Table 5.70 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

6 CONTACTS

6.1 Trade Organisations

6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation

6.1.2 Trade Organisations: All-China Federation of Industry & Commerce

6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association

6.2 Government Departments

6.2.1 Government Departments: State Economic and Trade Commission - State Light Industry Bureau

6.2.2 Government Departments: CNCLI International Co-operation Department

7 RELEVANT TRADE FAIRS & EXHIBITIONS

7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology Show

7.2 Spring National Sugar & Alcoholic Commodities Fair

7.3 China International Exhibition on Beverage & Brewery Processing Technology

7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

7.5 The International Exhibition for Food & Drink South China

7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China

7.7 Beverage & Beveragetec Shanghai

7.8 PFP - China Drinktec - China International Exhibition on Beverage & Brewery Processing Technology

7.9 China (Zhuhai) International Wine and Spirits Trade Fair

7.10 Beijing International Food & Wine Experience

APPENDIX A: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 1998-2005

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998-2005

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998-2005

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2002-2005

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998-2005

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 1998-2005

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998-2005

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Table A.9 GDP AND COST OF LIVING INDEX, 1998-2005

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table 1.10 GDP RANKED BY PROVINCE, 1998-2005

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998-2005

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005

A.5.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998-2005

A.6.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998-2005

A.6.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998-2005

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998-2005

A.7.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998-2005

A.7.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998-2005

A.7.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998-2005

A.7.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 1998-2005

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 1998-2005

A.8.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998-2005

A.8.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 1998-2005

A.8.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998-2005

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1999-2006*

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999-2006*

A.9.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004

A.9.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004

A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

A.10.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

APPENDIX B: RELEVANT STANDARDS & REGULATIONS

B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages

Foreword

1. Scope

2. Normative references

3. Terms and definitions

4. Basic requirements

5. Indication contents

B.2 General Standard for the Labelling of Pre-packaged Foods

Foreword

General standard for the labeling of prepackaged foods

B.3 Exporting Wine: Labelling Guidelines for China

B.4 Procedures of label audit for imported food

B.5 Measures for Administration of Alcohol Circulation

B.6 Regulation of the People’s Republic of China on the Administration of the Import and Export of Good

B.7 Provisional Regulations of the People’s Republic of China on Consumption Tax


INTRODUCTION

Report Coverage

Markets and Sectors

China’s Retail Statistics: A Cautionary Note

What Are The Problems With Chinese Retail Data?

What Does All This Mean Practically?

Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005

Abbreviations Used

Free Online Newsletter and Editorials

1 CHINA’S CATERING MARKET

1.1 Overview

1.2 Total Market Size

1.2.1 Total Market Size: Some Debate On

Sector Definitions

The Broad Groups

Retail Catering

Travel Catering

Institutional Catering

1.2.2 Total Market Size: The Big Picture

Table 1.1 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER EXPENDITURE IN CHINA, 2000-2006

1.2.3 Total Market Size: Eating Out & Eating In

Table 1.2 THE MARKET FOR CONSUMER CATERING AS A PROPORTION OF TOTAL CONSUMER FOOD EXPENDITURE IN CHINA, 2000-2006

1.2.4 Total Market Size: Per Capita Spending

Table 1.3 TOTAL PER CAPITA MARKET FOR CONSUMER CATERING IN CHINA, 2000-2006

1.2.5 Total Market Size: Total Outlets & Employees

Table 1.4 TOTAL CONSUMER CATERING OUTLETS AND EMPLOYEE NUMBERS IN CHINA, 2000-2006

1.2.6 Total Market Size: Outlets By Broad Sector

Table 1.5 TOTAL CONSUMER CATERING OUTLET NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.7 Total Market Size: Employees By Broad Sector

Table 1.6 TOTAL CONSUMER CATERING EMPLOYEE NUMBERS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.8 Total Market Size: Average Employees Per Outlet Broad Sector

Table 1.7 AVERAGE EMPLOYEES PER OUTLET IN CONSUMER CATERING OUTLETS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.9 Total Market Size: Transactions By Broad Sector

Table 1.8 TOTAL CONSUMER CATERING OUTLET TRANSACTIONS BY BROAD SECTOR IN CHINA, 2000-2006

1.2.10 Total Market Size: Growth in Transactions By Broad Sector

Table 1.9 ANNUAL % GROWTH OF CONSUMER CATERING TRANSACTIONS BY BROAD SECTOR IN CHINA, 2002-2006

1.3 Sector Trends

1.3.1 Sector Trends: Outlet Sector Values

Table 1.10 CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006

1.3.2 Sector Trends: Cuisine Sector Values

Table 1.11 CHAIN-OUTLET ENTERPRISE CONSUMER CATERING MARKET VALUE BY SECTOR IN CHINA, 2000-2006

1.3.3 Sector Trends: Sector Transactions

Table 1.12 CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2000-2006

1.3.3 Sector Trends: Average Outlet Transactions

Table 1.13 AVERAGE CONSUMER CATERING MARKET TRANSACTION VALUES BY SECTOR IN CHINA, 2000-2006

1.4 Provincial Markets

1.4.1 Provincial Markets: Values

Table 1.14 TOTAL CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.15 TOTAL CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006

Table 1.16 % BREAKDOWN OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

Table 1.17 % ANNUAL GROWTH OF TOTAL CONSUMER CATERING MARKET VALUE BY PROVINCE IN CHINA, 2000-2006

1.4.2 Provincial Markets: Per Capita Values

Table 1.18 PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.19 % ANNUAL GROWTH OF PER CAPITA CONSUMER CATERING MARKET VALUE (RMB) BY PROVINCE IN CHINA, 2000-2006

Table 1.20 PER CAPITA CONSUMER CATERING MARKET VALUE (US$) BY PROVINCE IN CHINA, 2000-2006

1.5 Provincial Catering Outlets

Table 1.21 TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

Table 1.22 AVERAGE NUMBER POPULATION PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006

Table 1.23 % BREAKDOWN TOTAL CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

Table 1.24 % ANNUAL GROWTH OF CONSUMER CATERING OUTLETS BY PROVINCE IN CHINA, 2000-2006

1.6 Provincial Catering Employees

Table 1.25 TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

Table 1.26 AVERAGE NUMBER OF EMPLOYEES PER CONSUMER CATERING OUTLET BY PROVINCE IN CHINA, 2000-2006

Table 1.27 % BREAKDOWN TOTAL CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

Table 1.28 % ANNUAL GROWTH OF CONSUMER CATERING EMPLOYEES BY PROVINCE IN CHINA, 2000-2006

1.7 Key Cities Compared

1.7.1 Key Cities Compared: Overall Values

Table 1.29 KEY CITY TOTAL CONSUMER EXPENDITURE AND CATERING SPENDING COMPARED, 2000-2006

1.7.2 Key Cities Compared: Per Capita Values

Table 1.30 KEY CITY PER CAPITA CATERING SPENDING COMPARED, 2000-2006

1.7.3 Key Cities Compared: Overall Transactions

Table 1.31 KEY CITY TOTAL CATERING TRANSACTIONS COMPARED, 2000-2006

1.7.4 Key Cities Compared: Average Transactions

Table 1.32 KEY CITY AVERAGE CATERING TRANSACTION VALUES COMPARED, 2000-2006

1.7.5 Key Cities Compared: Outlets & Employees

Table 1.33 KEY CITY CATERING OUTLETS AND EMPLOYEES COMPARED, 2000-2006

1.7.6 Key Cities Compared: Beijing

Beijing Overview

Beijing Market Value

Table 1.34 BEIJING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Beijing Transactions

Table 1.35 BEIJING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Beijing Average Transactions

Table 1.36 BEIJING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Beijing Market Indicators

Table 1.37 BEIJING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Beijing Market Potential

Beijing Foodservice Consumers

Beijing Supply Chain Analysis

1.7.7 Key Cities Compared: Chongqing

Chongqing Overview

Chongqing Market Value

Table 1.38 CHONGQING CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Chongqing Transactions

Table 1.39 CHONGQING CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Chongqing Average Transactions

Table 1.40 CHONGQING CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Chongqing Market Indicators

Table 1.41 CHONGQING MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Chongqing Market Potential

Chongqing Foodservice Consumers

Chongqing Supply Chain Analysis

1.7.8 Key Cities Compared: Guangzhou

Guangzhou Overview

Guangzhou Market Value

Table 1.42 GUANGZHOU CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Guangzhou Transactions

Table 1.43 GUANGZHOU CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Guangzhou Average Transactions

Table 1.44 GUANGZHOU CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Guangzhou Market Indicators

Table 1.45 GUANGZHOU MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Special Economic Zones

Hong Kong Influence

Guangzhou Market Potential

Guangzhou Foodservice Consumers

Guangzhou Supply Chain Analysis

1.7.9 Key Cities Compared: Shanghai

Shanghai Overview

Shanghai Market Value

Table 1.46 SHANGHAI CONSUMER CATERING MARKET VALUE BY SECTOR, 2000-2006

Shanghai Transactions

Table 1.47 SHANGHAI CONSUMER CATERING MARKET VOLUME TRANSACTIONS BY SECTOR, 2000-2006

Shanghai Average Transactions

Table 1.48 SHANGHAI CONSUMER CATERING MARKET AVERAGE TRANSACTION VALUES BY SECTOR, 2000-2006

Shanghai Market Indicators

Table 1.49 SHANGHAI MUNICIPALITY: POPULATION, CONSUMPTION & GDP, 2000-2006

Shanghai Market Potential

Shanghai Foodservice Consumers

Shanghai Supply Chain Analysis

1.8 Market Shares

1.8.1 Market Shares: By Revenues

Table 1.50 CHINA’S 9 LEADING CATERING CHAINS BY REVENUE, 2003-2006

1.8.2 Market Shares: By Outlets

Table 1.51 CHINA’S 9 LEADING CATERING CHAINS BY OUTLETS, 2003-2006

1.8.3 Market Shares: By Revenue Per Outlet

Table 1.52 CHINA’S 9 LEADING CATERING CHAINS BY AVERAGE REVENUE PER OUTLET, 2003-2006

1.9 Outlook

1.9.1 Outlook: Total Market Forecast

Table 1.53 TOTAL FORECAST MARKET VALUE FOR FOODSERVICE IN CHINA, 2007-2011

Table 1.54 TOTAL FORECAST MARKET VOLUME FOR FOODSERVICE IN CHINA, 2007-2011

1.9.2 Outlook: Sector Value Forecast

Table 1.55 TOTAL FORECAST FOODSERVICE MARKET VALUE BY SECTOR IN CHINA, 2007-2011

1.9.3 Outlook: Sector Volume Forecast

Table 1.56 TOTAL FORECAST FOODSERVICE MARKET VOLUME TRANSACTIONS BY SECTOR IN CHINA, 2007-2011

1.9.4 Outlook: Key City Value Forecast

Table 1.57 KEY CITY FORECAST CATERING SPENDING BY CITY COMPARED, 2007-2011

1.9.5 Outlook: Key City Per Capita Forecast

Table 1.58 KEY CITY FORECAST PER CAPITA CATERING SPENDING BY CITY COMPARED, 2007-2011

1.9.6 Outlook: Key City Transaction Forecast

Table 1.59 KEY CITY FORECAST CATERING TRANSACTIONS BY CITY COMPARED, 2007-2011

1.9.7 Outlook: Key City Transaction Value Forecast

Table 1.60 KEY CITY FORECAST CATERING AVERAGE TRANSACTIONS VALUE BY CITY COMPARED, 2007-2011

2 TRENDS AFFECTING THE INDUSTRY

2.1 Legal Environment

2.1.1 Legal Environment: Franchise Law

2.1.2 Legal Environment: Styrofoam Controls

2.1.3 Legal Environment: Hostess Taxes

2.2 Changing Consumer Habits

2.2.1 Changing Consumer Habits: Eating Habits & Growing Waistlines

2.2.2 Changing Consumer Habits: Tourism Spending

Table 2.1 DOMESTIC TOURISM SPENDING BY SECTOR IN CHINA, 2000-2006

2.2.3 Changing Consumer Habits: Consumer Concerns

Food Poisoning: Bad Practice

Going Green

Genetically Modified (GM) Food

Vegetarianism

2.3 Format Trends

2.3.1 Format Trends: Food Courts, Clustering & Concept

2.3.2 Format Trends: Internet Cafés

2.3.3 Format Trends: Visitor Attraction Foodservice

2.4 Foreign Market Penetration & Influence

2.5 Operating Issues

2.5.1 Operating Issues: Investment

2.5.2 Operating Issues: Franchising

2.5.3 Operating Issues: Rent

Table 2.2 NATIONAL AVERAGE CATERING PROPERTY RENTAL PRICE, 2000-2006

2.5.4 Operating Issues: Operating Costs

Salaries

Table 2.3 AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006

Table 2.4 % ANNUAL & TOTAL GROWTH OF AVERAGE CATERING STAFF SALARIES BY PROVINCE, 2000-2006

Table 2.5 AVERAGE CATERING STAFF SALARY BILL PER OUTLET, 2000-2006

Business Taxes

2.5.5 Operating Issues: Profit Margin

Table 2.6 AVERAGE CATERING OUTLET TURNOVER INCOME VERSUS OPERATING COSTS, 2000-2006

2.6 Catering Marketing

2.6.1 Catering Marketing: Fast-food Advertising

McDonald’s - Beefing Up

KFC - Chickening Out

2.6.2 Catering Marketing: New Trends

2.7 Consumer Profiles

2.7.1 Consumer Profile: Overview

2.7.2 Consumer Profile: Professional Urban Dwellers

2.7.3 Consumer Profile: Teenagers

2.7.4 Consumer Profile: Children

3 SWOT ANALYSIS

3.1 Strengths

3.2 Weaknesses

3.3 Opportunities

3.4 Threats

5 LEADING COMPANY PROFILES

5.1 China Baisheng (Yum! Brands) Catering Group

5.1.1 China Baisheng (Yum! Brands): Company Details

5.1.2 China Baisheng (Yum! Brands): Company Background

5.1.3 China Baisheng (Yum! Brands): Financial Summary

Table 5.1 CHINA BAISHENG (YUM! BRANDS): FINANCIAL RESULTS, 2003-2006*

5.2 China Quanjude (Group) Co., Ltd.

5.2.1 China Quanjude: Company Details

5.2.2 China Quanjude: Company Background & Activities

5.2.3 China Quanjude: Financial Summary

Table 5.2 CHINA QUANJUDE CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.3 Chongqing Dezhuang Group

5.3.1 Chongqing Dezhuang: Company Details

5.3.2 Chongqing Dezhuang: Company Background & Activities

5.3.3 Chongqing Dezhuang: Financial Summary

Table 5.3 CHONGQING DEZHUANG GROUP: FINANCIAL RESULTS, 2003-2006*


5.4 Chongqing Qinma Catering Culture Co., Ltd.

5.4.1 Chongqing Qinma Catering Culture: Company Details

5.4.2 Chongqing Qinma Catering Culture: Company Background & Activities

5.4.3 Chongqing Qinma Catering Culture: Financial Summary

Table 5.4 CHONGQING QINMA CATERING CULTURE CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.5 Chongqing Xiaotian'e Investment (Group) Co., Ltd.

5.5.1 Chongqing Xiaotian'e Investment: Company Details

5.5.2 Chongqing Xiaotian'e Investment: Company Background & Activities

5.5.3 Chongqing Xiaotian'e Investment: Financial Summary

Table 5.5 CHONGQING XIAOTIAN'E INVESTMENT (GROUP) CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.6 Inner Mongolia Xiaofeiyang (Little Sheep) Catering Chain Co., Ltd.

5.6.1 Inner Mongolia Xiaofeiyang Catering Chain: Company Details

5.6.2 Inner Mongolia Xiaofeiyang Catering Chain: Company Background & Activities

5.6.3 Inner Mongolia Xiaofeiyang Catering Chain: Financial Summary

Table 5.6 INNER MONGOLIA XIAOFEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.7 Inner Mongolia Xiaoweiyang (Little Lamb) Catering Chain Co., Ltd.

5.7.1 Inner Mongolia Xiaoweiyang Catering Chain: Company Details

5.7.2 Inner Mongolia Xiaoweiyang Catering Chain: Company Background & Activities

5.7.3 Inner Mongolia Xiaoweiyang Catering Chain: Financial Summary

Table 5.7 INNER MONGOLIA XIAOWEIYANG CATERING CHAIN CO., LTD.: FINANCIAL RESULTS, 2003-2006*

5.8 McDonald's China

5.8.1 McDonald's China: Company Details

5.8.2 McDonald's China: Company Background & Activities

5.8.3 McDonald's China: Financial Summary

Table 5.8 MCDONALD'S CHINA: FINANCIAL RESULTS, 2003-2006*

5.9 Tianjin Dicos Foods Development Co., Ltd.

5.9.1 Tianjin Dicos Foods Development: Company Details

5.9.2 Tianjin Dicos Foods Development: Company Background & Activities

5.9.3 Tianjin Dicos Foods Development: Financial Summary

Table 5.9 TIANJIN DICOS FOODS DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2003-2006*

6 OTHER SIGNIFICANT COMPANIES

6.1 Beijing Xiaotudou Enterprise (Group) Co., Ltd.

6.2 Café de Coral (CDC) Holdings Ltd.

6.3 California Beef Noodle King

6.4 California Fried Chicken

6.5 Dairy Queen

6.6 Delifrance Asia/Vie de France (Beijing)

6.7 Domino’s Pizza

6.8 Donglaishun

6.9 Doujiang Dawang

6.10 Fairwood Holdings Ltd

6.11 Gino’s Pasta-Cappuccino Cafe

6.12 Häagen-Dazs/Diageo

6.13 Hard Rock Café International Inc.

6.14 Hawaii Express Inc.

6.15 Henry J. Beans

6.16 Hooter’s of America Inc.

6.17 Jack’s Place

6.18 Kenny Rogers Roasters

6.19 Lan Kwai Fong Restaurant Group

6.20 Malan Noodle Fastfood

6.21 Melrose Pizza Café

6.22 Mister Donut/Duskin Company

6.23 Moon Shanghai

6.24 MOS Food Services

6.25 Ni Wo Ta

6.26 Pizza Italia

6.27 Planet Shanghai

6.28 Popeye’s Chicken & Biscuits

6.29 Seaport Catering Group Co., Ltd.

6.30 Shanghai Dah Chong Cooked Food Chain Store

6.31 Shanghai Renjia Group

6.32 Shijiazhuang’s Xinyanchun Group

6.33 Shlotzsky’s

6.34 Starbucks

6.35 Subway

6.36 Sumo Sushi

6.37 TCBY Systems Inc.

6.38 TGI Friday’s

6.39 Tieban Steak Restaurants

6.40 Tony Roma’s

6.41 Xiao Ting Catering Management (Shanghai) Co., Ltd.

6.42 Xinya Group Company Ltd

6.43 Zhen Ding Chicken

7 CONTACTS


7.1 Trade Organisations

7.1.1 China International Franchisers Association (CIFA)

7.1.2 China Chain Stores and Franchising Association (CCSFA)

7.1.3 China Advertising Association

7.1.4 Guangdong Chain Operations Association

8 RELEVANT TRADE FAIRS & EXHIBITIONS

8.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

8.2 Tianjin Exhibition on Food Machinery & Packing

8.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

8.4 Food Ingredients & Food Ingredients Asia

8.5 Agro-Foodtech

8.6 SIAL China

8.7 International Fast-food Products Exhibition

8.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

8.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

8.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

8.11 International Exhibition For Food & Drink South China

8.12 International Exhibition For Hotel & Bakery South China

8.13 International Quick Frozen Food Exhibition

8.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

8.15Food China

8.16 International Food, Packaging, Print, Plastic Products Exhibition

8.17 Zhejiang Food & Drink Summer Sales Show

8.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

8.19 Shanghai International Food Machine & Package Machine Expo

8.20 China International Fair For Food, Food Processing & Packaging

8.21 Shanghai International Supermarket Expo

8.22 Shanghai International Food Expo

8.23 Packtech & Foodtech

8.24 Liaoning Food Show

8.25 Food & Hotel China

8.26 Food & Hotel South China

8.27 Chengdu International Food , Food Processing & Packaging Show

8.29 International Food Show

8.30 Interfood Shanghai

8.31 International Food Processing & Packaging Machinery Exhibition

8.32 China Food Industry Exhibition

8.33 China International Franchise Exhibition & Conference

8.34 International Franchise Conference & Exhibition

8.35 International Franchise Exhibition & Symposium

8.36 China International for Hotel & Restaurant Facilities, Equipment & Services, Food & Beverages (Hotel China)

1 MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2000-2006

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2000-2006

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table A.13 GDP BY PROVINCE, 2000-2006

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2000-2006

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2000-2006

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

INTRODUCTION

Report Coverage

Other Relevant Reports from Access Asia

Abbreviations Used

Free Online Newsletter and Editorials

1 NEW CENTURY, NEW COUNTRY, NEW GENERATION

1.1 Overview

1.2 Chinese Children: How Many Are There?

1.2.1 Chinese Children: How Many Are There?: Child Population By Age Group

Table 1.1 CHINA’S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000-2006

Table 1.2 % BREAKDOWN OF CHINA’S CHILD POPULATION BY 5-YEAR AGE SEGMENT, 2000-2006

1.2.2 Chinese Children: How Many Are There?: The One Child Policy

1.2.3 Chinese Children: How Many Are There?: The Changing Roles Of Children, Families & Society

2 THE PRE-SCHOOL YEARS (0-4)

2.1 Pre-school Population

2.1.1 Pre-school Child Population Trends

Figure 2.1: China’s Birth Rates, 2000-2007

Table 2.1 BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2000-2006

2.2 Baby Food Market

2.2.1 The Baby Food Market: The Total Market

Figure 2.2: China’s Baby Food Market, 2000-2006

2.2.2 The Baby Food Market: The Sectors

Figure 2.3: China’s Baby Food Sectors, 2000/2006

2.2.3 The Baby Food Market: The Issues

2.2.4 The Baby Food Market: The Future

Figure 2.4: Future Baby Food Market, 2007-2011

2.3 Nappies & Creams

2.3.1 Nappies & Creams: The Nappies Market

Table 2.2 TOTAL RETAIL MARKET VALUE FOR NAPPIES & DIAPERS IN CHINA, 2000-2006

2.3.2 Nappies & Creams: Infant Toiletries

Table 2.3 BABY CARE TOILETRIES RETAIL MARKET VALUE BY SECTOR IN CHINA, 2000-2006

2.4 Early Toys

Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

2.5 Kindergartens

Table 2.5 STATISTICS ON KINDERGARTENS IN CHINA, 1997-2005

2.6 Working Mums

2.6.1 Working Mums: Childcare Provision

Table 2.6 DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER’S WORK STATUS, 2002

2.6.2 Working Mums: Number of Working Mothers

Table 2.7 WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2006

2.6.3 Working Mums: Maternity Leave

2.7 Sharing the Parental Responsibility

2.7.1 The Parents

2.7.2 The Ayi

2.8 The Key Points

3 SCHOOL STARTERS (5-9)

3.1 Primary School Begins

3.1.1 Primary School Begins: Population Trends

Table 3.1 AGES 5-9 POPULATION TRENDS IN CHINA, 2000-2006

3.1.2 Primary School Begins: The Schools

The Law of Compulsory Education

Table 3.2 CHINA’S POPULATION BY LEVEL OF EDUCATION, 2002

Primary school

Homework

Figure 3.1: Primary School Enrollment, 2000-2006

Table 3.3 STATISTICS ON PRIMARY SCHOOLS IN CHINA, 2000-2006

3.2 Starting to Read

Table 3.4 SALES OF PRIMARY SCHOOL TEXTBOOKS, 2000-2006

3.3 The Start of Media and Brand Exposure

3.3.1 The Start of Media and Brand Exposure: Toy Brands - Barbie Wawa Vs Yue-Sai Wawa

3.3.2 The Start of Media and Brand Exposure: Cartoons - Hai’er Brothers

3.3.3 The Start of Media and Brand Exposure: Books - Cartoon Animation Tie-ins

3.3.4 The Start of Media and Brand Exposure: Films - Talking Vegetables and Cyberheroes

3.3.5 The Start of Media and Brand Exposure: Chinese Culture - Reinventing The Old

3.4 The Games Children Play

Table 3.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

3.5 Fickle Feeders

3.5.1 Fickle Feeders: The Average Diet

Figure 3.2: Total Volume Growth in Retail Sales of Selected Food Products in China, 2000-2006

Figure 3.3: Per Capita Volume And Growth of Retail Sales of Selected Food Products in China, 2000/2006

3.5.2 Fickle Feeders: Breakfast Cereals

Figure 3.4: China’s Breakfast Cereal Market, 2000-2006

Figure 3.5: Future Breakfast Cereal Market, 2007-2011

3.5.2 Fickle Feeders: Instant Noodles

Figure 3.6: China’s Instant Noodles Market, 2000-2006

Figure 3.7: China’s Instant Noodles Shares, 2005

Figure 3.8: Future Instant Noodles Market, 2007-2011

3.5.3 Fickle Feeders: Soft Drinks

Figure 3.9: China’s Soft Drinks Retail Market, 2000-2006

Figure 3.10: China’s Soft Drinks Sectoral Volume Growth, 2000-2006

Figure 3.11: China’s Soft Drinks Sector Values, 2000/2006

Fruit Juices & Nectars

Table 3.6 LEADING JUICES/NECTARS RETAIL MARKET SHARES IN CHINA, 2000/2006

Carbonated Soft Drinks

Table 3.7 LEADING CSD RETAIL MARKET SHARES IN CHINA, 2000/2006

Figure 3.12: Future Soft Drinks Market, 2007-2011

3.5.4 Fickle Feeders: Ice Cream

Figure 3.13: China’s Ice Cream Retail Market, 2000-2006

Figure 3.14: Future Ice Cream Market, 2007-2011

3.5.5 Fickle Feeders: Dairy Products

Table 3.8 DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2000/2006

Table 3.9 LEADING NATIONAL DAIRY MARKET COMPANY SHARES BY SALES REVENUE, 2001-2005

Table 3.10 FORECAST DAIRY PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR IN CHINA, 2007/2011

3.5.6 Fickle Feeders: Fruit & Vegetables

Figure 3.15: China’s Vegetable Market, 2000-2006

Figure 3.16: Future Vegetable Market, 2007-2011

Figure 3.17: China’s Fruit Market, 2000-2006

Figure 3.18: Future Fruit Market, 2007-2011

3.5.7 Fickle Feeders: Meat

Figure 3.19: China’s Meat Market, 2000-2006

Figure 3.20: Future Meat Market, 2007-2011

3.5.8 Fickle Feeders: Candy

Figure 3.21: China’s Confectionery Market, 2000-2006

Figure 3.22: Confectionery Sectors, 2000/2006

Figure 3.23: Future Confectionery Market, 2007-2011

3.5.9 Fickle Feeders: Snacks

Figure 3.24: China’s Snack Market, 2000-2006

Figure 3.25: Snack Sectors, 2000/2006

Figure 3.26: Future Snack Market, 2007-2011

3.6 The Cram For Exams

3.6.1 The Cram For Exams: The Fear of Failure

3.6.2 The Cram For Exams: Dictation, Not Explanation

3.6.3 The Cram For Exams: Supplementing School

3.6.4 The Cram For Exams: A Lack of Creative Thinking

3.7 The Cost of Education

3.7.1 The Cost of Education: Institutional Funding

Table 3.11 EDUCATIONAL FUNDING BY SOURCE, 1996/2005

3.7.2 The Cost of Education: Family Funding

Figure 3.27: Average Household Spending on Education Per Child by Level of Education

3.8 Fat Little Emperors

3.9 The Key Points

4 THE PRE-TEENS (10-14)

4.1 Choosing A Middle School

4.1.1 Choosing A Middle School: The Pressure Begins

4.1.2 Choosing A Middle School: Why The Pressure?

4.1.3 Choosing A Middle School: Easing the Pressure

4.1.4 Choosing A Middle School: Points Win Places

4.1.4 Choosing A Middle School: The Middle School Population

Table 4.1 AGES 10-14 POPULATION TRENDS IN CHINA, 2000-2006

Table 4.2 EDUCATIONAL TRANSITIONS: %OF STUDENTS ADVANCING TO NEXT EDUCATIONAL LEVEL, 1990/1995/2000/2004

4.1.5 Choosing A Middle School: Middle School Stats

Table 4.3 STATISTICS ON MIDDLE SCHOOLS IN CHINA, 2000-2006

4.1.6 Choosing A Middle School: Secondary Education Funding

Table 4.4 TOTAL VALUE OF EDUCATION FUNDING BY INVESTMENT TYPE, 2000-2006

4.1.7 Choosing A Middle School: Middle School Texts

Table 4.5 SALES OF MIDDLE SCHOOL TEXTBOOKS, 2000-2006

4.2 Pop, Pulp & Power Rangers (How the Media is Shaping Generation-Zhang)

4.2.1 Overview: Economic Class & Social Status

4.2.2 Mandopop: Saccharine Sweet Dreams

4.2.3 TV Song Contests: Teenage Dreams

4.2.4 A Feeling of Self Worth: Does Media Happiness Make For Happy Children?

4.2.5 The Alternative: Expressing China’s Rougher Edges

4.2.6 Manga: Fetish or Fashion

4.2.7 The Internet Generation: Blogocracy and the Shaping of Young Opinions

4.3 Getting A Fashion Sense

4.3.1 Kid’s Clothes: From Function to Fashion

Table 4.6 RETAIL VALUE OF CHILDREN’S APPAREL SALES BY AGE-GROUP IN CHINA, 2000-2006

Table 4.7 FORECAST RETAIL VALUE OF CHILDREN’S APPAREL SALES BY AGE-GROUP IN CHINA, 2007-2011

4.3.2 Nagging For Nike: Sports Star And Peer Pressure

Overview

Table 4.8 RETAIL VALUE OF SPORTSWEAR & GOODS SALES IN CHINA, 2001-2006

The Key Sports And Their Tie-ins

The Key Foreign Personalities

The Key Local Personalities

Wushu For The Olympics

New Sports

Sports Involvement With Kids

The Key Brands

Figure 4.1: China’s Leading Sportswear Brands, 2004

4.4 Techno-savvy Children

4.4.1 Safe Surfers: China’s Net-nanny & Children’s Websites

How Many Minor Surfers?

Figure 4.2: Urban Household Computer & Mobile Phone Ownership Rates, 2000-2005

4.4.2 Thumb Kungfu: Video Games & Virtual Lives

4.4.3 Text Me!: Kids With Phones

4.4.4 TV Nation: Sofa Surfers

Table 4.9 URBAN HOUSEHOLD OWNERSHIP OF ENTERTAINMENT EQUIPMENT, 2000-2005

Figure 4.3: Total Audio/Video Media Output In China, 2005

Figure 4.4: Children’s Audio/Video Media Output In China, 2005

Figure 4.5: Children’s Audio/Video Media Output % of Total Output In China, 2005

4.5 Fast-food Fetish

4.5.1 The Rise of Fast Food and The Change in the Chinese Diet

How Big Is China’s Family-sized Bucket?

Table 4.10 TOTAL VALUE OF CONSUMER CATERING IN CHINA, 2000-2006

Kentucky Fried McZhang

Mr. Hot Pot

4.5.2 Scary Food

Food Poisoning: Bad Practice

Going Green

Genetically Modified (GM) Food

Vegetarianism

4.5.3 The Emperor’s New Body Shape

4.6 Sport & Leisure

4.6.1 Saturday Night At The Movies

Table 4.11 OVERALL FILM REVENUES (BOX OFFICE RECEIPTS) IN CHINA, 1989-2003

4.6.2 Helter Skelter: The China Theme Park Experience

4.6.3 Hooray for the Holidays!

4.6.4 Life of Leisure: How China’s Children Kill Time

4.6.5 The Young Pioneers

4.6.6 From Toys to Gadgets

Table 2.4 TOYS & GAMES RETAIL MARKET VALUE BY AGE GROUP SECTOR IN CHINA, 2000-2006

4.6.7 The Beijing Olympics Generation

4.7 Pocket Money

4.8 The Parent-child Relationship

4.8.1 The Family Relationship

4.8.2 Influence On The Adult World

4.8.3 The Parental Cost

4.10 Future Concerns

4.11 The Key Points

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 2000-2006

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2000-2006

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2000-2006

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2000-2006

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2003-2006

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2006

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2000-2006

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 2000-2006

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2000-2006

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China’s New Middle Class

Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015

Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015

Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

Table A.12 GDP AND COST OF LIVING INDEX, 2000-2006

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table A.13 GDP BY PROVINCE, 2000-2006

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.14 GDP GROWTH BY PROVINCE, 2000-2006

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.15 PER CAPITA GDP BY PROVINCE, 2000-2006

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2006

A.5.6 Consumer Wealth: The Major Cities

Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2006

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2000-2006

A.6.3 Households: Total households by Urban/Rural Split

Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2000-2006

A.6.4 Households: Income Earners Per Household

Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2000-2006

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2000-2006

A.7.2 Employment: Growth by Sector

Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2000-2006

A.7.3 Employment: Number of Workers by Gender

Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2000-2006

A.7.3 Employment: Number of Workers by Habitation

Table A.23 NATIONAL WORKFORCE BY HABITATION, 2000-2006

A.7.4 Employment: Urban Unemployment

Table A.24 URBAN UNEMPLOYMENT RATES, 2000-2006

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.25 AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.2 Consumer Income: Growth by Sector

Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2000-2006

A.8.3 Consumer Income: Average Incomes by Region

Table A.27 AVERAGE INCOMES BY REGION, 2000-2006

A.8.4 Consumer Income: Growth by Region

Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2000-2006

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2000-2006*

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000-2006

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.32 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2000-2006

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000-2006

A.10.2 Exchange Rates: Hong Kong

Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000-2006

Report Coverage

Executive Summary

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA'S SOFT DRINKS MARKET

1.1 Overview

1.2.1 Total Food Market: Food and Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1999-2005

1.2.2 Total Food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF RETAIL SALES BY FOOD AND NON-FOOD, 1999-2005

1.2.3 Total Food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1999-2005

1.2.4 Total Food Market: Total Value Trends

MAJOR PRODUCT CATEGORY, 1999-2005

1.2.5 Total Food Market: Urban Value Trends

Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1999-2005

1.2.6 Total Food Market: Rural Value Trends

Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1999-2005

1.3 China's Soft Drinks Market

1.3.1 Soft Drinks Market: Total Market Size

Table 1.7 TOTAL RETAIL MARKET VALUE FOR SOFT DRINKS, 1999-2005

Table 1.8 TOTAL RETAIL MARKET VOLUME FOR SOFT DRINKS, 1999-2005

1.3.2 Soft Drinks Market: Food Market Significance

Table 1.9 SOFT DRINKS RETAIL SALES AS A % OF TOTAL FOOD RETAIL SALES, 1999-2005

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.10 SOFT DRINKS CURRENT VALUE RETAIL SALES BY PROVINCE, 1999-2005

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.11 % BREAKDOWN & PERIOD MARKET GROWTH OF SOFT DRINKS CURRENT VALUE RETAIL SALES BY PROVINCE, 2005

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.12 PER CAPITA RETAIL SPENDING ON SOFT DRINKS BY PROVINCE, 1999-2005

1.4.4 Regional Markets: Provincial Volumes

Table 1.13 SOFT DRINKS VOLUME RETAIL SALES BY PROVINCE, 1999-2005

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.14 % BREAKDOWN & PERIOD MARKET GROWTH OF SOFT DRINKS VOLUME RETAIL SALES BY PROVINCE, 2005

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.15 PER CAPITA RETAIL VOLUME CONSUMPTION OF SOFT DRINKS BY PROVINCE, 1999-2005

1.5 Sector Breakdown

1.5.1 Sector Breakdown: Sector Values & Volumes

Table 1.16 SOFT DRINKS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1999-2005

1.5.2 Sector Breakdown: Sector Shares

Table 1.17 % BREAKDOWN OF SOFT DRINKS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1999-2005

1.5.3 Sector Breakdown: Growth Rates

Table 1.18 % ANNUAL GROWTH FOR SOFT DRINKS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1999-2005

1.6 Urban & Rural Sales of Soft Drinks in China

1.6.1 Urban & Rural Market: Total Sales

Table 1.19 THE CURRENT VALUE RETAIL MARKET FOR SOFT DRINKS BY URBAN & RURAL SALES IN CHINA, 1999-2005

1.6.2 Urban & Rural Market: Growth Rates

Table 1.20 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR SOFT DRINKS BY URBAN & RURAL MARKETS IN CHINA, 1999-2005

1.7 Market Shares

1.7.1 Market Shares: National Shares

Table 1.21 LEADING DAIRY DRINKS MANUFACTURERS' MARKET SHARES IN CHINA, 2000-2004

Table 1.22 LEADING JUICES/NECTARS MANUFACTURERS' MARKET SHARES IN CHINA, 2000-2004

Table 1.23 LEADING CARBONATED SOFT DRINKS MANUFACTURERS' MARKET SHARES IN CHINA, 2000-2004

1.7.2 Market Shares: Beijing Shares

Table 1.24 SOFT DRINKS VALUE BY MAIN SECTOR IN BEIJING, 1998-2004

Table 1.25 LEADING DAIRY DRINKS MANUFACTURERS' MARKET SHARES IN BEIJING, 2000-2004

Table 1.26 LEADING JUICES/NECTARS MANUFACTURERS' MARKET SHARES IN BEIJING, 2000-2004

Table 1.27 LEADING CARBONATED SOFT DRINKS MANUFACTURERS' MARKET SHARES IN BEIJING, 2000-2004

1.7.3 Market Shares: Chongqing Shares

Table 1.28 SOFT DRINKS VALUE BY MAIN SECTOR IN CHONGQING, 1998-2004

Table 1.29 LEADING DAIRY DRINKS MANUFACTURERS' MARKET SHARES IN CHONGQING, 2000-2004

Table 1.30 LEADING JUICES/NECTARS MANUFACTURERS' MARKET SHARES IN CHONGQING, 2000-2004

Table 1.31 LEADING CARBONATED SOFT DRINKS MANUFACTURERS' MARKET SHARES IN CHONGQING, 2000-2004

1.7.4 Market Shares: Guangzhou Shares

Table 1.32 SOFT DRINKS VALUE BY MAIN SECTOR IN GUANGZHOU, 1998-2004

Table 1.33 LEADING DAIRY DRINKS MANUFACTURERS' MARKET SHARES IN GUANGZHOU, 2000-2004

Table 1.34 LEADING JUICES/NECTARS MANUFACTURERS' MARKET SHARES IN GUANGZHOU, 2000-2004

Table 1.35 LEADING CARBONATED SOFT DRINKS MANUFACTURERS' MARKET SHARES IN GUANGZHOU, 2000-2004

1.7.5 Market Shares: Shanghai Shares

Table 1.36 SOFT DRINKS VALUE BY MAIN SECTOR IN SHANGHAI, 1998-2004

Table 1.37 LEADING DAIRY DRINKS MANUFACTURERS' MARKET SHARES IN SHANGHAI, 2000-2004

Table 1.38 LEADING JUICES/NECTARS MANUFACTURERS' MARKET SHARES IN SHANGHAI, 2000-2004

Table 1.39 LEADING CARBONATED SOFT DRINKS MANUFACTURERS' MARKET SHARES IN SHANGHAI, 2000-2004

1.8 Prices

1.8.1 Prices: Retail Price Indices

Table 1.40 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005

1.8.2 Prices: Average Unit Values

Table 1.41 AVERAGE UNIT RETAIL PRICES ON SOFT DRINK PRODUCTS BY SECTOR, 1999-2005

1.8.3 Prices: Average Unit Value Growth Rates

Table 1.42 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES ON SOFT DRINK PRODUCTS BY SECTOR, 1999-2005

1.9 Outlook

1.9.1 Outlook: Forecast Trends

1.9.2 Outlook: Total Market Size

Table 1.43 FORECAST TOTAL VALUE MARKET FOR SOFT DRINKS, 2006-2010

Table 1.44 FORECAST TOTAL VOLUME MARKET FOR SOFT DRINKS, 2006-2010

1.9.3 Outlook: Sector Values

Table 1.45 FORECAST VALUE & VOLUME SALES OF SOFT DRINKS BY SECTOR, 2006-2010

1.9.4 Outlook: Sector Breakdown

Table 1.46 FORECAST PERCENTAGE VALUE & VOLUME BREAKDOWN OF SOFT DRINKS BY SECTOR, 2006-2010

1.9.5 Outlook: Sector Growth

Table 1.47 FORECAST ANNUAL VALUE & VOLUME GROWTH OF SOFT DRINKS BY SECTOR, 2006-2010

1.10 Current Issues

1.10.1 Current Issues: Legislation

1.10.2 Current Issues: Food Safety

1.10.3 Current Issues: The Rise in Mineral Water Consumption

1.10.4 Current Issues: Health Drinks

1.10.5 Current Issues: Organic Foods

2 MARKETING & DISTRIBUTION

2.1 Advertising Trends

2.2 Consumers of Soft Drinks

2.3 Distribution of Soft Drinks

2.4 Retailing Soft Drinks

Table 2.1 % BREAKDOWN OF SOFT DRINKS RETAIL SALES BY OUTLET TYPE, 1999-2005

Table 2.2 % BREAKDOWN OF SOFT DRINKS FOODSERVICE SALES BY OUTLET TYPE, 1999-2005

3 SOURCES OF SUPPLY

3.1 Soft Drinks Industry Overview

3.1.1 Soft Drinks Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF SOFT DRINKS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2005

3.1.2 Soft Drinks Industry: Industry Revenue & Profit

Table 3.2 SOFT DRINKS INSUTRY REVENUE & PROFIT COMPARED, 1995-2005

3.1.3 Soft Drinks Industry: Regional Output Volume

Table 3.3 REGIONAL STATISTICS OF CHINA'S TOTAL SOFT DRINKS MANUFACTURERING INDUSTRY BY PROVINCE, 2003

3.2 Key Soft Drinks Manufacturers

Table 3.4 RANKING OF CHINA'S LEADING SOFT DRINKS MANUFACTURERS BY REVENUES AND PROFITS, 2001

Table 3.5 RANKING OF CHINA'S LEADING SOFT DRINKS MANUFACTURERS BY REVENUES AND PROFITS, 2002

Table 3.6 RANKING OF CHINA'S LEADING SOFT DRINKS MANUFACTURERS BY REVENUES AND PROFITS, 2003

Table 3.7 CHINA'S LEADING SOFT DRINKS MANUFACTURERS' % SHARE BY REVENUES AND PROFITS, 2001

Table 3.8 CHINA'S LEADING SOFT DRINKS MANUFACTURERS' % SHARE BY REVENUES AND PROFITS, 2002

Table 3.9 CHINA'S LEADING SOFT DRINKS MANUFACTURERS' % SHARE BY REVENUES AND PROFITS, 2003

3.3 Carbonated Soft Drinks (CSD) Industry

3.3.1 CSD Industry: Industry Manufacturers & Revenue

Table 3.10 TOTAL NUMBER OF CSD MANUFACTURERS AGAINSTINDUSTRY REVENUES, 1995-2005

3.3.2 CSD Industry: Industry Revenue & Profit

Table 3.11 CSD INSUTRY REVENUE & PROFIT COMPARED, 1995-2005

3.3.3 CSD Industry: Regional Output Volume

Table 3.12 REGIONAL STATISTICS OF CHINA'S LEADING CSD MANUFACTURERS, 2003

3.4 Key CSD Manufacturers

3.4.1 Key CSD Manufacturers: Key Statistics

Table 3.13 SUMMARY STATISTICS OF CHINA'S LEADING CSD MANUFACTURERS, 2001

Table 3.14 SUMMARY STATISTICS OF CHINA'S LEADING CSD MANUFACTURERS, 2002

Table 3.15 SUMMARY STATISTICS OF CHINA'S LEADING CSD MANUFACTURERS, 2003

3.4.2 Key CSD Manufacturers: Industry Revenue Shares

Table 3.16 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2001

Table 3.17 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002

Table 3.18 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003

3.4.3 Key CSD Manufacturers: Industry Profit Shares

Table 3.19 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2001

Table 3.20 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002

Table 3.21 CHINA'S LEADING CSD MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003

3.4.4 Key CSD Manufacturers: Profitability

Table 3.22 CHINA'S LEADING CSD MANUFACTURERS' PROFITABILITY, 2001

Table 3.23 CHINA'S LEADING CSD MANUFACTURERS' PROFITABILITY, 2002

Table 3.24 CHINA'S LEADING CSD MANUFACTURERS' PROFITABILITY, 2003

3.4.5 Key CSD Manufacturers: Revenue Per Employee

Table 3.25 CHINA'S LEADING CSD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.26 CHINA'S LEADING CSD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.27 CHINA'S LEADING CSD MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003

3.5 Mineral Water Industry

3.5.1 Mineral Water Industry: Industry Manufacturers & Revenue

Table 3.28 TOTAL NUMBER OF MINERAL WATER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2005

3.5.2 Mineral Water Industry: Industry Revenue & Profit

Table 3.29 MINERAL WATER INSUTRY REVENUE & PROFIT COMPARED, 1995-2005

3.5.3 Mineral Water Industry: Regional Output Volume

Table 3.30 REGIONAL STATISTICS OF CHINA'S LEADING MINERAL WATER MANUFACTURERS, 2003

3.6 Key Mineral Water Manufacturers

3.6.1 Key Mineral Water Manufacturers: Key Statistics

Table 3.31 SUMMARY STATISTICS OF CHINA'S LEADING MINERAL WATER MANUFACTURERS, 2001

Table 3.32 SUMMARY STATISTICS OF CHINA'S LEADING MINERAL WATER MANUFACTURERS, 2002

Table 3.33 SUMMARY STATISTICS OF CHINA'S LEADING MINERAL WATER MANUFACTURERS, 2003

3.6.2 Key Mineral Water Manufacturers: Industry Revenue Shares

Table 3.34 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2001

Table 3.35 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002

Table 3.36 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003

3.6.3 Key Mineral Water Manufacturers: Industry Profit Shares

Table 3.37 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2001

Table 3.38 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002

Table 3.39 CHINA'S LEADING MINERAL WATER MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003

3.6.4 Key Mineral Water Manufacturers: Profitability

Table 3.40 CHINA'S LEADING MINERAL WATER MANUFACTURERS' PROFITABILITY, 2001

Table 3.41 CHINA'S LEADING MINERAL WATER MANUFACTURERS' PROFITABILITY, 2002

Table 3.42 CHINA'S LEADING MINERAL WATER MANUFACTURERS' PROFITABILITY, 2003

3.6.5 Key Mineral Water Manufacturers: Revenue Per Employee

Table 3.43 CHINA'S LEADING MINERAL WATER MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.44 CHINA'S LEADING MINERAL WATER MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.45 CHINA'S LEADING MINERAL WATER MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003

3.7 Fruit & Vegetable Juice Industry

3.7.1 Fruit & Vegetable Juice Industry: Industry Manufacturers & Revenue

Table 3.46 TOTAL NUMBER OF FRUIT & VEGETABLE JUICE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2005

3.7.2 Fruit & Vegetable Juice Industry: Industry Revenue & Profit

Table 3.47 FRUIT & VEGETABLE JUICE INSUTRY REVENUE & PROFIT COMPARED, 1995-2005

3.7.3 Fruit & Vegetable Juice Industry: Regional Output Volume

Table 3.48 REGIONAL STATISTICS OF CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS, 2003

3.7.4 Fruit & Vegetable Juice Industry: Production Value

Table 3.49 FRUIT JUICE PRODUCTION VALUE BY KEY SECTOR, 1999-2005

Table 3.50 % BREAKDOWN OF FRUIT JUICE PRODUCTION VALUE BY KEY SECTOR, 1999-2005

Table 3.51 % ANNUAL GROWTH OF FRUIT JUICE PRODUCTION VALUE BY KEY SECTOR, 1999-2005

3.7.5 Fruit & Vegetable Juice Industry: Production Volume

Table 3.52 FRUIT JUICE PRODUCTION VOLUME BY KEY SECTOR, 1999-2005

Table 3.53 % BREAKDOWN OF FRUIT JUICE PRODUCTION VOLUME BY KEY SECTOR, 1999-2005

Table 3.54 % ANNUAL GROWTH OF FRUIT JUICE PRODUCTION VOLUME BY KEY SECTOR, 1999-2005

3.8 Key Fruit & Vegetable Juice Manufacturers

3.8.1 Key Fruit & Vegetable Juice Manufacturers: Key Statistics

Table 3.55 SUMMARY STATISTICS OF CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS, 2001

Table 3.56 SUMMARY STATISTICS OF CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS, 2002

Table 3.57 SUMMARY STATISTICS OF CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS, 2003

3.8.2 Key Fruit & Vegetable Juice Manufacturers: Industry Revenue Shares

Table 3.58 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2001

Table 3.59 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002

Table 3.60 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003

3.8.3 Key Fruit & Vegetable Juice Manufacturers: Industry Profit Shares

Table 3.61 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2001

Table 3.62 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002

Table 3.63 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003

3.8.4 Key Fruit & Vegetable Juice Manufacturers: Profitability

Table 3.64 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' PROFITABILITY, 2001

Table 3.65 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' PROFITABILITY, 2002

Table 3.66 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' PROFITABILITY, 2003

3.8.5 Key Fruit & Vegetable Juice Manufacturers: Revenue Per Employee

Table 3.67 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.68 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.69 CHINA'S LEADING FRUIT & VEGETABLE JUICE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003

3.9 Concentrate & Dilutable Drinks Industry

3.9.1 Concentrate & Dilutable Drinks Industry: Industry Manufacturers & Revenue

Table 3.70 TOTAL NUMBER OF CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2005

3.9.2 Concentrate & Dilutable Drinks Industry: Industry Revenue & Profit

Table 3.71 CONCENTRATE & DILUTABLE DRINKS INSUTRY REVENUE & PROFIT COMPARED, 1995-2005

3.9.3 Concentrate & Dilutable Drinks Industry: Regional Output Volume

Table 3.72 REGIONAL STATISTICS OF CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS, 2003

3.10 Key Concentrate & Dilutable Drinks Manufacturers

3.10.1 Key Concentrate & Dilutable Drinks Manufacturers: Key Statistics

Table 3.73 SUMMARY STATISTICS OF CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS, 2001

Table 3.74 SUMMARY STATISTICS OF CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS, 2002

Table 3.75 SUMMARY STATISTICS OF CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS, 2003

3.10.2 Key Concentrate & Dilutable Drinks Manufacturers: Industry Revenue Shares

Table 3.76 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2001

Table 3.77 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002

Table 3.78 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003

3.10.3 Key Concentrate & Dilutable Drinks Manufacturers: Industry Profit Shares

Table 3.79 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2001

Table 3.80 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002

Table 3.81 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003

3.10.4 Key Concentrate & Dilutable Drinks Manufacturers: Profitability

Table 3.82 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' PROFITABILITY, 2001

Table 3.83 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' PROFITABILITY, 2002

Table 3.84 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' PROFITABILITY, 2003

3.10.5 Key Concentrate & Dilutable Drinks Manufacturers: Revenue Per Employee

Table 3.85 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.86 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.87 CHINA'S LEADING CONCENTRATE & DILUTABLE DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003

3.11 Other Soft Drinks Industry

3.11.1 Other Soft Drinks Industry: Industry Manufacturers & Revenue

Table 3.88 TOTAL NUMBER OF OTHER SOFT DRINKS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2001-2005

3.11.2 Other Soft Drinks Industry: Industry Revenue & Profit

Table 3.89 OTHER SOFT DRINKS INSUTRY REVENUE & PROFIT COMPARED, 2001-2005

3.11.3 Other Soft Drinks Industry: Regional Output Volume

Table 3.90 REGIONAL STATISTICS OF CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS, 2003

3.12 Key Other Soft Drinks Manufacturers

3.12.1 Key Other Soft Drinks Manufacturers: Key Statistics

Table 3.91 SUMMARY STATISTICS OF CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS, 2001

Table 3.92 SUMMARY STATISTICS OF CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS, 2002

Table 3.93 SUMMARY STATISTICS OF CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS, 2003

3.12.2 Key Other Soft Drinks Manufacturers: Industry Revenue Shares

Table 3.94 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2001

Table 3.95 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002

Table 3.96 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003

3.12.3 Key Other Soft Drinks Manufacturers: Industry Profit Shares

Table 3.97 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2001

Table 3.98 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002

Table 3.99 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003

3.12.4 Key Other Soft Drinks Manufacturers: Profitability

Table 3.100 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' PROFITABILITY, 2001

Table 3.101 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' PROFITABILITY, 2002

Table 3.102 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' PROFITABILITY, 2003

3.12.5 Key Other Soft Drinks Manufacturers: Revenue Per Employee

Table 3.103 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.104 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002

Table 3.105 CHINA'S LEADING OTHER SOFT DRINKS MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003

3.13 Fruit & Vegetable Juice Imports

3.13.1 Fruit & Vegetable Juice Imports: Value

Table 3.106 FRUIT & VEGETABLE JUICE IMPORT VALUE BY SECTOR, 1999-2005

Table 3.107 % BREAKDOWN OF FRUIT & VEGETABLE JUICE IMPORT VALUE BY SECTOR, 1999-2005

Table 3.108 % ANNUAL GROWTH OF FRUIT & VEGETABLE JUICE IMPORT VALUE BY SECTOR, 1999-2005

3.13.2 Fruit & Vegetable Juice Imports: Volume

Table 3.109 FRUIT & VEGETABLE JUICE IMPORT VOLUME BY SECTOR, 1999-2005

Table 3.110 % BREAKDOWN OF FRUIT & VEGETABLE JUICE IMPORT VOLUME BY SECTOR, 1999-2005

Table 3.111 % ANNUAL GROWTH OF FRUIT & VEGETABLE JUICE IMPORT VOLUME BY SECTOR, 1999-2005

3.14 Fruit & Vegetable Juice Exports

3.14.1 Fruit & Vegetable Juice Exports: Value

Table 3.112 FRUIT & VEGETABLE JUICE EXPORT VALUE BY SECTOR, 1999-2005

Table 3.113 % BREAKDOWN OF FRUIT & VEGETABLE JUICE EXPORT VALUE BY SECTOR, 1999-2005

Table 3.114 % ANNUAL GROWTH OF FRUIT & VEGETABLE JUICE EXPORT VALUE BY SECTOR, 1999-2005

3.14.2 Fruit & Vegetable Juice Exports: Volume

Table 3.115 FRUIT & VEGETABLE JUICE EXPORT VOLUME BY SECTOR, 1999-2005

Table 3.116 % BREAKDOWN OF FRUIT & VEGETABLE JUICE EXPORT VOLUME BY SECTOR, 1999-2005

Table 3.117 % ANNUAL GROWTH OF FRUIT & VEGETABLE JUICE EXPORT VOLUME BY SECTOR, 1999-2005

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING COMPANIES

5.1 Beijing Huiyuan Food & Beverage Group Co., Ltd.

5.1.1 Beijing Huiyuan Food and Beverage: Company Details

5.1.2 Beijing Huiyuan Food and Beverage: Company Background & China Activities

5.1.3 Beijing Huiyuan Food and Beverage: Financial Summary

Table 5.1 HUIYUAN FOOD AND BEVERAGE GROUP CO., LTD.: FINANCIAL RESULTS, 2001-2003*

5.2 Beijing President Food & Drink Co., Ltd.

5.2.1 Uni-President: Company Details

5.2.2 Uni-President: Company Background

5.2.3 Beijing President Food & Drink: Company Details

5.2.4 Beijing President Food & Drink: Financial Summary

Table 5.2 BEIJING PRESIDENT FOOD & DRINK CO., LTD.: FINANCIAL RESULTS, 2001

5.2.5 Uni-President: Financial Results

Table 5.3 UNI-PRESIDENT ENTERPRISES CORPORATION: FINANCIAL RESULTS, 2002-2004*

5.3 Beijing Sanyuan Foods Co., Ltd.

5.3.1 Beijing Sanyuan Foods: Company Details

5.3.2 Beijing Sanyuan Foods: Company Background & China Activities

5.3.3 Beijing Sanyuan Foods: Financial Summary

Table 5.4 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2005*

5.4 Beijing Xinyuan Food & Beverage Co., Ltd.

5.4.1 Beijing Xinyuan Food & Beverage: Company Details

5.4.2 Beijing Xinyuan Food & Beverage: Financial Summary

Table 5.5 BEIJING XINYUAN FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002

5.5 Cadbury Schweppes PLC

5.5.1 Cadbury Schweppes: Company Details

5.5.2 Cadbury Schweppes: Company Background

5.5.3 Cadbury Schweppes: China-based Activities

5.5.4 Cadbury Schweppes: Financial Results

Table 5.6 CADBURY SCHWEPPES PLC: FINANCIAL RESULTS, 2004/2005*

5.6 Chengdu Jule Enterprise Group Co., Ltd.

5.6.1 Chengdu Jule Enterprise Group: Company Details

5.6.2 Chengdu Jule Enterprise Group: Financial Summary

Table 5.7 CHENGDU JULE ENTERPRISE GROUP CO., LTD.: FINANCIAL RESULTS, 2002

5.7 China Resources Enterprises, Ltd. (CRE)

5.7.1 CRE: Company Details

5.7.2 CRE: Company Background

Table 5.8 CHINA RESOURCES ENTERPRISES: FINANCIAL RESULTS 2002-2005*

5.7.3 CRE: China Related Activities

5.7.1 CRE: C'estbon Food & Beverage (Shenzhen) Co., Ltd.

Table 5.9 C'ESTBON FOOD & BEVERAGE (SHENZHEN) CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.8 Chongqing Chenxitang Pharmaceutical Co., Ltd.

5.8.1 Chongqing Chenxitang Pharmaceutical: Company Details

5.8.2 Chongqing Chenxitang Pharmaceutical: Company Background

5.9 Chongqing Hongxue Beverage Factory

5.9.1 Chongqing Hongxue Beverage: Company Details

5.9.2 Chongqing Hongxue Beverage: Company Background

5.10 China Tanfu Cola Group Corporation (Chongqing)

5.10.1 China Tanfu Cola Group: Company Details

5.10.2 China Tanfu Cola Group: Company Background

5.11 Chongqing Tongnan Anhua Beverage Factory

5.12 Chongqing Tongnan Sanxin Forestry Integrated Development Co, Ltd. (Also known as: Chongqing Tianfu Industry Food Co.)

5.13 Clear River Beverage Co Ltd.

5.13.1 Clear River Beverage: Company Details

5.13.2 Clear River Beverage: Company Background & China Activities

5.14 Coca-Cola (China) Beverages Co., Ltd.

5.14.1 Coca Cola (China): Company Details

5.14.2 Coca Cola (China): Company Background

5.14.3 Coca Cola (China): Financial Results

Table 5.10 COCA-COLA CO.: FINANCIAL RESULTS, 2003-2005*

Table 5.11 COCA-COLA (CHINA) CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.14.4 Coca Cola (China): Beijing Coca-Cola Beverage Co., Ltd.

Table 5.12 BEIJING COCA-COLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.14.5 Coca Cola (China): Coca-Cola Bottle Manufacturing (Dongguan) Co., Ltd.

Table 5.13 COCA-COLA BOTTLE MANUFACTURING (DONGGUAN) CO., LTD.: FINANCIAL RESULTS, 2002/2003

5.14.6 Coca Cola (China): Swire Guangdong Coca-Cola Co., Ltd.

Table 5.14 SWIRE GUANGDONG COCA-COLA CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.14.7 Coca Cola (China): Tianjin Coca-Cola Beverage Co., Ltd.

Table 5.15 TIANJIN COCA-COLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.15 Danone

5.15.1 Groupe Danone: Company Details

5.15.2 Groupe Danone: Company Background

5.15.3 Groupe Danone: China Operations

5.15.4 Groupe Danone: Financial Results

Table 5.16 GROUPE DANONE: FINANCIAL RESULTS, 2001-2004*

5.16 Dongshan Luyuan Food Co., Ltd.

5.16.1 Dongshan Luyuan Food: Company Details

5.16.2 Dongshan Luyuan Food: Financial Summary

Table 5.17 DONGSHAN LUYUAN FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.17 Guangdong Jianlibao Beverage Co., Ltd.

5.17.1 Guangdong Jianlibao Beverage: Company Details

5.17.2 Guangdong Jianlibao Beverage: Company Background

5.17.3 Guangdong Jianlibao Beverage: Company Reorganisation

5.17.4 Guangdong Jianlibao Beverage: Financial Summary

Table 5.18 GUANGDONG JIANLIBAO BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.18 Guangdong Strong Group Co., Ltd.

5.18.1 Guangdong Strong Group: Company Details

5.18.2 Guangdong Strong Group: Financial Summary

Table 5.19 GUANGDONG STRONG GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.19 Guangzhou A. S. Watson Food & Beverage Co., Ltd.

5.19.1 Guangzhou A. S. Watson Food & Beverage: Company Details

5.19.2 Guangzhou A. S. Watson Food & Beverage: Company Background

5.19.3 Guangzhou A. S. Watson Food & Beverage: Financial Summary

Table 5.20 GUANGZHOU A. S. WATSON FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.20 Hainan Yedao Co., Ltd.

5.20.1 Hainan Yedao: Company Details

5.20.2 Hainan Yedao: Company Background

5.20.3 Hainan Yedao: Financial Summary

Table 5.21 HAINAN YEDAO CO., LTD.: FINANCIAL RESULTS, 2001-2005

5.21 Haikou Yeshu Co., Ltd.

5.21.1 Haikou Yeshu: Company Details

5.21.2 Haikou Yeshu: Company Background

5.22 Hebei Chengde Lolo Enterprise Group Company

5.22.1 Hebei Chengde Lolo Group: Company Details

5.22.2 Hebei Chengde Lolo Group: Company Background

5.22.3 Hebei Chengde Lolo Group: Financial Results

Table 5.22 LOLO GROUP: FINANCIAL RESULTS, 1999-2005

5.23 Hebei Xuri Health Protection Goods Co., Ltd.

5.23.1 Hebei Xuri Health Protection Goods: Company Details

5.23.2 Hebei Xuri Health Protection Goods: Company Background

5.23.3 Hebei Xuri Health Protection Goods: Financial Results

Table 5.23 HEBEI XURI HEALTH PROTECTION GOODS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.24 Jiangsu Weisang Group

5.24.1 Jiangsu Weisang Group: Company Details

5.24.2 Jiangsu Weisang Group: Financial Results

Table 5.24 JIANGSU WEISANG GROUP: FINANCIAL RESULTS, 2001

5.25 Junyao Group Dairy Industry Co., Ltd.

5.25.1 Junyao Group Dairy Industry: Company Details

5.25.2 Junyao Group Dairy Industry: Financial Results

Table 5.25 JUNYAO GROUP DAIRY INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.26 Kraft Foods International

5.26.1 Kraft Foods International: Company Details

5.26.2 Kraft Foods International: Company Background

5.26.3 Kraft Foods International: China-related Activities

5.26.4 Kraft Foods International: China-related Activities

5.26.5 Kraft Foods International: Financial Results

Table 5.26 KRAFT FOODS INTERNATIONAL: FINANCIAL RESULTS, 2002-2005

5.26.6 Kraft Foods International: Kraft Tianmei Food (Tianjin) Co., Ltd.

Table 5.27 KRAFT TIANMEI FOOD (TIANJIN) CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.27 Lipu Dafa Food & Beverage Co., Ltd.

5.27.1 Lipu Dafa Food & Beverage: Company Details

5.27.2 Lipu Dafa Food & Beverage: Financial Results

Table 5.28 LIPU DAFA FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002

5.28 Luzhizhou Beverages Co., Ltd.

5.28.1 Luzhizhou Beverages: Company Details

5.28.2 Luzhizhou Beverages: Company Background & China Activities

5.29 Nanjing Wang Wang Food Co., Ltd.

5.29.1 Nanjing Wang Wang Food: Company Details

5.29.2 Nanjing Wang Wang Food: Financial Results

Table 5.29 NANJING WANG WANG FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.30 Nestlé

5.30.1 Nestlé SA: Company Details

5.30.2 Nestlé SA: China Operations

Table 5.30 NESTLÉ: PRINCIPLE OPERATING COMPANIES IN CHINA, 2004

5.30.3 Nestlé: Financial Results

Table 5.31 NESTLÉ SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002

Table 5.32 NESTLÉ SOURCES SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002

Table 5.33 DONGGUAN NESTLÉ CO., LTD.: FINANCIAL RESULTS, 2001-2003

Table 5.34 NESTLÉ: FINANCIAL RESULTS, 2002-2005*

Table 5.35 NESTLÉ: SALES RESULTS BY GEOGRAPHICAL AREA, 2002-2005

Table 5.36 NESTLÉ: OPERATING INCOME RESULTS BY GEOGRAPHICAL AREA, 2002-2005

Table 5.37 NESTLÉ: SALES RESULTS BY MAIN PRODUCT GROUP, 2002-2005

Table 5.38 NESTLÉ: OPERATING INCOME RESULTS BY MAIN PRODUCT GROUP, 2002-2005

5.31 Nongfu Spring Co., Ltd.

5.31.1 Nongfu Spring: Company Details

5.31.2 Nongfu Spring: Company Background

5.31.3 Nongfu Spring: Financial Results

Table 5.39 NONGFU SPRING CO., LTD.: FINANCIAL RESULTS, 2001-2003

Table 5.40 NONGFU SPRING HANGZHOU QIANDAOHU DRINKING WATER CO., LTD.: FINANCIAL RESULTS, 2001

5.32 PepsiCola (China) Co., Ltd.

5.32.1 PepsiCo: Company Details

5.32.2 PepsiCo: Company Background

5.32.3 PepsiCola (China): Company Background & China Activities

5.32.4 PepsiCola (China): Financial Results

Table 5.41 GUANGZHOU PEPSI COLA BEVERAGES CO., LTD.: FINANCIAL RESULTS, 2002/2003*

Table 5.42 SHANGHAI PEPSICOLA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

Table 5.43 PEPSICOLA (CHINA) CO., LTD.: FINANCIAL RESULTS, 2001-2003

Table 5.44 SHENZHEN PEPSICOLA CO., LTD.: FINANCIAL RESULTS, 2003

Table 5.45 PEPSICO INC.: FINANCIAL RESULTS, 2002-2005

5.33 Red Bull Vitamin Drink Co., Ltd.

5.33.1 Red Bull Vitamin Drink: Company Details

5.33.2 Red Bull Vitamin Drink: Company Background & China Activities

5.33.3 Red Bull Vitamin Drink: Financial Summary

Table 5.46 RED BULL VITAMIN DRINK CO., LTD.: FINANCIAL RESULTS, 2001-2003*

5.34 Robust (Guangdong) Food & Beverage Co., Ltd.

5.34.1 Robust (Guangdong) Food & Beverage: Company Details

5.34.2 Robust (Guangdong) Food & Beverage: Company Background & China Activities

5.34.3 Robust (Guangdong) Food & Beverage: Financial Results

Table 5.47 ROBUST CHENGDU FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2002

Table 5.48 ROBUST (GUANGDONG) FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.35 SDIC Zhonglu Fruit Juice Co., Ltd.

5.35.1 SDIC Zhonglu Fruit Juice: Company Details

5.35.2 SDIC Zhonglu Fruit Juice: Company Background

5.35.3 SDIC Zhonglu Fruit Juice: Financial Results

Table 5.49 SDIC ZHONGLU FRUIT JUICE CO., LTD.: FINANCIAL RESULTS, 2003-2004

5.36 Sanhe Meile Soft Drinks Co., Ltd. & (Calcol) Malibu-Cola Beverage Co., Ltd.

5.36.1 Sanhe Meile Soft Drinks (Calcol) Malibu-Cola Beverage: Company Details

5.36.2 Sanhe Meile Soft Drinks (Calcol) Malibu-Cola Beverage: Company Background

5.37 Shandong Lu Water Chesnut Fruit Juice Co., Ltd.

5.37.1 Shandong Lu Water Chesnut Fruit Juice: Company Details

5.37.2 Shandong Lu Water Chesnut Fruit Juice: Company Background

5.37.3 Shandong Lu Water Chesnut Fruit Juice: Company Details

Table 5.50 SHANDONG LULING FRUIT JUICE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.38 Shandong Wendeng Heibao Mineral Water Co., Ltd.

5.38.1 Shandong Wendeng Heibao Mineral Water: Company Details

5.38.2 Shandong Wendeng Heibao Mineral Water: Company Details

Table 5.51 SHANDONG WENDENG HEIBAO MINERAL WATER CO., LTD.: FINANCIAL RESULTS, 2002

5.39 Shanghai Bomy Foodstuffs Co., Ltd.

5.40 Shanghai Guangming (Bright) Dairy & Food Co. Ltd.

5.40.1 Shanghai Guangming: Company Details

5.40.2 Shanghai Guangming: Company History

5.40.3 Shanghai Guangming: Structural Background

5.40.4 Shanghai Guangming: Dairy Activities

5.40.5 Shanghai Guangming: Financial Results

Table 5.52 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD: FINANCIAL RESULTS, 1999-2005

Table 5.53 WUHAN GUANGMING MILK PRODUCTS CO., LTD.: FINANCIAL RESULTS, 2002

5.41 Shanghai Maling Aquarius Co., Ltd.

5.41.1 Shanghai Maling Aquarius: Company Details

5.41.2 Shanghai Maling Aquarius: Company Background

5.41.3 Shanghai Maling Aquarius: Financial Results

Table 5.54 SHANGHAI ZHENGGUANGHE DRINKING WATER CO., LTD.: FINANCIAL RESULTS, 2003-2005

5.42 Shanghai Novartis Nutrition Co., Ltd.

5.42.1 Shanghai Novartis Nutrition: Company Details

5.42.2 Shanghai Novartis Nutrition: Company Background

5.42.3 Shanghai Novartis Nutrition: Financial Results

Table 5.55 SHANGHAI NOVARTIS NUTRITION CO., LTD.: FINANCIAL RESULTS, 2001

5.43 Shanghai Shenmei Beverage & Food Co., Ltd.

5.43.1 Shanghai Shenmei Beverage & Food: Company Details

5.43.2 Shanghai Shenmei Beverage & Food: Company Background

5.43.3 Shanghai Shenmei Beverage & Food: Financial Results

Table 5.56 SHANGHAI SHENMEI BEVERAGE & FOOD CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.44 Shanghai Suntory-Meiling Foods Co., Ltd.

5.44.1 Shanghai Suntory-Meiling Foods: Company Details

5.44.2 Shanghai Suntory-Meiling Foods: Company Background

5.44.3 Shanghai Suntory-Meiling Foods: Financial Results

Table 5.57 SHANGHAI SUNTORY-MEILING FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.45 Shantou HNZ Lolo Southern Co., Ltd.

5.45.1 Shantou HNZ Lolo Southern: Company Details

5.45.2 Shantou HNZ Lolo Southern: Financial Results

Table 5.58 SHANTOU HNZ LOLO SOUTHERN CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.46 Shenhui Drink (Shantou) Co., Ltd.

5.46.1 Shenhui Drink (Shantou): Company Details

5.46.2 Shenhui Drink (Shantou): Financial Results

Table 5.59 SHENHUI DRINK (SHANTOU) CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.47 Shenzhen Vitasoy (Guangming) Food & Beverage Co., Ltd.

5.47.1 Shenzhen Vitasoy (Guangming) Food & Beverage: Company Details

5.47.2 Shenzhen Vitasoy (Guangming) Food & Beverage: Company Background

5.47.3 Shenzhen Vitasoy (Guangming) Food & Beverage: Financial Results

Table 5.60 SHENZHEN VITASOY (GUANGMING) FOOD & BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001

5.48 Sichuan Zhiqiang Food Group Co., Ltd.

5.48.1 Sichuan Zhiqiang Food Group: Company Details

5.48.2 Sichuan Zhiqiang Food Group: Financial Results

Table 5.61 SICHUAN ZHIQIANG FOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001

5.49 Suizhou Food General Co.

5.49.1 Suizhou Food General: Company Details

5.49.2 Suizhou Food General: Financial Results

Table 5.62 SUIZHOU FOOD GENERAL CO.: FINANCIAL RESULTS, 2001/2002

5.50 Tai De Li Food and Beverage Co., Ltd.

5.51 Tianjin Jinmei Beverage Co., Ltd.

5.51.1 Tianjin Jinmei Beverage: Company Details

5.51.2 Tianjin Jinmei Beverage: Financial Results

Table 5.63 TIANJIN JINMEI BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001

5.52 Tingyi (Cayman Islands) Holdings Corporation

5.52.1 Tingyi: Company Details

5.52.2 Tingyi: Company Organisation

5.52.3 Tingyi: Beverages

Table 5.64 TINGYI: SALES MARGINS OF MAJOR PRODUCTS, 2002/2003

5.52.4 Tingyi: Financial Results

Table 5.65 TINGYI: FINANCIAL RESULTS, 2002-2005

Table 5.66 FUJIAN TINGYI FOOD CO., LTD.: FINANCIAL RESULTS, 2001

Table 5.67 CHONGQING TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001

Table 5.68 GUANGZHOU TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

Table 5.69 HANGZHOU TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

Table 5.70 SHENYANG TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

Table 5.71 TIANJIN TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

Table 5.72 WUHAN TINGJIN FOOD CO., LTD.: FINANCIAL RESULTS, 2001

5.53 Unilever PLC (Lipton Tea)

5.53.1 Unilever: Company Details

5.53.2 Unilever: Company Background

5.53.3 Unilever: China Operations

Table 5.73 UNILEVER: PRINCIPLE OPERATING COMPANIES IN CHINA, 2004

5.53.4 Unilever: Financial Results

Table 5.74 UNILEVER: FINANCIAL RESULTS BY GEOGRAPHICAL AREA, 2000-2004*

Table 5.75 UNILEVER: FINANCIAL RESULTS BY BUSINESS OPERATION, 2000-2004*

5.53.5 Unilever: Future Strategy

5.54 VV Group (Xuzhou VV Food & Beverage Co., Ltd.)

5.54.1 VV Group: Company Details

5.54.2 VV Group: Company Background

5.54.3 VV Group: Financial Results

Table 5.76 VV GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2005

5.55 Wahaha Group (Danone)

5.55.1 Hangzhou Wahaha Group: Company Details

5.55.2 Hangzhou Wahaha Group: Company Background

5.55.3 Hangzhou Wahaha Group: Financial Results

Table 5.77 CHANGSHA WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

Table 5.78 JILIN WAHAHA FOOD CO., LTD.: FINANCIAL RESULTS, 2002

Table 5.79 QUJIANG WAHAHA DRINK CO., LTD.: FINANCIAL RESULTS, 2002

Table 5.80 SHENYANG WAHAHA BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001

Table 5.81 SHENZHEN DANONE YILI BEVERAGE CO., LTD.: FINANCIAL RESULTS, 2001-2003

Table 5.82 WAHAHA GROUP CHAOHU CO., LTD.: FINANCIAL RESULTS, 2002/2003

5.55.4 Hangzhou Wahaha Group: Future Strategies

5.56 Weidan Food & Drinks Co., Ltd.

5.56.1 Weidan Food & Drinks: Company Details

5.56.2 Weidan Food & Drinks: Company Background

5.57 Wuzhou Bingquan Industrial Stock Co., Ltd.

5.57.1 Wuzhou Bingquan Industrial: Company Details

5.57.2 Wuzhou Bingquan Industrial: Financial Results

Table 5.83 WUZHOU BINGQUAN INDUSTRIAL STOCK CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.58 Xiamen Hui'erkang Food Co., Ltd.

5.58.1 Xiamen Hui'erkang Food: Company Details

5.58.2 Xiamen Hui'erkang Food: Financial Results

Table 5.84 XIAMEN HUI'ERKANG FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.59 Xiamen Tongmao Canning Factory Co., Ltd.

5.59.1 Xiamen Tongmao Canning Factory: Company Details

5.59.2 Xiamen Tongmao Canning Factory: Financial Results

Table 5.85 XIAMEN TONGMAO CANNING FACTORY CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.60 Yantai North Andre Juice Co., Ltd.

5.60.1 Yantai North Andre Juice: Company Details

5.60.2 Yantai North Andre Juice: Financial Results

Table 5.86 YANTAI NORTH ANDRE JUICE CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.61 Zhongcui

5.61.1 Zhongcui: Hangzhou Zhongcui Foods Co., Ltd.

Table 5.87 HANGZHOU ZHONGCUI FOODS CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.61.2 Zhongcui: Nanjing Zhongcui Food Co., Ltd.

Table 5.88 NANJING ZHONGCUI FOOD CO., LTD.: FINANCIAL RESULTS, 2001-2003

6 RELEVANT TRADE FAIRS & EXHIBITIONS

6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

6.2 Tianjin Exhibition on Food Machinery & Packing

6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

6.4 Food Ingredients & Food Ingredients Asia

6.5 Agro-Foodtech

6.6 SIAL China

6.7 International Fast Food Products Exhibition

6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

6.11 International Exhibition For Food & Drink South China

6.12 International Exhibition For Hotel & Bakery South China

6.13 International Quick Frozen Food Exhibition

6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

6.15 Food China

6.16 International Food, Packaging, Print, Plastic Products Exhibition

6.17 Zhejiang Food & Drink Summer Sales Show

6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

6.19 Shanghai International Food Machine & Package Machine Expo

6.20 China International Fair For Food, Food Processing & Packaging

6.21 Shanghai International Supermarket Expo

6.22 Shanghai International Food Expo

6.23 Packtech & Foodtech

6.24 Liaoning Food Show

6.25 Food & Hotel South China

6.26 Chengdu International Food, Food Processing & Packaging Show

6.27 International Food Show

6.28 Interfood Shanghai

6.29 International Food Processing & Packaging Machinery Exhibition

6.30 China Food Industry Exhibition

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 1997-2004*

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1997-2004*

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1997-2004*

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2001-2004*

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004*

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004*

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1997-2004*

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 1997-2004*

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1997-2004*

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Table A.9 GDP AND COST OF LIVING INDEX, 1997-2004*

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table 1.10 GDP RANKED BY PROVINCE, 1997-2004*

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 1997-2004*

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004*

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004*

A.5.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004*

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1997-2004*

A.6.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1997-2004*

A.6.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1997-2004*

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1997-2004*

A.7.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1997-2004*

A.7.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1997-2004*

A.7.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 1997-2004*

A.7.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 1997-2004*

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 1997-2004*

A.8.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1997-2004*

A.8.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 1997-2004*

A.8.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1997-2004*

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997-2004**

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 1997-2004**

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 1997-2004**

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 1997-2004*

A.9.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004

A.9.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004

A..9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1997-2004

A.10.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1997-2004

Abstract

Alcoholic Drinks in China 2006 - 12/26/06

The increased number of drinking outlets, especially bars and nightclubs, as well as restaurants, have helped to increase market penetration for all alcoholic drinks. Likewise, the spread of organised retail chains has helped to provide greater market penetration for the home consumption market.

Fast Food & Consumer Catering in China 2007 - 10/24/07

Consumer catering has come along way in the past few decades, especially since the opening-up of the economy since the late 1980s, and the introduction of foreign fast-food marketing methods.

Yet China’s consumer catering market remains strongly attached to its local traditions. These entrenched traditions have forced the foreign invaders to adapt both their menus and the way they do business in order to suit local tastes, all at the same time that they have been forced to change their operating methods in their established markets in North America and Europe.

The massive changes that China has been seen over the past few years have also forced changes on the whole industry.

When a society and economy, such as China’s, undergoes such massive change over a short period of time, people begin to get used to a constant renewal of ideas and circumstances, and aspirations tend to fixate on the newest and most outstanding. Thus, the catering and fast-food sector has had to continually recreate and reinvent is offering in order to maintain consumer interest and loyalty.

For large-scale operators, creating brand loyalty across a chain of outlets over such a large and diverse country as China has been a huge and difficult undertaking. Small- and medium-sized operators have had to face continually changing competition, forcing them to continually invest in upping their own competitive edge, in order both to compete, but ultimately simply to survive.

Issues such as branding, hygiene, staff training and retention, location in cities that are continually being rebuilt, décor, service, home delivery, etc., are all issues that caterers must address in order to maintain their competitive edge, and keep in business. With the market having become so complex and competitive, it is no wonder that outlets come and go with alarming frequency, as do fads and fashions in dining.

Yet, despite the continually shifting ground rules, created by continually shifting consumer aspirations and demands, the industry has flourished. Within the industry, there have been some major success stories - all the more successful for having survived and flourished in such a demanding market.

Among the most interesting successes have been the emerging Chinese chains, which are becoming viable competitors for the massive foreign fast-foot and restaurant chains. These domestic leaders in the catering market are creating a new definition of the Chinese dining experience, and even redefining and rebranding old concepts, such as the teahouse.

The result of such massive change, over the past couple of decades, is a very diverse market, covering many cuisine sectors, and a diverse demographic. As the consumer market in China continues to grow apace, so this diversity can only be expected to increase. This will also strengthen the market and the leading players, who are beginning to expand their geographical spread and influence, much further afield from their home markets, including overseas expansion.

Kids in China 2007: Children As Consumers & Lifestyle Trends - 09/01/07

Appreciate the full horrors suffered by the previous generation during a World War, it will perhaps be even harder for the new generation of Chinese to appreciate the shadows of pre-Deng Xiaoping China, and the “Great Proletarian Cultural Revolution”.

Many of China’s children are now born in a country that is radically different to the China of just 25 years ago. The economy has gone from bust to boom, the nation is now an outward-looking international heavyweight rather than an hermit pariah, there are computers and mobile phones everywhere. The bicycle used to represent technology, there are now massive luxury shopping malls, the Chinese can world travel, put a man in space and host the Olympics. Chinese children must feel that the new century is all about them and their country.

There were, in 2006, about 312 million Chinese under the age of 15. But, while the rest of the population of China grew by about 7.5% since 2000, the 0-14 age group only grew by about 1%. China’s children are therefore entering an ageing population - a profound break with history, and in stark contrast with other, more youthful, developing Asian nations, such as India and Vietnam.

As China develops into one of the world’s largest economies, and its consumer market grows in world significance, so the Chinese consumer of tomorrow has become the focus of huge amounts of product and brand marketing expenditure. If the children of today can be made loyal to a brand now, what potential for sales in the future, in a country where the economy continues to grow at over 9% a year?

China’s children are bombarded with media messages from all angles, all the time - from billboards, posters, TV at home, TV in taxis, cinemas, magazines, food packaging, lunch boxes, clothing, text m essages, websites, store shelves, radios, etc. All of this is having an effect, and some of it detrimental. Childhood obesity rates are soaring, and rates of depression and mental health problems are also increasing.

Yet, this new generation has a world view that their parents’ generation never dreamed of, has access to better healthcare, better education, more and better toys and electronic gadgets and not only a wider choice of careers to aspire to, but choice, full stop. Not only can they aspire to own a home and a car, many are likely to have these provided for them by their doting parents.

This is also the generation of the One Child Policy - the “little emperors”, doted upon by two parents and up to four grandparents, plus various aunts and uncles. Only children, in a society of only children, will learn to, and be expected to behave differently, more pressure to succeed will be placed upon them, and all of this is affecting how these children see themselves within their society, and how this affects their behaviour as people, and as consumers.

Soft Drinks in China 2006 - 07/03/06

Due to the powerful advertising that backs up many carbonated soft drink brands, volume sales of such products has ballooned. Not only are Chinese consumers buying more of these drinks, they are also buying more expensive brands.

The significance of the soft drinks market has grown within the total Chinese food market over recent years, rising from 1.39% in 1999, to 1.58% in 2005. This is indicative of how the Chinese are both more willing, and more able to afford to drink more soft drinks.

This report covers the market for soft drinks in China. The report covers the following sectors:
  • Carbonated soft drinks
  • Fruit juices
  • Mineral water
  • Sports drinks
  • Concentrates/dilutables
This newly updated Access Asia report covers:
  • An overview of total food market in China, including retail sales statistics up to 2005;
  • Soft drinks volume & value market and sales in China, including regional and sector breakdown, up to 2005;
  • Data of soft drinks market shares in China by sectors and region;
  • Pricing trends of soft drink products up to 2005;
  • Volume & value forecast soft drinks by sales and sector growth trends up to 2010;
  • Marketing & advertising analysis;
  • Statistic analysis of soft drinks industry by sector, with data of leading manufacturers in China;
  • Profiles of leading soft drinks companies in China;
  • Key contacts & trade events;
  • Overview of China’s demographics and macroeconomics.
Please note: this is delivered as a Zip file.

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