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Innovation in Beverage Packaging 2007

Published by: Canadean Ltd

Published: Nov. 14, 2007 - 93 Pages


Table of Contents


Section 1: Introduction and Executive Summary

1.1 Introduction


1.2 Executive Summary




Section 2: Beverage Market Overview

2.1 Global Consumption by sector and region


2.1.1 Soft Drinks

2.1.2 Beer


2.2 Market Drivers - Demographic and Consumer Trends


2.2.1 Demographic Trends


2.2.2 Consumer Trends




Section 3: Packaging Overview

3.1 Soft Drinks


3.2 Beer




Section 4: Packaging Innovation - Drivers

4.1 Introduction


4.2 Visual Impact


4.3 Functionality


4.4 Distribution


4.5 Cost Reduction


4.6 Environmental Factors




Section 5: Packaging Innovation by Pack Type

5.1 Metal Packaging


5.1.1 Lightweighting and Developments in Can Ends

5.1.2 Can Size and Dimensions


5.2 Bottle Cans

5.3 Plastic Bottles and Closures


5.3.1 Filling Technology - Aseptic Packaging

5.3.2 Materials Specification - PET versus HDPE and other Polymers


5.3.3 Embossing


5.4 Glass Bottles

5.5 Cartons


5.6 Pouches


5.7 Other Packs




RESEARCH METHODOLOGY

PRODUCT DEFINITIONS

PACKAGING DEFINITIONS

LOSSARY






Abstract

Packaging is a key factor in gaining the attention of the consumer as they make their purchasing decisions. Innovation in the area of packaging has increased rapidly in recent years - driven by consumer demand and the need to address environmental issues.

This new, one-off special report from Canadean provides an easily digestible overview of recent trends and developments in packaging in the beverage industry, and is an essential read for anyone involved in packaging, NPD and consumer insights.

The report provides an overview of packaging innovation in the context of global markets for soft drinks and beer. It is divided into four parts covering a global overview of beverage consumption, packaging use, factors driving pack innovation and individual sections highlighting innovation for each main pack type used.

Packaging innovations are aimed at cost reduction, product differentiation, image enhancement, adding functionality and quality improvements. This is achieved through developments in material specification and weight reduction, pack shape, decoration, closures and multi-packaging.

In the first part of the report an outline of the beverage markets for both beer and soft drinks is provided, setting out the potential and trends of the industry. By looking at what drives the market, issues and trends that affect the beverage market show how packaging innovations can inspire and respond to the market.

Part 2 of the report looks at the current packaging segmentation of both the beer and soft drinks categories, providing a breakdown by both packaging type, e.g. cans, bottles, and packaging material e.g. metal, glass and PET.

Next the report considers the essential element of drivers in packaging innovation, with areas such as visuals, functionality and cost covered.

Finally, the report looks at packaging innovations by category, including areas such as size and dimensions, closures and bottle cans among many others.


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